Optionis Group wanted to know which marketing campaigns led to phone calls and sales. They used Ruler Analytics to track calls and leads from different channels. With Ruler, they saw a 30% increase i...n call volume and a 10% rise in CRM leads. They also reduced their cost per acquisition by 3%. The team could now see which campaigns worked best and made better decisions. Ruler helped them improve their marketing and reach their goals.
Ruler Analytics helped Optionis Group track and attribute offline and online leads. The team used Ruler to monitor campaign performance and optimize marketing spend. They saw a 30% increase in call v...olumes year-over-year, a 10% rise in CRM leads, and a 3% reduction in cost per acquisition. Ruler's closed-loop attribution and Google Analytics integration gave clear insights into which channels drove sales. Optionis used these insights to realign messaging and improve conversion rates across all channels.
Professional Training & Coaching Case Studies and Success Stories with Ruler - Call Tracking
CASE STUDY Croner
Croner had trouble tracking how their digital marketing led to sales, especially with many phone calls and form submissions. They used Ruler Analytics to track calls and later to see which channels b...rought in leads and revenue. Ruler helped them see that 26% of revenue came from Google Ads, which they did not know before. They improved their return on ad spend, with an 80% increase in ROAS for PPC in one month. Croner now makes better marketing decisions and saves money on campaigns that do not work.
Ruler Analytics helped Croner track and attribute inbound calls, form submissions, and live chat leads to specific marketing channels. Croner struggled to see which channels drove revenue, especially... from PPC. With Ruler, they discovered 26% of revenue came from Google Ads. The tool improved their data visibility and allowed smarter budget allocation. In August 2020, Croner saw an 80% increase in ROAS for PPC campaigns.
Rally needed to know which ads and channels brought in new leads and customers. At first, they tracked leads by hand, but it became too hard as the company grew. They chose Ruler Analytics to track l...ead sources automatically. Now, they can see which ads and campaigns work best. This helps them spend money on the right ads and grow faster. They feel more confident in their marketing decisions with clear data from Ruler.
Ruler Analytics helped Rally track the source of every lead and connect them to sales. Before Ruler, Rally's team manually tracked leads, which was slow and unreliable. With Ruler, they now see which... ads and channels bring in the best clients. This lets them spend money on what works and stop what doesn't. Ruler makes it easy for any marketer to use attribution and prove marketing impact.
Barcan+Kirby is a law firm in Bristol. They had trouble tracking leads and proving return on investment, especially for offline channels like print ads. They used Ruler Analytics to link offline reve...nue to online leads and track calls from unique numbers. Ruler helped them see the full customer journey and improve their call handling process. The team used insights from call recordings to make changes and improve service. Ruler became their main tool for reporting on return on investment.
Ruler Analytics helps Barcan+Kirby, a Bristol law firm, track return on investment for both online and offline marketing. The firm struggled to link offline conversions, like phone calls from print a...ds, to online leads. Ruler provided call tracking and attribution, letting them see the full customer journey and listen to call recordings. This insight led to process improvements, like hiring a call answering service and refining triage. Barcan+Kirby now uses Ruler as their main tool for ROI reporting, making their marketing more effective.
Moneypenny achieved an 8% increase in leads and an 11% reduction in cost per lead using Ruler Analytics' offline conversion tracking with consistent spending.
Marketing and Advertising Case Studies and Success Stories with Ruler - Call Tracking
CASE STUDY Brighttail
Ruler Analytics helped Brighttail, a B2B marketing agency, solve the challenge of tracking complex customer journeys. Brighttail used Ruler to connect marketing and sales data across multiple tools. ...This let them see which marketing activities led to high-value leads and sales. With Ruler, they created custom ROI reports and proved their impact to clients. As a result, their client increased marketing investment and Brighttail saw better results.
Ruler Analytics helped Clicky, a digital marketing agency, track and attribute 'invisible' revenue from PPC campaigns. Clicky struggled to connect inbound leads and revenue to specific ads, especiall...y phone calls. By using Ruler Analytics for call tracking and marketing attribution, they filled gaps in their reporting and proved the true impact of their campaigns. Tracked calls through Ruler account for up to 30% of all site conversions for a key client. This improved both client ROI and Clicky's ability to optimize marketing spend.
Ruler Analytics helped SQ Digital track both online and offline conversions for their clients. Before using Ruler, SQ Digital struggled to prove ROI and track calls. With Ruler, they could attribute ...revenue to specific marketing channels and campaigns. This improved their ability to show clients the value of digital marketing. They also identified missed calls and improved call handling. Ruler gave them more accurate CPL and ROAS figures, helping them optimize marketing strategies and budgets.
Propel Digital is a marketing agency in London. They needed a better way to track leads for their client without using a CRM. They used Ruler Analytics to collect and organize lead data in Google She...ets. Ruler helped them see which marketing channels worked best. As a result, they could optimize campaigns and increased their client's monthly fee by about 10 times.
J2 had trouble tracking user journeys and measuring marketing success because of new privacy rules. They used Ruler Analytics to get a better view of their data from different sources. Ruler helped t...hem track leads and see which marketing efforts worked best. The team found it easier to check their data and show clients where leads came from. Their lead tracking process became simpler and more accurate. They gained more control over ad performance and lead quality.
Ruler Analytics helped theEword, a UK digital marketing agency, prove the impact of their marketing campaigns. theEword struggled to connect digital marketing efforts to in-person visits and phone in...quiries for their clients. Ruler Analytics provided clear attribution for both online and offline leads, making it easy to show clients the value of their services. The agency found the platform easy to use, affordable, and supported by excellent customer service. As a result, theEword improved client reporting and strengthened client relationships.
Ruler Analytics helped Embryo, a marketing agency, connect revenue from their clients' CRM systems to marketing touchpoints. Embryo switched from another tool to Ruler for better features and trackin...g. With Ruler, they can show clients exactly how much revenue comes from digital marketing campaigns, not just the number of leads. This transparency lets Embryo prove the value of SEO and PPC, justifying bigger budgets. Ruler also helps Embryo track sales from keywords and channels, making their reporting more impactful.
Embryo is a marketing agency that wanted to show their value to clients in a clear way. They had trouble connecting marketing work to real revenue for their clients. They switched to Ruler Analytics ...to track revenue from marketing campaigns. Ruler helped them link leads and sales to specific marketing actions. This allowed Embryo to prove the value of their work and increase budgets for SEO and PPC.
SQ Digital is a digital marketing agency. Their clients were unsure about the value of digital marketing, especially for offline conversions. SQ Digital used Ruler Analytics to track both online and ...offline conversions for their clients. This helped them show a clearer return on investment. They also found ways to improve their clients' sales processes. With Ruler, they could give more accurate reports and help clients make better marketing decisions.
Ruler Analytics helped Distract, a digital marketing agency, track inbound calls for their clients. Before using Ruler, Distract struggled to measure the true cost per acquisition from phone calls. B...y adding Ruler’s tracking code and dynamic phone numbers, they gained clear insight into call sources and marketing ROI. For one client, they tracked over 90 new business calls per month, with 3.5% of website visitors calling. This reduced cost per acquisition by 51%. Ruler’s integration with Google Analytics made campaign optimization easier and improved reporting clarity.
Ruler Analytics helped Ark Advance track both online and offline customer journeys. Ark Advance used Ruler to connect digital campaigns with offline sales, like showroom visits and home consultations.... This let them show clients exactly how paid ads led to real sales. Ruler gave Ark Advance clear data on which campaigns worked best. This improved ad spend, campaign optimization, and profit tracking for their clients.
Add People wanted better visibility on website visitors and to track leads from offline conversions like calls and emails. They used Ruler Analytics to track inbound calls and see the quality of lead...s, not just the quantity. Ruler helped them attribute leads to specific keywords in Google Ads. Since using Ruler, Add People saw a 400% increase in leads and a 100% increase in conversions across all clients. Clients liked the clear reports and Add People could still track leads even when client technology failed.
Distract is a digital marketing agency. They needed better ways to track calls and prove the value of their campaigns. They used Ruler Analytics to track calls and see where leads came from. This hel...ped them show real marketing ROI to their clients. For one client, they tracked over 90 new business calls per month and saw a 51% drop in cost per acquisition. Ruler Analytics gave them clear data to improve their work and win new business.
Ruler Analytics helped Propel Digital track and qualify leads for their client PF Financial. Propel Digital needed a simple way to see which marketing channels drove leads and sales, without using a ...CRM. Ruler provided easy integration and clear data in Google Sheets. The team could see traffic sources and mark leads as qualified or failed. This let them optimize campaigns and only get paid for qualified leads. As a result, Propel Digital scaled up their client’s monthly fee by about 10 times.
Ark Advance is a marketing agency in New Zealand. They had trouble linking offline sales to online marketing for their clients. They used Ruler Analytics to track the full customer journey, including... offline touchpoints. This helped them see which campaigns led to sales and improved their ad spend decisions. Now, they have better data, more transparency with clients, and can show the impact of their work.
Brighttail is a B2B marketing agency that faced challenges tracking complex customer journeys. They needed a way to connect data from different marketing tools to show their impact on high-value lead...s and sales. Brighttail used Ruler Analytics to link marketing and sales data across multiple platforms. This helped them track every touchpoint and attribute revenue to the right marketing channels. As a result, they could prove their value to clients, optimize campaigns, and drive better results.
Hitsearch is a digital marketing agency. They had trouble linking offline sales calls to their online marketing work. They used Ruler Analytics to track calls and see which campaigns drove sales. Rul...er helped them match more calls to paid campaigns. They found that 91% of offline leads came from paid media, higher than they thought. This gave them better data to show their value and improve their marketing.
Ruler Analytics helped Add People gain full visibility on website visitors and track both online and offline leads. Add People used Ruler's call tracking and attribution features to monitor lead qual...ity and optimize Google Ads campaigns. The agency saw a 400% increase in leads and a 100% increase in conversions across all clients after implementing Ruler. Clients appreciated the clear, user-friendly reports and the ability to track leads even during technical issues. Ruler enabled Add People to show clients exactly which channels delivered the best results.
Ruler Analytics call tracking software helped Clickoo, a PPC marketing agency, track and attribute every conversion to the right channel. Clickoo struggled to prove the value of paid media, especiall...y offline conversions. With Ruler, they assigned value to campaigns and improved client confidence. One client increased investment by 10% after seeing clearer results. The team used data to make better decisions and diversify their marketing strategies.
Ruler Analytics helped Hitsearch track both online and offline leads for their client. Hitsearch faced challenges matching offline phone sales to digital campaigns. Ruler’s tracking code and dynamic ...phone numbers gave clear data on call sources. Hitsearch could now report on campaign impact by keyword and channel. Ruler revealed that 91% of calls came from paid media, up from the 71% they previously believed. This improved visibility let Hitsearch make better, data-driven marketing decisions.
Ruler Analytics helps J2 track user journeys and measure marketing success. J2 faced challenges with data privacy changes like Apple's ATT policy, making marketing measurement harder. Ruler gives J2 ...a clear view of leads and end-to-end attribution by combining data from multiple sources. The platform streamlines lead tracking and increases accountability over ad performance. J2 now has better visibility over leads and improved marketing measurement for their clients.
Clicky is a digital marketing agency in the UK. They had trouble connecting inbound leads and revenue back to PPC ads, especially tracking calls. They used Ruler Analytics to track calls and link the...m to PPC campaigns. This helped them see 'invisible' revenue and prove their results to clients. Tracked calls through Ruler account for up to 30% of all site conversions for one of their key clients. The team can now optimize spend and show higher results than before.
Clickoo is a PPC marketing agency. They had trouble showing the value of their paid media campaigns, especially tracking offline conversions. They used Ruler Analytics' call tracking software for the...ir clients. This helped them track every conversion and see which channels worked best. One client increased their investment by 10% after seeing better results. The new data helped Clickoo make better decisions and build client trust.
theEword is a digital marketing agency in the UK. They needed to prove the impact of their marketing work to clients, but struggled to track leads and sales from both online and phone sources. They c...hose Ruler Analytics to help them connect leads and sales back to specific campaigns. Ruler Analytics made it easier for them to report results, improved their client relationships, and provided better service. The agency found the tool easy to use, affordable, and valued the support from the Ruler Analytics team.
Totalmobile wanted to track which marketing channels led to real sales. They had trouble linking leads from ads to closed sales. They used Ruler Analytics to track calls, forms, and live chat, and co...nnect their CRM to their website. This helped them see which channels worked best. After using Ruler, they increased their return on ad spend by 23%.
Ruler Analytics helped Totalmobile track calls, forms, and live chat to connect website visitors to closed sales. The team used Ruler to measure ROI from SEO, search ads, and social ads. They streaml...ined their digital dashboard and tracked goals that mattered to their business. After using Ruler, Totalmobile increased their return on ad spend by 23%. They shifted budget to better-performing channels and improved marketing results.
CircleLoop wanted to improve how they measured their marketing campaigns. They used Ruler Analytics to track all website visitors and connect conversions to the right marketing channels. This helped ...them see which campaigns and landing pages worked best. After using Ruler, they saw a 155% increase in conversion rates year over year. They also had a 54% increase in conversions from Google Paid activity. Ruler gave them better data to optimize their marketing.
Ruler Analytics helped CircleLoop track all website visitors and attribute conversions to the right marketing channels. CircleLoop used to rely on last click analytics, which gave conflicting results.... With Ruler, they now see how organic and paid campaigns work together. They optimized campaigns and landing pages, leading to a 155% year-on-year increase in conversion rates. Conversions from Google Paid activity rose by 54%. Ruler gives CircleLoop a single source of truth for their marketing data.
Peninsula had trouble tracking which marketing channels and campaigns were driving new leads and revenue. They used Ruler Analytics to connect their marketing data with their CRM and Microsoft Ads. T...his helped them see which campaigns brought in leads, deals, and revenue. The team could now focus on the best campaigns and reduce wasted ad spend. Ruler Analytics made their reporting easier and helped them optimize their marketing budget.
Ruler Analytics helped Peninsula track the impact of Microsoft Ads on revenue. Peninsula struggled to connect ad spend with generated revenue, especially for offline conversions. By integrating Ruler... Analytics, they linked leads and marketing data to their CRM and Bing Ads. This made it easy to see which campaigns brought in leads and revenue. Peninsula now optimises ad spend and reporting, using Ruler to identify top-performing campaigns and improve return on ad spend.
Radfield Home Care wanted to know which marketing campaigns worked best. They used Ruler Analytics to track calls and leads from different channels. Ruler helped them see which campaigns brought in t...he most valuable leads. The team saw benefits in the first week, finding leads that other tools missed. Call tracking also helped improve training for staff. Radfield built a strong relationship with Ruler Analytics and plans to use more features in the future.
Ruler Analytics helped Radfield Home Care track leads and attribute revenue to marketing campaigns. The company used Ruler’s call tracking and attribution tools to connect online and offline customer... interactions. This let them see which campaigns worked best and improve call handler training. Radfield saw benefits in the first week, finding valuable leads missed by other tracking tools. The insights also helped their PPC agency show real value and improved transparency with marketing partners.
Moneypenny had trouble tracking leads from phone calls and lost visibility after leads moved to the sales team. They used Ruler Analytics to track all website visitors and match leads to their origin...al source. This helped them see which campaigns and keywords drove real leads. With Ruler, they found they were missing about 20% of leads from phone calls. After using Ruler, they saw an 8% increase in leads and an 11% reduction in cost per lead.
