Insightrix Communities - Community Management: Use Cases, Capabilities & Competitors

Insightrix Online Voting helped the Saskatchewan New Democrats (SaskNDP) run secure, mobile-optimized nomination elections during COVID-19. The SaskNDP needed to complete nominations in five constitu...encies while following social distancing rules. Insightrix built a secure online voting platform with phone and email options and gave full technical support. Over 83% of members voted online or by phone. The process was safe, accurate, and kept members healthy.
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Insightrix provided a financial services provider with a custom online portal for customer experience research reporting. The client needed real-time access to satisfaction survey results and the abi...lity to filter data by account manager, branch, and customer demographics. Insightrix developed a survey and an interactive portal that tracked key metrics like Net Promoter Score and customer satisfaction. The portal allowed stakeholders to view, filter, and export results easily. The solution helped the client monitor satisfaction and make faster business decisions.
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Insightrix Research used Validately for remote usability testing of a new crop science website. The challenge was to improve the user experience for farmers using the site on mobile and desktop. Insi...ghtrix recruited farmers from three provinces and tracked their real user journeys. Researchers observed how users searched for crop yield data and navigated the site. The study helped the client understand user needs and improve website prototypes for better customer success.
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Insightrix used its Mobile Ethnography solution to help SaskTel understand customer perceptions and daily use of its telecommunication services. The challenge was to uncover real brand perceptions an...d usage patterns as digital convergence and IoT trends grow. Insightrix conducted in-depth interviews, a 10-day online ethnography, and focus groups with SaskTel customers. The study revealed key insights into customer expectations, service value, and actual versus perceived time spent connected. These findings helped SaskTel develop a targeted communications strategy based on real customer behavior.
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Insightrix helped the Saskatchewan Government with public consultations for a provincial anti-bullying strategy. The challenge was to gather input from a wide range of residents. Insightrix ran 16 in...-person sessions and created an online community, reaching about 1,000 people in total. The online process allowed for more voices and deeper insights. The results helped shape recommendations for a new anti-bullying strategy in the province.
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Insightrix used SaskWatch to survey Saskatchewan residents for the Saskatchewan Roughriders. The goal was to understand brand perception, especially among younger fans. Insightrix segmented the fan b...ase using specialist approaches for sports supporters. The research revealed real fan motivations and demographics, not just stereotypes. The Roughriders used these insights to improve engagement and prepare for the move to Mosaic Stadium.
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