About Segment Personas
Segment is a customer data platform usable in Enterprises, Retail, Marketplaces, Startups, Media and B2B organizations.
Segment’s data tool-kit provides a unified customer view of data from all customer touchpoints and channels providing marketers with a comprehensive view of the customer journey . The common platform of data and tools enables product teams with data based decision making. Segment has one API for collecting data from any platform and storing it for access to all the stakeholders from one common database that can be used for data analytics.
Segment features include integration and data collection from any channel, whether web or mobile. Segment also facilitates data warehousing. This is made possible with its feature of data collection, transformation and unification of customer data and using business intelligence for generating insights.
Cuspera Reviews
Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well Segment Personas solves your Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Segment Personas.
Use Cases
Peers recommend Engagement Management , Advertisement , Communication Management , as the business use cases that they have been most satisfied while using Segment Personas.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.86/5 ★ |
"...Its platform helps businesses better connect and engage with their prospects through live chat, email, interactive landing pages, and more...." Case Study Drift |
| engaging and following up |
4.86/5 ★ |
|
| engaging with scheduling & cadence |
4.86/5 ★ |
|
| Advertisement with Social Media, Facebook, Website and E-Mail |
4.75/5 ★ |
"...This lets us more effectively target sales resources, advertising spend, and email campaigns, said Cabane...." Case Study Drift |
| Communication Management with E-Mail |
4.51/5 ★ |
"...These adjustments were monitored and tracked through several product dashboards in Amplitude as well as support ticket tracking...." Case Study Yesware |
| sending & publishing communications |
4.51/5 ★ |
|
| tracking & monitoring communications |
4.51/5 ★ |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.86/5 ★ |
"...Its platform helps businesses better connect and engage with their prospects through live chat, email, interactive landing pages, and more...." Case Study Drift |
|
| engaging and following up |
4.86/5 ★ |
| engaging with scheduling & cadence |
4.86/5 ★ |
| Advertisement with Social Media, Facebook, Website and E-Mail |
4.75/5 ★ |
"...This lets us more effectively target sales resources, advertising spend, and email campaigns, said Cabane...." Case Study Drift |
|
| Communication Management with E-Mail |
4.51/5 ★ |
"...These adjustments were monitored and tracked through several product dashboards in Amplitude as well as support ticket tracking...." Case Study Yesware |
|
| sending & publishing communications |
4.51/5 ★ |
| tracking & monitoring communications |
4.51/5 ★ |
42+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1454 insights from peers and experts to help you assess how these Segment Personas use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics. Testimonial By Andy Hattemer |
|
|
Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs. Testimonial By Kyle Gesuelli |
|
|
Personas lets us more effectively target sales resources, advertising spend, and email campaigns. Testimonial By Guillaume Cabane |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Andy Hattemer Senior Developer Marketing Manager DigitalOcean |
Personas helps us increase our match rate, achieve a better return on ad spend, and improve our conversion metrics. Testimonial By Andy Hattemer |
|
Kyle Gesuelli Head of Growth Frame.io |
Agents can jump right into Personas to look at event logs without having to ask an engineer to stop what they're doing and query audit logs. Testimonial By Kyle Gesuelli |
|
Guillaume Cabane VP of Growth Drift |
Personas lets us more effectively target sales resources, advertising spend, and email campaigns. Testimonial By Guillaume Cabane |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study ChopraRead More |
|
Case Study BoltRead More |
|
Case Study Daily HarvestRead More |
Popular Business Setting
for Segment Personas
Top Industries
- Internet
- Information Technology and Services
- Events Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Segment Personas to Enhance customer relationships and Acquire customers
Segment Personas Alternatives
Peer and Expert Opinion on Features
for Segment Personas
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (46) |
| Micro customer segmenting | Read Reviews (45) |
| Ticketing | Read Reviews (43) |
| Dashboard | Read Reviews (33) |
| Live monitoring | Read Reviews (11) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (46) |
| Micro customer segmenting | Read Reviews (45) |
| Ticketing | Read Reviews (43) |
| Dashboard | Read Reviews (33) |
| Live monitoring | Read Reviews (11) |
IT and Other Capabilities
for Segment Personas
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (42) |
| Data Import | Read Reviews (121) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (42) |
| Data Import | Read Reviews (121) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (17) |
| 24/7 Support | Read Reviews (129) |
| Email Support | Read Reviews (6) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (17) |
| 24/7 Support | Read Reviews (129) |
| Email Support | Read Reviews (6) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (188) |
| Custom Reports | Read Reviews (234) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (1) |
| Analytics | Read Reviews (188) |
| Custom Reports | Read Reviews (234) |
Failure Risk Guidance Security Report
?for Segment Personas
Overall Risk Meter
Top Failure Risks for Segment Personas
Vendor Profile Details
HQ Location
100 California Street, Suite 700 San Francisco, CA 94111
Employees
251-500
Social
Financials
Series D
