Iterable Overview

Iterable, the cross-channel marketing platform, powers unified customer experiences. It enables creation, optimization, and measurement of every customer interaction.

Use Cases

Customers recommend Engagement Management, Workflow Management, Communication Management, as the business use cases that they have been most satisfied with while using Iterable.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Helpdesk Management
  • Segmentation And Targeting
  • Collaboration
  • Loyalty Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Iterable.

Other priorities:

  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Improve ROI
  • Grow Market Share
  • Build Brand Awareness
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Establish Thought Leadership
  • Launch New Products
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Internal Communications
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Iterable Use-Cases and Business Priorities: Customer Satisfaction Data

Iterable works with different mediums / channels such as E-Mail.

Iterable's features include Personalization, Alerts: Popups & Notifications, Templates, etc. and Iterable support capabilities include Email Support, Chat Support, Phone Support, etc. also Iterable analytics capabilities include Analytics, and Custom Reports.

Reviews

"There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had." - Allie Donovan

Iterable, AgencyAnalytics, Yespo Оmnichannel CDP, omnisend, VBOUT, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Iterable

Top Industries

  • Hospital & Health Care
  • Marketing and Advertising
  • Health, Wellness and Fitness

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Iterable is popular in Hospital & Health Care, Marketing And Advertising, and Health, Wellness And Fitness and is widely used by Mid Market, Small Business, and Enterprise.

Iterable Customer wins, Customer success stories, Case studies

What benefits does Iterable offer for Engagement Management?

How can Iterable enhance your Workflow Management process?

What makes Iterable ideal for Communication Management?

What solutions does Iterable provide for Campaign Management?

How does Iterable address your Channel Marketing Challenges?

8 buyers and buying teams have used Cuspera to assess how well Iterable solved their Marketing Automation needs. Cuspera uses 6263 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Ben Clark

VP of Customer Retention

SeatGeek

We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark
CUSTOMERS TESTIMONIALS
Iterable testimonial

Allie Donovan

Director of CRM & Retention

Boxed

There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had. Testimonial By Allie Donovan
Iterable testimonial

Anu Verma

VP of Marketing

Care/of

Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers. Testimonial By Anu Verma
Iterable testimonial

Ben Clark

VP of Customer Retention

SeatGeek

We didn't want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except iterable. Testimonial By Ben Clark

Thirty Madison

Iterable helps Thirty Madison improve customer engagement. The platform supports real-time, AI-powered marketing campaigns. Thirty Madison uses Iterable to create better customer moments. The solutio...n aims to replace outdated campaign methods. Results or metrics are not provided in the content.

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BIG4 Holiday Parks - Hospitality

Iterable helps BIG4 Holiday Parks improve customer engagement. The company uses AI-powered, real-time messaging to replace outdated campaigns. This shift creates better customer moments. BIG4 Holiday... Parks leverages Iterable for more personalized marketing. The solution supports hospitality industry needs. Results focus on enhanced guest experiences.

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Melbourne Football Club - Sports

Iterable helped Melbourne Football Club improve their marketing efforts. The club used Iterable to connect better with fans. The solution made it easier to send messages and updates. This helped the ...club engage their audience more effectively. The story shows how Iterable supports sports organizations with digital marketing.

Read more →

Iterable: The All-in-One Customer Communication Platform

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Frequently Asked Questions(FAQ)

for Iterable

What is Iterable?

Iterable is a cross-channel marketing platform, which enables sales and marketing teams to increase create and optimize campaigns and enhance customer engagement.

It is primarily used to create seamless cross-channel customer engagement across e-mail, SMS, push, in-app and social media.

Iterable helps to create growth cross-channel campaigns by effective audience identification, flexible data integration, lifecycle campaign composition, behavior-based personalization and performance optimization.

What is Iterable used for?

Iterable is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Workflow Management and Communication Management .

What are the top features of Iterable?

Personalization, Alerts: popups & Notifications and Templates are some of the top features of Iterable.

Who uses Iterable?

Iterable is used by Hospital & Health Care, Marketing And Advertising and Health, Wellness And Fitness among other industries.

What are Iterable alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Omnisend and VBOUT are popular alternatives for Iterable.

Where is Iterable located?

Iterable is headquartered at 71 Stevenson St, #300, San Francisco, CA, 94105.
lightning

Peers used Iterable for engagement management and workflow management

Iterable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.26/5

Read Reviews (53)
Analytics

3.79/5

Read Reviews (277)
Custom Reports

3.41/5

Read Reviews (1035)

Software Failure Risk Guidance

?

for Iterable

Overall Risk Meter

Low Medium High

Top Failure Risks for Iterable

Iterable, Inc News

Product

Iterable Launches Model Context Protocol (MCP) Server, Strengthening Its Dominance in AI Marketing Innovation - Markets Financial Content

Iterable has launched the Model Context Protocol (MCP) Server, enhancing its AI marketing capabilities. This open-source server allows developers to integrate AI tools with the Iterable platform, enabling real-time actions from natural-language prompts. The MCP Server aims to streamline marketing workflows, improve personalization, and provide marketers with greater control and efficiency in campaign management.

Executive

Iterable Appoints Priya Gill as CMO and Nick Beil as Chief Product Officer - MarTech Cube

Iterable has appointed Priya Gill as Chief Marketing Officer and Nick Beil as Chief Product Officer. Gill will lead global marketing strategies, while Beil will focus on product development and technical partnerships. These appointments align with Iterable's strategy to enhance AI-driven customer engagement and expand its global presence.

Product

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Iterable Launches Native WhatsApp Integration to Power Real-Time, Two-Way Messaging at Global Scale

Product

Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing

Iterable Unveils Iterable Nova A New AI Agent to Power Moments-Based Marketing

Iterable, Inc Profile

Company Name

Iterable, Inc

Company Website

https://iterable.com/

Year Founded

2013

HQ Location

71 Stevenson St, #300, San Francisco, CA, 94105

Employees

501-1000

Social

Financials

SERIES E