Keen Decision System: Use-Cases, Insights and Reviews | 2026 Cuspera

Keen’s AI-powered MMM platform helped a heritage rice vinegar brand overcome mid-year revenue shortfalls. The brand used predictive planning to align finance and marketing, modeling over 20 marketing... tactics. They achieved a forecasted 4–5x revenue ROI and 1.5–1.8x profit ROI while keeping trade budgets flat. The solution projected $4.6M–$4.8M in incremental quarterly revenue and over 1M units sold per quarter. The brand shifted marketing from a cost center to a profit driver.
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Keen Decision Systems and Tracksuit helped a challenger brand in the non-alcoholic beverage space connect brand awareness to business growth. The brand used real-time brand tracking and marketing mix... modeling to measure the impact of awareness campaigns. They saw year-over-year increases in both aided and unaided awareness. The team gained forecasting clarity and optimized channel investment. This led to a repeatable, data-driven marketing strategy.
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Keen Decision Systems helped a B2B high growth SaaS software company improve marketing ROI. The challenge was to find the best way to split advertising spend between top and bottom of the funnel. Kee...n partnered with Ibotta to test different spend ratios with a $10M marketing investment. A 70/30 top-to-bottom spend ratio gave the best ROI and NPV. Shifting more budget to the bottom of the funnel increased short-term revenue.
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Keen Decision Systems and Tracksuit helped a challenger brand in the non-alcoholic beverage space connect brand awareness to business growth. The brand needed to prove that brand marketing drove real... results, not just visibility. Using real-time brand tracking and predictive marketing mix modeling, they linked awareness data to media spend. The team built a repeatable system for measuring, forecasting, and optimizing channel investment. They saw year-over-year growth in both aided and unaided awareness and gained clarity on future marketing spend.
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Keen Decision Systems helped a global performance apparel brand rethink its media RFP using predictive marketing. The brand wanted more than standard media buying and sought a partner who could link ...investment to business growth. Keen and its agency partner used real data and Tracksuit signals to build investment models showing how different budgets would impact revenue and profit. The top scenario projected a $35 million marketing investment strategy. The client gained confidence and now uses this data-driven approach for future growth planning.
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Keen's AI-powered MMM platform helped a premium travel platform improve marketing planning. The company unified data from paid media sources to build a high-accuracy forecasting model. They tested di...fferent plan scenarios to find the best way to grow revenue. The platform showed which tactics drove growth and helped cut wasteful spending. The team now uses proactive decision modeling and refined seasonal planning for better results.
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