Real-World Case Studies and Customer Success Stories with Keen Decision System

Keen Decision Systems' AI-Powered MMM Platform helped a global retail dental brand improve its marketing results. The brand increased its... traditional TV budget by $2 million, with $1.4 million in new spending and $600,000 shifted from DRTV. The team used Keen to test different marketing scenarios and optimize channel spend. This strategy led to $8 million in marketing-driven profit and a 30% year-over-year growth. TV became the biggest driver of brand growth that year.
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Keen Platform helped a global retail brand improve its marketing mix. The brand shifted spending from TV and YouTube to... social media and eRetail. This change led to a $1.2M increase in profit and an 8.6% rise in contributed revenue, even with a $500k lower media budget. The Keen Platform showed how new tactics could boost both short-term sales and long-term brand health. The brand now uses a better mix of upper, middle, and lower funnel tactics.
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The Keen Platform helped a global retail brand improve its seasonal marketing strategy. The brand was hesitant to change its... back-to-school investment plan. Keen recommended new channel allocations and timing to build momentum before the key season. The platform showed a 75% confidence in year-over-year growth, with a likely $12M increase in marketing-driven revenue on the same spend. The brand also saw a 49% increase in profit ROI and $7.6M in new revenue.
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Keen Decision Systems and Tracksuit helped a challenger brand in the non-alcoholic beverage space connect brand awareness to business growth. The brand used... real-time brand tracking and marketing mix modeling to measure the impact of awareness campaigns. They saw year-over-year increases in both aided and unaided awareness. The team gained forecasting clarity and optimized channel investment. This led to a repeatable, data-driven marketing strategy.
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Keen’s AI-powered MMM platform helped a leading non-alcoholic craft beer company boost net profit by 52% while spending 15% less on marketing. The brand needed... to keep growing but also increase profits. Using Keen’s platform, they found the right marketing mix for growth and profit. The solution balanced investment and results. The company learned to focus on both growth and profitability for long-term success.
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Keen Decision Systems and Tracksuit helped a challenger brand in the non-alcoholic beverage space connect brand awareness to business growth. The brand needed... to prove that brand marketing drove real results, not just visibility. Using real-time brand tracking and predictive marketing mix modeling, they linked awareness data to media spend. The team built a repeatable system for measuring, forecasting, and optimizing channel investment. They saw year-over-year growth in both aided and unaided awareness and gained clarity on future marketing spend.
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Keen's AI-powered MMM platform helped a top household CPG portfolio boost media ROI by 42% since 2019. The client saw... a 63% increase in digital ROI and gained $79MM in incremental media-driven revenue in one year. Keen integrated response curves and data for precise budget allocation. The solution enabled real-time optimization across digital and retail channels, driving both short-term profit and long-term growth.
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Keen's AI-powered MMM platform helped a leading global beauty brand cut forecast variance to just 2–3%. The brand needed more... accurate, adaptable marketing forecasts for retail and e-commerce. Keen's solution enabled real-time data validation and mid-flight budget changes. Teams worked from one system, improving transparency and speeding up decisions. The new process reduced bottlenecks and drove continuous improvement in marketing planning.
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Keen's marketing optimization platform helped a legacy skincare brand modernize its marketing. The brand faced strict budget limits and needed... to improve ROI across TV, influencer, and trade channels. Keen enabled the brand to analyze four years of data and test new investment scenarios. The brand achieved year-over-year growth and improved marketing efficiency. The new strategy balanced tradition with innovation for a stronger market position.
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Keen's AI-powered MMM platform helped a premium travel platform improve marketing planning. The company unified data from paid media sources... to build a high-accuracy forecasting model. They tested different plan scenarios to find the best way to grow revenue. The platform showed which tactics drove growth and helped cut wasteful spending. The team now uses proactive decision modeling and refined seasonal planning for better results.
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Keen Decision Systems helped a global performance apparel brand rethink its media RFP using predictive marketing. The brand wanted more... than standard media buying and sought a partner who could link investment to business growth. Keen and its agency partner used real data and Tracksuit signals to build investment models showing how different budgets would impact revenue and profit. The top scenario projected a $35 million marketing investment strategy. The client gained confidence and now uses this data-driven approach for future growth planning.
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Keen Decision Systems helped a B2B high growth SaaS software company improve marketing ROI. The challenge was to find the... best way to split advertising spend between top and bottom of the funnel. Keen partnered with Ibotta to test different spend ratios with a $10M marketing investment. A 70/30 top-to-bottom spend ratio gave the best ROI and NPV. Shifting more budget to the bottom of the funnel increased short-term revenue.
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Keen Decision Systems helped an independent CPG agency secure a multi-million-dollar media budget. The agency needed to justify the budget... to its client’s board before a major brand relaunch. Keen’s AI-powered MMM platform provided scenario modeling for 10%, 15%, and 20% revenue growth. The solution delivered fast, board-ready investment plans and clear channel modeling. The agency won full budget approval quickly and built stronger client trust.
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Keen’s AI-powered MMM platform helped a leading quick-service restaurant brand improve marketing ROI. The brand struggled to see which channels... drove results. Keen’s platform gave real-time ROI forecasts and scenario planning. The brand saw 10% revenue growth and a 21% increase in profit ROI. Connected TV delivered 42% ROI. Marketing efficiency improved by 2% with smarter budget allocation.
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Keen’s AI-powered MMM platform helped a heritage rice vinegar brand overcome mid-year revenue shortfalls. The brand used predictive planning to... align finance and marketing, modeling over 20 marketing tactics. They achieved a forecasted 4–5x revenue ROI and 1.5–1.8x profit ROI while keeping trade budgets flat. The solution projected $4.6M–$4.8M in incremental quarterly revenue and over 1M units sold per quarter. The brand shifted marketing from a cost center to a profit driver.
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