Emma email marketing helped Garden & Gun grow their email list by nearly 40%. The brand now has over one million readers. Their open and clickthrough rates are well above industry standard. Website t...raffic quadruples after each email send. Emma's templates and design services save time and keep emails on brand. Garden & Gun uses email to drive revenue and keep readers engaged.
Emma email marketing helped Dogfish Head Brewery connect with fans and boost brand awareness. The team used automated welcome emails with an 83% open rate and a 27% click rate. A targeted web series ...campaign for their Mug Club members saw a 58% open rate and 33% click rate. Big, bold CTA buttons increased clicks. Segmentation and co-marketing helped Dogfish Head reach new audiences and grow engagement.
Emma email marketing helped Yumi Kim send beautiful, branded emails to their customers. They used automation for welcome, birthday, and re-engagement emails. The welcome email had a 61.6% open rate a...nd a 27.3% click rate. A re-engagement campaign increased their average open rate by 6%. Mobile optimization and social engagement were key parts of their strategy.
Emma email marketing helps Antique Archaeology connect with fans of the American Pickers TV show. The store uses email to share stories about new products like the Two Lanes Collection and Rustoratio...n Lighting Collection. Email marketing lets them tell their story and promote their merchandise. They see an average open rate of 30% and a click rate of 20%. Antique Archaeology plans to grow their email marketing as their business expands.
Emma email marketing helped School of Rock manage email campaigns for over 365 franchise locations. The platform's franchise model and integrations, especially with Front Desk, made it easy to segmen...t and target audiences. School of Rock achieved a 54% average open rate across all locations. Automation and dynamic content features allowed them to send personalized messages at the right time. The dashboard let them track campaign activity and share branded templates with franchises.
Emma email marketing helped Car Talk connect with fans through weekly newsletters. Car Talk redesigned their Puzzler email to be mobile-friendly and focused on one call to action. The new template in...creased click rates by nearly 20%. The Puzzler newsletter now averages about 40% open rates and 42-50% click rates. Their other weekly email, Time Kill Weekly, averages 30% opens and 35% clicks with nearly 60,000 subscribers.
CASE STUDY Nashville Predators and Bridgestone Arena
Emma by Marigold helps the Nashville Predators and Bridgestone Arena run email marketing campaigns. They use Emma to promote hockey games, concerts, and family shows. Their team has used Emma for ove...r 10 years. Their email campaigns keep user engagement high. This leads to more ticket sales and higher revenue. Segmentation and personalization drive their audience growth.
Emma email marketing helped The Escape Game improve their email strategy. They created new city-specific templates and automated follow-up emails. The new emails had a 68% open rate. Automation led t...o 78 rebooks at their flagship and almost 150 rebooks overall. A/B testing showed a 13.89% click rate for 'Book Now' calls to action. The Escape Game worked closely with Emma’s team for ongoing support and strategy.
Emma email marketing helps The New School send branded emails to over 80,000 people. The university uses Emma to drive alumni engagement and annual giving. Before Emma, teams spent extra time on cust...om HTML and list management. Now, templates and segmentation make sending fast and easy. Brand consistency is simple with template locking and shared assets. Emma’s Mailing Score feature lets staff track email performance and improve results. Email supports The New School’s sustainability goals by reducing paper mail.
Emma HQ helps the University of Notre Dame keep its brand strong in email marketing. The platform lets 69 university units use email while staying on-brand. Notre Dame Research uses Emma to share res...earch news and connect staff. The College of Arts and Letters sends newsletters to highlight student and alumni success. THRIVE! uses Emma to reach over 1,000 members with key updates. Analytics and templates help all teams track results and keep messages clear.
Emma email marketing helped Central College improve their Giving Tuesday fundraising. The team used segmentation, A/B testing, and personalized emails. They raised over $80,000, their best Giving Tue...sday ever. One email had a 59% open rate by changing the sender name. A follow-up email reached a 75% open rate. The college found Emma easy to use and praised the support team.
CASE STUDY Florida State University (FSU) Foundation
Emma email marketing helps the FSU Foundation keep their brand strong and consistent. The analytics dashboard and Clickmap feature let the team see what works in their emails. The EverTrue integratio...n helps them find new donors by understanding what subscribers care about. Two campaigns brought in $1,075,085 and $560,824 in donations. The easy template builder lets every department use the same look, making emails feel connected and trusted.
Emma helped Oakland University unify its email communications across all departments. The university used Emma's branded templates and tiered accounts to keep emails consistent and on-brand. Emergenc...y templates let them send urgent messages fast. The platform made emails ADA-compliant and easy for over 2,000 users. Emma improved engagement and trust in university communications.
Emma email marketing helps University of Wisconsin-Milwaukee unify communications across departments. The Office for Development and Alumni Relations used Emma's Click Map to boost engagement by movi...ng key stories to the top of newsletters. A donor campaign after COVID-19 saw a 49% open rate and raised over $16,000 from 115 donations. UWM Athletics uses Emma for storytelling and ticket marketing, driving real-time engagement. The platform ensures brand consistency for all university emails.
CASE STUDY University of Minnesota Intercollegiate Athletics Department
Emma email marketing helped the University of Minnesota Intercollegiate Athletics Department improve their email strategy. They used Emma’s analytics to guide campaign decisions. Their #FleckFriday n...ewsletter achieved a 48% open rate and 25% click rate. Mobile optimization and video content boosted engagement. A/B content testing helped increase click rates. The team now uses data to create better emails for their fans.
Emma helped Texas Christian University improve their email marketing. The team used Emma to send attractive, branded emails to students. They integrated Emma with Dasheroo for analytics. Now they tra...ck open rates and clicks. Their average open rate is 60% for a list of 10,000. The data helps them tailor programs to student interests and prove their content works.
CASE STUDY Texas A&M Foundation and The Association of Former Students
Emma email marketing helped Texas A&M Foundation and The Association of Former Students improve alumni engagement. They used segmentation to send targeted emails for events, career services, and alum...ni updates. The platform's reporting tools and tiered account structure made it easy to manage communications across campus. In 2016, their 'Pass It Back Day' campaign raised $260,710 from 1,800 gifts in 24 hours, far exceeding their goal. Emma's drag-and-drop features and ease of use were key benefits for the team.
Emma email marketing helped the University of Central Florida improve their fundraising and alumni engagement. The approvals dashboard made the process faster and easier for the team. The Evertrue in...tegration doubled volunteer sign-ups and increased open rates by 20%. A/B testing gave the team insights to better connect with alumni. Segmented campaigns became quick and efficient, leading to strong results.
Non-Profit Organization Management Case Studies and Success Stories with Emma Email Marketing
CASE STUDY Nashville Ballet
Emma's Dynamic Content helped Nashville Ballet manage complex communications for their Nutcracker production. Before, they sent paper folders to 200 youth cast members and families. With Emma, they c...reated one email with 12 versions, tailored to each role. They also personalized emails for older dancers and parents. This change led to a 44% average open rate and much better engagement.
Emma email marketing helped the State Fair of Texas grow ticket sales and boost engagement. The Fair used automated workflows and signup forms to collect data and personalize messages. A 100-day cont...est brought in 17,131 new email signups and helped sell about 25,000 season tickets, up from 6,000 before. Automated birthday and welcome emails saw open rates of 42% and 55%. Overall attendance increased by 30%, showing strong results from targeted email campaigns.
Emma email marketing helped charity: water grow their monthly giving program, The Spring, by over 95% in one year. The nonprofit used email automation to engage 11,700+ recurring donors with stories ...and exclusive video content. This approach kept donations steady all year, not just during holidays. Personalized emails and surveys helped charity: water connect with supporters and improve donor experience. The result was a reliable stream of donations and stronger donor relationships.
Emma HQ helped the Cystic Fibrosis Foundation unify email marketing across 70+ chapters. The foundation switched from over 70 separate accounts to Emma HQ for better oversight and easier sharing of t...emplates and campaigns. During COVID-19, Emma enabled a fast pivot to virtual fundraising events. The foundation met its goal of 250 new monthly donors and grew monthly giving by over 30%. Email became their top digital channel for driving donations and event participation.
Emma email marketing helped The Oxford American build a strong online presence. The team used Emma's design services to create a custom email template that matched their print magazine. They added a ...Lightbox Form to their website to grow their email list. This feature brought in over 800 new contacts. Their automated welcome email achieved a 54.7% open rate and a 23.5% click rate. The solution improved brand consistency and reader engagement.
Emma email marketing helped YMCA of the Triangle welcome new members across 13 branches and three camps. The team used Emma’s intuitive interface and template sharing to ensure consistent, branded em...ails. They created a four-part automated welcome series, sending one email per month to new members. The series achieved an average open rate of nearly 50% and a 29% click rate on the final email. YMCA staff praised Emma’s customer support and mobile-friendly design options.
Marketing and Advertising Case Studies and Success Stories with Emma Email Marketing
CASE STUDY Convince & Convert
Emma helped Convince & Convert improve their email marketing. They use Emma to send their main newsletter, Definitive, to over 40,000 subscribers. Emma's segmentation tools let them target content to... different audiences. The support team at Emma helped them tailor campaigns and solve problems. Convince & Convert plans to use automation to educate new subscribers and grow their audience.
Emma email marketing helped Hammock, a marketing agency, improve their email campaigns. Hammock switched from a content-heavy newsletter to the concise Idea Email. This new format focused on one help...ful idea for busy marketers. The change doubled their open rates. Hammock used Emma features like split testing and preheader customization. They also valued Emma's support and easy-to-use interface.
Hospital & Health Care Case Studies and Success Stories with Emma Email Marketing
CASE STUDY Shriners Hospitals for Children
Emma HQ helped Shriners Hospitals for Children manage over 600,000 emails monthly by uniting 21 agency accounts under one parent account. The platform enabled brand consistency, audience segmentation..., and custom templates, saving time for hospital staff. Emma's automation features let staff focus on fundraising and content instead of compliance. Integration with Blackbaud improved email list hygiene and data syncing. The solution supported year-over-year revenue growth and made email marketing easier for donor relations teams.
Emma HQ helped The Honey Baked Ham Company improve email marketing for over 400 stores. The company switched from Fishbowl to Emma HQ for better account structure and customer service. Store managers... now create emails easily, and the approvals process saves time and keeps branding strong. A re-engagement campaign led to a 23% increase in open rates. The team tracks offers, opens, and clicks to boost store traffic and engagement.
Emma email marketing helped The Palm, a historic restaurant group, improve guest engagement. The Palm used Emma to send timely, relevant emails and amplify traditional marketing. With Emma’s Professi...onal Services, they improved open rates using better segmentation and re-engagement tactics. The Palm saw a 7% increase in overall open rates, with their welcome campaign reaching 68% open rate and 35% click rate. Emma’s user-friendly platform made it easy for over 20 locations to manage brand messaging and connect with guests.
Emma email marketing helped ThinkFoodGroup improve their email strategy. The team used Emma's drag and drop editor to make beautiful emails fast. They saw a 17% increase in open rates and a 0.23% dro...p in opt-out rates. Their subscriber list grew by 240%. The platform made it easy to send emails from both the celebrity chef and individual restaurants. ThinkFoodGroup values Emma as a partner, not just a tool.
Emma helps Senior Golfers of America grow its membership and build community. The organization uses Emma to send two e-newsletters each month. Email is now their main tool for member growth and commu...nication. SGA nearly doubled its membership in ten years. They see a 65% open rate and a 0.15% unsubscribe rate. Members respond quickly to each newsletter.
Emma HQ helped TITLE Boxing Club manage email marketing across 189 locations in 22 states and three countries. Before Emma, franchisees used up to seven different email platforms, causing brand incon...sistency. Emma HQ brought brand continuity and made it easy for non-marketer franchisees to create effective emails. Asset sharing and template locking features let corporate control branding while empowering local studios. TITLE uses email to move prospects to first-time guests and members, tracking engagement to boost retention and same-store sales.
Emma helped Liberty Tax manage email marketing for 2,000 franchise locations. Liberty Tax needed a tool that was easy for franchisees with no marketing experience. Emma's dashboard, templates, and tr...aining made it simple to send emails and keep brand messages consistent. Switching to Emma meant zero downtime and fast setup. Franchisees saw new customers after sending their first emails. Liberty Tax plans to use Emma's automation and segmentation for better email results.
Emma email marketing helped Barre Fitness solve email permissions challenges under Canada's strict CASL law. Barre Fitness needed a better way to get express consent from new subscribers. The Emma te...am built a streamlined signup form in just 3 days. This made it easier for clients to join the list and improved the user experience. Barre Fitness now runs a smoother email program for both clients and franchisees.
Emma HQ helped Orangetheory Fitness manage email marketing for over 1,000 studios. The approvals dashboard made it easy to review and approve local newsletters. This change cut email marketing time b...y 30%. Brand consistency improved with newsletter templates. A new content strategy boosted open rates to 48% and click rates to 32%. One campaign drove 183,000 website visits.
Emma email marketing helped Thistle Farms grow their email list and boost engagement. Thistle Farms used new list growth tactics like a timed lightbox form and text-to-join at events. These changes b...rought in 6,032 new engaged subscribers. They also improved their welcome email series, raising open rates to 58% and click rates to 24%. Their average open rates nearly doubled from 15-20% to 30% after segmenting their list.
Emma email marketing helps Baby Boot Camp reach moms with fitness, nutrition, and community updates. The franchise needed a tool to organize communications across many locations. Emma’s tiered platfo...rm lets corporate oversee branding while franchisees manage their own emails. Branded templates make sending messages fast and easy. Baby Boot Camp now sees a 59% average open rate across all sub-accounts.
