Ruler - Call Tracking Overview

Ruler Analytics enhances marketing measurement through multi-touch attribution and marketing mix modeling. Businesses gain insights into which channels drive high-quality leads, enabling data-driven decisions that impact revenue. By tracking full customer journeys and providing opportunity reporting, Ruler Analytics helps companies optimize their marketing strategies. This platform integrates seamlessly with existing tools, improving their functionality and offering a comprehensive view of marketing effectiveness. A unique aspect is its ability to automatically reveal the most effective channels, aiding in precise budget allocation and strategic planning.

Use Cases

Customers recommend Tracking & Monitoring Communications, Call Analytics, Call Recording, as the business use cases that they have been most satisfied with while using Ruler - Call Tracking.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Advertisement
  • Social Media Analytics
  • Helpdesk Management
  • Generation Of New Leads
  • White Labeling
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Business Priorities

Improve ROI and Grow Market Share are the most popular business priorities that customers and associates have achieved using Ruler - Call Tracking.

Other priorities:

  • Increase Sales & Revenue
  • Acquire Customers
  • Enhance Customer Relationships
  • Improve Efficiency
  • Increase Customer Life Time Value
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Ruler - Call Tracking Use-Cases and Business Priorities: Customer Satisfaction Data

Ruler - Call Tracking works with different mediums / channels such as Phone Calls. Website. and Offline.

Ruler - Call Tracking's features include SEM, and Recording. and Ruler - Call Tracking support capabilities include Phone Support, 24/7 Support, Email Support, etc. also Ruler - Call Tracking analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Ruler Analytics is a call tracking and marketing attribution software that offers SMBs a single and centralized platform from which to capture, share and analyze marketing campaign data...." Peer review

Ruler - Call Tracking, Whatconverts, Ringba, OptiMonk, Convertful, etc., all belong to a category of solutions that help Other Demand Generation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ruler is a call tracking software that links phone calls to specific marketing campaigns and keywords, integrating with Google Analytics. It helps businesses maximize ROI by tracking individual visitor data and sharing insights with CRM systems.

Popular Business Setting

for Ruler - Call Tracking

Top Industries

  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market

Ruler - Call Tracking is popular in Information Technology And Services, and Marketing And Advertising, and is widely used by Small Business, and Mid Market,

Comprehensive Insights on Ruler - Call Tracking Use Cases

How does Ruler - Call Tracking facilitate Tracking & Monitoring Communications?

What benefits does Ruler - Call Tracking offer for Call Analytics?

How can Ruler - Call Tracking enhance your Campaign Management process?

Why is Ruler - Call Tracking the best choice for Channel Marketing?

19+ more Business Use Cases

18 buyers and buying teams have used Cuspera to assess how well Ruler - Call Tracking solved their Other Demand Generation needs. Cuspera uses 553 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Other Demand Generation needs.

Case Studies

Legal Services

CASE STUDY Barcan+Kirby

Barcan+Kirby is a law firm in Bristol. They had trouble tracking leads and proving return on investment, especially for offline channels like print ads. They used Ruler Analytics to link offline reve...nue to online leads and track calls from unique numbers. Ruler helped them see the full customer journey and improve their call handling process. The team used insights from call recordings to make changes and improve service. Ruler became their main tool for reporting on return on investment.

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Marketing and Advertising

CASE STUDY Add People

Add People wanted better visibility on website visitors and to track leads from offline conversions like calls and emails. They used Ruler Analytics to track inbound calls and see the quality of lead...s, not just the quantity. Ruler helped them attribute leads to specific keywords in Google Ads. Since using Ruler, Add People saw a 400% increase in leads and a 100% increase in conversions across all clients. Clients liked the clear reports and Add People could still track leads even when client technology failed.

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Marketing and Advertising

CASE STUDY Ark Advance

Ark Advance is a marketing agency in New Zealand. They had trouble linking offline sales to online marketing for their clients. They used Ruler Analytics to track the full customer journey, including... offline touchpoints. This helped them see which campaigns led to sales and improved their ad spend decisions. Now, they have better data, more transparency with clients, and can show the impact of their work.

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Professional Training & Coaching

CASE STUDY Croner

Croner had trouble tracking how their digital marketing led to sales, especially with many phone calls and form submissions. They used Ruler Analytics to track calls and later to see which channels b...rought in leads and revenue. Ruler helped them see that 26% of revenue came from Google Ads, which they did not know before. They improved their return on ad spend, with an 80% increase in ROAS for PPC in one month. Croner now makes better marketing decisions and saves money on campaigns that do not work.

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Marketing and Advertising

CASE STUDY Propel Digital

Propel Digital is a marketing agency in London. They needed a better way to track leads for their client without using a CRM. They used Ruler Analytics to collect and organize lead data in Google She...ets. Ruler helped them see which marketing channels worked best. As a result, they could optimize campaigns and increased their client's monthly fee by about 10 times.

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Legal Services

CASE STUDY Rally

Rally needed to know which ads and channels brought in new leads and customers. At first, they tracked leads by hand, but it became too hard as the company grew. They chose Ruler Analytics to track l...ead sources automatically. Now, they can see which ads and campaigns work best. This helps them spend money on the right ads and grow faster. They feel more confident in their marketing decisions with clear data from Ruler.

Read more →

Video

What is ROAS and Where to Find it in Google Analytics

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Frequently Asked Questions(FAQ)

for Ruler - Call Tracking

What is Ruler - Call Tracking?

Ruler is a Call Tracking Software. Ruler measures call activity to identify which of your marketing channels are making people pick up the phone and call the business. It is useful for highlighting improvements and can drastically improve ROI and more accurately report the success of marketing activity.

Ruler - Call Tracking features include tracking phone calls back to the marketing campaign and keyword that generated them for PPC, SEO or any other channel. It also works with Google Analytics to report phone calls as goals. It provides individual numbers for each campaign or advert to measure the effectiveness and ROI. It allows playback and download of each call.

Ruler automatically shows a different number to each new website visitor, this allows us to identify individual traffic sources and keywords and not just at a top-line campaign level. It maximizes the ROI from marketing investment and helps to grow business. It allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.

What is Ruler - Call Tracking used for?

Ruler - Call Tracking is a Other Demand Generation Software mainly used by its customers to Improve ROI and Grow Market Share by Tracking & Monitoring Communications, Call Analytics and Call Recording .

What are the top features of Ruler - Call Tracking?

SEM, Recording are some of the top features of Ruler - Call Tracking.

Who uses Ruler - Call Tracking?

Ruler - Call Tracking is used by Information Technology And Services, Marketing And Advertising among other industries.

What are Ruler - Call Tracking alternatives?

Whatconverts, Ringba, OptiMonk and Convertful are popular alternatives for Ruler - Call Tracking.

Where is Ruler - Call Tracking located?

Ruler - Call Tracking is headquartered at 11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom.
lightning

Peers used Ruler - Call Tracking for tracking & monitoring communications and call analytics

Ruler - Call Tracking Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.93/5 ★

Read Reviews (137)
Custom Reports

4.91/5 ★

Read Reviews (142)

Software Failure Risk Guidance

?

for Ruler - Call Tracking

Overall Risk Meter

Low Medium High

Top Failure Risks for Ruler - Call Tracking

Ruler Analytics Ltd Profile

Company Name

Ruler Analytics Ltd

Company Website

//ruleranalytics.com

Year Founded

2014

HQ Location

11th Floor Royal Liver Building Pier Head Liverpool Merseyside L3 1HU United Kingdom

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE