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Dynata Insights Platform is popular in Financial Services, Automotive industries and is widely used by .

Dynata Insights Platform Product Overview

Dynata offers a vast first-party data platform that supports insights, activation, and measurement, making it a key player in digital analytics. Businesses leverage Dynata's data visualization tools to transform complex insights into clear, impactful visuals. A notable use case is the Illinois Lottery, which utilized Dynata’s Audience Activation solutions to refine its strategy, demonstrating the platform's ability to drive targeted media strategies. Dynata's commitment to data quality and transparency ensures reliable decision-making, crucial when stakes are high. This platform connects brands with audiences, enabling mission-critical decisions based on accurate consumer trends and preferences.

How satisfied the customers are with Dynata Insights Platform use-cases

Reviews

"Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not only for the central brand teams, but also for the 22 c...ountries that now have continuous brand tracking data available in a user-friendly way." - Hans Z
"In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding... partner, allows us to deliver to our clients an inspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue." - Vanella J

Dynata Insights Platform Customer Insights, Testimonials and Case Studies

CUSTOMERS TESTIMONIALS
Dynata Insights Platform testimonial

Hans Z

Director CMI

AIR FRANCE KLM

Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not only for the central brand teams, but also for the 22 countries that now have continuous brand tracking d...ata available in a user-friendly way.

Testimonial By Hans Z
Dynata Insights Platform testimonial

Vanella J

Global CEO

Hall & Partners

In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an i...nspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue.

Testimonial By Vanella J
Dynata Insights Platform testimonial

Luke L

Head of Markets

IPC

Dynata has extensive experience in managing international surveys with access to a large, high-quality panel of consumers across the globe, so it was a natural partnership choice for IPC. Our E-Commerce Shopper Surveys play a critical role in IPC’s delivery strategy as they enable postal operators ...to adjust their product offering to meet their customers’ needs and expectations. We greatly value the robustness of Dynata’s dataset as well as their support team’s enthusiasm, flexibility, and attention to detail – all key elements in running a successful large-scale survey.

Testimonial By Luke L
CUSTOMERS TESTIMONIALS
Dynata Insights Platform testimonial

Hans Z

Director CMI

AIR FRANCE KLM

Thanks to the new, continuous, Dynata-powered Brand Tracker and its visual online dashboards, the monitoring of our brands has become a key priority and part of monthly management steering. Not only for the central brand teams, but also for the 22 countries that now have continuous brand tracking d...ata available in a user-friendly way.

Testimonial By Hans Z
Dynata Insights Platform testimonial

Vanella J

Global CEO

Hall & Partners

In this unprecedented year of 2020, we’ve all been challenged to understand and react to consumer changes in real-time, heightening the need for rapid, data-led, actionable insights. Our new transformational collaboration with Dynata, a longstanding partner, allows us to deliver to our clients an i...nspirational model fit for today’s world, accelerating insights and making them actionable. This new blueprint, enabled by our relationship with Dynata, will play an important role in helping brands to react and respond to consumers, identifying growth and transformation opportunities that lead to revenue.

Testimonial By Vanella J
Dynata Insights Platform testimonial

Luke L

Head of Markets

IPC

Dynata has extensive experience in managing international surveys with access to a large, high-quality panel of consumers across the globe, so it was a natural partnership choice for IPC. Our E-Commerce Shopper Surveys play a critical role in IPC’s delivery strategy as they enable postal operators ...to adjust their product offering to meet their customers’ needs and expectations. We greatly value the robustness of Dynata’s dataset as well as their support team’s enthusiasm, flexibility, and attention to detail – all key elements in running a successful large-scale survey.

Testimonial By Luke L

Mindshare Ireland - Marketing And Advertising

Dynata’s data and insights platform helped Mindshare Ireland improve data visualization and storytelling for all media studies. Mindshare Ireland used Dynata to simplify, standardize, and automate th...eir insights process. The platform made it easier to manage and present data. This partnership supported better decision-making across media campaigns. Mindshare Ireland gained more value from their data with Dynata’s solutions.

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International Post Corporation (IPC) - Transportation/trucking/railroad

Dynata used its QualityScore AI-powered data cleaning tool for International Post Corporation (IPC). IPC needed reliable data on e-commerce trends across 39 countries to guide postal delivery strateg...y. Dynata managed two annual shopper surveys, automating data cleaning for better accuracy and saving time. IPC doubled survey coverage from 17 to 39 countries while keeping timelines. The solution improved data quality, freed up IPC resources, and helped create more detailed reports for postal operators.

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Mindshare Ireland - Marketing And Advertising - Large

Dynata’s Reporting and Analytics solution helped Mindshare Ireland improve data visualization for their DILO study. Mindshare Ireland faced challenges with flexibility, data-sharing, and collaboratio...n using their old tool. Dynata enabled faster data analysis, better sharing, and custom dashboards. The agency now uses Dynata’s solution for all research studies, boosting collaboration and strategic decision making.

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A.D. Laskey Consulting - Management Consulting

Dynata’s data and insights platform helped A.D. Laskey Consulting with cost-effective concept testing. The platform made the insights process simple and automated. A.D. Laskey Consulting used Dynata ...to test ideas quickly. This helped them save money and time. The solution improved their research workflow.

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Edgard & Cooper - Consumer Goods

Dynata helped Edgard & Cooper expand its Consumer & Market Insights team. The company needed fast, flexible access to high-quality data for decision making. Dynata enabled them to run many types of r...esearch, from simple surveys to complex studies. This support made their research more agile and scalable.

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A large payment provider - Financial Services - Large

Dynata helped a large payment provider lower their app acquisition CPA by 63% using first-party audience data and programmatic activation. The provider wanted to reach consumers already using competi...tors’ buy now, pay later services. Dynata’s syndicated audiences, built from real survey data, enabled precise targeting. Integration with The Trade Desk and DV360 made campaign activation fast. The campaign beat benchmarks and outperformed Google’s off-the-shelf audiences.

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The Dynata Insights Platform & Demo

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Peers used Dynata Insights Platform for advertisement and social media analytics

Dynata Insights Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.70/5

Read Reviews (16)
Custom Reports

4.23/5

Read Reviews (33)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.93/5

Read Reviews (1)
Analytics

4.70/5

Read Reviews (16)
Custom Reports

4.23/5

Read Reviews (33)

Software Failure Risk Guidance

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for Dynata Insights Platform

Top Failure Risks for Dynata Insights Platform

Dynata, LLC News

Product
 

Dynata Achieves ISO 20252 Certification

Dynata has achieved ISO 20252 certification, demonstrating its compliance with international standards for market, opinion, and social research.

Executive
 

Dynata Appoints Chief Product Officer - PR Newswire

Dynata has appointed a new Chief Product Officer.

Executive
 

Dynata Appoints Chief Product Officer Deirdre Thomas to lead ...

Dynata appoints Deirdre Thomas as Chief Product Officer to lead Product, Research, and Data Science, joining the Executive Leadership Committee.

Dynata, LLC Profile

Company Name

Dynata, LLC

Company Website

https://www.dynata.com/

HQ Location

5800 Tennyson Pkwy, Plano, Texas 75024, US

Employees

1,001-5,000

Social

Financials

PRIVATE