Real-World Case Studies and Customer Success Stories with G2 Stack

Kimble used G2's review generation campaign to boost its profile. The campaign helped Kimble get over 330 verified user reviews.... This increased Kimble's brand awareness and brought in more qualified leads. G2 reviews gave buyers a clear view of Kimble's PSA solutions. Kimble now stands out against bigger, well-funded competitors. The company can focus more on product development and customer success.
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Oracle Analytics Cloud used G2 Review Booth at Kscope to collect customer feedback. The booth setup made it easy for... users to leave reviews and donate to charity. Oracle saw a 200% increase in reviews across two products and a 675% jump in profile traffic on G2. They raised $1,540 for New Story by linking reviews to donations. The campaign helped Oracle Analytics Cloud and Essbase move into the Leaders’ Quadrant on G2’s grids.
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G2 Starter helped Spiky AI boost its visibility by 43% in just four months. The platform made it easy for... Spiky AI to collect and showcase customer reviews, building trust with sales teams. Spiky AI earned 32 G2 badges and 43 report placements, and saw an 18% increase in reviews. G2 became the main channel for Spiky AI to prove its value and attract more qualified leads. The team now uses G2 proof across all marketing and sales channels.
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G2’s AI Sales Agent helped Freight Forwarding Software boost its annual pipeline by 70x. The company used the AI Sales... Agent to qualify and convert leads, saving 100 hours of sales time each month. In just two months, the tool influenced $350,000 in pipeline and achieved a 30% chat-to-conversion rate. The AI Sales Agent handled over 100 chats per month and delivered 15+ qualified leads. The team found setup easy and saw fast, measurable results.
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G2’s AI Sales Agent helped Freight Forwarding Software boost its annual pipeline by 70x. The company used the AI Sales... Agent to qualify and convert leads, saving 100 hours of sales prospecting time each month. In just two months, the tool influenced $350,000 in pipeline and achieved a 30% chat-to-conversion rate. The AI Sales Agent handled over 100 chats per month and generated 15+ qualified leads. The team found setup easy and saw a major difference compared to traditional chatbots.
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Quixy used G2 to boost brand awareness and win more deals as a new player in the no-code platform market. The team leveraged... G2 reviews and Grid Report rankings to stand out against established competitors. By using G2 Buyer Intent data, Quixy targeted buyers more accurately and improved sales pipeline quality. Landing pages with G2 content achieved a 4%-5% average conversion rate. Competitor comparison pages influenced 7% of deals won, helping Quixy grow quickly in a crowded space.
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Learnerbly used G2 to launch their first review campaign. They started with just three reviews and reached 467 reviews in... two weeks, a 155% increase. The team used customer feedback to improve their product and inform business decisions. Most reviews were 4 or 5 stars, helping Learnerbly earn badges and stand out in a crowded market. The campaign gave their users a voice and built a loyal customer base.
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AiSDR used G2 Ads to boost lead quality and validate buyer demand. G2 became a top-five traffic source, with a... 6.7% conversion rate from visitors to leads. Cost per action was 25–30% lower than other paid channels. AiSDR upgraded to a G2 subscription for more credibility and better sales workflows. The HubSpot integration helped track revenue impact from G2 activity.
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Enablix used a G2 profile to boost reviews and brand awareness. They focused on gathering customer feedback through G2, building... a strong library of reviews. This led to 30% of their 2020 pipeline coming from G2. One out of three leads now comes from G2. Enablix saw a 4x return on investment in the first six months. Their G2 category link now ranks in the top five Google results for sales enablement.
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G2 helped Snitcher, a small startup in visitor identification, drive $4K in new monthly recurring revenue and onboard 62 users in just six months. With only one... marketer, Snitcher used G2 reviews to build trust, collect feedback, and power customer engagement. Review requests were built into onboarding and trial flows, and G2 reviews were used across all channels. Snitcher achieved a 98% renewal rate and created a steady pipeline of new deals. G2 became a key channel for revenue and customer growth.
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MoEngage used G2 to boost its brand and drive demand. They focused on generating more customer reviews and using G2’s... buyer intent data. This helped them target marketing and sales, especially on LinkedIn and with their ABM tool. G2 influenced their sales pipeline every quarter, with 8-10% of pipeline engaged directly on G2. Win rates improved by 10-12% when buyers engaged on G2. MoEngage plans to keep using G2 to grow in the EU and North America.
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Mine used G2 to build trust and awareness after pivoting to B2B software. They collected authentic customer reviews and showcased... G2 badges across their website and sales materials. By leveraging G2 Buyer Intent data and integrations, Mine identified and targeted ideal buyers. This approach led to a 4x increase in marketing qualified leads and G2 leads that are 2x more likely to convert. About 15% of deals won are sourced directly from G2.
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Fuse used G2 to generate over $300k in annual recurring revenue. They stood out against larger competitors by leveraging high... customer satisfaction scores on their G2 profile. Fuse drove quality leads and increased customer awareness through G2’s marketing tools. They referenced their G2 profile throughout the sales cycle to convert prospects. This approach led to several key competitive wins and strong ROI.
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G2 helped SEON boost free trial clicks by 600%. SEON used G2's trusted reviews and badges in their marketing. This... increased visibility and drove more users to try SEON's fraud prevention platform. SEON also doubled its staff in 12-18 months, with G2 reviews helping attract top talent. G2 played a key role in SEON's growth and hiring success.
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Equip used the G2 in-app review form to boost customer reviews. Before, email campaigns brought slow results and required lots... of follow-up. After adding the in-app review form, Equip got 16 reviews in just three days. In six months, they gained 217 new reviews and kept a 4.8 star rating. Equip saw a 540% year-over-year increase in G2 profile traffic and a 247% quarter-over-quarter rise in website referrals from G2.
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Audiense used G2 Marketing Solutions to boost their brand and collect over 60 customer testimonials. They worked with G2 to... create a new Audience Intelligence Platforms category. Audiense used G2 Review Generation to get real feedback from users. This helped them become a leader in four G2 categories. They achieved these results in less than six months.
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Alteryx used G2 to boost their customer advocacy and sales. Before, their advocacy efforts were scattered and they had few... G2 reviews. Luis Gonzalez, Head of Global Customer Advocacy, led a new strategy to collect more customer feedback. They added review requests at every customer touchpoint and set up a G2 review booth at their user conference. This helped Alteryx grow their presence on G2 and use customer voice to support sales.
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Aptitude 8 used G2 to boost their customer reviews. They wanted to show their success and stand out in the... HubSpot partner market. G2 helped them reach more SaaS buyers and build trust. They used G2 reviews in emails and sales talks. As a result, Aptitude 8 saw a 120% increase in customer reviews on G2.
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ZoomInfo used G2 Buyer Intent to improve lead quality and campaign ROI. By integrating G2 Buyer Intent data with their... own, ZoomInfo achieved a 17% higher conversion rate and a 27% lower cost per lead. The integration also delivered a 4x ROI on digital campaign spend. ZoomInfo added 400 more marketing-qualified leads using G2 Buyer Intent. The partnership with G2 helped ZoomInfo target in-market buyers more effectively.
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G2 helped impact. com cut their cost per lead by 56%. The team used G2 to collect 200 reviews in...one day with the Pendo integration. They combined G2 Buyer Intent with 6sense and LinkedIn Matched Audiences to target prospects. This approach brought in 200-250 leads per month with a 10-20% conversion rate. G2 badges and testimonials boosted engagement and sales outreach.
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Reputation used G2 Review Generation to collect more user reviews with in-app prompts. They switched from manual email campaigns to... automated notifications inside their platform. This led to a 200% increase in new accounts and a 178% rise in new opportunities. Referral traffic grew by 22.5%. Annual recurring revenue jumped by 174% in less than a year. Their G2 ratings and category rankings also improved.
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Siemens Digital Industries Software used G2 to boost Solid Edge’s market presence. They optimized their G2 profile and ran a... review campaign to increase customer feedback. This led to a 243% rise in active buyers visiting their G2 profile and a 47% increase in demo requests. Siemens also improved their ranking in four target categories and raised their star rating. G2 helped Siemens capture leads, gain customer insights, and strengthen their competitive advantage.
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RELAYTO used G2 to boost customer acquisition and build trust. They gained leadership in 13 product categories. G2 reviews and... badges helped RELAYTO validate their market position. Real user feedback improved their platform and messaging. The partnership led to more meetings with educated prospects. RELAYTO now stands out as a market leader in SaaS communication.
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G2 Buyer Intent and RollWorks helped BetterCloud find accounts ready to buy. BetterCloud used these tools to target the right... people and improve their sales process. They saw an 81% increase in deal size. The marketing and sales teams worked together to close more deals faster. The integration made it easier to focus on high-fit accounts showing buying signals.
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Looker used G2's Business Intelligence Grid Report in a LinkedIn Sponsored Content campaign. They targeted ideal prospects during the buying... process. The campaign delivered a 6x higher click-through rate than average LinkedIn campaigns. Looker doubled their leads from paid channels year over year. They also saw a 3% increase in conversion rate for these targeted prospects.
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PaperCut used G2 Marketing Solutions to build trust with buyers and boost sales. They struggled to get fresh customer testimonials... and needed a better way to show real feedback. By focusing on review generation and using G2’s content tools, PaperCut improved their brand awareness and became the top choice in print management software. Their efforts led to $8 million in new sales pipeline. PaperCut now plans to use G2’s buyer intent data for more targeted outreach.
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Xactly used the G2 and Pendo integration to boost customer review collection. They generated 165 reviews in four hours and... 126 more in five days, reaching a 4.6-star average. Xactly achieved the #1 spot in enterprise compensation management on G2. Their review strategy led to a 1,503% increase in buyer visits to their G2 profile and website. 98% of their reviews in six months came through the Pendo integration.
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G2 helped FlippingBook boost sales by 111% from G2 leads in the first year of using a paid plan. FlippingBook upgraded from... a free to a paid G2 profile, adding features like CTAs, video reviews, and downloadable content. Website traffic from G2 increased by 30% in the first year and 8% in the second. Product sign-ups from G2 rose by over 150% in the first year. FlippingBook found G2 leads more likely to engage and convert than other sources.
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Yellowfin used G2’s Compare Report to boost lead conversion rates. They targeted prospects with personalized reports comparing Yellowfin to top... competitors. Nurture emails with the Compare Report saw a 2x higher open rate and 4x higher click-through rate. Prospects who downloaded the report converted to sales-ready leads at 11% and to opportunities at 20%. Yellowfin also increased their review count by 3x and moved from High Performer to Leader on the G2 grid.
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Qualio used G2 to boost its market presence and build customer trust. They ran a review campaign and used G2... comparison reports to stand out in a crowded market. This led to $724,000 in closed-won revenue and over 400 verified customer reviews. Qualio also reached the number one spot on the Medical QMS Momentum Grid. G2 insights helped Qualio improve its product and support sales with credible proof.
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G2 Buyer Intent helped Everstage boost its sales pipeline by 50% quarter over quarter. Everstage used G2 to collect customer... reviews and build trust in the sales commission software market. They leveraged G2’s review generation and buyer intent data to target in-market prospects. Customer satisfaction rose to 4.9 out of 5 from over 740 reviews. Everstage now stands out from competitors and reaches more buyers with data-driven marketing.
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Chameleon used G2 and Dreamdata to improve their marketing attribution and decision making. They integrated G2’s API with Dreamdata to... track pipeline and revenue impact. As a result, deals with G2 as a first touch closed 33% faster. Chameleon also reduced cost per acquisition by 50% and doubled their return on ad spend. The integration helped them expand into new markets and increase user adoption rates.
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Foxit used G2 to boost its authority and visibility in AI-driven buyer journeys. The marketing team refreshed Foxit’s G2 profile... and ran targeted review campaigns. They embedded G2 reviews and badges across sales and marketing channels. Foxit earned a spot on G2’s Top 100 Best Software Companies list. G2 is now the top cited source in AI search results about Foxit. Customer feedback from G2 reviews helped improve Foxit’s products.
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Product Fruits used G2 Ads to reach high-intent software buyers. They saw a 2x increase in ad lead conversion rate... compared to search ads. The team valued the quality of leads and found G2 Ads easy to set up. Success with G2 Ads led them to upgrade to a G2 subscription. Now, they use G2 for demand generation and to build buyer trust.
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G2 Profile + Chili Piper helped BambooHR fix slow lead response. Before, buyers had to click through forms and wait... for a meeting invite. Now, buyers book demos right on the BambooHR G2 Profile. The integration sends requests to the right sales rep fast. In the first month, BambooHR saw a 40% increase in contact requests.
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G2 Buyer Intent helped Kibo boost conversions by nearly 3x. Kibo struggled with outbound sales and wasted time on cold... calls. They used G2 Buyer Intent data to target high-intent accounts. This let their sales team focus on buyers ready to purchase. As a result, Kibo booked more purposeful meetings and saw much higher conversion rates.
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Umbraco used G2 Solutions to boost their sales and marketing results. They improved their visibility on G2 and used intent... data to learn what buyers want. This helped them reach more potential customers and increase the quality of their marketing qualified leads. By focusing on reviews and being present where buyers research, Umbraco increased their average deal value by 30%. The company saw better engagement and more conversions from potential buyers.
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Contensis, an enterprise headless CMS by Zengenti, wanted to grow in the private sector. They used G2 Reviews, Badges, and... Compare Reports to build brand awareness and social proof. G2 helped them reach new markets and showcase their product’s strengths. The team used customer voices to stand out in a crowded market. This approach helped them get in front of the right people with a smaller marketing budget.
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Plytix used G2 Marketing Solutions to get more customer reviews and boost marketing qualified leads. They started 2021 with only... one new organic review. By the end of the year, they more than doubled their total reviews. This helped them lower their cost per lead by 82%. Customer testimonials on G2 made Plytix a software category leader and improved their brand visibility.
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Planhat used G2 to boost brand awareness in a crowded software market. They wanted to stand out against big competitors... and attract new business. G2 helped Planhat get more visibility and generate leads. Planhat became a leader in seven categories on G2. The company focused on G2 because it mattered most to their target buyers.
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G2 Marketing Solutions helped Chargebee generate over 280 leads in one year. Chargebee used G2 Buyer Intent Data and Content... Subscription to attract high-intent buyers. They updated their G2 Profile and website with reports, badges, and competitor comparisons. This made it easy for buyers to find trusted information and compare Chargebee to others. Chargebee increased leads from competitor campaigns by 4 times. The solution helped Chargebee stand out and win more customers.
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Highspot used G2 to boost its brand and sales in a crowded software market. The company wanted to stand out... and build trust with prospects using customer reviews and G2 data. Highspot leveraged G2 to share customer stories and validate its value. As a result, 85% of Highspot’s closed won opportunities were influenced by G2.
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G2 Buyer Intent helped Digital River reach more customers. The team added 4,600 G2-sourced accounts in 12 months. 10% of... all accounts had at least one G2 event. 28% of closed-won deals had a G2 touch in the last year. 22.5% of open opportunities had a G2 touch. Digital River used G2 Buyer Intent to improve sales focus and grow their business.
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DealHub. io used G2 Content Subscription to boost their Google campaign lead volume. They wanted to build an inbound go-to-market...strategy and increase brand awareness. DealHub.io ran review campaigns and collected many customer reviews on G2. They shared G2 content on their website and social channels. As a result, DealHub.io doubled their Google campaign lead volume.
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Salesloft used G2 to collect and share customer feedback. The team wanted to use customer voice to drive sales and... grow their pipeline. They worked with G2 to run review campaigns and encourage customers to leave feedback. Salesloft empowered their sales team to use G2 reviews in the sales process. This strategy helped Salesloft generate over $1 million in new pipeline.
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G2 Buyer Intent data helped a major marketing automation software company find 10,000 in-market accounts. The company used LinkedIn’s Matched... Audiences to target these accounts, achieving an 85% match rate. Their campaign generated 200 marketing qualified leads and over $100,000 in revenue. Sponsored Content on LinkedIn drove 382 social actions and a 10% monthly increase in search volume. The company saw higher lead conversion and increased website traffic.
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G2 helped memoryBlue generate $800K in influenced pipeline in one month by integrating G2 with Salesforce. The company used verified... customer reviews to attract more qualified leads and shorten sales cycles. MemoryBlue built a system for collecting reviews at key customer milestones, rewarding internal teams for advocacy. Over 300 verified reviews now drive customer retention and loyalty. G2 reviews became a core part of memoryBlue’s revenue and customer experience strategy.
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The Trade Desk used G2 to gather more customer feedback and market insights. They set up a quarterly incentive program... to collect reviews from clients. This led to a 60% increase in reviews on G2. The Trade Desk used these insights to improve products and refine their competitive strategy. They also used G2 reviews as social proof in sales, helping boost their market presence and earn 26 leader badges in 97 G2 reports.
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SmartBug Media used G2 Buyer Intent Data to boost their marketing strategies. They built a unique review campaign, gaining over... 70 reviews in two months and reaching the top spot in their category. By integrating G2 data with HubSpot, they created targeted ad campaigns and improved prospect engagement. Their efforts led to a 3,000% increase in reviews and over 65,000 signals for HubSpot Consulting Services. SmartBug Media saw 16,000 active buyer signals looking at their services.
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Sendoso used the G2 and Sendoso integration to improve B2B gifting and review collection. The integration let Sendoso run a... G2 review campaign with personalized gifts, offering choices beyond standard gift cards. This approach led to over 90 new G2 reviews. The integration helped Sendoso humanize the review process and build stronger customer relationships. Sendoso could segment audiences and deliver gifts globally, making each interaction more meaningful.
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ROI Hunter used G2 Marketing Solutions to build trust and authority in a new market. The company needed to pivot... from a Facebook Marketing Partner to a product marketing platform during the pandemic. G2 helped ROI Hunter boost brand presence and user confidence. As a result, ROI Hunter saw a 1.5x increase in sales conversion rate. The sales cycle became shorter and more efficient.
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G2 Buyer Intent data helped DialogTech close a six-figure deal. DialogTech needed better insight into enterprise prospects as they shifted... to a new market. They used G2 Buyer Intent to get real-time notifications and track prospect activity. Sales and Success teams used these insights to reach out with targeted content. This proactive approach led to a major deal and improved their sales process.
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Metadata used G2 Buyer Intent to improve their paid campaign results. They wanted to lower cost per lead and find... new buyers. By integrating G2 Buyer Intent with their demand generation platform, they built better audiences and improved ad performance. Metadata lowered their cost per lead by 42%. They also increased conversions and deal sizes.
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Demandbase used the G2 Buyer Intent + Demandbase integration to target mid-market accounts. The team found that 80% of their... mid-market opportunities were on G2 a month before opening. They used this data to help sales teams reach out and run digital marketing campaigns. This approach qualified $3.5 million in pipeline in one quarter. The integration gave Demandbase a strong return on investment.
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Tesorio used G2's Buyer Intent data, Review Generation, and Content Subscription to find high-intent prospects and close deals 20% faster. Before G2, Tesorio... struggled to identify buyers and time outreach. With G2, their sales team now targets accounts ready to buy, saving time and boosting efficiency. G2 reviews help Tesorio improve content and educate customers. Tesorio saw more inbound interest, higher brand awareness, and won multiple high-value deals.
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G2 helped Kolleno, a financial operations startup, achieve 10x more closed-won opportunities. Kolleno used G2 to build brand trust, attract... high-quality leads, and showcase customer reviews. 20% of G2 website visitors requested demos, and 80% of inbound leads from G2 became qualified sales opportunities. G2 influenced over half of Kolleno’s sales pipeline, driving rapid growth and credibility in a competitive market.
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Objective Paradigm used G2 Gives to run an internal review campaign. Their 55 employees wrote 103 software reviews. This effort... raised $1,030 for Chicago Tech Academy. The campaign helped 103 students grow their education. Employees also gained insight into the tools they use at work. The project supported both community giving and internal feedback.
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G2 helped Bonusly build a daily review engine for its employee rewards platform. Bonusly moved from quarterly review campaigns with... 150–200 reviews to at least one new review per day using in-app prompts. Bonusly-branded emails and G2 integrations increased trust and response rates. Sales, product, and customer success teams now use G2 reviews and badges in their work. This steady flow of verified reviews boosts Bonusly's visibility and credibility in the HR tech market.
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Vecteezy used G2 In-App Review Lever to get more customer reviews. They wanted to stand out in a crowded stock... graphics market. At first, they got 20-25 reviews by email. They needed more reviews to build trust and get on G2 lists. With G2's in-app tool, they gained over 1,100 reviews in under six months. Most reviews were 5-star ratings.
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G2 and Pendo helped Truckstop boost lead generation. Truckstop used G2 to build trust with buyers through peer reviews. They... integrated Pendo to speed up review collection. This led to more high-quality reviews on G2. As a result, Truckstop saw 150% more leads. The integration helped them stand out in a crowded trucking market.
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Hospitable used G2 to collect 176 customer reviews and boost its brand credibility. The company improved its G2 listing and... added a G2 deal to drive more leads. Hospitable saw a 280% increase in leads year over year after using G2. The platform helped them maintain a 4.9 star rating and earn multiple G2 badges. G2's analytics and promotional tools supported Hospitable's growth in revenue and team size.
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Zuddl used G2 Marketing Solutions to boost their sales pipeline. They struggled to get high-quality B2B leads from paid ads.... With G2 Buyer Intent data, they targeted in-market buyers and sent leads directly to their sales team. Integrations with Salesloft and Slack helped prioritize top leads fast. Zuddl generated over $480K in pipeline from inbound leads and nearly $400K in outbound opportunities. Their biggest account and the United Nations became customers after engaging through G2.
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G2 helped Winning by Design collect over 340 five-star reviews from real users. This increased their credibility and helped them... close more deals. Winning by Design used G2 Review Automation to reach out to loyal customers for feedback. The reviews on G2 let new clients research and confirm their decisions. Winning by Design saw their ROI grow by over 1,500% using G2's platform.
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G2 Marketing Solutions helped BoomTown, a real estate CRM platform, collect 220 new user reviews. BoomTown needed to stand out... in a crowded online market after in-person events stopped. They used G2 to boost their online reputation and gather more user feedback. This led to higher user ratings and more opportunities for growth. The new reviews helped BoomTown become a software category leader in real estate.
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G2 helped Snitcher win more customers and generate revenue. Snitcher is a small team in a crowded market. They used... G2 to stand out against bigger competitors. The platform helped them attract new business. G2 made it easier for Snitcher to grow.
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