About Segment Personas

Segment is a customer data platform usable in Enterprises, Retail, Marketplaces, Startups, Media and B2B organizations.

Segment’s data tool-kit provides a unified customer view of data from all customer touchpoints and channels providing marketers with a comprehensive view of the customer journey . The common platform of data and tools enables product teams with data based decision making. Segment has one API for collecting data from any platform and storing it for access to all the stakeholders from one common database that can be used for data analytics.

Segment features include integration and data collection from any channel, whether web or mobile. Segment also facilitates data warehousing. This is made possible with its feature of data collection, transformation and unification of customer data and using business intelligence for generating insights.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Segment Personas solves your Customer Data Platform needs.

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Segment Personas.

Other priorities:

  • Launch New Products
  • Improve ROI
  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Efficiency
  • Enter New Markets Internationally Or Locally
  • Build Brand Awareness
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Grow Market Share
  • Improve Visibility
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Advertisement , Communication Management , as the business use cases that they have been most satisfied while using Segment Personas.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.86/5

Read Reviews (50)

"...Its platform helps businesses better connect and engage with their prospects through live chat, email, interactive landing pages, and more...." Case Study Drift
engaging and following up

4.86/5

Read Reviews (26)

engaging with scheduling & cadence

4.86/5

Read Reviews (1)

Advertisement with Social Media, Facebook, Website and E-Mail

4.75/5

Read Reviews (32)

"...This lets us more effectively target sales resources, advertising spend, and email campaigns, said Cabane...." Case Study Drift
Communication Management with E-Mail

4.51/5

Read Reviews (26)

"...These adjustments were monitored and tracked through several product dashboards in Amplitude as well as support ticket tracking...." Case Study Yesware
sending & publishing communications

4.51/5

Read Reviews (19)

tracking & monitoring communications

4.51/5

Read Reviews (6)

PEER EXPERIENCES
Engagement Management

4.86/5

Read Reviews (50)

"...Its platform helps businesses better connect and engage with their prospects through live chat, email, interactive landing pages, and more...." Case Study Drift
engaging and following up

4.86/5

Read Reviews (26)

engaging with scheduling & cadence

4.86/5

Read Reviews (1)

Advertisement with Social Media, Facebook, Website and E-Mail

4.75/5

Read Reviews (32)

"...This lets us more effectively target sales resources, advertising spend, and email campaigns, said Cabane...." Case Study Drift
Communication Management with E-Mail

4.51/5

Read Reviews (26)

"...These adjustments were monitored and tracked through several product dashboards in Amplitude as well as support ticket tracking...." Case Study Yesware
sending & publishing communications

4.51/5

Read Reviews (19)

tracking & monitoring communications

4.51/5

Read Reviews (6)

42+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1454 insights from peers and experts to help you assess how these Segment Personas use cases fit your Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Andy Hattemer

Senior Developer Marketing Manager

DigitalOcean

Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics. Testimonial By Andy Hattemer

Kyle Gesuelli

Head of Growth

Frame.io

Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs. Testimonial By Kyle Gesuelli

Guillaume Cabane

VP of Growth

Drift

Personas lets us more effectively target sales resources, advertising spend, and email campaigns. Testimonial By Guillaume Cabane
CUSTOMERS TESTIMONIALS

Andy Hattemer

Senior Developer Marketing Manager

DigitalOcean

Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics. Testimonial By Andy Hattemer

Kyle Gesuelli

Head of Growth

Frame.io

Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs. Testimonial By Kyle Gesuelli

Guillaume Cabane

VP of Growth

Drift

Personas lets us more effectively target sales resources, advertising spend, and email campaigns. Testimonial By Guillaume Cabane

Case Studies

COMPANY CASE STUDIES
Case Study Chopra

Chopra Global builds data-driven products and maximizes resources with Segment

Read More
Case Study Bolt

How Bolt uses Segment to build an agile tech stack

Read More
Case Study Daily Harvest

How Daily Harvest builds one-to-one customer relationships

Read More

Popular Business Setting

for Segment Personas

Top Industries

  • Internet
  • Information Technology and Services
  • Events Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Segment Personas to Enhance customer relationships and Acquire customers

Peer and Expert Opinion on Features

for Segment Personas

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.51/5

Read Reviews (46)
Micro customer segmenting

4.41/5

Read Reviews (45)
Ticketing

4.46/5

Read Reviews (43)
Dashboard

4.41/5

Read Reviews (33)
Live monitoring

4.40/5

Read Reviews (11)
FEATURES RATINGS AND REVIEWS
Personalization

4.51/5

Read Reviews (46)
Micro customer segmenting

4.41/5

Read Reviews (45)
Ticketing

4.46/5

Read Reviews (43)
Dashboard

4.41/5

Read Reviews (33)
Live monitoring

4.40/5

Read Reviews (11)

IT and Other Capabilities

for Segment Personas

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.43/5

Read Reviews (42)
Data Import

4.42/5

Read Reviews (121)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.43/5

Read Reviews (42)
Data Import

4.42/5

Read Reviews (121)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.51/5

Read Reviews (17)
24/7 Support

4.36/5

Read Reviews (129)
Email Support

4.21/5

Read Reviews (6)
Phone Support

3.86/5

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.51/5

Read Reviews (17)
24/7 Support

4.36/5

Read Reviews (129)
Email Support

4.21/5

Read Reviews (6)
Phone Support

3.86/5

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.07/5

Read Reviews (1)
Analytics

4.56/5

Read Reviews (188)
Custom Reports

4.45/5

Read Reviews (234)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.07/5

Read Reviews (1)
Analytics

4.56/5

Read Reviews (188)
Custom Reports

4.45/5

Read Reviews (234)

Failure Risk Guidance Security Report

?

for Segment Personas

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Personas

Vendor Profile Details

Company Name

Segment

Company Website

https://segment.com/

Year Founded

2011

HQ Location

100 California Street, Suite 700 San Francisco, CA 94111

Employees

251-500

Social

Financials

Series D