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Segment Personas

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(295 Reviews, Testimonials & Expert Opinions)
(295 Reviews, Testimonials & Expert Opinions)

Customer Data Platform to personalize every interaction to understand the customer journey

Get Fit Assessment

About Segment Personas

Segment is a customer data platform usable in Enterprises, Retail, Marketplaces, Startups, Media and B2B organizations.

Segment’s data tool-kit provides a unified customer view of data from all customer touchpoints and channels providing marketers with a comprehensive view of the customer journey . The common platform of data and tools enables product teams with data based decision making. Segment has one API for collecting data from any platform and storing it for access to all the stakeholders from one common database that can be used for data analytics.

Segment features include integration and data collection from any channel, whether web or mobile. Segment also facilitates data warehousing. This is made possible with its feature of data collection, transformation and unification of customer data and using business intelligence for generating insights.

Evaluating Segment Personas for your Customer Data Platform need?

wyz, your personal AI advisor

Our AI advisor, Wyz, harnessed 295 insights from peers and experts who used Segment Personas to help you determine how well it fits your Customer Data Platform needs.

Peer and Expert Opinions
for Segment Personas


Increase customer life time value and Scale best practices are the most popular goals peers achieved using Segment Personas .

Other goals:

  • Improve ROI
  • Enhance customer relationships
See all goals See less goals


It is the best suited for e-mail, website, offline, channels.

Other channels:

  • point of sale
  • promotions
  • user generated content
  • blogs
See all channels See less channels


Peers recommend competitive intelligence, advertisement, products & pricelist management, as the business processes that they have been most satisfied while using Segment Personas .

Read Peer and Expert Experience for Business Use Cases

Competitive intelligence

Advertisement With Website and E mail

Products & pricelist management

Engagement management With Offline and Point of sale

Helpdesk management With Website

Product marketing

Funnel analysis

Communication management With E mail

Customer feedback management With Promotions

Lead analytics

See allless Activities

Popular Business Setting
for Segment Personas

Top Industries

  • Information Technology and Services
  • Internet
  • Events Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Segment Personas to Increase customer life time value and Scale best practices

Verify if it works for you

IT and Other Capabilities
for Segment Personas

  • Low
  • Medium
  • High


Data Import

Data Export


24/7 Support

Email Support

Phone Support

Chat Support


AI Powered


Custom Reports

Failure Risk Guidance Security Report ?

Overall Risk Meter

Low Medium High

Top Failure Risks for Segment Personas

Vendor Profile Details

Company Name Segment
Company Website
Year Founded 2011
HQ Location 100 California Street, Suite 700 San Francisco, CA 94111
Employees 251-500
Financials Series D