Real-World Case Studies and Customer Success Stories with Emma Email Marketing

Emma helped Oakland University unify email communications for over 19,000 students and 2,000 staff. The university used Emma to create... branded, ADA-compliant templates for all departments. Emergency notifications and campus updates now reach the right people fast. The drag-and-drop builder and tiered accounts made it easy for every department to send consistent, accessible emails. Oakland University regained trust and brand consistency across all communications.
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Texas A&M Foundation and The Association of Former Students used Emma for targeted email marketing. They segmented alumni lists to... send personalized messages, like event invites and career resources. Email campaigns supported a $4 billion fundraising effort. In one campaign, they raised $260,710 from 1,800 gifts in 24 hours. Emma’s reporting and sub-account features helped unify communications across campus. The platform made it easy to reach and engage alumni at scale.
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Emma helped the Florida State University Foundation raise $1. 6 million from two email campaigns. The team used analytics tools...like Clickmap and Mailing Score to adjust strategies and compare results year-over-year. Integrating EverTrue allowed them to segment donors and target appeals, leading to 41% of gifts from new academic donors. The template builder ensured brand consistency across all emails. These tools made it easier to connect with alumni and donors, even during emergencies.
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Emma helped the University of Central Florida streamline their email approvals, saving hours for the Advancement team. Using Emma’s Evertrue... integration, UCF doubled volunteer sign-ups and saw a 20% increase in open rates. A/B testing with Emma gave the team insights to better connect with alumni. Segmented stewardship campaigns achieved open rates as high as 66%. Emma’s features made campaign creation faster and more effective for UCF.
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Emma helped Texas Christian University improve student engagement with email marketing. TCU faced challenges reaching students due to campus marketing... restrictions. They needed better ways to promote over 600 events each year. With Emma, TCU created attractive email campaigns and integrated analytics through Dasheroo. Their new approach led to a 60% open rate on campus-wide emails. Now, TCU can prove students are reading and responding to their content.
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Emma helped the University of Minnesota Intercollegiate Athletics Department improve their email marketing. They used Emma’s analytics to guide campaign... decisions. Their #FleckFriday newsletter achieved a 48% open rate and 25% click rate. Mobile optimization and video content boosted engagement. A/B content testing helped refine design and calls to action. The team now uses data to create focused, effective email campaigns.
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Emma HQ helps the University of Notre Dame keep its brand message consistent across 69 departments. The platform's approvals dashboard... and template locking features ensure cohesive email marketing. Notre Dame Research uses Emma to share research updates and connect staff through internal newsletters. The College of Arts and Letters boosts engagement by sending student and alumni success stories via email. Analytics tools help teams refine content and focus on what matters most to their audiences.
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Emma helped the University of Wisconsin-Milwaukee unify email marketing across departments. The Office for Development and Alumni Relations used Emma’s... analytics to boost newsletter engagement and raised over $16,000 from a single campaign with a 49% open rate. UWM Athletics increased fan interaction through targeted storytelling emails. The Communications Office used Emma to ensure brand consistency and ADA compliance in all emails. Emma’s Professional Services team provided expert support, making email campaigns easier and more effective for UWM.
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Emma helps The New School send over 100 email campaigns each year to alumni, parents, and friends. The university uses... Emma to segment audiences, maintain brand consistency, and streamline email creation. With Emma, they reached more than 80,000 people and raised $20,000 in donations from a single segmented campaign. A Founder’s Day email brought in 54 gifts totaling $5,400 and a 54% open rate from non-donors. Emma’s tools save time, support sustainability, and make it easy for any team member to send branded emails.
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Central College used Emma to improve their Giving Tuesday fundraising campaign. They segmented their email lists and personalized messages for... different donor groups. The team tested subject lines and adjusted send times for better engagement. These changes led to over $80,000 raised, their best Giving Tuesday ever. One email achieved a 75% open rate. Emma's platform and support helped Central College connect with donors and boost results.
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Emma helped School of Rock achieve a 54% average open rate across 365+ franchise locations. The platform's franchise model and... user-friendly tools fit their business needs. School of Rock uses Emma's automation and dynamic content to engage both current and prospective students. Integration with Front Desk allows for targeted, personalized email campaigns. The result is more timely and effective communication with their audiences.
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Charity: water used Emma's email marketing platform to grow their monthly giving program, The Spring, by over 95% in one year. They engaged more... than 11,700 recurring donors with automated, personalized emails and exclusive video content. Email was their main channel for sharing stories and connecting donors to their impact. Automation allowed them to scale personal communication without extra effort. This approach helped charity: water secure reliable, year-round donations beyond the traditional giving season.
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Emma helped Shriners Hospitals for Children manage over 600,000 emails monthly across 22 hospitals. The organization unified 21 agency accounts... under one parent account, improving brand consistency and compliance. Emma’s automation features let hospital staff focus on fundraising instead of email management. Integration with Blackbaud is underway to keep email lists clean and enable personalized content. The result is better deliverability, improved reputation scores, and year-over-year growth in fundraising efforts.
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Emma helped Car Talk boost their email engagement. Car Talk redesigned their Puzzler newsletter to be mobile-friendly and focused on... one call to action. This change increased click rates by nearly 20%. Their Puzzler email now averages 40% opens and up to 50% click rates. Their other weekly newsletter reaches 60,000 subscribers with strong engagement. Car Talk uses Emma to keep their community connected and growing.
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Emma helped the State Fair of Texas boost ticket sales and grow their email list. The 100-day contest brought in... 17,131 new signups and helped sell about 25,000 season tickets, up from 6,000 previously. Automated workflows drove a 54% open rate on follow-up emails and a 55% open rate on welcome emails. Attendance increased by 30%, reaching over 3 million people. The Fair uses Emma to engage subscribers year-round and support its mission.
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Emma HQ helped the Cystic Fibrosis Foundation unify email marketing across 70+ chapters. The foundation switched from over 70 separate... accounts to Emma HQ for better oversight and easier sharing of templates and campaigns. During COVID-19, Emma enabled a fast pivot to virtual fundraising events. The foundation met its goal of 250 new monthly donors and grew monthly giving by over 30%. Email became their top digital channel for driving donations and event participation.
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Emma email marketing helped YMCA of the Triangle welcome new members across 13 branches and three camps. The team used... Emma’s intuitive interface and template sharing to ensure consistent, branded emails. They created a four-part automated welcome series, sending one email per month to new members. The series achieved an average open rate of nearly 50% and a 29% click rate on the final email. YMCA staff praised Emma’s customer support and mobile-friendly design options.
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Emma helped Thistle Farms grow their email list by 6,032 engaged subscribers using creative list-building tactics like a timed website lightbox and text-to-join at events. They revamped their... welcome email series, updating the design and simplifying content. This led to a 58% open rate and 24% click rate for the new series. Average open rates across all emails doubled from 15-20% to 30%. Thistle Farms now segments subscribers early for more targeted, relevant messaging.
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Barre Fitness used Emma to improve their email marketing and comply with Canada's strict anti-spam laws. They faced challenges with... getting express consent from subscribers due to complex signup forms. Emma's team helped them create a streamlined signup bubble, making it easier for clients to join their list and give permission. The new process improved user experience and helped Barre Fitness communicate better with clients and franchisees. The solution was implemented in just three days.
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Emma helped TITLE Boxing Club unify email marketing across 189 locations. Before Emma, franchisees used up to seven different email... platforms, causing brand inconsistency. With Emma, TITLE achieved brand continuity and improved member engagement. The platform made it easy for non-marketer franchisees to create effective emails. TITLE now tracks email impact on prospects, guests, and members to boost retention and revenue.
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Emma helped Orangetheory Fitness cut email marketing time by 30%. The approvals dashboard lets over 1,000 studios manage newsletters easily.... Brand consistency improved with templated emails and local content. A new storytelling approach boosted open rates to 48% and click rates to 32%. One campaign drove 183,000 website visits. Emma supports scalable, engaging email marketing for this fast-growing fitness franchise.
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Emma helps Baby Boot Camp reach new moms with fitness and wellness programs. Franchise owners use Emma to send class... updates, nutrition tips, and community news. The platform's tiered structure lets corporate oversee branding while franchisees manage local emails. Branded templates make it easy for owners to send messages fast. Baby Boot Camp achieves a 59% average open rate across all locations.
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The Palm used Emma's email marketing platform to boost guest engagement. They switched from a difficult platform to Emma for... its user-friendly design and brand control. With Emma, The Palm improved open rates by 7%. Their welcome campaign reached a 68% open rate and a 35% click rate. Emma's professional services helped with audience segmentation and re-engagement tactics. The Palm now delivers more personalized and timely email content to their guests.
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Emma helped ThinkFoodGroup boost their email open rate by 17%. The restaurant group used Emma’s intuitive platform to send beautiful,... targeted emails. Their subscriber list grew by 240% and opt-out rates dropped by 0.23%. The marketing team saved time by using drag-and-drop tools and list segmentation. Each restaurant kept its unique brand voice while reaching more guests.
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Emma helped The Honey Baked Ham Company boost store traffic and brand engagement. They switched from Fishbowl to Emma for... better account structure and customer service. After a re-engagement campaign, open rates increased by 23%. Store managers now create emails easily, while corporate controls approvals. The team tracks email offers and matches sends to spikes in store visits. Emma’s platform saves time and keeps the brand consistent.
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Dogfish Head Brewery used Emma's email marketing platform to boost brand awareness and sales. They launched an automated welcome series... with a 83% open rate and up to 27% click rate. The campaign included targeted emails for new subscribers and exclusive content for loyal fans. Segmenting their audience and using bold CTA buttons increased engagement. Their web series emails averaged a 58% open rate and 33% click rate, helping them reach new audiences.
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Emma helped Garden & Gun grow their email list by nearly 40%. The Southern lifestyle brand used Emma to send... engaging, on-brand emails to over one million readers. Open and clickthrough rates rose above industry standards. Website traffic quadrupled after each email campaign. Garden & Gun also increased revenue by selling advertising space in their emails.
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Emma's dynamic content helped Nashville Ballet manage communications for over 200 youth cast members in their annual Nutcracker production. They replaced paper... folders with personalized emails, tailoring messages and images to each child's role. This streamlined coordination and improved engagement. Open rates rose to 44%. The team now plans to use dynamic content for audience segmentation and personalized marketing.
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The Escape Game used Emma to upgrade their email marketing. They created city-specific templates and automated follow-up emails. This led... to a 68% open rate and nearly 150 rebookings. A/B testing improved their call-to-action click rates. The Escape Game now works closely with Emma’s team to keep improving their campaigns.
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Convince & Convert uses Emma for their main newsletter, Definitive, which reaches over 40,000 subscribers. Their goal is to build... an engaged audience, not just sell, by segmenting content and tailoring communications. Emma's segmentation and automation features help them deliver relevant digital marketing content. The team values Emma's customer support and plans to expand automation with drip campaigns. Paid sponsor slots are carefully selected to maintain trust and value for their audience.
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Hammock used Emma to improve their email marketing. They switched from a content-heavy newsletter to a concise 'Idea Email.' This... new format doubled their open rates. Subscribers gave more positive feedback. Hammock used Emma's split testing and preheader customization features. The team found Emma easy to use and helpful for their goals.
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Liberty Tax uses Emma to manage email marketing for over 2,000 franchise locations. The company needed a simple, scalable solution... to keep brand messaging consistent across all locations. Emma’s platform enabled easy onboarding, zero downtime during migration, and provided templates and training for franchisees with little marketing experience. Liberty Tax now plans to use Emma’s automation and segmentation features to deliver more targeted campaigns.
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Emma helped Senior Golfers of America nearly double its membership in ten years. The team sends two e-newsletters each month... to connect with members. Email is now their main tool for growing membership and sharing news. They see a 65% open rate and only a 0.15% unsubscribe rate. Members respond quickly to each newsletter. This approach has also helped increase revenue.
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Antique Archaeology uses Emma to connect fans of American Pickers with their retail stores. Email marketing helps them share stories,... promote new product lines, and drive store visits. They used Emma to launch their Two Lanes apparel line and Rustoration Lighting Collection. Their campaigns achieve a 30% open rate and a 20% click rate. Emma supports targeted campaigns and subscriber engagement for this popular tourist destination.
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The Oxford American used Emma to grow their email list by over 800 new contacts. They wanted to keep readers... engaged between quarterly print issues. Emma's custom email template helped them match their print and online branding. The Lightbox Form made it easy to collect subscribers. Their automated welcome email achieved a 54.7% open rate and a 23.5% click rate. This boosted engagement and promoted their print magazine and social channels.
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Emma helped Yumi Kim create beautiful, branded emails that match their fashion line. The team used automation to send welcome,... birthday, and re-engagement emails. Their welcome email achieved a 61.6% open rate and a 27.3% click rate. A re-engagement campaign increased average open rates by 6%. Mobile optimization and social engagement features drove subscriber interaction.
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Emma by Marigold helped the Nashville Predators and Bridgestone Arena boost ticket sales. Their team used Emma for over 10... years to run email marketing campaigns. These campaigns promoted hockey games, concerts, and family shows. They achieved high user engagement and increased revenue. Segmentation and personalization drove their audience growth.
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