Real-World Case Studies and Customer Success Stories with commercetools

Salling Group cut eCommerce operating costs by 75% after switching from SAP Hybris to commercetools Composable Commerce. The new platform... let them launch new webshops in just 2 months. They improved mobile responsiveness and consolidated data for all brands. During the pandemic, they scaled easily to handle a 150% growth in Click & Collect and a 30% increase in line traffic. Release cycles sped up from biweekly to multiple times daily.
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LoveCrafts used commercetools to move from Magento 1 to a flexible, composable commerce platform. They needed to blend eCommerce, content,... and community in one place. The API-first approach let them connect different systems and improve user experience. They migrated screen by screen, starting with checkout, to reduce risk. This change cut hosting costs by 60%. Users gave positive feedback on the new platform.
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commercetools helped Cimpress launch two major projects in just five weeks. Cimpress needed a cloud-native platform to handle high traffic... and integrate with many storefronts. commercetools' MACH architecture gave Cimpress the scalability and flexibility they needed. Cimpress launched a new product quickly during the COVID-19 pandemic. They now run 30 markets, handle 400 million monthly API calls, and manage six brands from one platform.
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commercetools helped Zoro. com handle 100% of its web traffic and manage over 13 million SKUs. Zoro.com needed a platform...that could scale as it expanded its catalog and user base. The old system was slow and could not keep up with growth. By moving to a MACH®-driven, headless commerce platform with commercetools, Zoro.com improved reliability and protected thousands of orders during outages. The new solution supports fast checkout and order management for millions of users.
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Woolworths used commercetools Composable Commerce to launch a new on-demand grocery delivery app in just four months. The company integrated... iOS and Android shopping channels, leveraging Google Cloud and other partners for scalability. Woolworths achieved a 60% faster checkout load time and rolled out the new channel to 185 suburbs within three months. The flexible architecture allowed quick integration with existing supply and fulfillment chains. Woolworths' IT teams now focus on innovation instead of maintaining legacy systems.
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flaconi used commercetools Composable Commerce and Frontend to replace its old Magento-based system. The new microservices and API-first architecture let... flaconi handle 50 million API calls daily and 300 peak orders per minute. Marketers now build web pages without IT, speeding up launches. flaconi expects to grow revenue by 50% each year after migration. The solution supports 100,000 SKUs and 700 brands.
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commercetools helped L. L.Bean migrate its $1 billion digital channel to a modern, composable commerce platform. The project integrated 250,000...SKUs and migrated 5.5 million accounts with zero outages. L.L.Bean processed over five orders per second on Cyber Monday and launched 100+ enhancements, generating $10 million in extra revenue. The migration simplified operations, reduced environments from 8 to 3, and enabled real-time scaling. L.L.Bean now delivers seamless omnichannel experiences and continuous innovation.
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Mission Linen Supply used commercetools to launch a new B2B online shop in just six weeks. The company responded to... the Covid-19 pandemic by quickly creating digital sales channels. They expanded their digital product catalog and grew B2B offerings by 200% in one year. The new website enabled fast adaptation to market changes and opened new revenue streams. Customers can now shop online or offline with ease.
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commercetools helped PLUS Supermarkets boost successful orders by 89%. The old Intershop platform caused outages and slow updates. PLUS switched... to a composable commerce solution with commercetools. The migration finished in 24 hours and improved webshop speed by 50%. Maintenance time dropped by half. Customers now enjoy a stable, fast online shopping experience.
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Pet Valu used commercetools to unify its physical and digital shopping experiences. The company accelerated time to market by 40%... and improved homepage load speed by 70%. Product detail page load times became 45% faster. Pet Valu can now offer seamless omnichannel promotions and personalized experiences. The new platform eliminated legacy tech constraints and reduced total cost of ownership.
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Bikes. de used commercetools to launch an online marketplace for bicycles in under 100 days. They connected ERP systems from...over 150 dealers, enabling options like click & reserve and click & collect. The platform supports 6,000 bike models and 33,000 variants, making it easy for customers to configure their bikes. The composable commerce approach reduced backend complexity and improved conversion speed. Bikes.de also integrated payment and content solutions for a better customer experience.
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Kmart moved to a microservices architecture using commercetools. This helped them handle online shopping peaks with 99.999% uptime. They migrated... from HCL Websphere to a cloud-based, composable platform. Kmart now uses 300 commerce APIs for flexibility and scalability. The new system supports fast feature launches and better customer experiences.
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commercetools Composable Commerce helped SPORT 24 boost order conversion by 14% and average order value by 13%. The Danish sports... retailer moved from legacy Magento tech to a flexible, API-first platform. This enabled fast, reliable omnichannel shopping and real-time inventory checks. SPORT 24 now runs unique promotions and custom pricing for loyal customers. The new system supports rapid A/B testing and easy expansion into new markets.
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Jaycar used commercetools to unify its digital and in-store shopping. The company replaced two old systems with one platform for... all channels. Store associates now access real-time inventory and customer data on mobile devices. Customers can start a cart online and finish in-store, or vice versa. Jaycar improved customer experience and reduced costs. The new system lets Jaycar quickly add new features and adapt to market changes.
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Interflora UK used commercetools Composable Commerce to modernize its eCommerce in just nine months. The company replatformed three webshops, integrating... best-of-breed solutions for search, CMS, payments, and PIM. This move cut annual hosting costs by 20% and eliminated downtime. Interflora UK now launches campaigns faster and improved its mobile-first customer experience. The team gained self-sufficiency and can deploy changes in hours, not days.
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commercetools helped ARK Bokhandel boost its conversion rate by over 15%. The company saw a 25% revenue increase in the... first month after launch. ARK replaced its old SAP Hybris system with a flexible, composable eCommerce platform. The new system enabled 800+ deployments per year and reduced downtime. ARK now focuses on innovation, with 80% of development on new features.
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Ulta Beauty used commercetools to move from a monolithic platform to a MACH architecture. They needed to scale fast and... improve flexibility for their commerce operations. With commercetools, Ulta Beauty launched buy online, pick up in store (BOPIS) in just 7 days. They now manage over 1.3 million SKUs and use 300 commerce APIs. Thousands of retail channels are now digitized under one platform.
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commercetools helped Harry Rosen transform its online store with composable commerce. The retailer wanted to bring its luxury in-store experience... to digital channels. With commercetools, Harry Rosen built a flexible eCommerce platform using best-of-breed vendors. After the shift, online business grew 3x with zero downtime, even during peak seasons. Customers now trust shopping online more, and wish list creation increased significantly.
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Tamron Europe used commercetools to launch a new customer-centric D2C eCommerce site. The team integrated the solution in just two... months. They improved Google performance by 54%. The site now scores 89% for performance and accessibility. Tamron Europe can now sell directly to customers online. The new system supports expansion into more countries and languages.
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Normet used commercetools to digitize its 65,000 spare parts catalog. The company replaced manual order processes with a new eCommerce... portal. Deployment took just 4.5 months. Customers can now check prices and availability online. Sales teams save time and focus on higher-value work. Normet can upsell and cross-sell more easily.
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Viewrail used commercetools to overhaul its multi-brand B2B and D2C eCommerce in just 100 days. The company replaced its outdated... WooCommerce platform to improve speed, flexibility, and integration with internal systems. With commercetools and Apply Digital, Viewrail cut development time by 50% and enabled product page updates twice as fast. After launch, organic clicks rose by 5-7% in the first week and search rankings for "Cable Railing" jumped to the top 3. The new platform supports unified commerce and future growth across brands.
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Breville used commercetools to launch 16 localized eCommerce sites in just six months. The company unified its brands and streamlined... operations on a single platform. This enabled rapid rollout of 80 regional sites with no negative impact on conversion. Breville added features like cross-brand promotions, gift cards, and subscriptions. The new system reduced costs and improved customer experience across global markets.
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Tekton used commercetools to move both its D2C and B2B sites to a single platform. The D2C migration took 5... months, and the B2B migration took 4 months, all done by a team of 5 in-house developers. Tekton replaced its old SuiteCommerce Advanced system to gain flexibility and support for features like Apple Pay. The new platform improved customer satisfaction and made it easier to update features. Tekton now runs all business models on one unified, scalable system.
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Geberit used commercetools to build an interactive online product catalog for B2B buyers. They needed a flexible, multi-channel solution to... make finding products and parts easier. commercetools' API-first and microservices approach enabled fast integration and future scalability. The new system delivers product data across channels and supports internationalization. Geberit now offers a more intuitive shopping experience for their customers.
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commercetools' headless commerce platform helped TROX GmbH modernize its eCommerce. TROX replaced an outdated, inflexible system with a scalable, flexible... solution. The new platform improved product management and reduced time-to-market. TROX saved costs by avoiding initial license fees. The company now adapts faster to market changes and customer needs.
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commercetools helped Normet move its spare parts catalog of 65,000 SKUs online. Normet wanted to make ordering easier for customers... and reduce manual work for sales teams. The new eCommerce portal launched in just 4.5 months. Customers can now check prices and availability quickly and order online. Sales teams now focus on more valuable tasks. Normet collects feedback to keep improving the portal.
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commercetools helped CHRONEXT rebuild its luxury watch eCommerce site in just three months. The new platform improved site speed by... 300% and increased conversion rates by 10%. Mobile traffic now makes up 80% of visits. Teams can update content quickly, boosting productivity by 80%. CHRONEXT launched six localized storefronts across Europe and Australia in eight months.
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APG & Co. used commercetools Composable Commerce and Frontend to solve high tech costs and slow innovation. They switched from... a legacy platform to a flexible, cloud-native solution. This move cut technology costs by 35% and reduced technical support time by 80%. Three brands were replatformed, and teams now work faster and more independently. The new system lets APG & Co. create better shopping experiences and expand into new markets.
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Express used commercetools to replace its old Oracle ATG platform. The new headless commerce system gave Express more flexibility and... speed. They went from releasing updates every few months to several times a week. In three months, they made five major changes before Black Friday with no downtime. The platform handled 100,000 orders per minute in tests. Response times improved, helping boost conversions.
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Commercetools helped 66°North move to a flexible, microservices-based architecture. The company wanted a platform that could scale and support fast... changes. With commercetools, 66°North saved time and money in eCommerce. They gained more design options and improved the shopping experience. The new system supports global sales and real-time updates across channels.
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Dawn Foods used commercetools to launch a new eCommerce platform. The solution let customers manage accounts, browse products, and place... orders online. After launch, 50% of buyers registered online and 25% placed orders online. Sales orders doubled. Customers discovered new products and increased basket sizes by up to 10%. The new system deepened sales rep relationships and improved digital experiences for bakery customers.
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commercetools helped Wild Fork Foods boost daily orders by 58% and daily customers by 73% after migrating from Shopify. The company solved... variable weight pricing and inventory issues with dynamic systems. Headless commerce and API-first architecture improved product navigation and customer experience. The new platform enabled faster load times, higher conversion rates, and a record Net Promoter Score. Wild Fork Foods now delivers a seamless, personalized shopping journey across online and physical stores.
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Danone used commercetools to build a digital direct-to-consumer strategy. The company needed to manage shortages of consumer goods, especially baby... formula, during crises like the COVID-19 pandemic. With commercetools on Google Cloud, Danone created tailored online experiences and added purchase limits to prevent online shortages. The solution enabled fast deployment across 12 markets and 300 APIs. Danone now connects directly with consumers and B2B customers, improving loyalty and sales processes.
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Adelco used commercetools to launch a hybrid sales strategy. The company connected eCommerce, in-person sales, and mobile apps for reps... and customers. This shift increased eCommerce sales by 400%. Conversion rates rose by 20%. Self-service customers ordered 25% more SKUs per order. Real-time inventory and unified data improved efficiency for sales reps and logistics. Adelco now serves 30,000 small stores in Chile with a flexible, omnichannel approach.
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commercetools helped Nieuwkoop Europe double its online revenue in three years. The company replaced its old webshop with a MACH-based... eCommerce platform. Customers now shop in four languages across 40 countries. The new site offers better product discovery and personalized experiences. Sales staff can focus on acquiring new clients, not order processing. Calls to internal sales dropped as customers use the digital platform.
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commercetools helped Cargo Crew boost online revenue by 34%. The company switched from Magento to a composable commerce platform. This... allowed them to launch 30 custom websites and support B2B, B2B2C, and D2C models. They saved 2,000 hours in admin time and cut 700,000 AUD in development costs. Conversion rates rose by 15% and items ordered increased by 19%.
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