Real-World Case Studies and Customer Success Stories with Crayon

Crayon helped Salsify boost competitive win rates by 22% in the first year. Salsify used Crayon to build a strong... competitive intelligence program. The platform enabled better sales enablement and battlecard adoption. 78% of all competitive revenue was influenced by their battlecard program. Slack integration with Crayon improved intel sharing and team engagement.
Show More..

Crayon helped ConnectWise boost competitive intelligence adoption across its global sales team. Before Crayon, ConnectWise struggled with scattered research and... outdated battlecards. Crayon centralized all competitive intel, making it easy for over 250 sales reps to access up-to-date battlecards and insights. Integrations with Microsoft Teams, Seismic, Salesforce, and SharePoint removed barriers to adoption. In 2023, thousands of battlecard views and at least 50% team engagement showed strong results.
Show More..

Crayon helped MURAL organize competitive intelligence and support sales, marketing, and product teams. Before Crayon, MURAL's data was scattered and... outdated. With Crayon, daily insights became easy to access and share. Sales teams use Crayon battlecards to win deals and onboard faster. Crayon now supports executive decisions and cross-team collaboration at MURAL.
Show More..

Vasion used Crayon to automate competitive intelligence and deliver real-time insights to sales, marketing, and product teams. The company replaced... manual processes with AI-powered tools like Crayon Sparks and Crayon Answers. Hundreds of seller questions were answered in Slack and Salesforce, boosting decision-making speed and sales confidence. Two new battlecards ranked in the top five most viewed across the platform. Vasion saw high engagement and faster intel delivery, making Crayon the go-to source for competitive knowledge.
Show More..

Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, Dropbox had no formal way to share competitive intelligence. Crayon... enabled Dropbox to distribute insights through email, Slack, and sales battlecards. Hundreds of employees joined the CI newsletter and Slack channel. This led to better information sharing and higher sales win rates. Dropbox now has a stronger competitive culture and more confident decision-making.
Show More..

Crayon helped MURAL's product marketing team manage competitive intelligence during rapid industry growth. Before Crayon, MURAL struggled with outdated, scattered... information and manual processes. With Crayon, the team centralized insights, improved reporting, and enabled faster, more informed decisions. Sales, marketing, and executives now use real-time intelligence to compete and win deals. Crayon also supports onboarding and cross-functional collaboration across the company.
Show More..

Alteryx used Crayon to transform its competitive intelligence program. Before Crayon, the team relied on outdated sources and manual processes.... With Crayon, Alteryx enabled over 2,500 employees, including 1,000+ go-to-market staff, to access real-time competitive insights. Within 60 days, battlecard adoption increased by 40% across thousands of users. The sales team now finds intel faster, updates battlecards every two weeks, and sees higher win rates in competitive deals.
Show More..

Crayon helped Cognism drive over $6 million in influenced revenue in less than a year. Cognism used Crayon to deliver... real-time competitive intelligence to its sales team. Sales reps accessed insights through integrations with Salesforce, Seismic, and Slack. More than 250 Cognism employees now use Crayon to track competitors and share intel. The platform's unlimited pricing and strong onboarding enabled fast adoption and growth.
Show More..

Crayon helped Salsify boost competitive win rates by 22% in the first year. Their battlecard program influenced 78% of all... competitive revenue. Salsify used Crayon to organize competitive intelligence and enable the sales team. Slack integration made sharing intel easy and increased engagement. The feedback loop improved sales enablement and team collaboration.
Show More..

Crayon helped ConnectWise centralize and scale their competitive intelligence program. Before Crayon, teams duplicated research and struggled with outdated battlecards.... After implementation, global sales teams accessed real-time battlecards and competitive assets, boosting adoption. Integrations with Microsoft Teams, Salesforce, and SharePoint made intel easy to access. At least 50% of the sales team now views battlecards quarterly, driving better sales outcomes.
Show More..

Kong used Crayon to improve its sales and marketing programs. The team launched 12 new battlecards and integrated seven tools... with Crayon in just 120 days. This led to a 70% adoption rate of battlecards among the sales team. The program influenced $3.6 million in revenue in four months. Integrations with Slack, Salesforce, and other tools helped sales reps access competitive intelligence quickly. Manual intel collection requests dropped as a result.
Show More..

Crayon Battlecards helped Klaviyo boost competitive win rates by 59%. Before Crayon, Klaviyo used manual Google Sheets for competitive intelligence,... which led to outdated data. Crayon provided real-time, automated intelligence and dynamic battlecards. The sales team now gets up-to-date insights, improving their ability to win deals. Integration with Slack enabled instant sharing of competitive updates across the company.
Show More..

Crayon helped ZoomInfo boost sales team engagement with competitive intelligence tools. 90% of ZoomInfo's sales team now uses CI deliverables.... Crayon's battlecards and integrations made it easy for new employees to access key insights. The platform improved sales confidence and enabled better decision-making across product, marketing, and executive teams. Real-time intel sharing through Slack keeps everyone informed in a fast-changing market.
Show More..

Crayon helps AB Tasty improve new employee onboarding with competitive intelligence tools. AB Tasty uses Crayon to share market and... competitor insights across all departments, not just sales. The onboarding process now includes a 45-minute session on market intelligence, using Crayon battlecards and boards. Employees join the competitor Slack channel and log into Crayon during training. This approach helps new hires quickly understand the market and competitors.
Show More..

Crayon helped Kong launch 12 new battlecards and achieve a 70% adoption rate. Kong integrated seven tools from their tech... stack with Crayon, streamlining competitive intelligence and sales enablement. The platform enabled Kong to generate $3.6 million in influenced revenue in just 120 days. Manual intel collection was replaced with automated processes, saving time and boosting efficiency. Integrations and fast onboarding drove strong adoption across sales and marketing teams.
Show More..

Crayon helped Vasion automate competitive intelligence with Crayon Sparks and Crayon Answers. Vasion replaced manual CI processes and now delivers... real-time insights to sales, marketing, and product teams. Hundreds of seller questions are answered in Slack and Salesforce, speeding up decisions and boosting sales confidence. The team ships new battlecards faster, with high adoption and engagement. Crayon is now Vasion's main source for competitive knowledge.
Show More..

Crayon helped Alteryx boost battlecard adoption by 40% across thousands of users in just 60 days. Alteryx transformed its competitive... intelligence program from outdated PDF sharing to a scalable, company-wide enablement platform. Over 2,500 team members, including 1,000+ go-to-market staff, now access real-time competitive insights. Crayon's customer success team provided a structured onboarding plan and ongoing support. Sales teams now find intel faster, leading to more competitive wins.
Show More..

Crayon helped Cognism's sales team win more deals by delivering real-time competitive intelligence. In less than a year, Crayon influenced... over $6 million in revenue and 33 deals per month. The platform integrates with Salesforce, Seismic, and Slack, making intel easy to access. Sales reps now use competitive insights daily to close more deals. Crayon's unlimited pricing and advanced insights support Cognism's rapid growth.
Show More..

Crayon helped ZoomInfo boost sales team engagement with competitive intelligence tools. 90% of ZoomInfo's 1,000+ sales team now use CI... deliverables. Crayon's battlecards and integrations made it easy for new hires to access up-to-date competitor info. The platform improved sales confidence and enabled real-time updates. Crayon also supported product launches and executive strategy with curated insights.
Show More..

Crayon helped a global HCM software company save 32 hours per month by streamlining market intelligence. The team replaced manual... research with real-time data, improving efficiency and agility. Stakeholders now access insights directly, reducing time spent on reports. Crayon enabled better messaging, stronger review programs, and more effective campaigns. The company gained a strategic edge in a crowded, fast-moving industry.
Show More..

Crayon helped ENA build a full competitive intelligence function. ENA added new services and faced more competitors. Crayon's battlecards and... insight feeds made research fast and easy. Product marketing gained support from executives. The whole company saw how product marketing drives value. Crayon saved time and made the team more efficient.
Show More..

Fuze used Crayon to improve its competitive intelligence program. The product marketing team faced too many irrelevant alerts and struggled... to keep up with sales requests. Crayon helped Fuze filter out noise and focus on key market insights. The team now acts proactively, using real-time intelligence to inform product strategy and sales enablement. Crayon enables Fuze to spot subtle competitor moves and respond quickly, giving them a strategic edge.
Show More..

Crayon helped Dropbox increase battlecard usage by 400%. Before Crayon, competitive intelligence was scattered and informal. With Crayon, Dropbox created... a central program to share insights through newsletters, Slack, and sales tools. Hundreds of employees now use these channels. This led to better information sharing and higher sales win rates. The company saw a cultural shift in how teams think about competition.
Show More..

Crayon helped ZoomInfo boost sales team engagement with competitive intelligence. 90% of ZoomInfo's sales team now uses CI deliverables. Crayon's... platform made it easy to build and update battlecards. Real-time intel is shared across sales, product, and executive teams. Integration with Slack keeps everyone informed about market changes. This led to faster onboarding and better competitive positioning.
Show More..

Upserve used Crayon to automate competitive intelligence and save 20% of their product marketing team's time. With Crayon, Upserve tracked... competitor product updates and quickly updated sales messaging and battlecards. Their win rate against their top five competitors improved by 54%. Competitive losses dropped by 76% and losses to "no decision" prospects fell by 41%. Crayon's platform helped Upserve improve sales processes and product marketing.
Show More..

Crayon helped Rapid7 improve its competitive intelligence program. Rapid7 used Crayon to automate monitoring and tracking of competitors. This led... to a 10% increase in sales win rates when using Crayon battlecards. The platform made it easier to collect, organize, and share intel across teams. Integrations with Highspot, Slack, and Salesforce expanded access to insights. Rapid7 saved time and improved decision-making with Crayon's tools.
Show More..

ENA used Crayon to build a competitive intelligence function. The team needed to track new competitors after expanding its product... portfolio. Crayon's insights feeds delivered valuable information without manual searching. Sharing these insights with executives increased support for product marketing. Crayon battlecards and reports helped sales close more deals. The platform saved time and made the department more efficient.
Show More..

Crayon competitive intelligence helps Fuze stay ahead of competitors and sales requests. Fuze's product marketing team struggled with noisy alerts... and reactive sales enablement. Crayon automated monitoring and prioritized relevant updates, letting Fuze focus on analysis and action. The team now proactively informs product, marketing, and executive decisions with timely market intelligence. Crayon enables Fuze to scale intelligence efforts and respond quickly to competitive moves.
Show More..

Crayon helped Mastercard Payment Gateway Services (MPGS) improve its competitive intelligence program during the pandemic. MPGS used Crayon to create... a defensive playbook, letting teams across the company spot and respond to threats. The Competitive Intelligence Week initiative, run on Microsoft Teams, boosted adoption and collaboration. Employees began sharing ideas and using Crayon for projects in new ways. Crayon enabled better teamwork and faster responses to competitors.
Show More..

Crayon Sparks helped The Standard automate over 20 battlecards and generate 90+ Sparks for competitive intelligence. Before Crayon, The Standard... relied on outdated flyers and manual processes. With Crayon, the team now updates battlecards weekly, keeping sales reps informed with fresh, relevant data. Automated battlecards improved sales team engagement and helped win more deals. Sales reps now trust battlecards as their main source of competitive insights.
Show More..

Mastercard Payment Gateway Services used Crayon to improve its competitive intelligence program during the pandemic. The team launched Competitive Intelligence... Week, using workshops and discussions to drive adoption across departments. Crayon helped MPGS create a defensive playbook and run wargaming exercises to spot vulnerabilities. Employees from sales, marketing, and product development collaborated more effectively. As a result, MPGS became better at anticipating competitive threats and empowering teams with actionable insights.
Show More..

Crayon Sparks helped The Standard automate over 20 battlecards, keeping sales teams updated with real-time competitive intelligence. Before Crayon, The... Standard relied on outdated flyers and manual processes, making it hard to maintain current intel. With Sparks, they now generate 90+ automated insights, updating battlecards weekly. Sales reps use these dynamic tools to prepare for deals and address objections. The automation builds trust and keeps teams engaged with always-fresh data.
Show More..

Kyriba used Crayon to help its sales team track over 50 global competitors in the fintech space. Crayon's battlecards and... Salesforce integration made it easier for salespeople to access and share competitive intelligence. The platform alerted Kyriba to at least five major industry news stories they would have missed. Product teams used Crayon to refine pricing and go-to-market strategies. Integration with Slack and other tools drove strong adoption across Kyriba's teams.
Show More..

Crayon helped Kyriba track over 50 global competitors in the fintech space. Kyriba used Crayon's battlecards and Salesforce integration to... keep sales teams updated and engaged. The platform delivered at least five major competitive news scoops in one year. Crayon's Slack integration improved search and information sharing. Kyriba's product team used Crayon to refine go-to-market strategies and pricing. The result was better sales enablement and faster, more informed decisions.
Show More..

Crayon helped Mastercard Payment Gateway Services (MPGS) improve its competitive intelligence program during the COVID-19 pandemic. MPGS used Crayon to... create a defensive playbook, helping teams across the company anticipate threats. The platform enabled better collaboration and engagement, especially in a remote work environment. A new initiative, Competitive Intelligence Week, increased adoption and showed how Crayon could drive sales enablement and product marketing alignment. Crayon empowered MPGS to identify both competitor and internal vulnerabilities.
Show More..

Crayon helped Kyriba track over 50 global competitors in the fintech space. Kyriba used Crayon's battlecards and Salesforce integration to... keep sales teams updated and agile. The team uncovered at least five major industry news scoops using Crayon Insights. Slack integration boosted adoption and made competitive intelligence easy to access. Kyriba's product team found better price points and improved go-to-market strategies with Crayon.
Show More..

Crayon helped Klaviyo boost their competitive win rate by 59%. Klaviyo replaced manual Google Sheets with Crayon’s real-time competitive intelligence... platform. The sales team now uses dynamic battlecards, always updated with the latest insights. Integration with Slack ensures instant sharing of competitive updates across the company. Klaviyo credits Crayon for supporting their rapid business growth and keeping them ahead of competitors.
Show More..

Viant used Crayon to streamline their competitive intelligence process. The product marketing team set up a Slack integration to share... real-time insights with over 300 users. Sales reps now use battlecards to keep information current and share field knowledge. Crayon helped Viant save several hours each week by automating competitive intelligence tasks. This allowed the team to focus more on product positioning and strategy.
Show More..

Splash used Crayon to build a culture of competitive intelligence. Before Crayon, their team lacked a centralized CI process and... confidence in shared information. Crayon provided resources, templates, and integrations with Slack, Guru, and Salesforce. This made it easy for sales reps to share and access competitive insights. The result was strong adoption and a shift to a collaborative, intelligence-driven culture.
Show More..

Crayon helped Klaviyo boost competitive win rates by 59%. Before Crayon, Klaviyo used manual Google Sheets for competitive intelligence, which... led to outdated information. Crayon centralized and automated their competitive intelligence, providing real-time updates and dynamic battlecards. Integration with Slack enabled instant team communication. Klaviyo saw 60x business growth since adopting Crayon's platform.
Show More..

Crayon helps Viant streamline competitive intelligence. Viant's Product Marketing team uses Crayon to collect and share real-time insights. The Slack... integration lets over 300 users get updates fast. Sales reps use battlecards to keep information current and close more deals. Viant saves several hours each week by automating competitive intel with Crayon.
Show More..

Crayon helped HCM Software save 32 hours per month by automating market intelligence. The team replaced manual research with real-time... data, making them more agile and efficient. Stakeholders now access insights directly, reducing time spent on reports. Crayon enabled better messaging, stronger review programs, and more effective campaigns. The platform became their one-stop shop for competitive intelligence.
Show More..

Crayon helped Flatiron Health build a strong competitive intelligence program. Before Crayon, Flatiron's team struggled with scattered and outdated competitor... data. Crayon made it easy to collect, filter, and share market insights. The product marketing team now delivers timely, accurate intelligence to sales and other teams. Flatiron saves time and improves decision-making with Crayon's advanced filtering and analyst support.
Show More..

Crayon helped Flatiron Health build a strong competitive intelligence program. Before Crayon, Flatiron struggled with scattered and outdated competitor information.... Crayon made it easy to collect, filter, and share market insights across teams. The product marketing team now delivers timely, targeted intelligence to sales, product, and executive teams. Crayon’s platform saves time and improves the quality of competitive resources. Stakeholders rely on Crayon for actionable insights that support better business decisions.
Show More..

Crayon competitive intelligence helped Amerifirst Home Mortgage monitor competitors and drive smart marketing investments. Before Crayon, Amerifirst collected intel manually... and missed key insights. With Crayon, the team tracks local and national lenders, finds new marketing opportunities, and informs investment decisions. Crayon intel supports marketing, recruiting, and legal teams, and helps secure buy-in to grow marketing. Amerifirst doubled its marketing team size and now maintains a strong edge in the real estate lending market.
Show More..

Crayon helped Amerifirst Home Mortgage monitor competitors, from local lenders to national brands. The marketing team used Crayon to find... new marketing opportunities and make better investment decisions. Crayon's competitive intelligence platform replaced manual research and inspired new campaign ideas. The team also used insights for recruiting and legal caution. Crayon helped Amerifirst secure buy-in to grow their marketing team and stay ahead in a regulated industry.
Show More..

Crayon helped Rauland, a subsidiary of AMETEK, automate competitive intelligence for their distributor network. Before Crayon, sales teams struggled to... access key competitor data, slowing deals. Crayon centralized and automated intelligence, saving over 300 analyst hours each year. The platform enabled sales to win a $1.5M deal by providing up-to-date battlecards. Rauland now spends more time on strategy and less on manual research.
Show More..

Crayon helped AMETEK's Rauland unit save over 300 analyst hours per year by automating competitive intelligence. Rauland used Crayon to... centralize and share real-time battlecards with distributors. This enabled sales teams to win a $1.5M deal and improved access to competitor data. Crayon's platform replaced static PowerPoint battlecards with dynamic, always-updated intelligence. The solution freed up time for strategic planning and boosted sales effectiveness.
Show More..

Crayon competitive intelligence helped Upserve boost win rates by 54% against top competitors. Upserve automated manual research, saving 20% of... product marketing time each week. The team used Crayon to track competitor product updates and adjust messaging fast. Crayon's pricing intel let Upserve show customers a 48% average savings over one rival. Competitive losses dropped 76% and "no decision" losses fell 41%. Crayon improved sales enablement, product marketing, and revenue growth.
Show More..

Crayon helped Rapid7 improve win rates by 10% against competitors with battlecards. Rapid7 needed to track competitors in the fast-changing... cybersecurity market. Their old tools were slow and manual, making it hard to share intelligence. Crayon automated monitoring and sharing, saving time and letting more teams access insights. Integrations with Highspot, Slack, and Salesforce made competitive intelligence easy to use across the company.
Show More..

ADT faced new competition when Amazon acquired Ring. ADT responded by removing Nest and Amazon Echo products from their website.... They introduced their own smart thermostats and stopped integrating with Nest. Amazon updated Ring’s terms of service and dropped the price of Ring Video Doorbell. Google expanded Assistant integrations to include ADT thermostats. ADT’s actions show how companies react to sudden competition in the smart home security market.
Show More..