Real-World Case Studies and Customer Success Stories with Fae CMS

FINE built a custom CMS for The Meritage Collection, unifying websites for over 15 hotel brands. The new platform lets... each property manage its own site while keeping a consistent brand look. Guests can easily book rooms, find events, and join loyalty programs. The system helps hotel teams launch new sites fast and manage complex event calendars. This digital solution drives more bookings and builds guest loyalty across all properties.
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FINE created a digital ecosystem for Francis Ford Coppola Companies. The new website unites wine, food, travel, and publishing brands... under one master brand. Cinematic visuals and interactive navigation highlight each sub-brand. The Coppola Resorts site helped boost occupancy from 60% to 98% in a few months. The project included ecommerce, content, and digital transformation services.
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FINE created a new brand identity and website for Silverado Resort. The project included updated brand positioning and digital tools... for guest engagement. The new website improved booking and showcased resort experiences. Silverado Resort saw an 18% increase in revenue after launch. The Director of Marketing praised the smooth site launch.
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Kimpton worked with FINE to redefine its brand for a new generation of travelers. Together, they created a global playbook... and digital tools to guide guest experience and brand consistency across all properties. A new website and CMS improved booking and conversion, paying for itself within three months. Kimpton's loyalty program and employee branding strategy helped attract and retain both guests and staff. The project supported Kimpton's global expansion and set new standards in hospitality branding.
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Hotel del Coronado partnered with FINE for a $400 million rebranding and placemaking project. The agency developed a new brand... identity, distinct neighborhoods, and guest experiences across the historic property. FINE created new food and beverage concepts, visual systems, and wayfinding. The project aimed to attract new guests while honoring the hotel's legacy. The result is a revitalized destination with expanded social centers and modern amenities.
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FINE created a new website for Darioush, a Napa Valley winery. The site highlights Persian heritage and modern luxury. It... offers curated shopping with centralized filters and featured product recommendations. Guests can book tastings and events online. Members get exclusive access to specialty wines and content. The site tells the story of Darioush’s cultural legacy and hospitality.
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FINE created a new brand identity and website for Curator Hotel & Resort Collection. The website connects over 120 independent... hotels with guests, using unique navigation and visual storytelling. Curator helps independent hotels compete with larger luxury brands. The project included a custom map and experience-based search. Curator's president praised FINE for their creative process and partnership.
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FINE redesigned the Canyon Ranch website to match each guest's wellness goals. The new site uses intention-driven design and interactive... features to guide users. After launch, organic traffic increased by 113%. Organic revenue grew by 84%. Bounce rate dropped by 76%. The site now helps guests book stays, find expert content, and explore resort offerings easily.
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FINE Agency redesigned the brand identity for Hotel Palomar, a boutique hotel collection within the Kimpton brand. The project focused... on unifying the guest experience across seven U.S. markets. FINE created a new visual identity with a sleek, modern mark and a black-and-white palette. The brand system balanced Kimpton's corporate alignment with Palomar's unique style. The result is a cohesive, elevated brand experience for style-conscious travelers.
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FINE created the Wild Hare Bar Garden brand for Pebblebrook Hotel Group at Hilton San Diego Gaslamp Quarter. The team designed... a playful, garden-themed bar identity inspired by the area's Rabbitville history. The branding features colorful gradients, bunny graphics, and a unique wordmark. Guests enjoy immersive experiences with custom decor, themed cocktails, and interactive elements. The result is a memorable, highly instagrammable bar that stands out in the hospitality industry.
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FINE built a new website and digital trade tools for Wilson Daniels. The project included a custom integration with the... Salsify asset management platform. The new digital platform highlights Wilson Daniels' portfolio of fine wines. This set a new standard for the wine industry. Wilson Daniels gained a modern, industry-first digital presence.
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FINE built a central digital platform for Ste. Michelle Wine Estates. The system powers 30+ winery websites, each with unique... branding and features. A single content management tool lets even novice marketers update all sites. The platform includes e-commerce, mobile, and trade tools. Sales teams use a resource hub and download center to access and share assets across brands. This unified approach supports both brand individuality and operational efficiency.
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FINE created a new digital destination for Realm Cellars, a Napa Valley winery. The project blended technology, design, and storytelling... to reflect the brand’s innovative spirit. The website showcases the winery’s unique approach and helps build a strong online presence. Realm Cellars now stands out in the wine industry with a site that balances tradition and modernity.
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FINE created a digital media strategy for Lobos 1707, a Miami-based tequila brand. The campaign focused on brand awareness, web... traffic, and social growth before a major rebrand. FINE used social media, paid search, display, and YouTube to reach new audiences. A social media stunt with LeBron James and Victoria Justice drove 59 million impressions, 180,000 clicks, 5,000 newsletter sign-ups, and 1.9 million video plays. The campaign helped Lobos 1707 grow its audience and prepare for a new brand launch.
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FINE helped Local Motion Vodka Sodas launch a new drinks brand for health-conscious consumers. The agency created a go-to-market strategy... with digital marketing, events, and influencer campaigns. Local Motion saw a 3x increase in social follows and a 37% rise in month-over-month site traffic. Social engagement grew by 16% and email subscriptions jumped 45%. The campaign earned media coverage and awards for the brand.
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FINE created a new brand platform and website for L. A. Burdick Chocolates. The project included a refreshed look, improved...web design, and a custom eCommerce experience. The new site led to an 81% increase in year-over-year traffic. Transactions grew by 187%. Conversion rate improved by 47%, and organic traffic rose by 64%. The digital upgrade helped share Burdick’s artisanal chocolate with more customers.
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FINE built a new website for Imbibe Magazine's Negroni Week event. The site made it easier for venues to register... and for the team to manage the event. A multi-language interface and mapbox integration helped users find venues worldwide. The improved digital tools led to a record $1 million raised for charity in September 2022. The process was described as the most seamless year to date by Imbibe Magazine.
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FINE created a new website and digital platform for Anchor Brewing. The site uses dramatic imagery and a unique bottle-based... navigation. Social media integration connects Anchor with fans and drives engagement. A mobile site and "Find Your Anchor" locator help customers find products easily. The B2B portal streamlines access for distributors and partners. Anchor Brewing now reaches more customers and supports its brand online.
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FINE helped Louis Jadot, a top French wine brand in America, refresh its brand strategy. The goal was to address... slipping sales and perception as new competitors entered the market. FINE launched a multi-tiered integrated campaign, keeping Jadot's traditional appeal while adding fresh energy for American consumers. The campaign included user-generated content and educational materials about Beaujolais varietals. This approach aimed to engage a new generation of wine lovers and boost brand relevance.
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