Semcasting - Buyer Intent Data Providers: Use Cases, Capabilities & Competitors

Audience Designer by Semcasting helped a Fortune 50 health insurance provider reach health plan subscribers for preventative screening. The provider wanted to find the best digital channel to engage ...members. Semcasting matched 92% of 4.5 million members to online IDs. Display ads outperformed SMS and email, driving over 40% of visits to landing pages and 2.5 times more engagement than SMS. Display also improved visitation rates by up to 8.5% compared to SMS. The campaign was cost-effective and avoided over-saturation.
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Semcasting used AudienceDesigner and its Digital Activity Index to help a large grocery chain boost new debit card account signups. The chain wanted to target the best shoppers for its in-store debit... card using digital ads. Semcasting segmented audiences by digital activity, location, and demographics, then adjusted targeting in real time. The campaign generated 410 new account completions during the holiday season. The best results came from moderately engaged online users, not the most active ones.
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Semcasting’s Mobile Footprint and AudienceDesigner (ADS) helped a leading amusement park target high-value prospects on social media. The park used competitor conquesting and third-party data to reac...h people who visited other parks and past customers. Semcasting’s managed service team built custom audiences and protected customer data with a clean-room environment. The campaign delivered 15,000 orders at a $20.50 CPA and achieved a 942% ROAS. The client saw an 86% match rate for their customer file.
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AudienceDesigner by Semcasting (ADS) and IdentityXchange (IDX) helped a TV advertising and measurement platform improve CTV ad measurement. The platform needed to connect and measure audiences across... CTV, display, and native ads. Semcasting's IDX built an identity graph linking many IDs to people and locations. The solution matched 92% of first-party audiences and scored 78% of identifiers as highly verified. This improved transparency and optimization for digital ad campaigns.
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Semcasting Mobile Footprints and Title-Based Targeting helped a Fortune 100 ISP build brand awareness in Sacramento. The ISP needed to reach government IT decision-makers for CALNET contracts. Semcas...ting used geofencing and job title targeting to reach the right people at work and at home. The campaign generated over 2,000 landing page views per month from the target audience. The ISP saw increased brand engagement and is planning a similar campaign in the Midwest.
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Semcasting Mobile Footprints helped an emerging beverage brand launch a new product in select US test stores. The brand targeted active, healthy, environmentally conscious millennials with high incom...es. Semcasting segmented store visitors and delivered digital ads to a test group, while a control group received no ads. 24% of the target audience visited the store, and 73% were reached with ads. Stores with targeted ads saw 3X more sales than control stores.
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