Real-World Case Studies and Customer Success Stories with Semcasting

Semcasting’s Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used... competitor conquesting and third-party data to reach people who visited other parks and past customers. Semcasting’s managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA and achieved a 942% ROAS. The client saw an 86% match rate for their customer file.
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Semcasting's Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used... competitor conquesting and third-party data to reach people who visited other parks and past customers. Semcasting's managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA. The park achieved a 942% return on ad spend (ROAS) and an 86% match rate.
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Semcasting's Account Based Marketing and digital targeting tools helped an e-learning advertiser reach remote workers. The advertiser used Audience Designer... by Semcasting and Mobile Footprints to target employees at home and at office locations. They focused on HR professionals and business employees using job title targeting. The campaign ran for 2 months and got 1,638 web conference sign-ups, a $32 CPA, and over 17 million impressions. This shows Semcasting can help businesses reach remote audiences effectively.
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Semcasting’s 1st party audience targeting platform helped a top Northeast university improve admissions marketing. The university needed to engage over... 12,000 undergraduate applicants in 90 days. Semcasting mapped applicant data to online households and devices, reaching 85% match rates. The campaign drove higher orientation day turnout and increased response rates. Results included 1,264,099 impressions, a 0.12% CTR, and 64% reach.
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Semcasting IdentityXchange (IDX) API helped Vertical Market Provider (VMP) boost digital advertising for real estate professionals. VMP faced low match... rates and slow activation with traditional onboarding, limiting reach and automation. By switching to IDX, VMP achieved 2.3X audience scale and could deploy audiences in under an hour. Leads were delivered within a day of site visits. IDX enabled VMP to support thousands of realtors with faster, more effective targeted advertising and lead generation.
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AudienceDesigner by Semcasting (ADS) and IdentityXchange (IDX) helped a TV advertising and measurement platform improve CTV ad measurement. The platform needed... to connect and measure audiences across CTV, display, and native ads. Semcasting's IDX built an identity graph linking many IDs to people and locations. The solution matched 92% of first-party audiences and scored 78% of identifiers as highly verified. This improved transparency and optimization for digital ad campaigns.
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Semcasting used AudienceDesigner and its Digital Activity Index to help a large grocery chain boost new debit card account signups. The chain wanted... to target the best shoppers for its in-store debit card using digital ads. Semcasting segmented audiences by digital activity, location, and demographics, then adjusted targeting in real time. The campaign generated 410 new account completions during the holiday season. The best results came from moderately engaged online users, not the most active ones.
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Semcasting used its on-demand modeling and direct mail solution for a leading vacation cruise line. The cruise line wanted to... grow its customer base and attract younger travelers. Semcasting built 15 predictive models to target new prospects. They mailed 50,000 high-propensity households with a single direct mail piece. The campaign delivered over 500% ROI, with 75 bookings from 93 responses and $139,936 in revenue.
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Semcasting Mobile Footprints helped an emerging beverage brand launch a new product in select US test stores. The brand targeted... active, healthy, environmentally conscious millennials with high incomes. Semcasting segmented store visitors and delivered digital ads to a test group, while a control group received no ads. 24% of the target audience visited the store, and 73% were reached with ads. Stores with targeted ads saw 3X more sales than control stores.
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Audience Designer by Semcasting helped a Fortune 50 health insurance provider reach health plan subscribers for preventative screening. The provider wanted... to find the best digital channel to engage members. Semcasting matched 92% of 4.5 million members to online IDs. Display ads outperformed SMS and email, driving over 40% of visits to landing pages and 2.5 times more engagement than SMS. Display also improved visitation rates by up to 8.5% compared to SMS. The campaign was cost-effective and avoided over-saturation.
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Semcasting's AudienceDesigner (ADS) helped a prominent regional bank run a digital acquisition campaign for home equity loans. The bank used... first- and third-party data to target both current customers and new prospects. The campaign achieved 279% more applications than the goal, with 129 total conversions. The cost per conversion dropped by 176% to $825.71. The conversion rate increased by 80% to 0.54%. The campaign also reached a 72.1% viewability rate and a 90.39% audio completion rate.
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Semcasting used its ADX Site Pixel and predictive modeling to help a national window blinds and shades franchise. The franchise wanted... more website leads and better lead quality while keeping cost per lead under $100. Semcasting targeted 2.8 million homebuyers with high income and delivered 6 million ad impressions in three months. The campaign achieved a 31% improvement in cost per lead, with CPL 46% below target and a 10% website visitor conversion rate.
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Semcasting Mobile Footprints and Title-Based Targeting helped a Fortune 100 ISP build brand awareness in Sacramento. The ISP needed to... reach government IT decision-makers for CALNET contracts. Semcasting used geofencing and job title targeting to reach the right people at work and at home. The campaign generated over 2,000 landing page views per month from the target audience. The ISP saw increased brand engagement and is planning a similar campaign in the Midwest.
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