LiveIntent: Change the Way Your Brand Thinks About Email
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Consumer Goods Case Studies and Customer Success Stories with LiveIntent
NEST New York
- Consumer Goods
- Medium
LiveIntent helped NEST New York lower cost-per-visit by 59% and cost-per-click by 94% compared to other channels. NEST used LiveIntent’s... advertising and optimization tools to target new customers for their Perfume Oils Collection. The campaign increased site traffic by 27% year-over-year, with 99% of visitors being new. NEST found LiveIntent more cost-efficient than direct publisher buys. Creative featuring Allure’s Best of Beauty Award Seal drove the highest click-through rate and a 10% lower bounce rate.
LiveIntent helped Cozy Earth boost brand awareness for its travel clothing line. Cozy Earth used newsletter sponsorships in travel, food,... and home categories. The campaign reached 2.6 million unique subscribers. Cozy Earth saw a 0.45% CTR and a 10% lift in ROAS. Over 15,000 people visited their website from the campaign.
LiveIntent helped Samuel Hubbard achieve a 2. 5x return on ad spend. The brand used targeted advertising and Lookalike Audiences...to reach new customers. Over 9,000 conversions were generated. Samuel Hubbard wanted to grow beyond search and social channels. The campaign proved email inventory can drive strong results for small consumer brands.
LiveIntent helped Collage boost customer acquisition with targeted email advertising. Collage achieved a 5.3% click-to-conversion rate and 2,253 conversions. The... campaign delivered a 133% return on ad spend and stayed under the CPA goal. LiveIntent used first-party data to suppress existing customers and optimize for new buyers. Collage scaled their campaign quickly and met their marketing targets.
LiveIntent helped The Farmer's Dog lower purchase CPA by 23%. The campaign increased email-to-conversion rate by 8%. The Farmer's Dog... used LiveIntent for email acquisition and advertising. They gained new customers and built a stronger CRM. The strategy included discount codes and retargeting.
LiveIntent helped Manscaped boost direct-to-consumer sales. Manscaped used LiveIntent's email advertising to reach new customers. In 30 days, they got... 350 conversions and cut CPA by 20%. The campaign's success led Manscaped to quadruple their daily spend. Manscaped praised LiveIntent for scalable, performance-driven campaigns and strong support.
LiveIntent helped The Grommet lower cost per acquisition by 50%. The Grommet used LiveIntent for email acquisition and newsletter subscriber... growth. They served over 1.2 billion impressions in a year. Campaigns on LiveIntent delivered 2x higher click-through rates than other channels. The Grommet saw 750% year-over-year growth using LiveIntent's advertising platform.
Collage used LiveIntent to boost customer acquisition outside of walled gardens. They targeted only new customers by suppressing existing ones... from campaigns. Collage offered a free photo blanket with purchase and optimized for conversions. The campaign launched on Black Friday and quickly scaled. Results included a 5.3% click-to-conversion rate, 2,253 conversions, and a 133% return on ad spend.
LiveIntent helped The Grommet grow by running customer acquisition campaigns focused on email capture and newsletter subscriptions. The Grommet wanted... to get more newsletter subscribers and turn them into active customers. They used LiveIntent’s platform to serve over 1.2 billion impressions in a year. Their campaigns got 2x higher click-through rates and 50% lower cost per acquisition than other digital ad channels. LiveIntent drove 750% year-over-year growth for The Grommet and became their top advertising platform.
LiveIntent helped The Farmer’s Dog lower purchase CPA by 23% and boost email-to-conversion rate by 8%. The Farmer’s Dog wanted... to find new customers and grow revenue. LiveIntent changed the campaign to focus on email sign-ups and in-session purchases with a discount code. This brought in new customers, improved CRM, and supported retargeting. The campaign gave The Farmer’s Dog more data about customer interests and behaviors.
The Farmer’s Dog used LiveIntent to improve their email acquisition strategy. They wanted to lower their purchase CPA and grow... their customer base. LiveIntent helped them shift focus to email sign-ups and in-session purchases with a discount code. This new approach led to a 23% lower purchase CPA and an 8% increase in email-to-conversion rate. The Farmer’s Dog also gained new customers and built a stronger CRM for future campaigns.
LiveIntent helped Manscaped boost direct-to-consumer sales. Manscaped used LiveIntent's email advertising to reach new customers. In 30 days, they got... 350 conversions and cut CPA by 20%. The campaign was so successful that Manscaped increased daily spend by four times. Manscaped praised LiveIntent for scalable, performance-driven campaigns and strong support.
LiveIntent helped NEST New York lower their cost-per-visit by 59% compared to other marketing channels. NEST used LiveIntent’s platform to... target new customers for their Perfume Oils Collection. The campaign delivered 90% lower CPMs than paid social and search, and 94% lower cost-per-click than direct editorial email. NEST saw a 27% increase in site traffic and 99% of visitors from the campaign were new. The brand now uses LiveIntent as part of their ongoing media strategy.
Media Production Case Studies and Customer Success Stories with LiveIntent
Dotdash Meredith
- Media Production
- Very Large
LiveIntent's Native Ad Blueprints helped Dotdash Meredith grow newsletter revenue by 15% in 60 days. Native ad slots delivered 10x... higher CPMs and 44% more clicks than display ads. The solution let Dotdash Meredith scale native email inventory across brands with no drop in engagement. A/B tests showed native ads did not hurt content clicks. Dotdash Meredith now uses native ads for both direct deals and curated packages.
LiveIntent's Native Ad Blueprints helped CNET boost newsletter revenue by 67% in 60 days. CNET wanted to grow advertising revenue... and needed a scalable, low-maintenance solution. LiveIntent enabled CNET to add native ad inventory to email newsletters, making it easy for their sales team to sell new ad formats. The solution fit CNET's brand style and did not disrupt the reader experience. CNET quickly accessed premium advertiser demand and improved operational efficiency.
LiveIntent helped Patch boost email ad revenue by 40% year-over-year. Patch used LiveIntent's platform to restructure ad serving, enable programmatic... demand, and support multiple ad sizes. This led to a 27% increase in eCPM. Patch operates over 900 local news sites and 3,500+ newsletters. The solution improved ad monetization and revenue growth.
LiveIntent helped Prime Publishing gain 60,000 new email subscribers. The campaign targeted people interested in cooking and crafting. Prime Publishing... used a custom People-Based Audience to avoid existing subscribers. New subscribers from LiveIntent were 56% more engaged than those from other channels. This improved email engagement and subscriber growth for their newsletters.
LiveIntent helped 1440 grow its monthly newsletter subscribers by 13%. 1440 wanted to reach more engaged readers outside social media.... LiveIntent tested different ad creatives, including one with a customer testimonial. Subscribers from LiveIntent were 2.5x more likely to open the newsletter than those from social channels. 1440 continues to use creative testing to attract new audiences and grow its list.
Native Ad Blueprints helped Dotdash Meredith add native ads to their email newsletters. They wanted to grow ad revenue and... keep readers engaged. The solution let them scale native inventory across many brands. After launch, they saw a 15% increase in newsletter revenue in 60 days. Native ad slots earned 10x higher CPMs and 44% more clicks than display ads. Tests showed no drop in reader engagement.
CNET used LiveIntent’s Native Ad Blueprints to boost newsletter revenue. They wanted to offer more creative ad formats and make... their email ads easier to manage. LiveIntent helped CNET add native ad slots to their newsletters with simple setup. This let CNET’s sales team sell new ad placements and tap into more advertiser demand. In just 60 days, CNET saw a 67% increase in newsletter revenue.
Native Ad Blueprints helped Dotdash Meredith add native ads to their email newsletters. They wanted to grow ad revenue and... offer more ad options. The solution let them scale native inventory across many brands. After 60 days, newsletter revenue went up 15%. Native ad slots earned 10x higher CPMs and 44% more clicks than display ads. Tests showed no drop in reader engagement.
LiveIntent helped Patch boost email ad revenue by 40% year-over-year. Patch used LiveIntent's monetization platform to restructure ad serving, enable... predictive algorithms, and support multiple ad sizes. They also added LiveIntent to their Ads.txt for more programmatic demand. Patch saw a 27% increase in eCPM. The solution improved ad management and increased demand for Patch's email inventory.
LiveIntent helped Prime Publishing gain 60,000 new email subscribers. Prime Publishing used People-Based Audiences to target new readers for their... cooking and crafting newsletters. The campaign excluded current subscribers to focus on new leads. Subscribers from LiveIntent email ads showed 56% higher engagement than those from other channels. This boosted Prime Publishing’s ability to scale campaigns for advertisers.
Retail Case Studies and Customer Success Stories with LiveIntent
Rue Gilt Groupe
- Retail
- Large
LiveIntent helped Rue Gilt Groupe double their new member conversion rate using the "Add-to-Cart" optimization strategy. The campaign achieved a... 2x higher conversion rate and a 140% increase in scale year-over-year. Rue Gilt Groupe exceeded their target ROAS goals and saw higher order values. Automated campaign management and audience-based targeting drove long-term value for their eCommerce brands.
LiveIntent helped Nordstrom Rack drive over 4,000 online conversions using dynamic product ads. The campaign achieved an 8.6% click-to-conversion rate.... Nordstrom Rack used LiveConnect to track website engagement and build dynamic audiences. They targeted shoppers with personalized ads for shoes and accessories. The strategy focused on retargeting and suppressing recent buyers to maximize new purchases.
LiveIntent helped eBags achieve an 87% higher return on ad spend. eBags used LiveIntent's advertising to lower their cost per... acquisition by 25%. The campaign also reduced bounce rates by 7%. eBags used first-party data, native ads, and creative landing pages to reach new customers. LiveIntent became a key part of eBags' marketing mix for online purchases.
LiveIntent's Dynamic Product Ads helped DailySale. com achieve a 140X return on ad spend. The company wanted to show personalized...deals in email newsletters to boost engagement and sales. Using LiveConnect, they targeted website visitors based on interests and browsing. In 30 days, they saw a 10.6% conversion rate from product-focused emails. Dynamic Product Ads became a key part of their marketing strategy.
LiveIntent’s Dynamic Product Ads helped DailySale. com boost their email marketing. They used LiveConnect to track website activity and target...users with personalized deals. In just 30 days, DailySale.com achieved a 10.6% conversion rate from product-focused emails. They saw a 140X return on ad spend. Dynamic Product Ads became a key part of their marketing strategy.
LiveIntent helped Rue Gilt Groupe use a new optimization strategy with their Predict algorithm. The team set up a pixel... on the checkout page to target users adding items to their cart. This approach led to a 2x higher conversion rate and a 140% increase in campaign scale year over year. Rue Gilt Groupe exceeded their ROAS goals and doubled new member conversion rate and order value. The new strategy brought in more high-value customers and improved long-term results.
eBags used LiveIntent to improve their digital advertising. They wanted to reach more customers and lower costs. By using CRM... data and native ads, they targeted new buyers and told product stories. This led to a 25% lower CPA and a 7% lower bounce rate. eBags saw an 87% higher return on ad spend with LiveIntent.
LiveIntent helped Nordstrom Rack drive over 4,000 online conversions using dynamic product ads. The retailer used LiveConnect to track website... engagement and build dynamic audiences. They targeted shoppers with personalized ads for shoes and accessories, suppressing recent buyers. Nordstrom Rack achieved an 8.6% click-to-conversion rate with this remarketing strategy. The campaign focused on customer acquisition and retargeting for high-value traffic.
LiveIntent helped Rue Gilt Groupe use a new optimization strategy with Predict, focusing on users adding items to their cart. This change aligned... campaign goals with Rue Gilt Groupe's revenue targets. The new approach led to a 2x higher conversion rate and a 140% increase in campaign scale year-over-year. Rue Gilt Groupe exceeded their ROAS goals and doubled new member conversion rate and order value. Automated campaign management and audience-based targeting improved efficiency and long-term results.
Food & Beverages Case Studies and Customer Success Stories with LiveIntent
Wildgrain
- Food & Beverages
- Small
Boston, USA
LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove... more purchases. The campaign focused on reaching new customers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.
LiveIntent helped General Mills boost email newsletter revenue by 26%. The team moved ad units above the fold in newsletters,... leading to an 11% increase in high-value impressions. General Mills tested the new placement and saw no negative impact on subscriptions. The higher CPM floor and collapsible ad units drove strong results. General Mills expanded the solution to all major newsletters for maximum impact.
LiveIntent helped Perky Jerky gain 1,330 new customers and 8,200 new site visitors. Visitors from LiveIntent spent 6x more time... on the site and had a 22% lower bounce rate than other channels. Perky Jerky used LiveConnect for retargeting, conversion tracking, and optimization. They achieved 157 coupon redemptions and a 38% open rate on a follow-up email. The campaign focused on customer acquisition and email marketing.
LiveIntent helped Wildgrain boost customer acquisition with targeted email advertising. Wildgrain saw a 13% increase in month-over-month reach and a... 14% lower customer acquisition cost compared to other channels. Creative testing and lookalike audience targeting drove more purchases. Wildgrain reached new, high-quality customers at a lower cost. Email became their top channel for growth.
LiveIntent helped Wildgrain grow their customer base using email as the main channel. Wildgrain wanted to get more subscribers at... a lower cost. They tested two ad creatives to see which worked best. LiveIntent used creative testing and lookalike audiences to reach new people. Wildgrain saw a 13% increase in reach month over month and a 14% lower customer acquisition cost compared to their next best channel.
LiveIntent helped General Mills increase email newsletter revenue by 26%. General Mills wanted to boost newsletter monetization without hurting the... reader experience. LiveIntent suggested moving ad units above the fold and making them collapsible. General Mills tested this in low-volume newsletters and saw higher CPMs and fill rates. After expanding the change, they saw an 11% increase in high-value impressions and a 26% rise in revenue.
LiveIntent helped General Mills boost email newsletter revenue by 26%. General Mills wanted to increase ad revenue without hurting subscriber... experience. LiveIntent suggested moving ad units above the fold and making them collapsible. General Mills tested this in low-volume newsletters and saw higher CPMs and fill rates. After expanding the change, they saw an 11% increase in high-value impressions and a 26% rise in revenue.
LiveIntent helped Perky Jerky get more qualified leads and new customers. Perky Jerky used LiveIntent's email newsletter exchange and LiveConnect... tag for retargeting and conversion tracking. The campaign brought 8,200 new site visitors who spent six times more time on the site and had a 22% lower bounce rate than other channels. Perky Jerky added 1,330 new customers to their CRM and saw 157 coupon redemptions. The second marketing email had a 38% open rate.
Apparel & Fashion Case Studies and Customer Success Stories with LiveIntent
Aerosoles
- Apparel & Fashion
- Medium
LiveIntent helped Aerosoles get a 5x return on ad spend with targeted email ads. Aerosoles wanted to find new customers... outside of search and social. LiveIntent ran an acquisition campaign focused on women, using product and sale ads. The campaign drove a 23% lower CPA and quickly met ROAS goals. Aerosoles gained thousands of new customers and now runs the campaign always-on.
LiveIntent helped Samuel Hubbard boost online purchases with targeted email advertising. The brand wanted to find new customers outside of... search and social. LiveIntent built lookalike audiences from Samuel Hubbard’s best buyers and excluded current customers. This approach led to over 9,000 conversions. Samuel Hubbard saw a 2.5x return on ad spend using LiveIntent’s solution.
LiveIntent helped Aerosoles reach new customers with targeted email ads. Aerosoles wanted to grow beyond search and social channels. LiveIntent... ran an acquisition campaign focused on women, using creative ads that led directly to product pages. The campaign used algorithmic optimization to target users likely to buy. Aerosoles achieved a 5x return on ad spend and a 23% lower cost per acquisition. Thousands of new customers were acquired through post-click and post-view conversions.
LiveIntent helped Cozy Earth boost brand awareness for its travel clothing line. Cozy Earth sponsored top travel and lifestyle newsletters,... reaching over 2.6 million unique subscribers. The campaign achieved a 0.45% click-through rate from travel publications. Cozy Earth saw a 10% lift in return on ad spend during the sponsorship. More than 15,000 people visited their website to explore travel essentials.
LiveIntent helped Samuel Hubbard boost online shoe sales. The brand wanted to find new customers outside of search and social.... LiveIntent set up two campaigns using lookalike audiences based on frequent buyers. Samuel Hubbard switched to promoting a work-from-home shoe during the pandemic. The campaigns brought over 9,000 conversions and a 2.5x return on ad spend. Samuel Hubbard was happy with the results and the partnership.
Internet Case Studies and Customer Success Stories with LiveIntent
Zoosk
- Internet
- Large
LiveIntent helped Zoosk boost email ad revenue by updating LiveTags to allow more ad sizes. Zoosk saw a 34% increase... in fill rate and a 73% increase in revenue-per-open. CPM rose by 14% and overall revenue grew by 35%. Impressions increased by 18% and CTR by 38%. Email engagement stayed strong while monetization improved.
LiveIntent helped Horoscope. com boost email ad revenue by 55% year-over-year. The team redesigned email templates to a single-column layout...and enabled more ad sizes in existing slots. This increased CPMs by 44% with only 7% more impressions. Horoscope.com did not need to add extra tags or ad slots. The solution improved advertising revenue and demand from advertisers.
LiveIntent helped Horoscope. com redesign their email templates to a single-column format. This change allowed Horoscope.com to support more ad...sizes in their newsletters. As a result, they increased CPMs by 44%. They also generated 55% more ad revenue year-over-year with only 7% more impressions. The solution did not require adding more ad slots or tags.
LiveIntent helped Zoosk boost email ad revenue by updating LiveTags to allow more ad sizes. This change led to a... 34% increase in fill rate and a 73% increase in revenue-per-open. Zoosk also saw a 14% rise in CPM and a 35% jump in overall revenue. Impressions grew by 18% and click-through rate increased by 38%. Email engagement stayed strong while monetization improved.
Publishing Case Studies and Customer Success Stories with LiveIntent
Reader's Digest
- Publishing
- Large
LiveIntent helped Reader's Digest expand its digital audience for the Taste of Home product launch. Reader's Digest used first-party data... and third-party targeting to reach foodies beyond their print subscribers. The campaign ran across culinary newsletters like Real Simple and Better Homes & Gardens. Results included a 117% lift in conversions, 20% lift in clicks, and 70% lower eCPA. This boosted brand awareness and digital engagement for Reader's Digest.
LiveIntent helped Reader's Digest grow their digital audience for the Taste of Home product launch. Reader's Digest used LiveIntent to... onboard first-party data and target food lovers across culinary newsletters. The campaign reached more people outside their own subscribers. Results included a 117% lift in conversions, 20% more clicks, and a 70% lower eCPA. Reader's Digest used their data to find and engage food enthusiasts.
LiveIntent helped 1440 grow its monthly newsletter subscribers by 13%. 1440 used LiveIntent’s advertising platform to test different ad creatives... and reach a high-quality audience. Subscribers from LiveIntent were 2.5 times more likely to open the newsletter than those from social channels. 1440 continues to test creatives to attract more engaged readers. The partnership focused on email acquisition and creative testing for better engagement.
LiveIntent helped Embr Labs boost customer acquisition for their Embr Wave bracelet. Embr Labs used LiveIntent's advertising platform to reach... new audiences outside Google and Facebook. The campaign delivered nearly 1,000 conversions and a 183% return on ad spend. The cost per acquisition was lower than their goal and outperformed social channels. Embr Labs praised LiveIntent for helping them scale and diversify their marketing.
Embr Labs used LiveIntent to boost customer acquisition for their Embr Wave bracelet. They wanted to find new audiences and... scale their efforts beyond Google and Facebook. LiveIntent ran targeted email campaigns, suppressing existing customers. The campaign drove nearly 1,000 conversions and delivered a 183% return on ad spend. Embr Labs saw better results than with previous social campaigns.
Hospitality Case Studies and Customer Success Stories with LiveIntent
La Quinta Inn & Suites
- Hospitality
- Large
LiveIntent helped La Quinta Inn & Suites boost brand awareness by 4. 7%. The hotel chain wanted to reach male...business travelers with high income. LiveIntent delivered ads in targeted newsletters across news, business, and travel. La Quinta achieved the highest unique audience reach among all campaign channels. The campaign improved brand perception and expanded their audience.
LiveIntent helped La Quinta Inn & Suites boost brand awareness. La Quinta wanted to reach male business travelers with high... incomes. LiveIntent placed ads in targeted newsletters across news, business, and travel. The campaign gave La Quinta more unique reach than other channels. Brand awareness increased by 4.7% after the campaign.
Financial Services Case Studies and Customer Success Stories with LiveIntent
Gold Alliance
- Financial Services
- Medium
LiveIntent helped Gold Alliance cut advertising costs by 300%. Gold Alliance wanted to reach adults over 45 and get more... qualified leads. Social channels did not work for them. LiveIntent used targeted display ads and publisher optimization. Gold Alliance saw a 2x increase in qualified leads and much lower costs. The campaign focused on driving website traffic and acquiring new customers.
LiveIntent helped Gold Alliance target adults over 45 with display ads. Gold Alliance saw a 2x increase in qualified leads.... They cut advertising costs by 300% compared to other channels. LiveIntent optimized publisher selection monthly. Gold Alliance reached more of their core audience and converted more leads. The campaign focused on driving form fills for gold information kits.
Fareportal
- Information Technology And Services
- Large
New York, USA
Fareportal used LiveIntent to add advertising to their marketing emails. They wanted to boost revenue from their newsletters without hurting... ticket sales. LiveIntent helped them create new ad inventory and test ad slots in emails. Fareportal saw a 25% increase in revenue from marketing emails. There was no drop in open rates or ticket sales.
Other Industry Case Studies and Success Stories with LiveIntent
Fareportal
- Travel
- Large
LiveIntent helped Fareportal boost marketing email revenue by 25%. Fareportal used LiveTags to add premium ad inventory to their newsletters.... They tested ad slots and found no impact on open or click rates. The new ad revenue stream did not affect airline ticket sales. Fareportal gained incremental revenue from LiveIntent’s programmatic exchange.
