Salsify had a problem with inconsistent and ad hoc competitive intelligence. They needed a better way to track competitors and help their sales team. They chose Crayon to build a strong competitive i...ntelligence program. With Crayon, Salsify saw a 22% increase in competitive win rates in the first year. 78% of all competitive revenue was influenced by their battlecard program.
Kong faced strong competition as it expanded into new product areas. The company needed a better way to collect and share competitive intelligence. Kong chose Crayon for its fast onboarding and many ...integrations. The team launched 12 new battlecards and integrated seven tools. In 120 days, they generated $3.6 million of influenced revenue. The adoption rate for the new battlecards was 70%.
ConnectWise needed a better way to collect and share competitive intelligence for their global sales team. Before using Crayon, information was scattered and hard to update. After implementing Crayon..., adoption of competitive intelligence tools increased a lot. The sales team now relies on battlecards and other assets to close more deals. At least 50 percent of the team views battlecards every quarter. Integrations with other tools made it easy for employees to access the information they need.
Crayon helped MURAL improve its competitive intelligence process. Before Crayon, MURAL's team used manual methods and outdated documents. With Crayon, the product marketing team now collects and orga...nizes industry news quickly. Sales teams use Crayon's battlecards to prepare for meetings and win deals. Crayon also helps train new sales hires and supports executive decision-making. MURAL now responds faster to competitors and keeps all teams informed with up-to-date insights.
Crayon helped Mastercard Payment Gateway Services (MPGS) improve their competitive intelligence program during the COVID-19 pandemic. MPGS used Crayon to create a defensive playbook and enable collab...oration across departments. The platform made it easier for teams to anticipate competitive threats. A new initiative called Competitive Intelligence Week increased adoption and engagement. Employees began using Crayon to share ideas and work together in new ways.
Crayon helped Kyriba track over 50 global competitors in the fintech space. Kyriba used Crayon's battlecards and insights to keep sales teams updated and spot major industry news. The Salesforce and ...Slack integrations made sharing intelligence easy. Kyriba's product team found better price points and improved go-to-market strategies. The team caught at least five big news stories they would have missed without Crayon.
Viant wanted to keep its lead in digital advertising by improving how it tracks competitors. The Product Marketing team needed a tool to collect and share up-to-date competitive insights. They used C...rayon to get real-time intel and share it with over 300 Slack users. Sales reps now use battlecards to keep information current and help close deals. The team saves several hours each week by automating competitive intelligence with Crayon.
Crayon helped Klaviyo improve their competitive win rates by 59%. Klaviyo used to track competitors with Google Sheets, which was slow and out of date. With Crayon, they now have real-time competitiv...e intelligence and dynamic battlecards. The sales team always has up-to-date information. Klaviyo also integrated Crayon with Slack to share updates instantly across the company. This made their competitive intelligence process faster and more effective.
Crayon helped ENA build a full competitive intelligence function. ENA added new services and faced more competitors. They had no formal process for competitive research. Crayon's platform, especially... the insights feeds, made it easy to gather and share intel. Product marketing became more visible and valued across ENA. The team saved time and improved efficiency using Crayon's battlecards and reports.
Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, Dropbox had no formal way to share competitive intelligence. Crayon enabled Dropbox to distribute insights through email, Slack..., and sales battlecards. Hundreds of employees joined the CI newsletter and Slack channel. Dropbox now shares better information, leading to higher sales win rates. The company saw a cultural shift in how teams think about competition.
Hospitality Case Studies and Customer Success Stories with Crayon
Upserve
- Hospitality
Crayon competitive intelligence helped Upserve, a restaurant POS and management software company, automate manual research and save 20% of their product marketing team's time. Upserve used Crayon to ...track competitor product updates and quickly update sales messaging and battlecards. Their win rate against their top five competitors improved by 54%. Competitive losses dropped by 76% quarter over quarter. Losses due to 'no decision' prospects fell by 41% after using Crayon.
Real Estate Case Studies and Customer Success Stories with Crayon
Amerifirst Home Mortgage
- Real Estate
Crayon competitive intelligence helped Amerifirst Home Mortgage improve marketing decisions. Before Crayon, Amerifirst collected competitor data manually and missed key insights. With Crayon, the tea...m now tracks both small and large competitors, finds new marketing opportunities, and supports smarter investments. The platform also helps Amerifirst's leaders and teams get buy-in to grow marketing. Amerifirst uses Crayon to stay ahead in a regulated, competitive market.
Manufacturing Case Studies and Customer Success Stories with Crayon
Rauland AMETEK
- Manufacturing
Crayon helped Rauland AMETEK improve their competitive intelligence program. Before Crayon, distributors struggled to get key information to win deals. Crayon automated intelligence gathering and mad...e battlecards easy to access. This saved over 300 analyst hours each year. In one deal, Crayon helped Rauland AMETEK become the front-runner for a $1.5 million sale.
Crayon helped Flatiron Health organize and share competitive intelligence. Before Crayon, Flatiron had scattered market knowledge and outdated competitor profiles. The team used Crayon to capture, fi...lter, and centralize competitive data. Product marketing could now deliver timely, targeted insights to sales, product, and other teams. Crayon became the main source for competitive research, saving time and improving the quality of intelligence across the company.
Other Industry Case Studies and Success Stories with Crayon
Cognism
- Software
Cognism needed a way to give their sales team real-time competitive insights. They chose Crayon to help them share and organize this information. With Crayon, sales reps now get updates in tools they... use every day, like Salesforce and Slack. The team tracked more than $6 million in influenced revenue in less than a year. On average, 33 deals a month are directly influenced by their compete program. Over 250 employees use Crayon to help win more deals.
A global human capital management software company needed a better way to gather and use market intelligence. Their old process was slow and took too much time. They used Crayon to collect real-time ...market data and share it with their teams. This helped them save 32 hours each month. Now, they can focus on strategy and act faster in a busy market.
ZoomInfo is a fast-growing company in a crowded market. They needed a way to keep up with competitors and help new employees learn quickly. They used Crayon to get real-time competitive intelligence ...and make it easy to share information across the company. Now, 90% of their sales team uses these insights. This has made the sales team more confident and helped the whole company make better decisions.
Rapid7 needed a better way to track and monitor competitors in the fast-changing cybersecurity market. Their old tools were slow and made it hard to share information across teams. They switched to C...rayon, which helped them collect, organize, and share competitive intelligence more easily. Crayon's platform let more people access and use the information. As a result, sales saw an average 10% increase in win rates against competitors when using Crayon battlecards.
Crayon helps Fuze manage competitive intelligence for their UCaaS platform. Fuze faced challenges with too many irrelevant alerts and a reactive approach to sales requests. Crayon organizes and prior...itizes competitive updates, letting Fuze focus on analysis and action. The team now proactively supports sales and product strategy with timely insights. Crayon makes Fuze's team more scalable and efficient, helping them stay ahead of competitors.
