Keen Decision System: Product updates, Customer stories, and Insights | 2026 Cuspera

Keen's AI-powered MMM platform helped a fast-growing beverage brand boost profit ROI on marketing by 75%. The brand used Keen to plan investments and forecast outcomes, increasing marketing spend int...ensity from 6.8% to 10.8% of revenue. Incremental revenue contribution nearly doubled, and total revenue rose 65% year-over-year. The brand was acquired for about $2B after seeing 13X+ growth in enterprise value.
Show More..

Keen Decision Systems helped a B2B high growth SaaS software company improve marketing ROI. The challenge was to find the best way to split advertising spend between top and bottom of the funnel. Kee...n partnered with Ibotta to test different spend ratios with a $10M marketing investment. A 70/30 top-to-bottom spend ratio gave the best ROI and NPV. Shifting more budget to the bottom of the funnel increased short-term revenue.
Show More..

Keen Decision Systems' AI-Powered MMM Platform helped a global retail dental brand improve its marketing results. The brand increased its traditional TV budget by $2 million, with $1.4 million in new... spending and $600,000 shifted from DRTV. The team used Keen to test different marketing scenarios and optimize channel spend. This strategy led to $8 million in marketing-driven profit and a 30% year-over-year growth. TV became the biggest driver of brand growth that year.
Show More..

Keen Platform helped a global retail brand improve its marketing mix. The brand shifted spending from TV and YouTube to social media and eRetail. This change led to a $1.2M increase in profit and an ...8.6% rise in contributed revenue, even with a $500k lower media budget. The Keen Platform showed how new tactics could boost both short-term sales and long-term brand health. The brand now uses a better mix of upper, middle, and lower funnel tactics.
Show More..

Keen's AI-powered MMM platform helped a leading global beauty brand cut forecast variance to just 2–3%. The brand needed more accurate, adaptable marketing forecasts for retail and e-commerce. Keen's... solution enabled real-time data validation and mid-flight budget changes. Teams worked from one system, improving transparency and speeding up decisions. The new process reduced bottlenecks and drove continuous improvement in marketing planning.
Show More..

Keen's AI-powered MMM platform helped a top household CPG portfolio boost media ROI by 42% since 2019. The client saw a 63% increase in digital ROI and gained $79MM in incremental media-driven revenu...e in one year. Keen integrated response curves and data for precise budget allocation. The solution enabled real-time optimization across digital and retail channels, driving both short-term profit and long-term growth.
Show More..