Brandpoint's Guaranteed Media Placement helped The Ad Council reach over 110 million unique visitors. The Ad Council needed to distribute national campaigns cost-effectively, including to Spanish-spe...aking audiences. Brandpoint provided access to Hispanic news and newspaper sites in the U.S. In 2020, The Ad Council achieved 7,720 online and print placements across 7 campaigns. Their sponsors and partners were pleased with the broad reach in both large and small markets.
Nomo Smart Care used Brandpoint's branded content solutions to educate readers about the new Normal Motion category. Topsail Strategies wanted to raise awareness and explain the value of tracking Nor...mal Motion for caregivers. Brandpoint created a listicle using Nomo's photo assets to engage the target audience. The campaign reached a 153 million site audience, secured 1,075 online placements, and achieved an average of 5:26 minutes spent on page. Maria from Topsail Strategies praised Brandpoint for credible media placement and measurable results.
Brandpoint helped FleishmanHillard promote Emerson Electric with targeted engagement campaigns. The team used Brandpoint’s media placement network to secure 1,048 article placements. Emerson’s brand ...mention was retained in 100% of placements. The campaign reached a total site audience of 252 million. This drove strong engagement for the manufacturing client.
Brandpoint helped Topsail Strategies promote Nomo Smart Care and the Normal Motion category. The goal was to educate readers and increase awareness for caregivers. Brandpoint used Nomo’s photo assets... to create branded content and a listicle. The campaign reached a 153 million site audience, secured 1,075 online placements, and achieved an average of 5:26 minutes spent on page. Topsail valued the credible media placement and the 3-month shelf life of the content.
Christopher & Dana Reeve Foundation
- Non Profit Organization Management
Brandpoint helped the Christopher & Dana Reeve Foundation celebrate 25 years by creating a custom infographic. The infographic matched the foundation’s brand and highlighted key milestones. Brandpoin...t secured 1,015 online placements for the content. The campaign reached a total site audience of 211 million, including 152 million in the top 10 US DMA regions. The project helped the foundation reach new audiences with their message.
Christopher & Dana Reeve Foundation
- Non Profit Organization Management
Brandpoint helped the Christopher & Dana Reeve Foundation celebrate 25 years with a custom infographic. The infographic matched the foundation’s brand and highlighted key milestones. Brandpoint secur...ed 1,015 online placements, reaching a total site audience of 211 million. The campaign expanded the foundation’s reach in the top 10 US DMA regions. The foundation praised Brandpoint for expert collaboration and audience growth.
The Ad Council
- Non Profit Organization Management
Brandpoint's Guaranteed Media Placement helped The Ad Council reach over 110 million unique visitors. The Ad Council needed to distribute national campaigns to both broad and hard-to-reach markets. B...randpoint provided Spanish language distribution through Hispanic news and newspaper sites. In 2020, they achieved 7,720 online and print placements across 7 campaigns. Campaigns reached rural and suburban parents and inspired older Americans to discuss Alzheimer's signs.
Financial Services Case Studies and Customer Success Stories with BrandpointHUB
Visa
- Financial Services
Brandpoint's Guaranteed Section Front helped Visa reach business readers in Minneapolis. Visa wanted to support small businesses during economic instability. The solution gave Visa targeted placement...s in The Business Journals Network. Visa gained 250+ brand awareness hours and 244,000 impressions. The content was accessible outside paywalls, helping Visa share its message widely.
Brandpoint's Guaranteed Section Front helped Visa reach business readers in Minneapolis. Visa wanted to support small businesses during economic instability. The solution gave Visa 250+ brand awarene...ss hours and 244,000 impressions. Their message reached top decision-makers through The Business Journals Network. Visa valued the media placement and the content being outside the paywall.
Minnesota Department of Health
- Government Administration
Brandpoint helped the Minnesota Department of Health promote their Quit Partner MN smoking cessation campaign. Haberman and Brandpoint used regional guaranteed media placement to target the right aud...ience in Minnesota. The campaign reached 935,000 unique people with 20 placements. The brand mention was retained in 100% of placements. The process was seamless and the client was pleased with the results.
Minnesota Department of Health
- Government Administration
Brandpoint helped the Minnesota Department of Health promote their Quit Partner MN smoking cessation campaign. The team used regional guaranteed media placement to reach a targeted audience. The camp...aign achieved a highest unique audience of 935,000 and 20 total placements. Brand mention was retained in 100% of placements. The process was seamless and the client was pleased with the results.
Unisys used Brandpoint to promote their Digi-Pet product for pet transport. They wanted to stand out in the digital space and educate audiences about pet safety. Brandpoint created and distributed a ...MAT Release article with pet safety tips. The article reached 154 million site audience in 10 US DMA regions and 240 media sites. A Today Show segment featured Digi-Pet after seeing the article.
Brandpoint helped Unisys promote Digi-Pet™ for safe pet transport. They created a MAT Release article with pet safety tips. The article reached 154 million site audience in 10 US DMA regions and 240 ...media sites. A Today Show producer contacted Unisys after seeing the article. Digi-Pet™ was featured on The Today Show segment. This boosted Unisys's visibility in the digital space.
Manufacturing Case Studies and Customer Success Stories with BrandpointHUB
Emerson Electric
- Manufacturing
Brandpoint used its Guaranteed Section Front to help Emerson Electric promote an article. The article appeared on the front page of a business section. Emerson Electric got 1,048 total placements. Th...e campaign reached a total site audience of 252 million. Emerson kept 100% brand mention in all placements.
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products boost brand awareness and product demand. Quarrix used Brandpoint to reach new audiences and improve credibility. The service ...delivered a 26.4 million Midwest audience reach and 240 million national reach. Optimized content from Brandpoint improved Quarrix’s search rankings and social engagement. Quarrix gained more retail distribution for new products.
Medical Devices Case Studies and Customer Success Stories with BrandpointHUB
CooperVision
- Medical Devices
Brandpoint used Guaranteed Section Front for CooperVision's content campaign. CooperVision makes soft contact lenses, including products for slowing myopia in children. The campaign placed CooperVisi...on in the Health section front of news sites like SF Gate and Chron.com. The campaign reached a total site audience of 164 million. CooperVision received 1,066 total placements and kept 100% brand mention.
Brandpoint used native ad activation to promote CooperVision's soft contact lenses. The campaign targeted news sites like SF Gate and Chron.com. CooperVision reached a total site audience of 164 mill...ion. The campaign secured 1,066 placements. Brand mention was retained in 100% of placements. This content promotion improved CooperVision's media presence.
Construction Case Studies and Customer Success Stories with BrandpointHUB
Quarrix Building Products
- Construction
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products reach 26.4 million in the Midwest and 240 million nationally. Quarrix wanted to boost brand awareness and product demand. Bran...dpoint created optimized content and distributed it to top media publishers. This increased credibility and retail distribution. The campaign also improved search rankings and social media engagement.
Accounting Case Studies and Customer Success Stories with BrandpointHUB
Gravity Software
- Accounting
Brandpoint helped Gravity Software, a small accounting software company, boost brand awareness with sponsored content and guaranteed media placements. Gravity's CEO's thought leadership article appea...red on top sites like the Houston Chronicle. Brandpoint also performed a 30-page content audit and optimized Gravity's blog content. As a result, Gravity saw a 49% increase in organic search traffic quarter-over-quarter. Most new leads now come through their website.
Computer Software Case Studies and Customer Success Stories with BrandpointHUB
Gravity Software
- Computer Software
Brandpoint helped Gravity Software, a small accounting software company, boost brand awareness with guaranteed media placements and sponsored content. Gravity's CEO's thought leadership article appea...red on top sites like the Houston Chronicle. Brandpoint also ran a 30-page content audit and optimized blog content. As a result, Gravity saw a 49% increase in organic search traffic and more inbound leads from their website. The campaign positioned Gravity's leadership as industry influencers.
