Insightrix provided a financial services provider with a custom online portal for customer experience research reporting. The client needed real-time access to satisfaction survey results and the abi...lity to filter data by account manager, branch, and customer demographics. Insightrix developed a survey and an interactive portal that tracked key metrics like Net Promoter Score and customer satisfaction. The portal allowed stakeholders to view, filter, and export results easily. The solution helped the client monitor satisfaction and make faster business decisions.
Insightrix Online Voting helped SaskCanola run its 2014 Board of Directors election online for the first time. SaskCanola needed a secure and easy way to move from paper ballots to online voting for ...its 26,000 members. Insightrix ran a test election and got approval from the Agri-Food Council. Over 500 members voted online, and less than 50 used paper ballots. SaskCanola staff and board gained confidence in the new system and plan to use it again.
Insightrix Research used neuroscience technology to help a leading insurance firm test TV ads. The goal was to see how people in Saskatchewan respond to public service ads on an unconscious level. In...sightrix used EEG, eye tracking, and facial coding in interviews with men and teens. The research found that attention peaks before dramatic events and drops after. The study showed neuroscience tools can help make ads more effective by tracking attention and emotion.
CASE STUDY Saskatchewan Government Insurance (SGI) and SGI Canada
Insightrix Communities helped SGI and SGI Canada build an online community called SGI CONNECT. SGI wanted to connect better with brokers and customers and learn about their needs. Insightrix recruite...d over 1,000 members and set up a flexible platform for surveys and discussions. SGI used the platform to gather insights and test new ideas, like online vehicle registration. The platform made it easy for SGI to get feedback and improve customer engagement.
Non-Profit Organization Management Case Studies and Success Stories with Insightrix Communities
CASE STUDY Saskatoon SPCA
Insightrix worked with the Saskatoon SPCA in 2018 to help the non-profit improve its community service. The project included research studies for strategic planning, brand awareness, and donor resear...ch. Insightrix developed custom research methods that fit the SPCA's budget. The research helped the SPCA update its business plan and long-term strategy. The SPCA valued Insightrix's guidance and animal-friendly approach.
Insightrix helped the Saskatchewan Government with public consultations for a provincial anti-bullying strategy. The challenge was to gather input from a wide range of residents. Insightrix ran 16 in...-person sessions and created an online community, reaching about 1,000 people in total. The online process allowed for more voices and deeper insights. The results helped shape recommendations for a new anti-bullying strategy in the province.
CASE STUDY A Canadian provincial government ministry
Insightrix used its online community software to help a Canadian provincial government ministry redesign a labour market information website. The team tested wireframes with target user groups across... Saskatchewan and Manitoba. They used heatmaps and feedback to choose the best design. Key findings included the need for a search function above the fold and business directories. The project saved time by removing unwanted features like page sharing.
Insightrix Online Voting helped the Saskatchewan New Democrats (SaskNDP) run secure, mobile-optimized nomination elections during COVID-19. The SaskNDP needed to complete nominations in five constitu...encies while following social distancing rules. Insightrix built a secure online voting platform with phone and email options and gave full technical support. Over 83% of members voted online or by phone. The process was safe, accurate, and kept members healthy.
CASE STUDY An advertising agency (on behalf of a crop science company)
Insightrix Research used Validately for remote usability testing of a new crop science website. The challenge was to improve the user experience for farmers using the site on mobile and desktop. Insi...ghtrix recruited farmers from three provinces and tracked their real user journeys. Researchers observed how users searched for crop yield data and navigated the site. The study helped the client understand user needs and improve website prototypes for better customer success.
Insightrix used a new dashboard-building software for its Corporate Reputation Index (CRi). The challenge was to provide clients with flexible, real-time reputation tracking dashboards. The old syste...m was slow and required manual work. The new solution let data scientists build dashboards in hours, not days. Clients now get faster, more flexible, and visually appealing dashboards to track reputation metrics.
Insightrix used its Mobile Ethnography solution to help SaskTel understand customer perceptions and daily use of its telecommunication services. The challenge was to uncover real brand perceptions an...d usage patterns as digital convergence and IoT trends grow. Insightrix conducted in-depth interviews, a 10-day online ethnography, and focus groups with SaskTel customers. The study revealed key insights into customer expectations, service value, and actual versus perceived time spent connected. These findings helped SaskTel develop a targeted communications strategy based on real customer behavior.
Insightrix Research helped the Saskatchewan Roughriders understand their brand perception among Saskatchewan residents, focusing on younger fans. The team wanted to identify different fan segments an...d their engagement with the Rider brand. Insightrix used SaskWatch, an online research panel, and set quotas by age and gender for accurate results. They analyzed fan values, demographics, and merchandise buying habits. The findings helped the Roughriders improve fan engagement and prepare for changes like moving to the new Mosaic Stadium.
