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Marketing and Advertising Case Studies and Customer Success Stories with BrandpointHUB
Topsail Strategies - Marketing And Advertising
Brandpoint helped Topsail Strategies promote Nomo Smart Care and the Normal Motion category. The goal was to educate readers and... increase awareness for caregivers. Brandpoint used Nomo’s photo assets to create branded content and a listicle. The campaign reached a 153 million site audience, secured 1,075 online placements, and achieved an average of 5:26 minutes spent on page. Topsail valued the credible media placement and the 3-month shelf life of the content.
FleishmanHillard - Marketing And Advertising
Brandpoint helped FleishmanHillard promote Emerson Electric with targeted engagement campaigns. The team used Brandpoint’s media placement network to secure 1,048... article placements. Emerson’s brand mention was retained in 100% of placements. The campaign reached a total site audience of 252 million. This drove strong engagement for the manufacturing client.
Topsail Strategies - Marketing And Advertising
Nomo Smart Care used Brandpoint's branded content solutions to educate readers about the new Normal Motion category. Topsail Strategies wanted... to raise awareness and explain the value of tracking Normal Motion for caregivers. Brandpoint created a listicle using Nomo's photo assets to engage the target audience. The campaign reached a 153 million site audience, secured 1,075 online placements, and achieved an average of 5:26 minutes spent on page. Maria from Topsail Strategies praised Brandpoint for credible media placement and measurable results.
The Ad Council - Marketing And Advertising
Brandpoint's Guaranteed Media Placement helped The Ad Council reach over 110 million unique visitors. The Ad Council needed to distribute... national campaigns cost-effectively, including to Spanish-speaking audiences. Brandpoint provided access to Hispanic news and newspaper sites in the U.S. In 2020, The Ad Council achieved 7,720 online and print placements across 7 campaigns. Their sponsors and partners were pleased with the broad reach in both large and small markets.
Non-Profit Organization Management Case Studies and Customer Success Stories with BrandpointHUB
The Ad Council - Non Profit Organization Management
Brandpoint's Guaranteed Media Placement helped The Ad Council reach over 110 million unique visitors. The Ad Council needed to distribute... national campaigns to both broad and hard-to-reach markets. Brandpoint provided Spanish language distribution through Hispanic news and newspaper sites. In 2020, they achieved 7,720 online and print placements across 7 campaigns. Campaigns reached rural and suburban parents and inspired older Americans to discuss Alzheimer's signs.
Christopher & Dana Reeve Foundation - Non Profit Organization Management
Brandpoint helped the Christopher & Dana Reeve Foundation celebrate 25 years with a custom infographic. The infographic matched the foundation’s... brand and highlighted key milestones. Brandpoint secured 1,015 online placements, reaching a total site audience of 211 million. The campaign expanded the foundation’s reach in the top 10 US DMA regions. The foundation praised Brandpoint for expert collaboration and audience growth.
Christopher & Dana Reeve Foundation - Non Profit Organization Management
Brandpoint helped the Christopher & Dana Reeve Foundation celebrate 25 years by creating a custom infographic. The infographic matched the... foundation’s brand and highlighted key milestones. Brandpoint secured 1,015 online placements for the content. The campaign reached a total site audience of 211 million, including 152 million in the top 10 US DMA regions. The project helped the foundation reach new audiences with their message.
Financial Services Case Studies and Customer Success Stories with BrandpointHUB
Visa - Financial Services
Brandpoint's Guaranteed Section Front helped Visa reach business readers in Minneapolis. Visa wanted to support small businesses during economic instability.... The solution gave Visa 250+ brand awareness hours and 244,000 impressions. Their message reached top decision-makers through The Business Journals Network. Visa valued the media placement and the content being outside the paywall.
Visa - Financial Services
Brandpoint's Guaranteed Section Front helped Visa reach business readers in Minneapolis. Visa wanted to support small businesses during economic instability.... The solution gave Visa targeted placements in The Business Journals Network. Visa gained 250+ brand awareness hours and 244,000 impressions. The content was accessible outside paywalls, helping Visa share its message widely.
Government Administration Case Studies and Customer Success Stories with BrandpointHUB
Minnesota Department of Health - Government Administration
Brandpoint helped the Minnesota Department of Health promote their Quit Partner MN smoking cessation campaign. The team used regional guaranteed... media placement to reach a targeted audience. The campaign achieved a highest unique audience of 935,000 and 20 total placements. Brand mention was retained in 100% of placements. The process was seamless and the client was pleased with the results.
Minnesota Department of Health - Government Administration
Brandpoint helped the Minnesota Department of Health promote their Quit Partner MN smoking cessation campaign. Haberman and Brandpoint used regional... guaranteed media placement to target the right audience in Minnesota. The campaign reached 935,000 unique people with 20 placements. The brand mention was retained in 100% of placements. The process was seamless and the client was pleased with the results.
Manufacturing Case Studies and Customer Success Stories with BrandpointHUB
Quarrix Building Products - Manufacturing
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products boost brand awareness and product demand. Quarrix used Brandpoint to reach new... audiences and improve credibility. The service delivered a 26.4 million Midwest audience reach and 240 million national reach. Optimized content from Brandpoint improved Quarrix’s search rankings and social engagement. Quarrix gained more retail distribution for new products.
Emerson Electric - Manufacturing
Brandpoint used its Guaranteed Section Front to help Emerson Electric promote an article. The article appeared on the front page... of a business section. Emerson Electric got 1,048 total placements. The campaign reached a total site audience of 252 million. Emerson kept 100% brand mention in all placements.
Medical Devices Case Studies and Customer Success Stories with BrandpointHUB
CooperVision - Medical Devices
Brandpoint used native ad activation to promote CooperVision's soft contact lenses. The campaign targeted news sites like SF Gate and... Chron.com. CooperVision reached a total site audience of 164 million. The campaign secured 1,066 placements. Brand mention was retained in 100% of placements. This content promotion improved CooperVision's media presence.
CooperVision - Medical Devices
Brandpoint used Guaranteed Section Front for CooperVision's content campaign. CooperVision makes soft contact lenses, including products for slowing myopia in... children. The campaign placed CooperVision in the Health section front of news sites like SF Gate and Chron.com. The campaign reached a total site audience of 164 million. CooperVision received 1,066 total placements and kept 100% brand mention.
Information Technology and Services Case Studies and Customer Success Stories with BrandpointHUB
Unisys - Information Technology And Services
Brandpoint helped Unisys promote Digi-Pet™ for safe pet transport. They created a MAT Release article with pet safety tips. The... article reached 154 million site audience in 10 US DMA regions and 240 media sites. A Today Show producer contacted Unisys after seeing the article. Digi-Pet™ was featured on The Today Show segment. This boosted Unisys's visibility in the digital space.
Unisys - Information Technology And Services
Unisys used Brandpoint to promote their Digi-Pet product for pet transport. They wanted to stand out in the digital space... and educate audiences about pet safety. Brandpoint created and distributed a MAT Release article with pet safety tips. The article reached 154 million site audience in 10 US DMA regions and 240 media sites. A Today Show segment featured Digi-Pet after seeing the article.
Construction Case Studies and Customer Success Stories with BrandpointHUB
Quarrix Building Products - Construction
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products reach 26. 4 million in the Midwest and 240 million nationally. Quarrix...wanted to boost brand awareness and product demand. Brandpoint created optimized content and distributed it to top media publishers. This increased credibility and retail distribution. The campaign also improved search rankings and social media engagement.
Accounting Case Studies and Customer Success Stories with BrandpointHUB
Gravity Software - Accounting
Brandpoint helped Gravity Software, a small accounting software company, boost brand awareness with sponsored content and guaranteed media placements. Gravity's CEO's thought... leadership article appeared on top sites like the Houston Chronicle. Brandpoint also performed a 30-page content audit and optimized Gravity's blog content. As a result, Gravity saw a 49% increase in organic search traffic quarter-over-quarter. Most new leads now come through their website.
Computer Software Case Studies and Customer Success Stories with BrandpointHUB
Gravity Software - Computer Software
Brandpoint helped Gravity Software, a small accounting software company, boost brand awareness with guaranteed media placements and sponsored content. Gravity's CEO's thought... leadership article appeared on top sites like the Houston Chronicle. Brandpoint also ran a 30-page content audit and optimized blog content. As a result, Gravity saw a 49% increase in organic search traffic and more inbound leads from their website. The campaign positioned Gravity's leadership as industry influencers.