Apparel & Fashion Case Studies and Customer Success Stories with charlesAI
PURELEI
- Apparel & Fashion
- Medium
Mannheim, Germany
PURELEI used charles to automate customer service on WhatsApp. The AI FAQ agent answered 90% of all service requests. Over... 2,000 FAQ questions were resolved each month without human help. The customer service team saved 60% of their time. Customers got instant replies, even during busy times. The brand kept its unique "Aloha" tone in every message.
Takko Fashion used charles' WhatsApp Marketing platform to boost in-store traffic and conversions. They wanted to engage customers beyond email... and app notifications. By integrating WhatsApp, Takko collected subscribers through QR codes and personalized campaigns. In Italy, they saw an 82% increase in in-store purchases and a 7% conversion rate during a promotional campaign. Monthly WhatsApp subscriber growth reached over 9,000 in Italy and 2,000 in Germany. High open and click-through rates showed strong customer engagement.
Venezianico used charles to boost WhatsApp marketing. The brand saw a 15% higher average order value on WhatsApp than on... its website. Campaigns reached a 90% open rate and €21 revenue per recipient. charles helped Venezianico import contacts, enable pre-orders, and send personalized cart links. The company had 25,000 conversations in 6 months, building a loyal community and driving sales before product launches.
SNOCKS used charles to boost customer engagement by switching from email to WhatsApp marketing. They achieved a 2.5x higher open... rate and 6x more value per send-out compared to email. The onboarding to first campaign took just 21 days. SNOCKS used exit intent popups, in-chat opt-ins, and automated code sendouts to grow their WhatsApp subscriber base. Open and conversion rates increased by 150% in the first campaigns.
Leevje used charles to run a WhatsApp-only presale campaign before Black Friday. They closed their online shop and offered early... access exclusively to WhatsApp subscribers. This strategy created urgency and drove a 40% increase in WhatsApp subscribers. Leevje generated €100,000 in revenue from 4,000 contacts, with a revenue per recipient of €25. The campaign achieved a 54% click-through rate and strong customer engagement.
Kapten & Son used charles to run WhatsApp flash sales and Black Friday campaigns. In the first 48 hours, they... gained 2,000 WhatsApp opt-ins and achieved a 92x ROI with €14.85 revenue per recipient. By Black Friday, they reached 20,000 WhatsApp subscribers. The charles platform made it easy to manage opt-ins from multiple channels and track campaign results. Kapten & Son now sees WhatsApp as a key sales and marketing channel.
Jack Wolfskin used charles to launch interactive WhatsApp opt-in flows, achieving a 90% completion rate and 30%+ click-through rates. Thousands of new... subscribers joined in the first weeks, providing valuable first-party data. The brand targeted younger audiences and improved personalization by asking direct questions in WhatsApp. Campaigns like Black Friday and Women's Day saw high engagement. Integration with CRM and other channels is planned to further boost customer engagement and loyalty.
Hey Marly used charles to switch from email to WhatsApp for marketing. They wanted to boost engagement and sales. WhatsApp... campaigns brought a 77% open rate, much higher than email. In two months, they made €32K in revenue from WhatsApp. Conversion rates were four times better than email. WhatsApp is now a main part of their marketing plan.
fashionette used charles to launch a WhatsApp marketing strategy. They wanted to boost engagement and sales after seeing low results... from email and web notifications. With charles, they collected zero-party data and sent personalized campaigns. WhatsApp campaigns achieved a 7.4x higher conversion rate than their best email segment. They saw an 18.1 ROAS and a 25% increase in average order value. The solution helped fashionette build stronger customer relationships and drive repeat purchases.
Spectrm's Messenger bot helped Deichmann make shopping personal for customers. Shoppers used the bot to find shoes and store locations.... The bot asked questions and gave product recommendations in real time. Deichmann saw an 85% messaging click-through rate. Purchases increased by 30%. Cost per additional conversion dropped by 23%.
Spectrm's Messenger chatbot helped StadiumGoods guide shoppers to best sellers based on style and budget. The automated chat asked questions... and gave real-time product recommendations. StadiumGoods used paid and social entry points to build a direct audience on Messenger. The solution captured customer data, improved personalization, and sent ongoing notifications. This approach increased revenue and customer lifetime value by making shopping more personal and engaging.
6thStreet wanted to help customers find shoes easily and make shopping more personal. They used a Messenger bot that asked... about style and color preferences and gave product recommendations in chat. The bot helped guide shoppers and collect customer data. 6thStreet saw an 8% conversion rate from Messenger, which is four times higher than their website. They also had a 45% average opt-in rate for recurring notifications. This helped them increase sales and keep customers coming back.
Deichmann wanted to engage younger shoppers and boost loyalty program participation on Instagram. They used Instagram DM automation to send... private offers and guide users through a personalized shopping journey. The campaign let people react to Instagram Stories and start one-on-one chats with the brand. Deichmann captured customer preferences and sent tailored product recommendations. This approach helped turn social media engagement into real sales and built a loyal audience on Instagram.
Breitling wanted to make shopping for watches more personal and easy for customers. They used automated Instagram DMs to guide... shoppers and recommend products in real time. The solution helped them reach younger customers and keep them engaged. Breitling captured customer preferences in chat to personalize offers. The company improved conversion rates by using these automated messages. Customers interacted with the bot and found watches that fit their needs.
Zalando wanted to boost engagement and sales during live shopping events. They used Messenger to send special offers to customers... who reacted during these events. This made it easy for people to interact and get personalized deals. Zalando collected data from chats to improve future offers. As a result, they saw a 3.2x increase in ROAS, a 5-point awareness lift among Gen Z, and 64% of comments were shopping requests.
Consumer Goods Case Studies and Customer Success Stories with charlesAI
Woodboom
- Consumer Goods
- Small
Berlin, Germany
Woodboom used charlesAI's WhatsApp marketing to transform its sales process. The company shortened its sales cycle from 4 weeks to... just 4 days. Over 70% of all sales now happen through chat, with up to 30% in-chat conversion. Website chat-ins and trained agents helped answer customer questions quickly. WhatsApp became Woodboom's top revenue channel, improving customer experience and boosting sales.
happybrush used charlesAI to move customer support to WhatsApp. They cut response times for product issues by 50%. A chat... bubble on their site increased WhatsApp traffic 6x. Customers could send photos and videos, making support easier. The team handled more requests without extra resources. Community perception doubled as a result.
Dermalogica used charles to launch 1:1 WhatsApp consultations, making skincare advice more personal and accessible. The brand saw a 40%... click-through rate on a Valentine's campaign and €3.20 revenue per recipient for monthly WhatsApp offers. Customers can now chat directly with a certified Community Manager for tailored advice. WhatsApp campaigns and consultations increased engagement and loyalty. Dermalogica tracks results and compares WhatsApp to email, finding higher conversion rates on WhatsApp.
Barò Cosmetics used charles to boost customer engagement with WhatsApp. They launched a campaign in just 8 days. WhatsApp messages... had a 6x higher open rate than email. In 90 days, they collected 50,000 opt-ins. Automated flows and interactive campaigns helped personalize offers and increase sales. The brand now plans to expand to new countries using this approach.
Food & Beverages Case Studies and Customer Success Stories with charlesAI
HOLY Energy
- Food & Beverages
- Small
Hamburg, Germany
charles helped HOLY Energy launch a new drink flavor using WhatsApp marketing. The campaign created hype and exclusivity with password-protected... store access. HOLY Energy saw 8x more orders and 10x higher revenue on launch weekend. Subscriber numbers doubled. Customers enjoyed a personal connection and quick notifications. WhatsApp became a key channel for community building and sales.
Uber Eats used Spectrm's Messenger bot to boost app installs and order revenue. Rising app install costs and low activation... rates were key challenges. Uber Eats sent private loyalty offers and coupons to new users through Facebook Messenger. This approach led to 6x more first orders and 4x more purchases via Messenger compared to ads that click to app. The cost per first order dropped by 80%.
Spectrm helped Hello Fresh use WhatsApp to send personal discounts and offers. The company wanted to increase order volume and... customer loyalty in a crowded food delivery market. They used Click to WhatsApp ads, automated direct messages, and retargeting to engage users. Hello Fresh saw 155% more conversions with the bot compared to the sales call center. They achieved a 32% click through rate and a 25% opt-in rate for follow-on promotions. Most discount coupons were redeemed, boosting order volume and loyalty.
Entertainment Case Studies and Customer Success Stories with charlesAI
GSN Games
- Entertainment
Spectrm helped GSN Games boost app engagement and revenue. GSN Games used Messenger to send personal prizes and offers to... less active users. 40% of users who saw the in-app pop-up joined Messenger for more prizes. Messenger users had sessions twice as long as those who got app notifications. 10 times more Messenger users became high payers compared to the app notification group.
Premier League wanted to keep more users coming back to their Fantasy Premier League app. Many users turned off app... notifications or stopped using the app. Premier League used Messenger to send special offers and prizes to users. They sent recurring notifications and personalized messages. 35% of users opted in for these messages and 27% clicked on them. This helped increase app retention and user engagement.
BRAINEFFECT
- Health, Wellness And Fitness
- Small
Berlin, Germany
BRAINEFFECT used charles to run a month-long WhatsApp campaign for Black Friday. They doubled their subscriber base and reached a... 25% conversion rate. Revenue per recipient hit €14.5, far above industry averages. The team used themed weekly events, A/B testing, and Klaviyo integration for targeted messaging. WhatsApp made it easy to collect customer data and boost repurchasing rates.
Bears with Benefits
- Health, Wellness And Fitness
- Small
Munich, Germany
Bears with Benefits used charles to test WhatsApp marketing in Italy. They built a WhatsApp subscriber base of 20,000 in... three months using website opt-ins and exclusive offers. Campaigns achieved an 85% open rate and 10x return on ad spend, generating €100,000 in new markets. Exclusive pre-access and back-in-stock campaigns drove high engagement and sales. The success led to a wider rollout of WhatsApp marketing across Europe.
One of the world's top three global NGOs (unnamed)
- Non Profit Organization Management
- Very Large
charles partnered with Ogilvy South Africa and a leading global NGO to launch #ForeverWena, an AI-powered WhatsApp chatbot campaign. The initiative reached... over 70,000 South African youth with HIV prevention information. 4,500 users engaged with PrEP education, and more than 2,000 activated health reminders. The chatbot offered multilingual support and personalized, confidential conversations. This digital approach helped overcome stigma and increased engagement among young people.
United Nations
- Non Profit Organization Management
The United Nations wanted to raise awareness for their ACTNOW initiative and educate people about climate change. They faced challenges... like ad fatigue and low trust in non-profits. They used Messenger to send automated, personalized messages and start one-to-one conversations. They captured data to personalize the experience and sent tailored content to users. This helped increase brand awareness and encouraged more people to participate and donate.
Automotive Case Studies and Customer Success Stories with charlesAI
Volkswagen
- Automotive
- Very Large
Wolfsburg, Germany
Volkswagen used Facebook Messenger to launch a car configurator for the new ID. 3. 68% of users who started the...experience completed it. The Messenger journey drove a 3x higher click-through rate than the website configurator. Volkswagen captured zero-party data to personalize buyer journeys and send targeted offers. The solution helped more people agree that Volkswagen provides helpful information when choosing a car. The Messenger bot also made it easier for customers to book test drives and engage with the brand online.
Spectrm's Messenger bot helped Volkswagen book more test drives for new electric vehicles. Volkswagen used Facebook Messenger to guide buyers... and collect zero party data. The solution delivered a 3x higher click-through rate compared to their onsite configurator. Volkswagen also saw a 6.2 point uplift in messaging agreement versus business as usual. The chatbot made it easy for customers to find the right car and book a test drive online.
Retail Case Studies and Customer Success Stories with charlesAI
Beliani
- Retail
Beliani wanted to make online shopping for furniture more personal and easy. They used Messenger to guide shoppers and give... product recommendations in real time. They launched an automated chat experience to help customers find the right furniture. As a result, 26% of customers finished the conversation once they started it. Beliani also saw a 59% decrease in cost per conversion.
Hospitality Case Studies and Customer Success Stories with charlesAI
sonnenklar.TV
- Hospitality
- Large
Munich, Germany
sonnenklar. TV used charles' WhatsApp marketing platform to cut Meta advertising costs by 48%. They improved campaign targeting with advanced...segmentation and personalized offers. This led to a 61% increase in click-through rates, reaching up to 75.5% CTR for active subscribers. Automated opt-in flows helped collect zero-party data and preferences. The result was higher engagement and more efficient marketing spend in the travel sector.
MVF wanted to help their client, Expert Market, get more leads and sales. They used Facebook Messenger to talk to... people and collect their contact information. MVF set up a Messenger bot to guide buyers and answer questions. This made it easier for people to learn about Expert Market and make a decision. MVF was able to get more leads and speed up the sales process for their client.
Other Industry Case Studies and Success Stories with charlesAI
Omio
- Travel
Spectrm helped Omio automate FAQs and send personalized destination guides in Instagram DMs. Omio faced too many customer questions and... needed faster answers to boost ticket sales. With Spectrm, Omio automated 62% of customer interactions without human help. 94% of users clicked through to relevant landing pages. The solution reduced the workload for Omio’s customer care team and increased ticket sales by personalizing the customer journey.
