Iterable Overview
This is a summary of the comprehensive capabilities and benefits of Iterable based on over 6263 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Iterable, WebEngage, Klaviyo, Sendoso, Cordial Platform, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Iterable is right for your needs? Our Cuspera AI engine can evaluate how Iterable fits your specific business needs, industry, and context. Get your personalized assessment report today.
Iterable supports business activities such as:
- Engagement Management
- Workflow Management
- Communication Management
- Campaign Management
- Channel Marketing
Iterable can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Improve Brand Engagement, Increase Sales & Revenue, Improve ROI, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Iterable's capabilities include Personalization, Alerts: Popups & Notifications, Templates, etc.
Iterable was founded in 2013. Hospital & Health Care Vertical is its biggest customer base.
Reviews
"We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. " - Ben Clark
Cuspera Reviews
8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Iterable.
Use Cases
Peers recommend Engagement Management , Workflow Management , Communication Management , as the business use cases that they have been most satisfied while using Iterable.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.96/5 ★ |
"...You can engage your users with real-time relevant messages, everything from mobile push alerts, product updates, SMS reminders, and in-app promotions...." Peer review from Iterable |
| engaging and following up |
4.96/5 ★ |
"...Iterable s true omni-channel capabilities, Curology has improved customer engagement by 26% and increased revenue by 10%. ..." Case Study Curology |
| engaging with scheduling & cadence |
4.53/5 ★ |
"...The campaign cadence sweet spot widely varies for marketers...." 3 Easy Ways Retailers Can Add Direct Mail to Their Cross-Channel Messaging |
| Workflow Management |
4.51/5 ★ |
"...A specific example of how IMGE is maximizing supporter engagement is their Donor Suppression workflow...." Case Study IMGE |
| Communication Management with E-Mail |
4.79/5 ★ |
"...It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more...." Peer review by Tim Noetzel, Director Of Product Design, GetHuman |
| sending & publishing communications |
4.78/5 ★ |
"...email send outs of our newsletters, artist launch emails et the segmentation and suppression makes it really easy to target properly...." Peer review by Jeff O. |
| tracking & monitoring communications |
3.96/5 ★ |
"...Using Iterable s visual, drag-and-drop Workflow Studio, Curology can now identify which members aren t engaging via SMS, and reach these individuals with targeted email follow-ups, tracking email and site metrics to ensure that they re achieving relevance across all marketing channels...." Case Study PicnicHealth |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.96/5 ★ |
"...You can engage your users with real-time relevant messages, everything from mobile push alerts, product updates, SMS reminders, and in-app promotions...." Peer review from Iterable |
|
| engaging and following up |
4.96/5 ★ |
| engaging with scheduling & cadence |
4.96/5 ★ |
| Workflow Management |
4.51/5 ★ |
"...A specific example of how IMGE is maximizing supporter engagement is their Donor Suppression workflow...." Case Study IMGE |
|
| Communication Management with E-Mail |
4.79/5 ★ |
"...It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more...." Peer review by Tim Noetzel, Director Of Product Design, GetHuman |
|
| sending & publishing communications |
4.79/5 ★ |
| tracking & monitoring communications |
4.79/5 ★ |
69+ more Business Use Cases
Our AI advisor, Wyz, harnessed 6263 insights from peers and experts to help you assess how these Iterable use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark |
|
Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma |
|
There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ben Clark VP of Customer Retention SeatGeek |
We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark |
|
Anu Verma VP of Marketing Care/of |
Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma |
|
Allie Donovan Director of CRM & Retention Boxed |
There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study TrainingPeaksRead More |
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Case Study CalmRead More |
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Case Study bloomonRead More |
Frequently Asked Questions(FAQ)
for Iterable
What is Iterable?
What is Iterable used for?
What are the top features of Iterable?
Who uses Iterable?
What are Iterable alternatives?
Where is Iterable located?
Popular Business Setting
for Iterable
Top Industries
- Hospital & Health Care
- Marketing and Advertising
- Health, Wellness and Fitness
Popular in
- Mid Market
- Small Business
- Enterprise
Peers used Iterable to Enhance customer relationships and Acquire customers
Iterable Alternatives
Peer and Expert Opinion on Features
for Iterable
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (575) |
| Alerts: popups & Notifications | Read Reviews (201) |
| Templates | Read Reviews (109) |
| Feedback surveys | Read Reviews (36) |
| Micro customer segmenting | Read Reviews (29) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (575) |
| Alerts: popups & Notifications | Read Reviews (201) |
| Templates | Read Reviews (109) |
| Feedback surveys | Read Reviews (36) |
| Micro customer segmenting | Read Reviews (29) |
IT and Other Capabilities
for Iterable
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (118) |
| Data Import | Read Reviews (342) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (118) |
| Data Import | Read Reviews (342) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (105) |
| Chat Support | Read Reviews (36) |
| Phone Support | Read Reviews (30) |
| 24/7 Support | Read Reviews (352) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (105) |
| Chat Support | Read Reviews (36) |
| Phone Support | Read Reviews (30) |
| 24/7 Support | Read Reviews (352) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (53) |
| Analytics | Read Reviews (277) |
| Custom Reports | Read Reviews (1035) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (53) |
| Analytics | Read Reviews (277) |
| Custom Reports | Read Reviews (1035) |
Software Failure Risk Guidance
?for Iterable
Overall Risk Meter
Top Failure Risks for Iterable
Vendor Profile Details
HQ Location
71 Stevenson St, #300, San Francisco, CA, 94105
Employees
501-1000
Social
Financials
SERIES E
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