CASE STUDY A leading smart home technology company
Data Axle helped Client A, a smart home technology company, improve its B2C campaign results. Client A wanted to boost conversions and customer lifetime value but faced privacy restrictions that limi...ted data use. Data Axle developed and executed a new campaign strategy. The campaign exceeded the display click-thru rate goal by 563% and the meta click-through rate goal by 405%. The total addressable market increased by 270%. The company exceeded its ROI goal by 23% and its ROAS goal by 37%.
Data Axle helped Lands’ End improve marketing efficiency with data-driven outreach. Lands’ End reduced email production time by 50%. The average bounce rate for their primary sending domain dropped b...y 48%. The secondary domain saw an 87% reduction in bounce rate. Revenue per email increased by 28%. Data Axle’s technology supported Lands’ End’s customer-focused mission.
Data Axle helped Lands' End improve their email marketing. Lands' End wanted better results from their email campaigns. After using Data Axle, they saw a 5% increase in clicks and an 8% increase in c...lick-to-open rate. Revenue went up by 17%. Revenue per email grew by 20%. Lands' End used Data Axle to make their email program stronger and more effective.
Silver Star Brands used Data Axle solutions to move from catalog-only sales to a multi-channel retail model. The company wanted to grow sales and reach more customers. They saved $500,000 in catalog ...costs. Email-driven sales grew by 25% year over year. The number of orders increased 3.5 times. Revenue tripled after the change.
Inboxable® helped Catch Group improve their email marketing. They used enhanced email templates. Unique click rate went up by 47%. Purchase rate increased by 50%. Click to open rate rose by 90%. Mobi...le unique click rate jumped by 143%. The new templates led to better engagement and more sales.
Marriott Bonvoy used Data Axle to improve their email strategy. They created a Year in Review program with personalized content and storytelling. This approach helped re-engage members. Marriott saw ...an 86.1% increase in revenue over the previous December. Revenue jumped by 38.8%. Bookings rose by 30.9%. Conversion rates increased by 9.7% year-over-year.
Data Axle’s Consumer Data helped easyfinancial boost brand awareness and win new customers. easyfinancial used the data to run a test campaign and turn customers into advocates. The campaign led to a...n 83% higher new customer conversion rate. Social sharing generated 500,000 impressions. Email open rates increased by 34% and click rates by 49% compared to standard campaigns.
Data Axle helped Deluxe boost email engagement and revenue. Deluxe moved from only sending transactional emails to adding marketing messages. They used the Data Axle cross-channel platform and got de...dicated account management. This led to a 32% increase in website revenue, a 7% rise in average order value, over 25% open rates, and a 1.2% conversion rate. New marketing emails alone drove a 3.2% increase in website revenue.
ALLMEDX used a new email solution to reach more health care professionals. They improved inboxing rates and domain reputation. ALLMEDX achieved 100% inbox placement at major ISPs. Gmail reputation in...creased to a high level. The company safely grew its mailable audience. Unique open and click rates also increased.
Inboxable helped AEG speed up their email campaign process. The marketing team used to spend up to two weeks building and sending campaigns. Now, they do it in just a few hours. Over 100 marketing us...ers can create content at the same time without coding. It took five months to set up a custom email system and API integration. AEG can now quickly target and schedule emails for many events and customer groups.
Spartan used social sharing to grow their customer base. They saw a 28% increase in open rate. Average order value went up by 7%. Their return on investment reached 353%. New customers had a 4.5 time...s higher average order value. Social sharing helped Spartan reach more people and boost sales.
Data Axle helped a top 5 US health insurer use data and analytics to improve customer acquisition. The insurer faced challenges with regional product differences and complex marketing needs. Data Axl...e provided database services, consumer data, and expert analytics. The results included a 32% reduction in disengaged website visitors, a 4-8.2% lift in acquisition rates for target audiences, 3,000 hours of labor saved, and a 5 percentage point increase in lead quality.
Data Axle helped Indiana Farm Bureau Insurance improve their sales process. IFB had no sales prospecting solution and struggled with unorganized data. Data Axle provided an online prospecting tool, a...dded new data insights to CRM records, and performed quarterly data cleansing. IFB saw increased CRM adoption, streamlined prospecting, fully automated lead data entry, and more new policy sales.
Data Axle Genie helped Aflac improve agent productivity and close rates. Aflac needed a better way to manage leads and verify CRM data. The company used Data Axle Genie to centralize lead management ...and support remote agents. As a result, Aflac generated 2.1 million leads, opened 1,165 new accounts with enrollments, and set 7,073 meetings with decision makers. The tool achieved a 50% estimated lead email match rate.
Data Axle helped a global apparel brand use micro-segmentation to boost growth. The brand wanted better response rates and higher margins. Data Axle provided strategic direction to improve addressabl...e marketing and ROI. The results included 7x more sales and a 20% increase in revenue per email. High value segments drove 63% of total sales demand.
Data Axle helped Char-Broil improve its email marketing. Char-Broil used Data Axle's cross-channel platform and agency services. The onboarding and first campaign launch took just two months. Char-Br...oil saw a 49.7% open rate and an 18.6% click rate. Redesigned campaigns increased click rates by 44%. Email production time dropped by 50%.
Inboxable helped The Penny Hoarder improve its email performance. The company faced challenges with email deliverability and engagement. Using Inboxable, they saw a 24% increase in average inboxing r...ate over the last year. Their audience grew by 225%. They added 2 new communication streams to reach subscribers. Open rates were 50% higher than the industry average.
