Real-World Case Studies and Customer Success Stories with Dynata Insights Platform

Dynata’s cross-media measurement solution helped PHD Global Business track a tech client’s campaign across Europe. The platform measured brand awareness,... purchase intent, and ad effectiveness in digital, print, and out-of-home channels. PHD used Dynata’s dashboard to analyze media performance and optimize spend. The campaign achieved a 9% cost saving in programmatic media. Top digital channels exceeded campaign goals and boosted advertising KPIs.
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Dynata helped Hall & Partners transform their research process. Hall & Partners used the Dynata Insights Platform to automate data... collection and analysis. This cut data collection time from 60% to 10%. Data connection time rose from 30% to 40%. Time spent advising clients is expected to grow from 10% to 50%. The platform enabled faster insights and more client-focused work.
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Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. The agency faced challenges with... flexibility, data-sharing, and collaboration using their old tool. Dynata enabled real-time dashboards and easier sharing of research insights. Mindshare Ireland saved time on analysis and improved collaboration. They now use Dynata’s solution for all research studies.
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MakerSights used Dynata's consumer audience data to help a global sportswear brand reach wheelchair athletes, a group making up just 2% of the population. Dynata sourced 100%... of the needed hyper-niche audience data in under 10 days. This enabled MakerSights to deliver fast, actionable insights for product development. The sportswear brand created a new uniform for seated athletes, promoting empowerment and inclusion. The partnership drove quick, data-powered decisions for niche market growth.
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IPG Mediabrands used Dynata’s Audience Activation Solution to help a global technology client reach the right audience. They combined research... data with their own proprietary data to build a high value audience for ad bidding. A/B testing showed a 12% increase in conversions and a 41% drop in cost per engaged visitor. The campaign outperformed both control and Google Affinity audiences. All brand metrics improved with Dynata’s solution.
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Dynata ran a complex, multimodal study for Havas Media Network and Snapchat. The research surveyed over 28,500 people aged 13... to 34 across seven countries. Dynata delivered end-to-end services, from questionnaire design to detailed analysis. The study revealed key insights into Gen Z and Millennial social commerce behaviors. Havas and Snapchat used these findings to create a playbook for brands targeting Next Gen shoppers.
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Dynata helped Hall & Partners transform their research process. Hall & Partners used the Dynata Insights Platform to automate data... collection and analysis. This cut time spent on data collection from 60% to 10%. The platform also increased time spent advising clients from 10% to 50%. Hall & Partners now delivers insights faster and focuses more on client needs.
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Acceleration used Dynata’s Audience Activation Solution to help a global home furnishing brand improve ad targeting. By leveraging Dynata’s first-party... data, Acceleration built high-performing audiences for digital campaigns. The new approach led to a €5M revenue boost and a 19% decrease in cost per quality visit. Campaigns also saw a 16% lower cost per click and a 10% higher click-through rate. A/B testing proved the custom audience outperformed previous methods.
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Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. The agency faced challenges with... flexibility, data-sharing, and collaboration using their old tool. Dynata enabled faster data analysis and better sharing of insights. Mindshare Ireland now uses Dynata’s platform for all research studies. The solution supports real-time dashboards and custom reporting for media planning.
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Dynata measured TV ad effectiveness for political advertisers during the New Hampshire Republican primary. The challenge was to quickly identify... which ads and messages resonated with voters. Dynata used Brand Lift measurement and delivered results within a day. Advertisers saw an 8-point increase in candidate familiarity, 14 points among independents, and 100% recall among exposed households. Over 50% of exposed households said TV was key in evaluating candidates.
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Dynata's data integration with Dentsu's Merkury database powered the "GET IT" campaign for the Illinois Lottery. The challenge was low... app awareness and engagement. Dynata enabled precise audience segmentation and custom research, boosting app installs by 35% and online sales by 23%. Player registrations rose 15%. The campaign used cross-platform ads on Snapchat, Meta, Twitch, iHeartRadio, and Spotify to reach tech-savvy users.
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Dynata’s Audience Activation Solution helped IPG Mediabrands create high value audiences for a global technology client. The agency used research... data and proprietary signals to build targeted segments. A/B testing showed a 12% increase in conversions and a 41% drop in cost per engaged visitor. The campaign outperformed both control and Google Affinity audiences. Brand metrics improved across the board.
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Dynata partnered with Comcast Advertising to measure TV ad effectiveness for political campaigns in New Hampshire. They delivered brand lift... results within a day, showing which messages resonated with voters. Exposed voters saw an 8-point increase in candidate familiarity, and independents saw a 14-point rise. 100% of exposed households recalled the candidate. Over half of exposed households said TV was key in evaluating candidates. Dynata’s fast insights helped advertisers optimize messaging during the campaign.
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IPG Mediabrands used Dynata’s Audience Activation Solution to help a global technology client reach the right audience. They combined research... data with their own proprietary data to build a high value audience for ad targeting. A/B testing showed a 12% increase in conversions and a 41% drop in cost per engaged visitor. The campaign outperformed both control and Google Affinity audiences. All brand metrics improved with Dynata’s solution.
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Mindshare Ireland used Dynata’s Reporting and Analytics solution to improve data visualization for their DILO study. They faced challenges with... flexibility, data-sharing, and collaboration using their old tool. Dynata enabled real-time dashboards and easier sharing of research insights. The agency saved time on analysis and improved collaboration. Mindshare Ireland now uses Dynata for all research studies.
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Dynata’s Brand Lift helped a political advertiser measure TV ad effectiveness during the New Hampshire Republican primary. The advertiser needed... fast, detailed results to optimize campaign messages in a complex, hyperlocal media landscape. Dynata interviewed exposed households and delivered findings within a day. Candidate familiarity rose by 8 points, with a 14-point increase among independents. 100% of exposed households recalled the candidate, and over 50% saw TV as key for evaluating candidates.
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Dynata Advertising Solutions helped Sublime show how effective their campaigns are with affluent audiences. Sublime used Dynata’s data and insights... platform to measure campaign impact. The platform made it easier to get insights and track results. Sublime proved their campaigns work well for high-income groups. The case highlights the value of Dynata for campaign measurement in marketing and advertising.
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Dynata’s Audience Activation Solution helped IPG Mediabrands support a global technology brand. They used research and proprietary data to build... high-value audiences. A/B testing showed a 12% increase in conversions. Cost per engaged visitor dropped by 41%. The campaign outperformed both control and Google Affinity audiences on all brand metrics.
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MakerSights used Dynata's consumer audience data to help a global athletic apparel and footwear brand reach wheelchair athletes, a niche group making up just 2% of the population. Dynata delivered 100%... of the needed hyper-niche audience data in under 10 days. This enabled MakerSights' customer to design a new uniform for seated athletes. The new product gave athletes more speed, confidence, and comfort, turning clothing into a symbol of empowerment and inclusion.
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Dynata’s data and insights platform helped Mindshare Ireland improve data visualization and storytelling for all media studies. Mindshare Ireland used... Dynata to simplify, standardize, and automate their insights process. The platform made it easier to manage and present data. This partnership supported better decision-making across media campaigns. Mindshare Ireland gained more value from their data with Dynata’s solutions.
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Dynata’s data and insights platform helped Nativo track brand lift for a content campaign in the household goods sector. Nativo used Dynata... to measure the impact of their campaign. The platform simplified and automated the insights process. This allowed Nativo to understand campaign effectiveness. The case highlights how Dynata supports marketing measurement and brand tracking.
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Dynata’s data and insights platform helped PHD with real-time cross-media measurement. The solution aimed to simplify, standardize, and automate the... insights process. PHD used Dynata to improve how they measure media across channels. The platform made it easier for PHD to get and use data for their campaigns. This helped PHD make better decisions based on real-time information.
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Dynata helped Havas Media Network run a complex, multimodal study. The study surveyed over 28,500 people aged 13 to 34... who use social media for browsing or shopping. It covered seven countries and three social commerce verticals. The research linked findings to Havas’s 'Meaningful Brands' study. A digital ethnography stage used tasks to build ideal commerce experiences for the next generation.
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Dynata's automation technology helped Hall & Partners reach the right audiences faster. They cut data collection time from 60% to... 10%. Time spent advising clients grew from 10% to 50%. Data connection time increased from 30% to 40%. Hall & Partners now delivers insights to clients more quickly and inspires better business decisions.
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Dynata's data and insights platform helped Hall & Partner create a new approach for research and insights. The platform made... the insights process easier, more consistent, and automated. Hall & Partner used Dynata to improve how they gather and use data. This led to a better research workflow and more reliable insights for their business.
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Dynata's Brand Lift helped Comcast Advertising's Effectv measure TV ad effectiveness for political campaigns. The tool gave fast, detailed results... after ads aired. Advertisers could quickly adjust their campaigns. Candidate familiarity rose by 8 points, and by 14 points among independents. All exposed households recalled the candidate. Over half of exposed households saw TV as key for evaluating candidates.
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Dynata's Audience Activation Solution helped Acceleration, a WPP data and tech consultancy, improve ad targeting for a global home furnishing brand. Acceleration used Dynata’s... first-party data to build high-performing, scalable audiences. This data-driven approach led to a €5M revenue boost for the client. Campaigns saw lower CPMs and CPCs, higher CTRs, and more relevant traffic. An A/B test confirmed the custom audience outperformed other segments.
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Visa set a goal to digitally enable 50 million SMBs worldwide. They needed deep insights into SMB payment trends across... Europe. Dynata ran a large annual survey, targeting over 20,000 SMB decision makers in 14 countries. The survey gave Visa actionable data and a 360-degree view of the market. Visa learned that offering card payments can boost SMB revenue by 6% to 15%. By June 2023, Visa digitized nearly 67 million SMBs globally, including 13.5 million in Europe.
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Dynata helped Visa reach over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B targeting and annual... merchant survey to understand SMB payment trends. The insights showed SMBs can see a 6% to 15% revenue increase when offering card payments. Visa exceeded its goal by digitizing nearly 67 million SMBs globally, including 13.5 million in Europe. The survey gave Visa actionable leads, flexible data access, and ongoing market insights.
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Dynata helped a large payment provider lower their app acquisition CPA by 63% using first-party audience data and programmatic activation. The provider wanted... to reach consumers already using competitors’ buy now, pay later services. Dynata’s syndicated audiences, built from real survey data, enabled precise targeting. Integration with The Trade Desk and DV360 made campaign activation fast. The campaign beat benchmarks and outperformed Google’s off-the-shelf audiences.
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Dynata helped Visa target over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B recruitment and survey... tools to understand SMB payment trends. The insights showed SMBs offering card payments can see revenue rise by 6% to 15%. Visa exceeded its goal, digitizing nearly 67 million SMBs globally by June 2023, including 13.5 million in Europe. The survey enabled actionable leads, flexible data access, and ongoing market insights.
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Dynata helped a large payment provider working with WPP increase usage of its buy now, pay later service. The provider wanted... to reach consumers already using competitors’ BNPL options. Dynata used its first-party survey data and data science to build precise audience segments. Integration with The Trade Desk and DV360 enabled fast, large-scale campaign activation. The campaign lowered cost per acquisition by 63%, beating benchmarks and outperforming Google’s audiences.
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Dynata helped Visa reach over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B targeting and annual... merchant survey to understand SMB payment trends. The survey showed SMBs can see a 6% to 15% revenue increase when offering card payments. Visa exceeded its goal by digitizing nearly 67 million SMBs globally, including 13.5 million in Europe. Visa gained actionable leads, flexible data access, and deep market insights for digital transformation.
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Visa set a goal to digitally enable 50 million SMBs worldwide. They partnered with Dynata to survey over 20,000 SMB... decision makers in 14 European countries. Dynata's targeted B2B recruitment gave Visa deep insights into payment trends and SMB needs. The study showed that offering card payments can boost SMB revenue by 6% to 15%. By June 2023, Visa digitized nearly 67 million SMBs globally, surpassing their target.
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Dynata helped a global investment consulting firm understand consumer purchase behavior and brand perception in apparel, toy, and athletic retail sectors. The firm needed... fast, robust data from recent purchasers across North America, Europe, the Middle East, and Asia. Dynata ran three phased surveys, adjusting in real time to meet quota targets and expand reach. They surveyed 6,500 people in 10 countries. The data gave the firm insights to make high-impact investment recommendations for their clients.
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Visa used Dynata's panel and B2B recruitment to reach over 20,000 SMB decision makers in 14 European countries. The goal was... to support Visa's plan to digitally enable 50 million SMBs worldwide. Dynata set up an annual merchant survey for Visa, giving deep insights into payment trends among European SMBs. Visa gained actionable takeaways and detailed knowledge about small business needs in each market. This helped Visa empower SMBs in their digital transformation.
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Dynata helped a leading household goods manufacturer measure the impact of native advertising for a new food storage container launch. Using Dynata's panel... and ad effectiveness studies, Nativo tracked key brand metrics. Unaided awareness increased by 35 percentage points. Aided awareness rose by 16 points. Online ad recall was four times higher after content engagement. Positive brand perception improved by 28 points. The campaign proved native ads can drive strong brand lift.
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Dynata helped Edgard & Cooper scale its Consumer & Market Insights team. The company used Dynata for fast ad-hoc studies... and complex brand tracking across 7 markets. Dynata delivered over 80,000 survey responses, supporting quick, data-driven decisions. Projects were completed in as little as two days. Edgard & Cooper won a Silver Pentawards for packaging in 2023, aided by these insights.
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Dynata helped Edgard & Cooper, a pet food brand, scale agile research across Europe. The Consumer & Market Insights team... used Dynata for fast ad-hoc studies and quarterly brand tracking in 7 markets. Dynata delivered over 80,000 survey responses and quick project turnarounds, sometimes in just two days. This partnership enabled Edgard & Cooper to win a Silver Pentawards packaging award in 2023. Dynata's flexible research solutions supported Edgard & Cooper's growth and strategic decisions.
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Dynata helped Edgard & Cooper, a pet food brand, scale its Consumer & Market Insights team. The company used Dynata... for fast ad-hoc studies and complex brand tracking across 7 markets. Dynata delivered over 80,000 survey responses and turned projects around in as little as two days. Edgard & Cooper won a Silver Pentawards packaging award in 2023, supported by insights from Dynata's research solutions.
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Dynata helped Edgard & Cooper scale its Consumer & Market Insights team. The company used Dynata for fast ad-hoc studies... and complex brand tracking in 7 markets. Dynata delivered over 80,000 survey responses and quick project turnarounds, sometimes in just two days. Edgard & Cooper ran advanced research without expanding its team. The partnership contributed to winning a Silver Pentawards packaging award in 2023.
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Dynata helped Edgard & Cooper expand its Consumer & Market Insights team. The company needed fast, flexible access to high-quality... data for decision making. Dynata enabled them to run many types of research, from simple surveys to complex studies. This support made their research more agile and scalable.
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Virgin Media wanted to measure how its microsite affected brand perception. Dynata helped Virgin Media analyze engagement with the site.... The study focused on understanding changes in how people viewed the Virgin Media brand. Results showed how the microsite influenced customer opinions. This helped Virgin Media see the value of its digital marketing efforts.
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Virgin Media wanted to measure how its microsite affected brand perception. Dynata helped Virgin Media track engagement and analyze the... impact on consumer attitudes. The study focused on understanding changes in brand perception after users interacted with the microsite. Results showed how digital engagement can influence brand image. This case highlights the value of data-driven brand measurement for telecom companies.
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Dynata Brand Lift helped Virgin Media measure how its TV Edit microsite affected brand perception, product consideration, advocacy, and purchase intent. Using a test-and-control... survey, Dynata linked site engagement to brand outcomes. Virgin Media learned which content and promotions worked best. Insights from the study improved marketing plans and site content. Virgin Media used these findings to optimize future campaigns and customer touchpoints.
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Virgin Media used Dynata Brand Lift to measure how its TV Edit microsite affected brand perception and customer experience. Dynata ran a... test-and-control survey with site visitors and non-visitors. The study showed which content and promotions worked best. Virgin Media used these insights to improve marketing and optimize future campaigns. The results helped refine site plans and boost customer engagement.
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Dynata helped Virgin Media run a brand lift study for their microsite. The study gave Virgin Media better insights into... key brand metrics. Virgin Media used these insights to plan and budget more effectively. They learned which content and products work best on their site. This led to better marketing decisions and improved customer engagement.
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Prophet used Dynata to launch the Brand Relevance Index. They needed to survey up to 50,000 consumers worldwide about hundreds... of brands. Dynata provided a large, high-quality panel and operational expertise. In 2018, Prophet surveyed 47,845 consumers about 803 brands. The study led to a 203% increase in microsite traffic and over 75 global press mentions.
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Dynata helped a global management consulting firm understand how leisure travelers use generative AI. The firm surveyed over 2,000 consumers... in eight months. They found key traveler profiles to guide generative AI marketing strategies. The study explored challenges in travel inspiration and itinerary planning. It also mapped out new product ideas like real-time pricing and booking. The insights aimed to boost revenue, cut costs, and build customer loyalty.
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Dynata’s data and insights platform helped A. D. Laskey Consulting with cost-effective concept testing. The platform made the insights process...simple and automated. A.D. Laskey Consulting used Dynata to test ideas quickly. This helped them save money and time. The solution improved their research workflow.
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Dynata's data integration powered the 'GET IT' campaign for the Illinois Lottery. Dentsu used Dynata’s audience segmentation to target younger,... tech-savvy users. The campaign drove a 23% year-over-year increase in online sales. App installs rose by 35%, with a 22% boost in first app opens. Player registrations increased by 15%.
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Dynata powered the "GET IT" campaign for the Illinois Lottery. Dentsu used Dynata’s data integration to target younger, tech-savvy users.... The campaign increased online sales by 23%. App installs rose by 35%, and first app opens grew by 22%. Player registrations went up by 15%. The campaign used cross-platform ads and precise audience segmentation.
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Dynata helped the Illinois Lottery modernize its brand and increase engagement with its app. The Illinois Lottery wanted to boost... public awareness of its app and its impact on revenue. Dynata provided solutions to help the Illinois Lottery reach a new generation. The campaign aimed to make the Illinois Lottery more relevant in the digital entertainment space.
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