Dynata Insights Platform: Use-Cases, Insights and Reviews | 2026 Cuspera

Virgin Media wanted to measure how its microsite affected brand perception. Dynata helped Virgin Media analyze engagement with the site. The study focused on understanding changes in how people viewe...d the Virgin Media brand. Results showed how the microsite influenced customer opinions. This helped Virgin Media see the value of its digital marketing efforts.
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Prophet used Dynata to launch the Brand Relevance Index. They needed to survey up to 50,000 consumers worldwide about hundreds of brands. Dynata provided a large, high-quality panel and operational e...xpertise. In 2018, Prophet surveyed 47,845 consumers about 803 brands. The study led to a 203% increase in microsite traffic and over 75 global press mentions.
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Dynata helped a leading household goods manufacturer measure the impact of native advertising for a new food storage container launch. Using Dynata's panel and ad effectiveness studies, Nativo tracke...d key brand metrics. Unaided awareness increased by 35 percentage points. Aided awareness rose by 16 points. Online ad recall was four times higher after content engagement. Positive brand perception improved by 28 points. The campaign proved native ads can drive strong brand lift.
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Dynata’s cross-media measurement solution helped PHD Global Business track a tech client’s campaign across Europe. The platform measured brand awareness, purchase intent, and ad effectiveness in digi...tal, print, and out-of-home channels. PHD used Dynata’s dashboard to analyze media performance and optimize spend. The campaign achieved a 9% cost saving in programmatic media. Top digital channels exceeded campaign goals and boosted advertising KPIs.
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Dynata helped Hall & Partners transform their research process. Hall & Partners used the Dynata Insights Platform to automate data collection and analysis. This cut data collection time from 60% to 1...0%. Data connection time rose from 30% to 40%. Time spent advising clients is expected to grow from 10% to 50%. The platform enabled faster insights and more client-focused work.
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Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. The agency faced challenges with flexibility, data-sharing, and collaboration using... their old tool. Dynata enabled real-time dashboards and easier sharing of research insights. Mindshare Ireland saved time on analysis and improved collaboration. They now use Dynata’s solution for all research studies.
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