Dynata launched Dynata+, a platform offering a self-service experience for accessing first-party data. It includes Dynata+ Sample for global survey respondent access and Dynata+ Brand Lift for measur...ing campaign impact. The platform enhances data access, project feasibility, and pricing transparency, with plans for further expansion in 2026.
AI at Dynata: Embedded in Outcomes, Not Sold as a Product
Dynata integrates AI into its market research processes to enhance data quality and optimize sampling. This AI-driven approach addresses real-time behavioral anomalies and improves project feasibilit...y without introducing new tools. The focus is on embedding AI to improve outcomes rather than offering it as a standalone product.
Dynata expands political polling product suite to include Audience Activation
Dynata has integrated its Audience Activation product into its political polling suite, enabling clients to transform survey data into addressable media audiences. This integration allows for precise... audience targeting and measurement across various platforms, enhancing the impact and ROI of political campaigns.
Dynata expands political polling product suite to include Audience ...
Dynata has integrated its Audience Activation product into its political polling suite, enabling clients to convert survey data into addressable media audiences. This expansion allows for precise vot...er targeting across various media channels, enhancing campaign impact and ROI. The integration maintains data quality and privacy standards, facilitating continuous optimization of voter engagement strategies.
Dynata has appointed Dana Sergenian-Hingtgen as senior vice-president of sales for North America. She will lead the corporate sales organization, focusing on brand clients and growth strategy. Sergen...ian-Hingtgen brings extensive experience from previous roles at MRI-Simmons, Gimbal, Marie Claire, and Parade Media Group.
Dynata appoints Richard Henderson as Chief Revenue Officer
Dynata has appointed Richard Henderson as Chief Revenue Officer. Henderson, with over 25 years of experience in data-centric businesses, will lead Dynata's global sales and marketing efforts. His exp...ertise aligns with Dynata's strategic goals to enhance its platform strategy and maintain its leadership in quality data solutions.
