Real-World Case Studies and Customer Success Stories with SAP Engagement Cloud

SAP Engagement Cloud helped Zoomalia automate and personalize their customer journey. The company used AI-based replenishment to remind customers to... reorder pet food before running out. This program launched in just two months, freeing the marketing team from IT dependencies. Zoomalia saw a 94% increase in revenue from active customers, a 75% rise in active customers, and a 68% boost in revenue from churning customers. The marketing team became fully autonomous and saved significant time.
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SAP Engagement Cloud helped flaconi, a leading German beauty retailer, boost customer retention to over 80%. The platform enabled flaconi... to automate more than 1,000 lifecycle campaigns, generating 60% of CRM revenue. Mobile-first strategies powered by SAP Engagement Cloud led to a threefold increase in revenue from push notifications. Gamification and personalized communications increased click rates by 40% and attracted up to 600,000 participants per game. flaconi expanded into five new markets, accelerating international launches and CRM efficiency.
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SAP Emarsys helped Arezzo boost Black Friday revenue by 37% year-over-year. The company unified customer data and automated personalized campaigns... across email, mobile, and web. Arezzo increased ecommerce customer lifetime value by 53% and return on ad spend by 28%. Over 8 million customer profiles were engaged with targeted messaging. The solution enabled fast campaign launches and improved cross-channel engagement.
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SAP Engagement Cloud helped AO, the UK's top electrical retailer, boost customer retention. AO grew its opt-in database by 14%... and increased newsletter engagement by 150%. Automation drove 45% of revenue and average order value rose by 12%. AO used omni-channel journeys, personalized email templates, and web channel sign-ups to reach more customers. The partnership focused on loyalty, content relevance, and reactivating dormant buyers.
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Adore Beauty used SAP Engagement Cloud to launch an integrated loyalty program. They wanted to improve customer retention and drive... more repeat purchases. The solution included cross-channel personalization, marketing automation, and targeted loyalty rewards. Adore Beauty saw a 47% increase in revenue and a 43% rise in active customers over two years. Returning customers now make up 80% of revenue, and customer lifetime value is 5.5 times the acquisition cost. The loyalty program captured over 95% of their most valuable customer tier.
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SAP Engagement Cloud helped Easyparapharmacie boost automated campaign revenue by 5x. The platform unified email, website, social, and SMS channels... for better customer lifecycle automation. Easyparapharmacie saw a 101% increase in leads converted to active customers. CRM revenue grew 62% year-over-year. Segmentation improvements led to a 225% rise in click-through rates and 125% higher open rates.
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SAP Engagement Cloud helped Petco Mexico connect online and in-store data for a seamless omnichannel experience. The platform enabled personalized... marketing campaigns, automations, and loyalty program integration. Petco saw a 31% increase in overall revenue and a 20% rise in revenue from active customers within 90 days. They achieved a 15% increase in won-back customers and a 300x return on ad spend. Over 40,000 new monthly users joined, with 500,000 average monthly users.
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SAP Engagement Cloud loyalty helped City Beach connect online and in-store shopping. The solution enabled City Beach to capture customer... data and personalize experiences across channels. City Beach saw a 10% increase in average order value for loyal shoppers. Purchase frequency rose by 34% and loyalty campaign open rates reached 35%. The loyalty program also drove a 7.4% conversion rate for campaigns.
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SAP Engagement Cloud helped Marine Deals boost revenue by 12% with product recommendations. The platform enabled Marine Deals to segment... customers and automate email campaigns. Email conversions increased by 19% and active customer retention rose by 24%. The team used data analysis to identify top spenders and personalize communications. Automation made campaign management faster and more effective.
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SAP Engagement Cloud helped Total Tools unify customer data and boost loyalty. The retailer saw a 200% increase in online... loyalty sign-ups and a 2x rise in click-through rates with AI product recommendations. Active customers in CRM grew by 30%. The team launched 20 data-driven automations and achieved a 15x ROI on CRM ads. Total Tools now delivers personalized, omnichannel experiences across email, SMS, and digital ads.
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SAP Engagement Cloud helped allnatura boost conversions with automated, personalized email marketing. The retailer used segmentation and automation to send... targeted messages at the right time. Automated emails made up just 10% of sends but drove 27% of email revenue. These emails achieved a 340% higher conversion rate and 80% more orders than newsletters. Post-purchase automation led to a 44% increase in sales and 32% more orders year over year.
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SAP Engagement Cloud helped Salling Group boost revenue by 25% in just five weeks. The company used automated product recommendations... and omnichannel campaigns. Salling Group leveraged offline purchase data to drive online sales. They achieved a 35% increase in revenue from automated recommendations. Email open rates rose by 30%. The solution enabled customer-centric personalization at scale.
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SAP Engagement Cloud helped BrandAlley prevent customer churn using actionable AI. The marketing team used AI to identify when customers... were likely to leave and when they were ready to buy. This allowed for timely, personalized communication. BrandAlley saw a 10% increase in average order value from first-time buyers. They also won back 24% of customers likely to defect. The solution delivered more revenue than previous campaigns.
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SAP Engagement Cloud helped City Beach unify customer data and automate personalized marketing. The retailer saw a 105% increase in... email revenue and a 38% rise in active customers within four months. AI-powered campaigns boosted Facebook ROAS by 14X and Google ROAS by 11X. City Beach improved customer retention and win-back rates using predictive marketing. The solution enabled consistent omnichannel engagement across email, mobile, social, SMS, and web.
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Sally Beauty Holdings used SAP Engagement Cloud to boost web sales by 43% year over year. The company focused on... conversational marketing and personalized email campaigns. They achieved a 19% increase in average order value and 20% of monthly sales attributed to digital marketing. The team leveraged CRM tools and data analytics to target trade and retail customers. Email deliverability reached 97%, helping drive repeat purchases and customer engagement.
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SAP Engagement Cloud helped Contorion launch an omnichannel loyalty program. The CRM team integrated loyalty features across email and web... in just weeks, with no IT support needed. After launch, Contorion saw a 34% increase in conversion from first to second purchase. Repeat purchases rose by 62% and average order value grew by 12.7%. Website activity increased by 5% among loyalty members. The solution unified customer data and made it easy to engage buyers across channels.
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SAP Engagement Cloud helped Replacements, Ltd. boost lead-to-first-time buyer conversions by 67%. The company moved from slow, batch email campaigns... to fast, personalized automation. Machine learning enabled better customer segmentation and targeted messaging. Triggered emails like abandoned cart and browse abandonment drove $101k and $26k in new revenue. Replacements saw 100% ROI within weeks and a 5x lift in revenue from active customers.
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ALDO Group used SAP Engagement Cloud to unify its e-commerce and in-store data. The company integrated customer behavior and preferences... to get a full view of each shopper. This let them use AI to improve product recommendations and personalize marketing. ALDO now connects inventory, sales, and customer data for better service and loyalty. The solution supports omnichannel marketing and helps ALDO work toward net zero emissions.
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ALDO Group used SAP Engagement Cloud to unify e-commerce, in-store, and digital data. They integrated customer behavior and preferences for... a complete view. AI-driven insights improved product recommendations and customer experience. The solution enabled real-time inventory visibility and omnichannel engagement. ALDO increased customer loyalty and streamlined marketing actions. The company also advanced its net zero emissions goal with digital tools.
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SAP Engagement Cloud helped Blue Star Group unify customer data across Latin America. The company launched an omnichannel loyalty program,... connecting online and in-store experiences. Automated campaigns and personalized communications increased engagement. In six months, 554,120 members joined the loyalty program. Marketing messages reached 99.6% of their audience. Blue Star Group now delivers consistent, data-driven customer experiences across all channels.
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SAP Engagement Cloud helped CHRIST, a leading German jeweler, boost CRM revenue by 30-40%. CHRIST unified sales, behavioral, and historical... data into one platform, improving customer insights and campaign personalization. The company launched Mobile Wallet in just two weeks, connecting in-store and online loyalty programs. Holiday campaigns saw a 150% increase in commerce traffic and 99.9% site uptime. Automated, targeted marketing drove higher open rates and repeat purchases.
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Now Optics used SAP Engagement Cloud to automate and personalize patient engagement. They integrated appointment and prescription data to launch... targeted campaigns. A no-show reactivation journey increased win-back rates by 65% year-over-year. Prescription reminders generated 7.6 million engagements in 2024. Their multichannel back-to-school campaign drove 5.8 million total engagements. Now Optics improved retention, appointment volume, and marketing efficiency with unified, data-driven outreach.
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PatPat used SAP Engagement Cloud to connect customer data and automate omnichannel marketing. They improved email deliverability from 60% to... over 99%. Revenue doubled after implementing automated campaigns and targeted segmentation. Campaign automation drove 42.5% of revenue and average order value rose by 33%. Monthly opt-ins increased by 20%. PatPat now reaches customers across email, SMS, web push, and app push channels.
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Nike Hong Kong used SAP Engagement Cloud to improve customer engagement and drive revenue. They moved from generic emails to... targeted, personalized campaigns using AI and segmentation. This led to a 110% increase in automation revenue and a 32.5% rise in website visits in the first year. Nike HK launched 10 lifecycle campaigns, boosting purchase rates by 8% and average order value by 28%. The partnership helped Nike HK achieve record results during key campaigns like Double 11.
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SAP Engagement Cloud helped ALDO Group connect customer data from stores and online. The company unified e-commerce, point of sale,... and order systems. This gave ALDO a full view of customer behavior and preferences. AI now powers product recommendations and improves stock management. ALDO can personalize marketing and boost customer loyalty. The solution supports ALDO’s growth and sustainability goals.
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SAP Engagement Cloud helped Fressnapf | Maxi Zoo automate and personalize customer communication. The company unified data from online and... offline channels to better understand customers and their pets. Automated campaigns now drive over 15% of e-commerce revenue in Europe. Click rates for automated journeys are more than double those of manual campaigns. Personalized, data-driven automation increased customer loyalty and engagement.
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Grupo Axo used SAP Engagement Cloud to unify customer data from 834 stores, 39 online shops, and 7 apps. They connected in-store... and online data, enabling real-time customer insights and omnichannel personalization. The solution powered marketing automation, personalized campaigns, and AI-driven recommendations. Grupo Axo saw a 64% higher email conversion rate and a 23% increase for abandoned cart emails. Implementation for 21 brands took just three months.
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PneuStore used SAP Engagement Cloud and Sinch to improve customer engagement. They unified customer data and launched AI-driven omnichannel campaigns.... The solution enabled real-time, personalized communication across SMS, WhatsApp, email, and push notifications. PneuStore saw a 10% increase in repeat purchases and a 92% growth in their customer base. CRM now drives 12% of their total revenue.
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SAP Engagement Cloud helped Pour Moi, a UK lingerie retailer, grow their active customer database by 16% in the first month. The platform enabled... a 78% increase in email campaign performance in just one week. Pour Moi used advanced CRM and personalization tools to re-engage customers and boost email opt-ins by 23%. The solution provided a 360-degree customer view, supporting targeted marketing and improved retention. Pour Moi also achieved a 39% winback rate and a 270% increase in leads converting to first-time buyers.
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SAP Engagement Cloud helped Home Depot Mexico boost customer engagement by 8x with personalized marketing during peak sales seasons. The company used... automated email flows and tailored content to educate and inspire new buyers. Home Depot saw a 5% increase in conversion rates and double-digit sales growth during Hot Sale. Their omnichannel strategy unified the shopping experience and built long-term loyalty. These efforts made Home Depot a top six retailer in online searches during high-demand periods.
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SAP Emarsys helped BSTN boost customer loyalty using WhatsApp. BSTN faced high customer churn and needed better engagement. They used... SAP Emarsys with Sinch for conversational messaging and Mention Me for referral marketing. BSTN sent 172,000 personalized WhatsApp messages in 90 days. This increased customer engagement and improved campaign results. The solution also helped reduce paid ad costs by focusing on high-performing channels.
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woom used SAP Engagement Cloud to unify its marketing data and automate omnichannel campaigns. The company connected Shopify data to... gain a full customer view and personalize communications. With two SAP Engagement Cloud tenants, woom supports both EU and US markets, handling multiple languages and regulations. The solution enabled efficient campaign creation, improved targeting, and boosted registration rates with personalized overlays. woom now reaches its global community with automated, relevant messages and plans to expand its digital strategy further.
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Molton Brown used SAP Engagement Cloud to unify customer data and automate personalized, omnichannel marketing. The brand replaced legacy systems... to deliver seamless luxury experiences across web, email, SMS, and social. With predictive segmentation and send-time optimization, Molton Brown saw a 5x increase in email revenue and a 20% uplift in repeat purchases. CRM database grew 50% in 6 months, and conversion rates rose 22% during key campaigns. The solution also supported sustainability initiatives, driving higher order volume among ESG-focused shoppers.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve email marketing. They unified customer data across 10... brands and built direct relationships with fans. Ferrara achieved email open rates 10–20% above industry average, reaching 20–30%. The company increased accessible customers by 59%. SAP solutions helped Ferrara personalize campaigns and respect privacy laws.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ hair thickening system. The team built a lifecycle marketing strategy... with automated emails and targeted ads. They improved segmentation to reach loyal customers and drive repeat purchases. The campaign led to a 4.2x higher conversion rate and 1.6x higher click rate than average. John Frieda reached four times more contacts and 88% of buyers purchased two or more products.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They wanted to build closer relationships... with fans of their candy brands. The company replaced old technology to enable better omnichannel marketing and data-driven personalization. After implementation, Ferrara saw email open rates 10–20% above industry average and a 59% increase in contactable customers. SAP solutions helped Ferrara respect data privacy while boosting loyalty and campaign performance.
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John Frieda used SAP Engagement Cloud and Blue Wheel to launch its ULTRAfiller+ haircare line. The team built a multichannel... campaign with automated emails and targeted social ads. They achieved a 4.2x higher conversion rate and reached four times more contacts than average. Over 88% of buyers purchased two or more products from the new line. The campaign also doubled the click-to-open rate compared to previous launches.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ haircare line. The brand worked with Blue Wheel to create... a lifecycle marketing strategy, using automated emails and targeted segmentation. This approach increased conversion rates by 4.2 times and click rates by 1.6 times. The campaign reached four times more contacts each month. 88% of buyers purchased at least two products from the new line.
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John Frieda used SAP Engagement Cloud to launch its ULTRAfiller+ hair care line. The team ran a multi-country campaign with... automated emails and targeted social ads. They achieved a 4.2x higher conversion rate and reached 4 times more contacts than usual. Over 88% of buyers purchased two or more products from the new line. The campaign also doubled the click-through rate compared to previous launches.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. They unified customer data across 10... brands and created personalized marketing campaigns. Email open rates increased to 20–30%, which is 10–20% above the industry average. Ferrara now segments audiences more precisely and tests personalized content. The company respects privacy laws while building stronger relationships with candy fans.
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John Frieda used SAP Engagement Cloud to launch their ULTRAfiller+ thickening system. They built a lifecycle marketing strategy with Blue... Wheel, using automated emails and audience segmentation. This approach drove a 4.2x higher conversion rate and reached 4x more contacts than average. Over 88% of buyers purchased two or more products during the campaign. The strategy also doubled the click-to-open rate compared to previous launches.
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Ferrara used SAP Engagement Cloud and SAP Customer Data Platform to improve customer engagement. The company unified data from its... top brands and enabled hyperpersonalized marketing. Email campaign open rates rose to 20–30%, 10–20% above industry average. Ferrara saw a 59% increase in contactable customers. The solution helped Ferrara comply with privacy laws and build stronger relationships with candy fans.
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Wella Company uses SAP Engagement Cloud and SAP Commerce Cloud to connect with salons, freelance stylists, and direct consumers. They segment audiences... and launch targeted, data-driven campaigns for new product launches. Automated workflows help deliver personalized offers and loyalty programs to each customer type. AI-powered recommendations and omnichannel marketing drive engagement and repeat purchases. Wella Company builds loyalty and increases sales by tailoring every interaction.
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EcoFlow used SAP Engagement Cloud to automate customer journeys and personalize marketing. They integrated data across channels like email, SMS,... web, and WhatsApp. With AI-powered segmentation, EcoFlow launched omnichannel campaigns and improved customer insights. The company saw a 60% increase in revenue and 48% growth in active customers. Email open rates rose by 58%, and a single campaign drove a 142% year-over-year win-back increase.
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SAP Engagement Cloud helped DJI boost active customer revenue by 180%. DJI used the platform to personalize campaigns and improve... email deliverability. They integrated sales and service data for better customer insights. This led to a 44% increase in average order value and a 38% reduction in churn. DJI now sends targeted emails at scale and delivers localized experiences in over 100 countries.
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SAP Engagement Cloud helped Creality unify customer data and automate marketing journeys. In just 90 days, automated journeys grew from... 19 to 53. Triggered programs now drive over half of email revenue, with open rates at 53% and click-through rates at 11%. Year-over-year, revenue increased by 71% and active customers grew by 48%. Creality now delivers personalized, omnichannel experiences across email, SMS, ads, and apps.
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Gibson Brands uses SAP Engagement Cloud to personalize customer journeys across direct-to-consumer and retail channels. The platform helps Gibson identify... and engage buyers like Sadie through email, mobile app, and WhatsApp, offering tailored recommendations and event invitations. Marketers leverage audience reporting and automation to segment customers and trigger omnichannel campaigns. Integration of sales and marketing ensures channel partners receive personalized support for product launches. Real-time data and AI-driven insights enable Gibson to connect online and offline touchpoints, driving loyalty and higher customer lifetime value.
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Versuni used SAP Engagement Cloud to improve its B2B customer order experience. The company built a self-service portal for retailers,... making order management easier and more digital. SAP solutions helped Versuni connect customer data, personalize experiences, and launch a direct-to-consumer store. The new system lets customers track orders, manage workflows, and get personalized content. Versuni now uses analytics and AI to better understand customer needs and boost loyalty.
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Versuni used SAP Engagement Cloud to create a self-service ordering portal for its B2B customers. The company replaced manual ordering... with digital workflows, making it easier for retail partners to place and track orders. SAP solutions helped Versuni unify customer data, deliver personalized experiences, and gain a 360-degree view of each customer. The new portal reduced reliance on sales teams and improved customer satisfaction. Versuni now uses analytics and AI to refine strategies and build loyalty.
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SAP Engagement Cloud helped Gibson Brands boost email revenue by 50% in one year. Gibson used the platform to connect... all engagement channels and personalize content for each customer. Automation drove 10% of revenue in 2022 and doubled email engagement. The solution enabled Gibson to convert single-channel buyers into loyal, multi-channel customers. Gibson now delivers targeted content and recommendations across email, app, and in-store experiences.
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SAP Engagement Cloud helped Levi's Brazil automate personalized marketing campaigns. The team used segmentation, omnichannel tactics, and data integration to... target customers across email, SMS, and digital ads. In just six months, over 30% of online revenue came from automations, with a 32% increase in revenue and a 7% rise in average order value. More than 15,000 customers made repeat purchases. The solution enabled fast campaign launches and improved customer engagement.
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SAP Engagement Cloud helped Cupshe boost conversions by 60% and increase revenue by 46%. Cupshe faced poor email deliverability and... struggled to scale personalized marketing. The platform enabled automated, multi-channel campaigns and improved customer retention. With automation, Cupshe reduced manual work and scaled engagement with a lean team. Email became a key revenue driver, with sustained growth in revenue and customer engagement.
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SAP Engagement Cloud helped CUE Clothing Co. boost average order value by 5-6x and increase loyal customers by 21%. CUE... unified their e-commerce and in-store data to deliver seamless hybrid customer experiences. They used video-based styling, multichannel wish lists, and AI-powered recommendations. 60% of digital and in-store styling sessions converted to sales. Marketing automation and omnichannel integrations drove retention and growth.
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SAP Engagement Cloud helped PUMA grow email revenue by 5x in just 6 months. The brand used marketing automation and... omnichannel personalization to target high-value segments. PUMA increased its CRM database by 50% and boosted open rates by 25%. The team scaled campaigns across multiple countries and languages with a small team. Smart Insights analytics improved customer targeting and engagement.
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SAP Engagement Cloud helped ALDO Group connect customer data from stores and online. The company used AI to improve product... recommendations and personalize marketing. ALDO integrated e-commerce, POS, and inventory systems for a seamless shopping experience. The solution enabled real-time inventory visibility and better demand forecasting. ALDO also advanced its sustainability goals, reducing emissions by over 70%. The unified system increased customer loyalty and improved business outcomes.
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SAP Engagement Cloud helped FC Bayern München connect with millions of fans worldwide. The club unified its fan data to... deliver personalized, omnichannel marketing campaigns. Marketers now engage fans through email, SMS, ads, and more. FC Bayern can personalize newsletters and campaigns for abandoned carts and recommendations. The solution breaks down data silos and gives insights into fan interests. This drives deeper engagement and better fan experiences.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve ticket renewal rates. They integrated SAP Business... Technology Platform and SAP Customer Data Platform for a 360-degree view of fans. With personalized campaigns, they achieved a 75% email open rate and a 28% click rate. Their season ticket renewal rate jumped from 71% to 87%, beating industry standards. Real-time analytics also helped optimize staffing and event operations.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve ticket renewal. They integrated SAP BTP, Datasphere,... and Customer Data Platform for a 360-degree view of fans. This enabled personalized campaigns and real-time insights. In 2024, their season ticket renewal rate jumped from 71% to 87%. Email open rates reached 75% and click rates hit 28%. The team now makes faster, data-driven decisions and delivers better fan experiences.
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SAP Engagement Cloud helped Brisbane Airport Corporation unify siloed data and personalize customer engagement. The airport used data from parking... and e-commerce to segment travelers and tailor communications. Real-time web and SMS channels delivered timely offers and updates. Cross-selling and upselling campaigns linked parking with duty-free shopping. Brisbane Airport saw an 11.95% increase in active customers and 28.5% year-over-year growth in attributed revenue.
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SAP Engagement Cloud helped Village Roadshow Theme Parks boost guest loyalty and conversions. They integrated real-time data from ticket sales,... bookings, and social media. The team used automation to send personalized SMS and email offers. Nearly 100 automations now run, up from just 1 or 2. A 20% renewal rate was achieved for membership emails. Their omnichannel strategy improved guest experience and brand consistency.
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SAP Engagement Cloud helped DAW SE unify customer data and automate marketing. DAW used to have isolated CRM systems and... generic campaigns. Now, DAW sends personalized offers to tradespeople at the right time. The platform connects data from loyalty programs and purchases for targeted communication. DAW can now reactivate, upsell, and retain customers with automated, behavior-based messages. This changed how DAW approaches customer engagement.
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Online Metals used SAP Engagement Cloud and SAP Commerce Cloud to transform its B2B e-commerce. The company wanted to offer... a consumer-grade buying experience for custom metals and plastics. Legacy systems could not handle the demand for customization. With SAP solutions, Online Metals launched a marketplace, onboarded over 50 sellers, and enabled real-time, personalized marketing. Revenue doubled and profits tripled after implementation. Employees can now assist customers directly at checkout and generate quotes online.
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Krispy Kreme wanted to improve its digital presence and unify its customer experience across in-store and online channels. The company faced... challenges with siloed customer data, limited resources, and a lack of an omnichannel view. Krispy Kreme used SAP Emarsys to centralize customer data and automate marketing programs. This helped them create a seamless experience for customers. As a result, they saw a 53% increase in leads, 70% year-over-year growth in website clicks, and a 19% increase in revenue from digital efforts.
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Bulk used SAP Engagement Cloud to automate over 500 unique customer journeys. The company focused on balancing automation with human-led... marketing. This approach helped them align customer fitness goals with online behavior. They used RFM techniques and technology insights to improve their CRM strategy. As a result, Bulk achieved a 70% customer retention rate. The solution supported 1.5 million customers worldwide.
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SAP Emarsys helped Pizza Hut improve customer loyalty with data-driven, personalized marketing. Pizza Hut used SAP Emarsys to connect data... from web, app, and sales for better insights. They created targeted campaigns like abandoned cart reminders and loyalty offers. Results included a 3X conversion increase from real-time behavioral reminders, a 195% rise in loyalty program signups from one A/B test, 34% more engagement from post-purchase campaigns, and 15% SMS conversion through omnichannel onboarding.
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SAP Engagement Cloud helped Mizuno automate customer journeys and boost loyalty. Mizuno used omnichannel marketing to send targeted messages across... web, social, and email. The platform unified customer data, enabling personalized campaigns and a seamless loyalty program. Mizuno saw a 52% increase in active customers and a 62% rise in revenue from premium customers. Automated campaigns and progressive profiling drove higher engagement and more repeat purchases.
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SAP Engagement Cloud helped lastminute. com automate marketing across 30+ markets. The small CRM team used to need six people...for one campaign in seven countries. Now, one person manages campaigns in 27 countries. Automation freed up staff to launch new campaigns, including pre-travel upsell programs. The number of campaigns more than doubled, from 200 to over 470. New automated campaigns now drive 70% of CRM channel bookings.
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SAP Engagement Cloud helped adidas Running app boost campaign efficiency by 300%. The app used real-time marketing triggers to send... personalized content to users. Over 8 million app opens came from campaign content. The team measured more than 200 data points to optimize content. SAP Engagement Cloud enabled cross-channel automation and a mobile-first approach. This improved user engagement and personalized experiences across countries and languages.
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Babbel used SAP Engagement Cloud to personalize customer experiences across web, mobile, and email. They segmented users by intent and... delivered targeted messaging using real-time data and automation. Push and in-app messaging converted 50% better than email alone. Babbel achieved 200% year-over-year growth in European subscribers and doubled US revenue. User engagement increased by 25% after implementing personalized marketing strategies.
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San Jose Sharks used SAP Engagement Cloud to centralize fan data and improve engagement. They integrated ticketing, retail, and event... data for a single customer view. With SAP CX, they launched a personalized renewal campaign. The campaign achieved a 75% open rate and 28% click rate. Season ticket renewal rates jumped from 71% to 87%, beating industry standards. Real-time insights also helped optimize staffing and operations at SAP Center.
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