Dropbox used the DSMN8 Employee Advocacy Platform to launch their first employee advocacy program. Katherine Keenan, talent brand program manager, led the rollout by targeting engaged employees, the ...sales team, and the people team. The tool helped employees share company content easily and track post analytics. The sales team used it to promote a major product launch on LinkedIn. The people team used pre-written content to attract job candidates. Dropbox saw increased employee engagement and streamlined content sharing.
Huawei used the DSMN8 platform to boost employee advocacy on social media. Before DSMN8, less than 1% of employees shared company content. DSMN8 made it easy for employees to share authentic posts, u...sing automation, segmentation, and gamification. Gamification increased user adoption by over 3 times. The program generated 75 million impressions at a cost-per-click of just £0.17.
COSMO CONSULT
- Information Technology And Services
DSMN8 helped COSMO CONSULT launch an employee advocacy program. Before DSMN8, few employees posted on social media for work. The team used DSMN8’s Dynamic Display feature to make sharing easy and boo...st personal brands. They ran workshops to teach employees about social media benefits. Now, social media is central to daily work and COSMO CONSULT’s social selling strategy is stronger.
DSMN8 helped Outfront empower employees to share company content on social media. Outfront's C-Suite received positive feedback from industry peers about their strong social presence. The DSMN8 platf...orm made it easy for employees to participate and share content. This led to greater visibility and validation of employee efforts. Outfront used DSMN8 to boost brand advocacy and engagement online.
Awin used the DSMN8 platform to launch an employee advocacy program. The goal was to turn employees into brand ambassadors and boost social media activity. DSMN8's features like segmentation, persona...lization, and gamification helped increase employee engagement. Gamification improved user engagement by over 3X. Content shared by employees generated 2x more engagement than company posts. The platform made it easy for employees to share authentic and unique content, raising brand awareness and website traffic.
DSMN8 helped Arlo Technologies boost employee product knowledge and social selling. After separating from Netgear, Arlo needed a way to educate staff and support social media efforts. DSMN8's platfor...m let employees share brand content and learn about products. In 6 months, 98% of users improved product knowledge, 24% more employees shared content, and website traffic rose by 20%. 35% of employees became active users of DSMN8.
DSMN8 helped Krauthammer launch an employee advocacy program. Krauthammer wanted to support sales consultants and boost sales leads. They faced problems with content creation and sales team engagemen...t. DSMN8's automation and segmentation features made sharing content easy. 86% of users adopted automation. 82% of employees registered at launch. In 12 months, Krauthammer saw a 103% increase in sales leads and an 86% increase in website traffic. Cost per click was just £0.57.
Chelsea Bryan, McKinsey & Co
- Management Consulting
Employee Advocacy: 101 Cheat Codes helped Chelsea Bryan at McKinsey & Co start and improve her employee advocacy program. The book gave her a clear roadmap and new strategies. She found it useful as ...a resource for her role. The tips helped her take her program to the next level.
DSMN8 helped Swiss Post improve its employee advocacy program. Swiss Post needed better content segmentation for its 54,000 employees. DSMN8's Teams and Groups features let Swiss Post target content ...by language, department, and role. Engagement and adoption rates went up. The program achieved a cost-per-click of $1.88 and generated over $424,800 in value. Swiss Post's approach is now a model for other large companies.
Manufacturing Case Studies and Customer Success Stories with DSMN8
AkzoNobel
- Manufacturing
AkzoNobel used the DSMN8 platform to boost employee advocacy. They wanted more employees to share company content on social media. DSMN8's automation tool helped employees post on LinkedIn while stay...ing on brand. 272 employees used the platform and grew AkzoNobel's LinkedIn audience four times. This led to 35,000 website visits and $100,000 in earned media value in just over a year.
DSMN8 helped OUTFRONT Media launch an employee advocacy program. OUTFRONT Media wanted to boost brand awareness and unify messaging across 30 offices. They used DSMN8's automation and segmentation to... localize content and make sharing easy. Over 75% of users adopted automation. The program led to a 69% increase in engagement in just 3 months. Employees became brand influencers, helping OUTFRONT Media 'own social' and stand out in the industry.
