Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers." - Anu Verma

Peer review evidence (same sources as the product rating summary)

"...Not sure if my company wants me to share exact numbers, but let's just say that its helped increase purchase conversions, overall user engagement and email traffic by a VERY considerable factor...." Peer review by Michelle Ritchie
"...Iterable has the best in class workflows and automation features, as well as extremely robust APIs...." Peer review by Steven A, Co-CEO, Co-Founder, Marketing and Advertising
"...Iterable is probably at its best when attempting to send out emails that come from workflows...." Peer review by User

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Iterable Customer wins, Customer success stories, Case studies

How does Iterable address your Engagement Management Challenges?

What Are the key features of Iterable for Workflow Management?

How can Iterable optimize your Communication Management Workflow?

What solutions does Iterable provide for Campaign Management?

What solutions does Iterable provide for Channel Marketing?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
CUSTOMERS TESTIMONIALS
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Julia Papanek

Email Marketing Specialist

Madison Reed

Through integrations, we can automatically synchronize iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. Testimonial By Julia Papanek
Iterable testimonial

Anita Taylor

Product Manager

Stack Overflow

I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation Testimonial By Anita Taylor
 

SecurityPal AI

SecurityPal AI Highlighted as Revenue-Enhancing Trust Platform by Iterable

Iterable has adopted SecurityPal AI's platform to enhance security and compliance questionnaire management, leading to $3.3M in sales, faster response times, and reduced open requests. This adoption ...highlights Iterable's focus on operational efficiency and sales enablement through improved trust-building processes.

Read on →
 

ATG Entertainment - Entertainment - Medium

How Iterable’s Deliverability Services Transformed Engagement for ATG Entertainment

ATG Entertainment partnered with Iterable's Deliverability Services to enhance their email marketing strategy, leading to improved sender reputation and increased engagement. The collaboration involv...ed a strategic re-engagement campaign, resulting in an 8% recovery of disengaged users and a 24% click-to-open rate. Iterable's expertise helped ATG maintain a 99.8% deliverability rate and safeguard brand trust.

Read on →

Superhuman - Information Technology And Services - Medium

San Francisco, USA

Iterable helped Superhuman cut campaign setup time from four weeks to three days. The marketing team moved from a single email to 13 data-driven personas with personalized content. They used real-tim...e data syncing with Hightouch and Databricks. Superhuman expanded from five static segments to over twenty dynamic cohorts. This led to a 4.1% lift in LTV through smarter value bidding and lifecycle targeting.

Zwift - Health, Wellness And Fitness - Medium

Long Beach, USA

Zwift used Iterable to reach 100% of its active users by expanding from email to push notifications, in-app, and embedded messaging. Campaign execution became 85% faster, and event registrations doub...led overnight with push notifications. The team reduced resources needed for in-game communications by 60%, cutting management from 10 to 4 people. Real-time data activation enabled personalized, timely messages for every user. Even with a smaller team, Zwift scaled its community engagement and improved user experience.

Babylist - Retail - Medium

Oakland, USA

Iterable’s MCP Server helped Babylist cut email production time by 50%. The CRM team scaled from 5 million to 1 billion emails in three years. They expanded from one to six communication channels, in...cluding SMS and push notifications. AI automation let their small team reclaim half their bandwidth. Babylist now reaches 10 million monthly visitors with more personalized, timely messages. The team shifted focus from manual tasks to strategy and testing.

 

Stanley Black & Decker - Consumer Goods - Very Large

New Britain, USA

Stanley Black & Decker used Iterable Catalog to personalize emails for customers. This led to a 7% increase in clicks to their e-commerce stores. The team reduced email templates by 80% using automat...ion. They saved 5-10 hours per template and became less dependent on outside agencies. The solution helped them send more relevant messages and build trust with users.

Iterable: The All-in-One Customer Communication Platform

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Experiture Marketing Platform and Omnisend are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Product

Iterable Recognized as Leader in Snowflake's Modern Marketing Data ...

Iterable was recognized as a leader in Snowflake's Modern Marketing Data Stack report for its capabilities in Activation and Delivery. This recognition highlights Iterable's role in enabling real-time customer engagement and cross-channel activation through integration with Snowflake's AI Data Cloud. The collaboration enhances data-driven marketing by facilitating seamless data flows and personalized customer experiences.

Product

Iterable Named a Leader in Snowflake's The Modern Marketing Data Stack

Iterable has been recognized as a Leader in the "Activation and Delivery" category in Snowflake's The Modern Marketing Data Stack, 5th Edition. This recognition highlights Iterable's integration with Snowflake, enabling seamless data activation and AI-driven customer engagement. The partnership emphasizes a closed-loop data system that enhances marketing velocity and operational efficiency.

Partnership

Iterable and Databricks Partnership Milestones Announced

Iterable and Databricks have achieved significant milestones in their partnership, including Iterable's Validated Partner status in the Databricks Partner Program and its role as a launch partner for Databricks CustomerLake. This collaboration enables enterprise brands to activate customer data in real-time, offering integrated capabilities from data intelligence to personalized engagement without data duplication.

Product

Iterable Achieves Validated Partner Status with Databricks and Joins ...

Iterable has achieved Validated Partner status with Databricks and joined as a launch partner for Databricks CustomerLake. This partnership enhances real-time marketing activation by integrating Iterable's AI customer engagement platform with Databricks' CustomerLake, enabling enterprise brands to deliver personalized, cross-channel experiences without data duplication or complexity.

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E