Senheng used Appier's AIXON AI solution to improve customer targeting for new product launches. The challenge was to identify the right customers without prior transaction data and to move beyond rul...e-based segmentation. AIXON unified online and offline data to predict target customers using machine learning. The AI-generated customer list achieved a 2.8x higher conversion rate for a new smartphone and order values 12x greater than rule-based lists. Senheng also saw a 30% increase in EDM open and click rates, and a 50% increase in SMS click rates.
AIXON helped Senheng target customers for new products using AI and machine learning. Senheng could not use past transaction data for new launches. The AI model used data from similar products to pre...dict likely buyers. The AI-generated list had a 2.8x higher conversion rate than manual lists. Order values from the AI-predicted list were 12 times greater than rule-based segmentation. Senheng also saw a 30% increase in open and click rates for emails and a 50% increase in SMS click rates.
Appier's AiDeal helped watashi+ by shiseido taiwan boost online sales during the pandemic. The brand used machine learning to target hesitant buyers with exclusive face mask rewards and limited-time ...offers. This approach increased conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%. Orders completed within 15 minutes rose by 13%, and those within 15-30 minutes by 36%. The solution kept prices consistent with physical stores and improved the online shopping experience.
Appier's AiDeal solution helped watashi+ by shiseido taiwan boost online sales during the pandemic. The challenge was to increase conversion rates with a limited marketing budget and keep online and ...offline prices consistent. Appier used machine learning to target hesitant buyers with exclusive face mask rewards and limited-time offers. This approach increased conversion rates by 47%, add-to-cart ratios by 28%, and transaction completion rates by 15%. Orders completed within 15 minutes rose by 13%, and those within 15-30 minutes by 36%.
AiDeal helped Carrefour boost its conversion rate by 20%. Carrefour faced challenges with ineffective mass advertising and email fatigue among customers. Appier's AI-powered solutions targeted high-v...alue customers and used visitor retargeting to improve ad performance. The team also used AiDeal to send coupons to hesitant buyers, increasing engagement. Carrefour achieved better marketing budget allocation and stronger results in a competitive online retail market.
Carrefour used Appier's AiDeal and AI-driven marketing solutions to improve online sales in Taiwan. The challenge was to avoid wasted marketing spend and ineffective mass advertising. Appier's AI too...ls helped Carrefour target high-value customers and retarget visitors. With these solutions, Carrefour boosted its conversion rate by 20%. The approach also improved marketing budget allocation and customer engagement.
Shin Kong Life Insurance used Appier’s AIXON, AIQUA, and BotBonnie to improve big data marketing and customer engagement. They built holistic customer profiles and used AI to target high-potential cu...stomers. The company reduced advertising cost per click by 25% and gained over 35,000 new policyholders. This helped them match customers with service reps, improve satisfaction, and boost agent sales. The partnership created more profits, met sales goals, and increased policyholder loyalty.
Shin Kong Life Insurance used Appier’s AI solutions to improve its big data marketing. They built complete customer profiles and targeted high-potential customers. With AIXON, AIQUA, and BotBonnie, t...hey reduced advertising cost per click by 25%. They gained over 35,000 new policyholders. The company improved customer satisfaction and agent sales, and strengthened long-term loyalty.
Krungsri Credit Card used Appier's AIXON and AIQUA platforms to improve digital marketing. They wanted to reach better customers and boost conversions. Before, they could not target the right segment...s or send messages at the best times. With Appier, they used AI to find the best customer groups and send campaigns at the right time. This led to a 37% increase in customer reach, a 91% increase in clicks, and a 40% increase in overall CTR.
Appier helped Krungsri Credit Card use AI to improve digital marketing. KCC used AIXON to find the right customer segments and AIQUA to send campaigns at the best times. This made their messages more... personal and timely. Send-time optimization increased click-through rates by 2-10%. Customer reach grew by 37%. Clicks went up by 91%. Overall CTR rose by 40%.
Health, Wellness and Fitness Case Studies and Success Stories with Appier Aixion Platform
CASE STUDY BRAND'S
AIQUA helped BRAND'S improve its online marketing with personalized engagement. BRAND'S used AIQUA to send targeted messages through web push notifications, in-web pop-ups, and EDMs. The platform mad...e campaign management easy and did not require technical skills. BRAND'S saw its EDM open rate and conversion rate rise to 2.5X and 4X the market average. The solution supported BRAND'S digital transformation and increased revenue from its e-commerce website.
AIQUA helped BRAND'S improve its online marketing. BRAND'S used AIQUA to send personalized messages on web and email. The platform made it easy for marketers to manage campaigns. BRAND'S saw its EDM ...open rate reach 2.5 times the market average. Its conversion rate was 4 times the market average. The company liked the in-web campaign features and creative options.
Appier’s CrossX Retargeting Solution helped TapNation, a mobile gaming publisher, overcome iOS privacy restrictions. TapNation used dynamic video ads and AI-driven user segmentation to target high-LT...V players. Within 10 days, they achieved a 130% ROAS. The solution shortened the investment recoup period and ensured stable returns. TapNation saw improved user engagement and growth in the hypercasual gaming market.
The Sandbox used Appier's CrossX solution to promote its Alpha Season 3 campaign in Hong Kong and Taiwan. The challenge was to find new users and increase engagement without third-party cookies. Appi...er's AI helped The Sandbox target the right audience and tailor messages for each region. The campaign led to a 16% CTR increase in Hong Kong and a 50% CTR increase in Taiwan. The Sandbox also used new ad formats to grab user attention and boost brand recognition.
Appier’s CrossX Retargeting solution helped TapNation, a mobile gaming publisher, boost user lifetime and target high-LTV players despite iOS privacy restrictions. TapNation used dynamic video ads to... optimize CPC and CVR, focusing on CPA to achieve ROAS. Within 10 days of a 1.5-month learning period, TapNation reached 130% ROAS. Continuous optimization of the high-ROI user model led to stable ROAS and a shorter investment recoup period compared to classic SDK networks.
Zephyr Mobile used Appier's CrossX platform to boost user acquisition for its hyper-casual game, Get Color. The goal was to lower cost per install (CPI) and achieve 40% D7 ROAS within four weeks of l...aunch. Zephyr Mobile used creative localization and inventory strategies to target high-value users in the US, Germany, Japan, Korea, and the UK. The campaign focused on understanding user personas and optimizing ad creatives for each region. The results showed improved ROAS and reduced CPI, demonstrating the impact of data-driven marketing in mobile gaming.
TapNation's Thief Puzzle reached its KPI goals using Appier's AI-driven solutions, enhancing user acquisition and engagement in the hypercasual gaming sector.
Appier's AIQUA User Engagement Platform helped MSIG Mingtai Insurance improve digital marketing and customer engagement. The company used Appier's AI to analyze campaigns and service processes, targe...ting high-value customers and personalizing communications. This led to a 24% increase in average transaction value. MSIG Mingtai also saw better conversion rates and more high-value users. The solution supported their digital transformation and strengthened customer relationships.
Appier's AIQUA User Engagement Platform helped MSIG Mingtai Insurance improve digital marketing and customer engagement. The company used Appier's AI to analyze campaigns and service processes, targe...ting high-value customers and refining communications. This led to a 24% boost in average transaction value. MSIG Mingtai also saw better conversion rates and more high-value users. The solution supported their digital transformation and precision marketing goals.
AIRIS and AIQUA helped F・O・International fix their scattered customer data. AIRIS unified data from online and offline sources, making it easy to see customer behavior in real time. The company used ...these insights to understand customers better and find new business opportunities. AIQUA let them send personalized messages across email, SMS, LINE, and web pop-ups. With AI-powered recommendations, F・O・International gave each customer a unique experience and improved conversions.
F・O・International used Appier's AIRIS and AIQUA to improve their marketing. They unified customer data from many sources with AIRIS. This helped them see customer behavior in real time. They used AIQ...UA to give each customer a personal experience on many channels. The new system helped them understand customers better and make smarter marketing choices.
Clarins used Appier's CrossX and AiDeal solutions to improve digital marketing. The company wanted to find more valuable shoppers and increase conversions. Appier's AI helped Clarins target high-valu...e customers and show ads to people likely to buy, cutting CPA by 30%. AiDeal let Clarins offer special gifts to hesitant buyers, not discounts, keeping its luxury image. This raised cart value and increased conversion rate by 44%.
Appier’s CrossX and AiDeal solutions helped Clarins lower its cost per acquisition by 30%. Clarins used AI to find and target high-value shoppers. The company showed ads only to likely buyers. AiDeal... predicted which shoppers were hesitant and offered them special gifts instead of discounts. This kept Clarins’ luxury brand image strong. Clarins increased its conversion rate by 44% during key sales periods.
Burger King used Appier’s AIQUA AI personalization cloud to improve its online marketing. The brand analyzed customer behavior data to deliver real-time, personalized messages and offers. Burger King... managed cross-channel campaigns on one platform and created interactive marketing events. This approach led to a 31% website conversion rate and helped increase average order value. Burger King also strengthened customer loyalty with engaging, automated campaigns.
AIQUA AI personalization cloud helped Burger King analyze customer behavior data. Burger King managed cross-channel campaigns and delivered real-time personalized marketing. The system triggered pop-...ups with discounts when customers showed intent to leave, achieving a 31% conversion rate. Burger King also used AIQUA to increase average order value with reward thresholds. The solution strengthened customer loyalty and boosted website conversions.
AiDeal by Appier helped Pizza Hut Taiwan improve its digital marketing. The company wanted to make online ordering easier and increase conversion rates. AiDeal targeted hesitant customers with specia...l coupons and used A/B testing to measure results. Pizza Hut Taiwan saw a 15% increase in website conversion rate, a 20% reduction in transaction time, and a 17% growth in transactions through coupons.
Pizza Hut Taiwan used AiDeal from Appier to improve its digital marketing and online ordering. The company wanted to make the buying process easier and increase conversion rates. AiDeal helped target... hesitant customers with special coupons and used A/B testing to measure results. Pizza Hut Taiwan saw a 15% increase in website conversion rate, a 20% reduction in transaction time, and a 17% growth in transactions through coupons.
BotBonnie helped BMW Taiwan boost social media engagement. BMW Taiwan used BotBonnie and Meta’s Recurring Notifications for a Facebook campaign during Lunar New Year. The campaign aimed to connect wi...th car fans and increase engagement. BMW Taiwan achieved 4 times more engagements than previous years. The opt-in rate was 78% and the read rate was 99%. This shows strong results for conversational marketing in the automobile industry.
Audi used Appier's CrossX AI to find and engage people likely to want a test drive of the Audi A4 Sustain. They wanted to get more test drive leads and lower the cost per lead. Appier's tools helped ...Audi target users across devices and avoid ad fatigue. The conversion rate was 23-48% higher for cross-screen users. The cross-screen click-through rate was 34% higher than for single-screen users.
Audi used Appier's CrossX AI to boost test drive sign-ups for the Audi A4 Sustain. The goal was to reach affluent consumers and increase leads across devices while keeping costs low. Appier's enhance...d buying and cross-screen targeting identified high-value users and delivered ads to the right devices. Audi saw a 23-48% higher conversion rate among cross-screen users and a 34% higher click-through rate compared to single-screen campaigns.
BotBonnie helped BMW Taiwan boost social media engagement. BMW Taiwan wanted to reach more fans and increase loyalty on Facebook. They used BotBonnie and Meta’s Recurring Notifications for a three-da...y campaign. The campaign got 4 times more engagement than before. It had a 78% opt-in rate and a 99% read rate. This helped BMW Taiwan connect better with car enthusiasts online.
Appier helped Toyota Motor Philippines increase website traffic using AI-powered audience targeting and cross-screen ad delivery. Toyota wanted to reach more customers and use marketing spend more ef...ficiently. Appier defined target demographics, segmented audiences, and delivered ads on premium sites across devices. As a result, Toyota's site traffic tripled and exceeded their KPI, reaching over 44,300 visits in one month. The campaign also improved click-through rates on banners.
CASE STUDY Toyota Motor Philippines Corporation (TMPC)
Appier helped Toyota Motor Philippines boost site traffic for its 'Here For You' campaign. Toyota wanted to reach more customers online and spend less on ads. Appier used AI to define target audience...s and segment users by interests like automobile and finance. They delivered ads across devices and premium sites. Toyota's site visits grew three times, reaching over 44,300 visits in one month, beating their KPI. The campaigns became more cost-efficient and effective.
Appier’s AIBID helped Nexon boost user acquisition and retention for major game launches. Nexon used AIBID to target high-value gamers from day one, increasing installs and in-app purchases. The AI a...udience model identified users likely to play and spend. For Dungeon & Fighter mobile, level completion rose by 6.9% and in-app purchases grew by 1.4x in the first month. Nexon saw a steady stream of quality users and improved return on ad spend.
The Sandbox used Appier's CrossX solution to boost its Alpha Season 3 campaign in Hong Kong and Taiwan. The challenge was to find new users and increase engagement after third-party cookies were depr...ecated. Appier's AI model helped The Sandbox target users with expanded interests and localized insights. The campaign used creative ad formats and tailored messages for each region. As a result, The Sandbox saw a 16% CTR increase in Hong Kong and a 50% CTR increase in Taiwan.
Gameduo used Appier's CrossX platform to connect offline transaction data with online user engagement for their game Archer Forest. They wanted better targeting, higher ROAS, and more purchases per u...ser. With CrossX, Gameduo saw a 41% increase in conversions and saved over 25% on cost per install. Appier's AI-driven advertising helped them find high-value users and achieve a 70% purchase rate on captured users. This partnership improved campaign revenue and made marketing more efficient.
Appier’s AIBID helped Nexon boost user acquisition and engagement for its game launches. Nexon used AIBID to find high-value gamers and increase installs from day one. The platform’s AI model targete...d users likely to play and spend in the game. Nexon saw a 6.9% increase in level completion rate and a 1.4X rise in in-app purchases in the first month. The solution also helped re-engage users and improve retention.
Appier's CrossX platform helped Gameduo connect offline transaction data with online user engagement for Archer Forest. Gameduo used AI to target users and deliver personalized ads. This led to a 41%... increase in conversions and over 25% savings in cost per install. The campaign also achieved a 70% purchase rate among captured users. Gameduo improved campaign revenue and user experience with data-driven marketing.
CrossX helped Zephyr Mobile boost ROAS and lower CPI for its Get Color game. The campaign targeted high-value gamers in the US, Germany, Japan, Korea, and the UK. Zephyr Mobile used creative localiza...tion and inventory strategies to engage users. The team aimed for 40% D7 ROAS within 4 weeks of launch. Data-driven insights led to better user acquisition and higher in-app purchases from key segments.
L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - Laotian Times
L'Oral partnered with Appier to enhance SkinCeuticals' e-commerce platform using Appier's Ad Cloud and Personalization Cloud. The collaboration delivered a data-driven, AI-powered marketing strategy ...that improved performance and set new standards for AI in beauty e-commerce.
L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop - PR Newswire
L'Oral is using Appier's AI-driven marketing technology to scale the SkinCeuticals eShop. This collaboration enables L'Oral to optimize digital marketing campaigns, personalize customer engagement, a...nd drive e-commerce growth for the SkinCeuticals brand.
L'Oral Leverages Appier AI to Scale SkinCeuticals' eShop
L'Oral partnered with Appier to enhance SkinCeuticals' e-commerce platform using Appier's AI-powered Ad Cloud and Personalization Cloud. This collaboration resulted in a 152% increase in ROAS, a 400%... uplift in CVR, and a 48% boost in on-site revenue. Appier's AI solutions enabled strategic customer engagement and optimized marketing performance, showcasing the impact of AI in beauty e-commerce.
LOral Powers Up SkinCeutical eShop Growth with Appier AI - Driven Advertising and Marketing Solutions
L'Oral has leveraged Appier's AI-driven advertising and marketing solutions to accelerate growth for its SkinCeutical eShop, enhancing customer engagement and driving online sales through advanced ta...rgeting and personalization technologies.
LOral Powers Up SkinCeuticals eShop Growth with Appiers AI-Driven Advertising and Marketing Solutions - SME & Entrepreneurship Magazine
LOral has adopted Appiers AI-driven advertising and marketing solutions to boost the growth of its SkinCeuticals eShop. This collaboration leverages advanced artificial intelligence to enhance online... customer engagement and drive e-commerce sales for the SkinCeuticals brand.
LOral Powers Up SkinCeuticals eShop Growth with Appiers AI-Driven Advertising and Marketing Solutions
LOral has accelerated SkinCeuticals eShop growth by adopting Appiers AI-driven advertising and marketing solutions. Appiers suite, including Ad Cloud, AIBID, AIXPERT, and Personalization Cloud (AIQUA..., AiDeal, BotBonnie), enables SkinCeuticals to optimize user acquisition, drive engagement, and boost conversions in e-commerce. This collaboration highlights Appiers impact on digital marketing for retail brands.
Appier Powers POP MART Taiwan to Transform Limited - Edition Product Sales and OMO Experience for Enhanced Operational Efficiency
Appier announced that POP MART Taiwan has implemented its AI-powered BotBonnie platform, part of Appiers Personalization Cloud, to enhance OMO (online-merge-offline) operations and manage limited-edi...tion product sales, resulting in increased campaign participation, user growth, and improved operational efficiency.
Appier Powers POP MART Taiwan to Transform Limited-Edition Product Sales and OMO Experience for Enhanced Operational Efficiency - Macau Business
POP MART Taiwan implemented Appiers AI-driven BotBonnie conversational marketing platform, part of the Appier Personalization Cloud, to optimize limited-edition product sales and accelerate its onlin...e-merge-offline (OMO) strategy. The deployment resulted in a 90% boost in campaign participation, a 210% increase in LINE official account users, and a 30% reduction in manual workload, significantly improving operational efficiency in the designer toy sector.
