Real-World Case Studies and Customer Success Stories with Dynata Insights Platform

Dynata’s Brand Lift helped a political advertiser measure TV ad effectiveness during the New Hampshire Republican primary. The advertiser needed... fast, detailed results to optimize campaign messages in a complex, hyperlocal media landscape. Dynata interviewed exposed households and delivered findings within a day. Candidate familiarity rose by 8 points, with a 14-point increase among independents. 100% of exposed households recalled the candidate, and over 50% saw TV as key for evaluating candidates.
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Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. Mindshare Ireland faced challenges with... flexibility, data-sharing, and collaboration using their old tool. Dynata enabled faster data analysis, better sharing, and custom dashboards. The agency now uses Dynata’s solution for all research studies, boosting collaboration and strategic decision making.
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Dynata’s Audience Activation Solution helped IPG Mediabrands create high value audiences for a global technology client. The agency aimed to... boost CTR and lower cost per engaged visitor compared to contextual benchmarks. By combining Dynata’s research data with proprietary signals, they built a tailored audience ready for bidding. Results included a 12% increase in conversions and a 41% drop in cost per engaged visitor. The campaign outperformed both control and Google Affinity audiences on all brand metrics.
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Dynata Brand Lift helped political advertisers in New Hampshire measure TV ad effectiveness during the Republican primary. The solution delivered... results within a day, showing which messages resonated most. Advertisers saw an 8-point increase in candidate familiarity, and a 14-point increase among independents. 100% of exposed households recalled the candidate. Over 50% of exposed households said TV was key in evaluating candidates. Fast feedback let advertisers adjust campaigns in real time for better results.
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Dynata measured TV ad effectiveness for political advertisers during the New Hampshire Republican primary. The challenge was to quickly identify... which ads and messages resonated with voters. Dynata used Brand Lift measurement and delivered results within a day. Advertisers saw an 8-point increase in candidate familiarity, 14 points among independents, and 100% recall among exposed households. Over 50% of exposed households said TV was key in evaluating candidates.
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Dynata's data integration with Dentsu's Merkury database powered the "GET IT" campaign for the Illinois Lottery. The challenge was low... app awareness and engagement. Dynata enabled precise audience segmentation and custom research, boosting app installs by 35% and online sales by 23%. Player registrations rose 15%. The campaign used cross-platform ads on Snapchat, Meta, Twitch, iHeartRadio, and Spotify to reach tech-savvy users.
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Dynata’s Audience Activation Solution helped IPG Mediabrands create high value audiences for a global technology client. The agency used research... data and proprietary signals to build targeted segments. A/B testing showed a 12% increase in conversions and a 41% drop in cost per engaged visitor. The campaign outperformed both control and Google Affinity audiences. Brand metrics improved across the board.
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Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. The agency faced challenges with... flexibility, data-sharing, and collaboration using their old tool. Dynata enabled faster data analysis and better sharing of insights. Mindshare Ireland now uses Dynata’s platform for all research studies. The solution supports real-time dashboards and custom reporting for media planning.
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Dynata’s Audience Activation Solution helped IPG Mediabrands support a global technology brand. They used research and proprietary data to build... high-value audiences. A/B testing showed a 12% increase in conversions. Cost per engaged visitor dropped by 41%. The campaign outperformed both control and Google Affinity audiences on all brand metrics.
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Dynata's Audience Activation Solution helped Acceleration, a WPP data and tech consultancy, improve ad targeting for a global home furnishing brand. Acceleration used Dynata’s... first-party data to build high-performing, scalable audiences. This data-driven approach led to a €5M revenue boost for the client. Campaigns saw lower CPMs and CPCs, higher CTRs, and more relevant traffic. An A/B test confirmed the custom audience outperformed other segments.
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Dynata's Brand Lift helped Comcast Advertising's Effectv measure TV ad effectiveness for political campaigns. The tool gave fast, detailed results... after ads aired. Advertisers could quickly adjust their campaigns. Candidate familiarity rose by 8 points, and by 14 points among independents. All exposed households recalled the candidate. Over half of exposed households saw TV as key for evaluating candidates.
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Dynata's data and insights platform helped Hall & Partner create a new approach for research and insights. The platform made... the insights process easier, more consistent, and automated. Hall & Partner used Dynata to improve how they gather and use data. This led to a better research workflow and more reliable insights for their business.
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Dynata's automation technology helped Hall & Partners reach the right audiences faster. They cut data collection time from 60% to... 10%. Time spent advising clients grew from 10% to 50%. Data connection time increased from 30% to 40%. Hall & Partners now delivers insights to clients more quickly and inspires better business decisions.
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Dynata helped Havas Media Network run a complex, multimodal study. The study surveyed over 28,500 people aged 13 to 34... who use social media for browsing or shopping. It covered seven countries and three social commerce verticals. The research linked findings to Havas’s 'Meaningful Brands' study. A digital ethnography stage used tasks to build ideal commerce experiences for the next generation.
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MakerSights used Dynata's consumer audience data to help a global athletic apparel and footwear brand reach wheelchair athletes, a niche group making up just 2% of the population. Dynata delivered 100%... of the needed hyper-niche audience data in under 10 days. This enabled MakerSights' customer to design a new uniform for seated athletes. The new product gave athletes more speed, confidence, and comfort, turning clothing into a symbol of empowerment and inclusion.
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Dynata’s data and insights platform helped Mindshare Ireland improve data visualization and storytelling for all media studies. Mindshare Ireland used... Dynata to simplify, standardize, and automate their insights process. The platform made it easier to manage and present data. This partnership supported better decision-making across media campaigns. Mindshare Ireland gained more value from their data with Dynata’s solutions.
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Dynata’s data and insights platform helped Nativo track brand lift for a content campaign in the household goods sector. Nativo used Dynata... to measure the impact of their campaign. The platform simplified and automated the insights process. This allowed Nativo to understand campaign effectiveness. The case highlights how Dynata supports marketing measurement and brand tracking.
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Dynata’s data and insights platform helped PHD with real-time cross-media measurement. The solution aimed to simplify, standardize, and automate the... insights process. PHD used Dynata to improve how they measure media across channels. The platform made it easier for PHD to get and use data for their campaigns. This helped PHD make better decisions based on real-time information.
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Dynata Advertising Solutions helped Sublime show how effective their campaigns are with affluent audiences. Sublime used Dynata’s data and insights... platform to measure campaign impact. The platform made it easier to get insights and track results. Sublime proved their campaigns work well for high-income groups. The case highlights the value of Dynata for campaign measurement in marketing and advertising.
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Dynata helped Visa with its SMB European annual merchant survey. Visa wanted to understand payment trends for small and medium... businesses across Europe. Dynata used its B2B panel to target over 20,000 SMB decision makers in 14 countries. The survey gave Visa deep insights and actionable leads. Results showed SMBs offering card payments can see revenue rise by 6% to 15%.
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Dynata helped a global investment consulting firm understand consumer purchase behavior and brand perception in apparel, toy, and athletic retail sectors. The firm needed... fast, robust data from recent purchasers across North America, Europe, the Middle East, and Asia. Dynata ran three phased surveys, adjusting in real time to meet quota targets and expand reach. They surveyed 6,500 people in 10 countries. The data gave the firm insights to make high-impact investment recommendations for their clients.
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Dynata helped Visa reach over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B targeting and annual... merchant survey to understand SMB payment trends. The survey showed SMBs can see a 6% to 15% revenue increase when offering card payments. Visa exceeded its goal by digitizing nearly 67 million SMBs globally, including 13.5 million in Europe. Visa gained actionable leads, flexible data access, and deep market insights for digital transformation.
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Dynata Audience Activation helped a large payment provider lower their app signup cost per acquisition by 63%. The provider wanted... to reach users of competing buy now, pay later services. Dynata used first-party survey data and in-house data science to build precise audience segments. Integration with The Trade Desk and DV360 enabled fast, large-scale campaign activation. The campaign beat benchmarks, with Dynata audiences delivering a $20.47 CPA versus $55.89 from other sources.
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Dynata helped a large payment provider lower their app acquisition CPA by 63% using first-party audience data and programmatic activation. The provider wanted... to reach consumers already using competitors’ buy now, pay later services. Dynata’s syndicated audiences, built from real survey data, enabled precise targeting. Integration with The Trade Desk and DV360 made campaign activation fast. The campaign beat benchmarks and outperformed Google’s off-the-shelf audiences.
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Dynata helped Visa target over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B recruitment and survey... tools to understand SMB payment trends. The insights showed SMBs offering card payments can see revenue rise by 6% to 15%. Visa exceeded its goal, digitizing nearly 67 million SMBs globally by June 2023, including 13.5 million in Europe. The survey enabled actionable leads, flexible data access, and ongoing market insights.
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Dynata helped Visa reach over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B targeting and annual... merchant survey to understand SMB payment trends. The insights showed SMBs can see a 6% to 15% revenue increase when offering card payments. Visa exceeded its goal by digitizing nearly 67 million SMBs globally, including 13.5 million in Europe. The survey gave Visa actionable leads, flexible data access, and ongoing market insights.
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Visa used Dynata's panel and B2B recruitment to reach over 20,000 SMB decision makers in 14 European countries. The goal was... to support Visa's plan to digitally enable 50 million SMBs worldwide. Dynata set up an annual merchant survey for Visa, giving deep insights into payment trends among European SMBs. Visa gained actionable takeaways and detailed knowledge about small business needs in each market. This helped Visa empower SMBs in their digital transformation.
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Dynata helped Edgard & Cooper, a pet food brand, with agile research solutions. Edgard & Cooper needed fast, flexible data... for their Consumer & Market Insights team. Dynata provided access to over 80,000 survey responses across 7 markets. The team completed projects in as little as two days. This partnership supported Edgard & Cooper’s growth and helped them win a Silver award at the Pentawards in 2023.
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Dynata helped Edgard & Cooper, a pet food brand, scale its Consumer & Market Insights team. The company used Dynata... for fast ad-hoc studies and complex brand tracking across 7 markets. Dynata delivered over 80,000 survey responses and turned projects around in as little as two days. Edgard & Cooper won a Silver Pentawards packaging award in 2023, supported by insights from Dynata's research solutions.
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Dynata helped Edgard & Cooper, a pet food brand, scale agile research across Europe. The Consumer & Market Insights team... used Dynata for fast ad-hoc studies and quarterly brand tracking in 7 markets. Dynata delivered over 80,000 survey responses and quick project turnarounds, sometimes in just two days. This partnership enabled Edgard & Cooper to win a Silver Pentawards packaging award in 2023. Dynata's flexible research solutions supported Edgard & Cooper's growth and strategic decisions.
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Dynata helped Edgard & Cooper expand its Consumer & Market Insights team. The company needed fast, flexible access to high-quality... data for decision making. Dynata enabled them to run many types of research, from simple surveys to complex studies. This support made their research more agile and scalable.
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Virgin Media used Dynata Brand Lift to measure how its TV Edit microsite affected brand perception, product consideration, and purchase intent. Dynata applied a... test-and-control survey method to compare site visitors with non-visitors. The study helped Virgin Media see which content and promotions worked best. Insights from the research guided future marketing plans and improved the customer experience.
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Dynata Brand Lift helped Virgin Media measure how its TV Edit microsite affected brand perception, product consideration, advocacy, and purchase intent. Using a test-and-control... survey, Dynata linked site engagement to brand outcomes. Virgin Media learned which content and promotions worked best. Insights from the study improved marketing plans and site content. Virgin Media used these findings to optimize future campaigns and customer touchpoints.
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Dynata helped Virgin Media run a brand lift study for their microsite. The study gave Virgin Media better insights into... key brand metrics. Virgin Media used these insights to plan and budget more effectively. They learned which content and products work best on their site. This led to better marketing decisions and improved customer engagement.
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Dynata helped a global management consulting firm understand how leisure travelers use generative AI. The firm surveyed over 2,000 consumers... in eight months. They found key traveler profiles to guide generative AI marketing strategies. The study explored challenges in travel inspiration and itinerary planning. It also mapped out new product ideas like real-time pricing and booking. The insights aimed to boost revenue, cut costs, and build customer loyalty.
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Dynata’s data and insights platform helped A. D. Laskey Consulting with cost-effective concept testing. The platform made the insights process...simple and automated. A.D. Laskey Consulting used Dynata to test ideas quickly. This helped them save money and time. The solution improved their research workflow.
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Dynata helped the Illinois Lottery modernize its brand with the “GET IT” campaign. The campaign used Dynata’s data integration and... audience segmentation to target younger, tech-savvy users. Dentsu X and DentsuCreative ran custom research and cross-platform ads to boost app engagement. The results included a 23% increase in online sales, a 35% rise in app installs, and a 15% increase in player registrations. The campaign also improved awareness and intent to download the app.
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Dynata helped the Illinois Lottery modernize its brand and increase engagement with its app. The Illinois Lottery wanted to boost... public awareness of its app and its impact on revenue. Dynata provided solutions to help the Illinois Lottery reach a new generation. The campaign aimed to make the Illinois Lottery more relevant in the digital entertainment space.
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RepTrak used Dynata to expand their corporate reputation monitoring. RepTrak needed a large, diverse sample to measure more stakeholder groups.... Dynata provided access to 130,000 respondents per month in over 50 countries and 31 languages. RepTrak grew from measuring 2 to 19 stakeholder groups. Now, RepTrak gathers insights from 1.5 million annual survey respondents. This helped RepTrak expand their product and meet client needs.
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RepTrak used Dynata to expand their corporate reputation monitoring. They increased their survey reach from 2 stakeholder groups to 19.... Dynata provided a large, diverse respondent sample. This helped RepTrak maintain data integrity and consistency. RepTrak now gathers insights from 1.5 million annual survey respondents.
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Dynata used its QualityScore AI-powered data cleaning tool for International Post Corporation (IPC). IPC needed reliable data on e-commerce trends... across 39 countries to guide postal delivery strategy. Dynata managed two annual shopper surveys, automating data cleaning for better accuracy and saving time. IPC doubled survey coverage from 17 to 39 countries while keeping timelines. The solution improved data quality, freed up IPC resources, and helped create more detailed reports for postal operators.
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Samplify helped Digitate stand out in the technology market. Digitate used survey-based insights from Samplify. The platform made it easier... to get data and insights. Digitate simplified and automated its insights process. This helped Digitate make better decisions in the technology sector.
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Dynata's custom audience segments helped USTA New England achieve a 43% increase in account sign-ups during their campaign. The organization saw... a 60% year-over-year growth in free accounts and a 3% rise in paid memberships, representing a 7% YoY increase. USTA New England used Dynata's data-driven targeting to identify and engage recreational tennis players. This approach supported their "35 by 35" initiative to grow tennis participation. The campaign also led to high engagement with follow-up email strategies.
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Dynata helped Air France-KLM improve its annual brand study. The solution used a centralized brand-performance portal with an automatic dashboard.... This made it easier and faster for teams to spot trends and address issues. The number of stakeholders using the dashboard each month doubled. The Customer & Market Insight team became known as the research experts.
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Dynata's data and insights platform helped Prophet run an annual global survey. The platform made it easier to collect, standardize,... and automate insights. Prophet used these insights to drive client growth. The case highlights how Dynata supports large-scale research projects for business growth.
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