Tulip platform - E-Commerce Platform: Use Cases, Capabilities & Competitors

Veronica Beard used Tulip to boost customer engagement and sales. They focused on 1:1 customer relationships and gave store associates new tools. The team rolled out a strategy to increase conversion... rates and average order value. In less than a year, they achieved a 42% higher average order value. Store teams quickly adopted the new approach. The results set new standards for the retail industry.
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Theory uses Tulip to help tell its global brand story in retail stores. The company focuses on building strong customer relationships across all channels. They train associates to deliver consistent,... personalized experiences. This approach helps Theory balance global consistency with local relevance. The result is a more customer-centric, omnichannel retail journey.
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Mulberry rolled out Tulip's mobile point of sale technology in its stores. The iPad-based system gives sales associates a single view of stock and enables mobile checkout. Staff can access customer p...rofiles and send personalized messages. The platform helps associates request products from colleagues without leaving the customer. Mulberry aims to improve clienteling and boost customer loyalty with this solution.
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Mulberry replaced fixed tills with Tulip's mobile point-of-sale (mPOS) at its Regent Street store. Store associates now use iPads and iPhones to check stock, process payments, and access eCommerce in... one device. This change removed the need for physical till points and made the customer journey smoother. The new system lets staff upsell and order out-of-stock items. Mulberry plans to roll out this technology to its 42 standalone stores worldwide.
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Tulip helps the world’s most iconic retailers fight the 40% January sales dip. By focusing on clienteling and personalized outreach, retailers can boost sales by 56% in the first half of the year. Th...e case study shares habits and outreach strategies that keep customers engaged after the holidays. Proactive engagement in February drives higher spending through spring and summer. Tulip’s approach turns the holiday hangover into growth.
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AG Jeans used Tulip’s Clienteling, LiveConnect, and Endless Aisle solutions to improve customer relationships and drive sales. The company wanted to give stylists tools for more personal, omnichannel... shopping experiences. Tulip’s technology helped AG Jeans connect with customers in a natural way and provide high-touch service online and in-store. AG Jeans operates in 20 countries and is known for sustainable denim and knitwear.
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