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Consumer Goods Case Studies and Customer Success Stories with ExpertVoice

 

Purina - Consumer Goods - Very Large

St. Louis, USA

Purina used ExpertVoice to train retail associates in 876 stores. The goal was to help staff give better advice about... Purina Muse. This led to nearly 70,000 weekly conversations about Purina products. Influencers became six times more likely to recommend Purina Muse. The program reached key retailers like Petco and PetSmart.

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StriVectin - Consumer Goods - Medium

New York, USA

StriVectin used expertvoice to boost credible recommendations. They gave beauty experts insider content and exclusive product access. After engagement, experts... were twice as likely to recommend StriVectin. This approach built trust and improved buying experiences. The focus was on first-hand product experiences.

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StriVectin - Consumer Goods - Medium

New York, USA

StriVectin used ExpertVoice to reach more retail associates and boost brand advocacy. The campaign led to 152,600 brand conversations per... week at beauty counters. StriVectin saw a 240% increase in brand engagement in just 15 days. Hands-on product experience among associates grew by 420%. Experts were twice as likely to recommend StriVectin after engaging with the platform.

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Cellucor - Consumer Goods - Medium

Bryan, USA

Cellucor used ExpertVoice to train and empower 25,000 retail product advocates. They needed to improve relationships between sales reps and... retail staff and scale their brand message. ExpertVoice delivered custom content and product seeding to educate sales associates. Locations engaging with the content saw a 26% sales lift. Cellucor overcame cost and scalability issues and reached more retailers than ever before.

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Reynolds Cycling - Consumer Goods - Small

Sandy, USA

ExpertVoice helped Reynolds Cycling gather 852 expert survey responses in under a week. Reynolds used these insights to guide a... major brand repositioning. The survey revealed that 64% of experts were likely to upgrade their wheels after a bike purchase. Reynolds identified a new price point and validated their market strategy for 2018. The feedback shaped their content and messaging for future growth.

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WÜSTHOF - Consumer Goods - Medium

Solingen, Germany

ExpertVoice helped WÜSTHOF boost sales by 4x in engaged stores. WÜSTHOF used ExpertVoice to train retail associates and build product... knowledge. One campaign led to 5,510 product conversations from 145 experts. Over 10,000 experts engaged with new content about kitchen accessories. WÜSTHOF empowered retail influencers to drive more credible recommendations.

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Country Life - Consumer Goods - Medium

Hauppauge, USA

ExpertVoice helps Country Life train more associates each month and year. Elizabeth Poon, director of marketing, says the platform supports... their training goals. The company uses ExpertVoice to improve staff knowledge. This leads to better results for their team. The focus is on reaching training targets efficiently.

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Pelican - Consumer Goods - Medium

Torrance, USA

Pelican partnered with ExpertVoice to reach authentic experts. The goal was to influence the consumer journey by leveraging trusted voices.... Pelican wanted partners who could connect them with real product experts. This helped Pelican build credibility and trust with their audience. The partnership focused on cultivating genuine influencer relationships.

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ScentLok - Consumer Goods - Medium

Muskegon, USA

ScentLok used ExpertVoice to build stronger trust with its customers. The company worked with authentic ambassadors to share real experiences.... This helped raise customer confidence in ScentLok products. Nicholas Andrews, VP of Marketing, highlighted the impact of expert voices on brand trust. The partnership focused on genuine advocacy and credibility.

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Vortex - Consumer Goods - Medium

USA

Vortex used ExpertVoice to find and connect with a key expert. The marketing team wanted to build stronger relationships with... experts. They aimed to increase loyalty by engaging directly. The case shows how Vortex focused on expert engagement to drive brand loyalty. The story highlights the value of expert relationships for consumer brands.

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Diamondback - Consumer Goods - Medium

Kent, USA

Diamondback used ExpertVoice to connect with influencers and experts. The platform helped Diamondback share product knowledge with key individuals. These... influencers became ambassadors for the brand. Diamondback reached more customers by building relationships with experts. The company improved brand awareness through targeted engagement.

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Diamondback - Consumer Goods - Medium

Kent, USA

Diamondback used ExpertVoice to find the right influencers for their brand. They turned these influencers into brand ambassadors. This helped... Diamondback increase full price sales. The company focused on experts who talk about their bike purchases. ExpertVoice made it easier for Diamondback to connect with these experts and boost word-of-mouth marketing.

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Mammut - Consumer Goods - Medium

Seon, Switzerland

Mammut used ExpertVoice to boost expert recommendations for their outdoor gear. They identified and engaged 31,911 professionals, including REI employees... and American Alpine Club members. Experts experienced 24,259 Mammut products firsthand. Those who engaged with Mammut content were 28% more likely to recommend the brand. The partnership improved brand sentiment and provided valuable insights into expert influence.

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Zebco - Consumer Goods - Medium

Tulsa, USA

ExpertVoice helped Zebco engage 5,743 industry experts in just 5 months. These experts included staff from major retailers and members... of law enforcement and the U.S. Armed Forces. After using ExpertVoice, experts were 5 times more likely to recommend Zebco products. Zebco saw increased sales by educating and seeding products to fishing experts and retail staff. The platform boosted brand sentiment and recommendation behavior.

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Crankbrothers - Consumer Goods - Small

Laguna Beach, USA

Crankbrothers used the ExpertVoice E-commerce Advocacy Solution to add expert reviews to its website. The company saw a 30% increase... in site sales after using expert reviews. This helped Crankbrothers build trust with shoppers. The solution made it easy for customers to see real feedback from experts. Crankbrothers improved its online sales and customer engagement with this approach.

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Federal - Consumer Goods - Large

Anoka, USA

Federal used ExpertVoice's Community Manager to get feedback from expert users. The company wanted to collect product testing insights from... passionate experts. Federal also aimed to build deeper engagement with this select group. The solution helped Federal gather valuable feedback and connect with its expert community. This improved their understanding of product performance and expert needs.

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Stanley - Consumer Goods - Large

Seattle, USA

Stanley used ExpertVoice Community Manager to build a group of over 40 brand advocates. These advocates posted an average of... 2 product reviews or UGC images each. Members purchased at a 16% higher average order value than typical customers. 45% of advocates left an average of 4 reviews. 43% shared images on social media, boosting user-generated content and brand engagement.

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Edge Eyewear - Consumer Goods - Small

Layton, USA

Edge Eyewear used ExpertVoice to launch its new outdoor eyewear line. They ran a product sampling campaign, giving sunglasses to... industry experts for real-world testing. The campaign collected 128 product reviews and 144 photos. These reviews increased brand awareness and gave valuable feedback for product development. Edge Eyewear plans to use this expert content in future marketing and social campaigns.

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Katadyn - Consumer Goods - Medium

Kemptthal, Switzerland

Katadyn used ExpertVoice to launch its BeFree AC bottle with expert reviews. The campaign generated 89 expert reviews and 151... photos in 8 weeks. After reviews went live, Katadyn sold 1,000 units in under two weeks, compared to 1,800 units in the previous five months. The sampling investment paid off in just one week. ExpertVoice helped Katadyn build credibility and drive full-price sales at a major outdoor retailer.

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Superfeet - Consumer Goods - Medium

Ferndale, USA

Superfeet used ExpertVoice to reach new audiences and launch a new product line. They ran targeted product sampling campaigns for... first responders and construction professionals. This led to 200 detailed reviews, with 73% including user photos, and reviews were three times longer than usual. Superfeet quadrupled sales on ExpertVoice in five years. The team now uses expert reviews and user-generated content to build trust and guide product development.

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Outdoor Research - Consumer Goods - Medium

Seattle, USA

Outdoor Research used ExpertVoice to launch their Freewheel Mountain Bike Collection. They ran a product sampling campaign with 35 vetted... testers. The campaign generated a surge of detailed, credible reviews and user-generated content. Reviews were 431% longer than organic ones and had a 4.9/5 star rating. 88% of reviewers shared photos, boosting marketing content and conversion rates. The campaign led to the highest email click rate of the week.

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NFS - Consumer Goods - Small

USA

NFS used ExpertVoice to collect authentic reviews for its new Immune Defense supplement. The company launched a product sampling campaign... targeting industry insiders. Experts tried the product and shared detailed reviews and photos. NFS displayed these reviews on its website using the Recommendation Display. This approach led to a 76% increase in e-commerce conversion rates.

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WÜSTHOF - Consumer Goods - Medium

Solingen, Germany

WÜSTHOF used Experticity to reach retail experts at a key retailer. 145 experts engaged with the campaign, leading to 5,510... product conversations each week. Influencers spent an average of 34 minutes with WÜSTHOF content. Stores with engaged associates saw sales rise 3.5 times more than other stores. WÜSTHOF leveraged influencer marketing to boost product knowledge and sales.

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StriVectin - Consumer Goods - Medium

New York, USA

StriVectin used ExpertVoice to reach more retail associates and boost brand advocacy. The campaign led to 152,600 brand conversations per... week at beauty counters. In just 15 days, StriVectin saw a 240% increase in brand engagement. Hands-on product experience among associates grew by 420%. These results helped StriVectin educate and engage key beauty influencers, driving sales.

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Purina - Consumer Goods - Very Large

St. Louis, USA

Purina used ExpertVoice to reach retail pet experts in 876 stores. Influencers had nearly 70,000 weekly conversations with customers about... Purina products. After learning about Purina Muse, influencers were six times more likely to recommend it. The program drove thousands of in-store conversations at Petco, Petsmart, and Pet Supplies Plus. Purina boosted product recommendations and hands-on experience with ExpertVoice.

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Black Diamond - Consumer Goods - Medium

Salt Lake City, USA

Black Diamond used ExpertVoice to launch their new climbing shoe line. They engaged nearly 1,400 experts through product and educational... content. 402 REI experts tested the shoes before launch and gave feedback. This feedback led to a redesign of one shoe. Reviews from these experts were posted on Black Diamond’s website to help shoppers. The campaign scaled quickly and helped Black Diamond enter a tough market.

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Apparel & Fashion Case Studies and Customer Success Stories with ExpertVoice

 

Reebok - Apparel & Fashion - Large

Boston, USA

Reebok used ExpertVoice to regain credibility as a running shoe brand. They targeted 1,256 running experts with early access to... the new Floatride shoe. Over 500 expert reviews were published before launch, generating 1,704 brand mentions and 2 million social impressions. Post-launch, Reebok engaged 17,000 running experts in 90 days and reached 34,000 more with credible content. The Floatride earned a “Best Debut” award from Runners World.

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Outdoor Research - Apparel & Fashion - Medium

Seattle, USA

Outdoor Research wanted to grow brand awareness beyond the Rockies. They used ExpertVoice to connect with new audiences. The company... aimed to reach more people by leveraging expert recommendations. Norin Crawford, VP of e-commerce, highlighted the impact of this approach. ExpertVoice helped Outdoor Research expand its reach and visibility.

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Reebok - Apparel & Fashion - Large

Boston, USA

Reebok used expertvoice to generate buzz for the NANO 6 shoe before launch. They seeded products with industry professionals and... retail associates. This led to strong social media exposure. Reebok also built a catalog of trusted content for the launch. The campaign inspired experts to influence consumers from consideration to purchase.

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Mons Royale - Apparel & Fashion - Small

Wanaka, New Zealand

Mons Royale used ExpertVoice to boost engagement and sales. They increased expert discounts, updated their store catalog, and refreshed inventory.... Mons Royale also expanded targeting to retail and pro audiences and joined promotional events. These steps led to an 81% boost in products sold, a 79% lift in order dollars, and a 62% increase in experts ordering. Mons Royale saw strong results from these best practices.

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Coalatree - Apparel & Fashion - Small

Salt Lake City, USA

Coalatree used ExpertVoice to reach key individuals who talk about their products. They wanted a scalable way to share their... brand story as they grew. By connecting with influential people, Coalatree increased their revenue by 19%. Expert reviews helped build trust and brand awareness. The solution focused on brand communication and influencer engagement.

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Athlon - Apparel & Fashion - Small

USA

Athlon used ExpertVoice to build real relationships with experts. This helped Athlon grow their community. Orders from their community went... up by 70%. Athlon focused on advocacy and trust. The brand saw more engagement and loyalty from experts.

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Ariat - Apparel & Fashion - Large

Union City, USA

Ariat used ExpertVoice to build a brand advocacy program starting in 2010. They trained retail sales associates and industry professionals,... boosting engagement by 175% in one year and educating 40,000 new brand advocates. Ariat expanded advocacy from footwear to apparel, leveraging user-generated content and expert reviews. Integration with BazaarVoice increased high-quality product reviews on e-commerce pages. Ariat’s long-term strategy grew a loyal community and improved purchase decisions.

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Free Fly - Apparel & Fashion - Small

Charleston, USA

ExpertVoice helped Free Fly grow 231% by engaging expert communities. Free Fly used tiered discounts and expanded their audience to... include military professionals. They boosted brand visibility with targeted marketing and educational modules. The strategy built loyalty and kept their premium image strong. Free Fly now sees ExpertVoice as a key channel for advocacy and education.

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CEP - Apparel & Fashion - Medium

Bayreuth, Germany

CEP used ExpertVoice to reach niche audiences like military, first responders, and healthcare professionals. The platform helped CEP educate experts,... leading to over 1,200 expert reviews. CEP saw a 4-5X return on investment from targeted promotions. The partnership boosted sales and built brand credibility. CEP streamlined campaigns and expanded its reach to key groups.

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Outdoor Research - Apparel & Fashion - Medium

Seattle, USA

ExpertVoice helped Outdoor Research boost revenue per session by 14%. Outdoor Research used ExpertVoice’s E-commerce Advocacy to collect and display... expert product reviews on their website. They syndicated over 1,000 reviews to 450 product pages. The brand also integrated PowerReviews to increase review syndication by 29% in two months. These expert reviews built trust and drove more sales for Outdoor Research.

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Tommy John - Apparel & Fashion - Medium

New York, USA

Tommy John used ExpertVoice to empower loyal customers and brand advocates. The company wanted to give fans tools to promote... Tommy John and increase brand awareness. They saw success from customer referrals instead of traditional marketing. The focus was on building a community that supports and shares the brand. Monica Fineis, director of social media, highlighted the value of advocacy in their growth.

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Stance - Apparel & Fashion - Medium

San Clemente, USA

Stance used Experticity to solve key business problems. Within months, Stance became ROI positive and started making a profit from... the tool. The platform is simple and became part of their daily workflow. Stance credits Experticity as essential to their success. The testimonial highlights fast ROI and ease of use.

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Reebok - Apparel & Fashion - Large

Boston, USA

Reebok used Experticity's social product to measure global conversations about their brand. The tool helped Reebok reach key influencers who... connect with customers. Influencers shared Reebok's story with their followers, building trust and brand awareness. Reebok valued the ability to track social impact at scale.

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JustFab - Apparel & Fashion - Large

El Segundo, USA

JustFab used ExpertVoice to manage brand advocate relationships. Before, they tracked advocates manually with spreadsheets and social media. They needed... a platform to centralize content and find new advocates. ExpertVoice helped them bring everything into one place. This made it easier to discover and engage with brand advocates.

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2XU - Apparel & Fashion - Medium

Melbourne, Australia

2XU used ExpertVoice to boost engagement with their products. The company wanted more people to talk about their brand. Their... CMO said that higher engagement leads to more sales. 2XU saw value in the investment because it increased conversations about their products. The main result was a higher level of engagement.

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Food & Beverages Case Studies and Customer Success Stories with ExpertVoice

 

MegaFood - Food & Beverages - Medium

Manchester, USA

MegaFood wanted to make their brand stand out in the health industry. They used ExpertVoice to highlight what makes their... supplements unique. The platform helped MegaFood present a fresh look at their products. This approach set MegaFood apart from other brands. Erin Stokes, director of education, praised the results. MegaFood became more memorable to their audience.

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Sunwarrior - Food & Beverages - Small

USA

Sunwarrior used ExpertVoice to train retail associates at stores like GNC and Vitamin Shoppe. They shared exclusive content and let... experts try products firsthand. This helped associates recommend Sunwarrior to shoppers. Locations with engaged associates saw a 7% sales increase. Over 4,800 experts participated and tried more than 3,300 products.

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The Honest Kitchen - Food & Beverages - Small

San Diego, USA

The Honest Kitchen wanted to improve its brand ambassador program. They had switched to social influencers, but those relationships felt... less authentic. The company used ExpertVoice's Community Manager to bring back real connections. This helped them build a stronger ambassador community. The program now feels more genuine and effective.

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Cusa Tea & Coffee - Food & Beverages - Small

Boulder, USA

Cusa Tea & Coffee used ExpertVoice for a product sampling campaign. They wanted to reach new retail sales associates and... industry professionals. The campaign led to a 539% month-over-month increase in authentic product reviews. Cusa shipped free samples to 348 participants across North America. The effort boosted brand awareness and generated user-generated content and testimonials.

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Sunwarrior - Food & Beverages - Small

Washington, USA

ExpertVoice helped Sunwarrior train retail store associates on plant-based supplements. Over 36,000 lesson engagements equipped associates to recommend Sunwarrior products.... Quarterly Flash Deals drove 88% year-over-year sales growth in direct-to-consumer channels. ExpertVoice also enabled a 158% increase in expert reviews, with over 1,400 reviews now on Sunwarrior’s e-commerce site. This partnership built trust, boosted advocacy, and increased revenue for Sunwarrior.

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Quest Nutrition - Food & Beverages - Medium

El Segundo, USA

Quest Nutrition used ExpertVoice to manage their large influencer and ambassador base. They needed a single platform to host all... ambassadors and run campaigns. The platform helped them organize and launch campaigns directly to their influencer community. This made it easier to connect with super fans and ambassadors. The testimonial highlights the value of centralized influencer management.

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Consumer Electronics Case Studies and Customer Success Stories with ExpertVoice

 

Skullcandy - Consumer Electronics - Medium

Park City, USA

Skullcandy used ExpertVoice to get more trusted product reviews for their Bluetooth speakers. They wanted real feedback from expert gear... testers to help shoppers feel confident. ExpertVoice recruited influencers to test and review Skullcandy products. The reviews matched the brand’s message and showed the products’ strengths. Skullcandy values giving shoppers honest, useful information from real users.

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Vortex - Consumer Electronics - Medium

Barneveld, USA

Vortex used ExpertVoice to boost consumer engagement. Each year, Vortex saw engagement numbers grow by 5, 10, and even 15... percent. The marketing team tracked these increases year over year. ExpertVoice helped Vortex connect with more consumers. The partnership led to steady growth in engagement.

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OtterBox - Consumer Electronics - Large

Fort Collins, USA

OtterBox used ExpertVoice to reach outdoor experts and expand beyond tech markets. They targeted retail associates and professionals in the... outdoor industry. This led to a 62% increase in expert engagement and a 67% lift in order dollars. Unique experts ordering products grew by 68%. Product education and hands-on experience helped experts recommend OtterBox with confidence.

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SILVA - Consumer Electronics - Small

Stockholm, Sweden

ExpertVoice helped SILVA boost sales by 263% with an educational content campaign. SILVA wanted to grow brand awareness in North... America and needed a better way to explain their Trail Runner Free Headlamp. They launched a campaign where experts watched videos and took quizzes to learn about the product. The campaign led to an 81% increase in visitors and a 173% rise in experts experiencing the products. Word of mouth from experts continued to drive sales growth.

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Skullcandy - Consumer Electronics - Medium

Park City, USA

ExpertVoice helped Skullcandy get more trusted product reviews for their Bluetooth speakers. They used a network of expert gear testers... to write real reviews on Skullcandy.com. These reviews matched the brand's message and showed the products' strengths. The program made it easier for shoppers to choose the right product. Skullcandy values giving shoppers honest feedback from real users.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with ExpertVoice

 

Labrada Nutrition - Health, Wellness And Fitness - Small

Houston, USA

ExpertVoice helped Labrada Nutrition measure influencer marketing ROI. The platform gave clear insights into which influencers drove results. Labrada Nutrition... valued the authenticity and transparency ExpertVoice provided. The company used these insights to improve marketing decisions.

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Cellucor - Health, Wellness And Fitness - Medium

USA

Cellucor used ExpertVoice to improve brand education for retail sales associates. The goal was to fight misinformation in the health... industry. ExpertVoice helped Cellucor make their training more relatable to customers. This led to better-informed sales associates. Cellucor aimed to help customers make smarter choices about health products.

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Hyperice - Health, Wellness And Fitness - Medium

Irvine, USA

Hyperice used ExpertVoice to double its sales in just one year. The team set a goal to boost sales by... using more platform features, like Flash Deals and educational content. They increased promotions and improved expert engagement. Hyperice also used ExpertVoice data to open new retail opportunities. The company streamlined operations by directing pro requests to the platform. Hyperice continues to see strong growth and plans to expand further.

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Sports Case Studies and Customer Success Stories with ExpertVoice

 

Rapsodo - Sports - Medium

Singapore, Singapore

Rapsodo used ExpertVoice to train retail sales associates on their sports technology products. The platform helped Rapsodo reach more retailers... and deliver custom lessons about their brand and devices. Sales associates learned to explain Rapsodo’s value and features to customers. This led to higher sales, stronger brand awareness, and better loyalty in retail markets. Rapsodo also gained valuable analytics and built trust with golf retailers through direct engagement.

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PGA of America - Sports - Large

Frisco, USA

ExpertVoice helped PGA of America streamline PDR credit earning for over 1,800 PGA Professionals. The platform delivered 6,500+ credits through... interactive, brand-led online lessons. Pros accessed product education from top golf brands and earned credits automatically. TaylorMade led with 3,800 credits for 1,400+ pros. PGA Professionals saved time, gained product knowledge, and received exclusive discounts. The solution connected brands and pros for ongoing professional growth.

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Retail Case Studies and Customer Success Stories with ExpertVoice

 

Petsense - Retail - Medium

Brentwood, USA

ExpertVoice helped Petsense boost sales associate engagement with brand training. Petsense used bite-sized, mobile-friendly learning modules to teach staff about... pet nutrition and brands. The program achieved a 94% participation rate among targeted users. Employees felt more confident and connected to the brands they sold. Over 978 retail sales associates engaged with the training. Gift card incentives encouraged participation and knowledge retention.

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Government Administration Case Studies and Customer Success Stories with ExpertVoice

Taylor Clark (firefighter) - Government Administration - Small

Superfeet Work Slim-Fit Cushion insoles helped firefighter Taylor Clark reduce foot fatigue during long 48-hour shifts. He used the insoles... in his duty boots and noticed increased comfort. The product is recommended for anyone wearing work boots for extended periods. The review highlights improved comfort for professionals on their feet all day.

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Pharmaceuticals Case Studies and Customer Success Stories with ExpertVoice

 

Carlson - Pharmaceuticals - Medium

Chicago, USA

Carlson used ExpertVoice to train retail employees and boost product advocacy. They delivered 8–12 seasonal lessons yearly, reaching 2,381 retail... experts across 1,447 stores. Over 3,200 products were seeded to experts who completed lessons. Expert reviews on product pages increased revenue per visitor by 9.25%. Carlson educated 2,000–3,000 unique experts each year since 2020.

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