Keen Decision System Overview

Keen Decision Systems addresses the challenge of aligning marketing investments with business outcomes. Its AI-powered platform integrates marketing measurement, media planning, and profit & loss forecasting to offer precise insights. By connecting marketing spend to revenue and profit, Keen provides a data-driven approach to decision-making. This tool enables marketers to confidently respond to leadership inquiries with accurate, data-backed answers. The platform supports forecasting and optimization of marketing budgets of any size, ensuring clear, impactful results. With Keen, businesses can redefine their marketing strategies, leveraging AI to enhance profitability and strategic planning.

Use Cases

Customers recommend Lead Analytics, Forecasting, Channel Marketing, as the business use cases that they have been most satisfied with while using Keen Decision System.

Other use cases:

  • Contract Management
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Business Priorities

Enter New Markets Internationally Or Locally and Launch New Products are the most popular business priorities that customers and associates have achieved using Keen Decision System.

Other priorities:

  • Build Brand Awareness
  • Increase Sales & Revenue
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Keen Decision System Use-Cases and Business Priorities: Customer Satisfaction Data

Keen Decision System's features include Predictive Analytics. and Keen Decision System support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Keen Decision System analytics capabilities include Analytics, and Custom Reports.

Keen Decision System, belong to a category of solutions that help Marketing Data Intelligence. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Keen Decision Systems helps make confident marketing investment decisions using an AI-powered platform. Incremental impact predictions are made with 96% accuracy.

Comprehensive Insights on Keen Decision System Use Cases

How can Keen Decision System enhance your Forecasting process?

Case Studies

Computer Software

CASE STUDY B2B high growth SaaS software company

Keen Decision Systems helped a B2B high growth SaaS software company improve marketing ROI. The challenge was to find the best way to split advertising spend between top and bottom of the funnel. Kee...n partnered with Ibotta to test different spend ratios with a $10M marketing investment. A 70/30 top-to-bottom spend ratio gave the best ROI and NPV. Shifting more budget to the bottom of the funnel increased short-term revenue.

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Retail

CASE STUDY A global retail brand

Keen Platform helped a global retail brand improve its marketing mix. The brand shifted spending from TV and YouTube to social media and eRetail. This change led to a $1.2M increase in profit and an ...8.6% rise in contributed revenue, even with a $500k lower media budget. The Keen Platform showed how new tactics could boost both short-term sales and long-term brand health. The brand now uses a better mix of upper, middle, and lower funnel tactics.

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Retail

CASE STUDY global retail brand

The Keen Platform helped a global retail brand improve its seasonal marketing strategy. The brand was hesitant to change its back-to-school investment plan. Keen recommended new channel allocations a...nd timing to build momentum before the key season. The platform showed a 75% confidence in year-over-year growth, with a likely $12M increase in marketing-driven revenue on the same spend. The brand also saw a 49% increase in profit ROI and $7.6M in new revenue.

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Retail

CASE STUDY A global retail brand specializing in dental products

Keen Decision Systems' AI-Powered MMM Platform helped a global retail dental brand improve its marketing results. The brand increased its traditional TV budget by $2 million, with $1.4 million in new... spending and $600,000 shifted from DRTV. The team used Keen to test different marketing scenarios and optimize channel spend. This strategy led to $8 million in marketing-driven profit and a 30% year-over-year growth. TV became the biggest driver of brand growth that year.

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Telecommunications

CASE STUDY A Telecommunications B2B Company

A telecommunications B2B company increased leads by 10% by using Keen Platform to optimize their marketing investments and tactics.

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Keen Decision System Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.89/5 ★

Read Reviews (13)
Custom Reports

3.83/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5 ★

Read Reviews (5)
Analytics

3.89/5 ★

Read Reviews (13)
Custom Reports

3.83/5 ★

Read Reviews (9)

Software Failure Risk Guidance

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for Keen Decision System

Top Failure Risks for Keen Decision System

Keen Decision Systems, Inc News

Product

Exciting news: Keens new integrations are here to boost your marketing strategy!

Keen Decision Systems announces new integrations to enhance marketing strategies, emphasizing smooth data flow and simplified operations for 2025.

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Understanding Predictive vs. Causal Analytics in Marketing

In the dynamic world of marketing, understanding and anticipating consumer behavior is essential.  This is where predictive and causal analytics come into play, offering brands the insights needed to drive effective strategies. While predictive analytics forecasts future trends based on historical data, causal analytics dives deeper to understand the cause-and-effect relationships between marketing actions and […]

The post Understanding Predictive vs. Causal Analytics in Marketing appeared first on Keen Decision Systems.

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Navigating the Maze: Revolutionizing Retail Media Measurement

The retail media landscape is currently entangled in a significant challenge—effectively measuring the impact of advertising spend. As retail companies morph into ad powerhouses, creating their own Retail Media Networks (RMN), they dangle the lucrative carrot of advertising with margins as high as 80%, compared to a mere 10% from in-store sales. These networks utilize […]

The post Navigating the Maze: Revolutionizing Retail Media Measurement appeared first on Keen Decision Systems.

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Marketing is an investment, not a cost.

Marketing is not just a line item on your expense report—it’s your most strategic investment. Let’s set the record straight: if you’re still viewing marketing as a mere cost, you’re not just behind the curve—you’re jeopardizing your company’s future. Invest, Don’t Just Spend Forget the old-school notion of marketing as a cost center. Yes, you’ll […]

The post Marketing is an investment, not a cost. appeared first on Keen Decision Systems.

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Keen Decision Systems, Inc Profile

Company Name

Keen Decision Systems, Inc

Company Website

https://keends.com/

HQ Location

110 N Corcoran St, Durham, North Carolina 27701, US