Ace Metrix | Measuring the Impact of Video Advertising
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Automotive Case Studies and Customer Success Stories with Ace Metrix
Ford
- Automotive
- Very Large
Ford used single message 15-second ads during a tough Q1 2010 for the auto industry. Most competitors ran longer, multi-message... ads. Ford's ads focused on one feature and used real people to share their experiences. Consumers liked the clear, direct style and saw Ford as more advanced. Ford achieved above norm Ace Scores and strong sales gains.
Toyota used Ace Metrix to test a Tundra ad focused on its cooling system. In 2009, the ad scored below... norm as consumers cared more about value. By 2010, after the recession eased, the same ad tested above norm. The shift showed changing consumer priorities. Ace Metrix helped Toyota measure ad effectiveness and adapt strategy.
Ace Metrix analyzed 18 months of auto sales event ads. They found that 15-second ads had the same impact as... 30-second ads. Automakers can use shorter ads to save on production and media costs. This also increases reach and frequency. The study highlights efficient ad strategies for automotive marketing.
Ford used Ace Metrix to test ad effectiveness in a tough auto market. Most car ads in Q1 2010 used... multi-message 30-second spots. Ford chose single-message 15-second ads focused on one feature. These ads scored above norm on Ace Scores. Ford saw strong sales gains and positive consumer feedback for their clear, tech-focused messaging.
Ace Metrix analyzed a Toyota Tundra ad that first aired in 2009 and was re-launched in 2010. The ad originally... scored below average because consumers cared more about value than the truck's cooling system. In 2010, after the recession eased, the same ad tested above norm. The shift showed how consumer priorities changed over time. Ace Metrix provided insights to help Toyota understand ad performance and market trends.
Ace Metrix helped an automaker analyze 18 months of sales event ads. The study compared :30 second launch ads with... :15 second versions. Both ad lengths had the same impact, but the :15 second ads cost less to produce and air. The automaker gained higher reach and frequency with lower costs. Ace Metrix data guided smarter advertising decisions for automotive marketing.
Apple used Ace Metrix to measure the impact of its 2-minute "It Already Does That" ad for the Apple Watch Series 6. The ad achieved... the highest Ace Score (674) among Wearables ads in the past two years. It outperformed long-form ad norms by 15% for Attention and Likeability. The ad also beat its 30-second version in Attention (+9%), Information (+9%), and Likeability (+8%). Apple kept viewers engaged for the full two minutes with creative storytelling and humor.
Samsung used its 3D LED television in a national TV ad called "Wonder-full. " The ad showed a family experiencing...the new 3D TV at home. The campaign aimed to highlight the immersive 3D experience. The ad scored 736 out of 950 on the Ace Score, with high marks for persuasion and watchability. Samsung wanted viewers to feel the wonder of 3D in their own living rooms.
Apple used Ace Metrix to measure the impact of its 2-minute "It Already Does That" ad for the Apple Watch Series 6. The ad achieved... the highest Ace Score (674) among Wearables ads in two years and ranked in the top 5 all-time. It outperformed long-form ad norms by 15% for Attention and Likeability. The ad also beat its 30-second version on Attention (+9%), Information (+9%), and Likeability (+8%). Apple kept viewers engaged with creative, cinematic storytelling and humor.
Samsung used Ace Metrix to measure the impact of its 3D LED TV ad. The 30-second version, showing a dad... bringing home the TV, scored among the highest across all industries. Middle-aged men, especially dads, found the ad more persuasive and relevant. The family-focused story drove higher desire and engagement. Competing ads without a personal touch scored lower.
Media Production Case Studies and Customer Success Stories with Ace Metrix
BuzzFeed
- Media Production
- Large
BuzzFeed used Ace Metrix to measure the impact of its co-branded video series with MINI. The campaign included 6 co-branded... and 8 white-label videos. BuzzFeed wanted to build emotional connections and brand loyalty. The "Unwritten Rules of the Road" video saw 24% higher emotional sentiment than average non-luxury auto ads. Younger viewers rated it high for attention, likeability, and relevance. The ad performed 20% above the Ace Metrix auto norm for positive emotional sentiment.
BuzzFeed used Ace Metrix to measure the impact of its co-branded video series with MINI. The "Unwritten Rules of the... Road" ad saw emotional sentiment 24% higher than the average Non-Luxury Industry Ad. Younger viewers rated the ad high for attention, likeability, and relevance. The video outperformed the 2014 auto industry norm for breakthrough and relevance. Results were strongest among viewers planning to buy a car in the next 6 months.
Food & Beverages Case Studies and Customer Success Stories with Ace Metrix
Kraft Mac & Cheese
- Food & Beverages
- Large
Kraft Mac & Cheese launched the "#SendNoods" campaign for National Noodle Day. The ad targeted younger adults with edgy humor... but received backlash from older viewers, leading to negative emotional responses and higher negative purchase intent among those 50+. Despite controversy, the campaign sold out 7,000 meal kits in 28 minutes. Pre-testing and data insights could have helped Kraft avoid risks and improve messaging effectiveness.
Ace Metrix analyzed Kraft Mac & Cheese's "#SendNoods" campaign. The ad targeted younger adults with edgy humor but sparked backlash... among older viewers. Negative emotions and purchase intent were highest in the 50+ age group. Despite controversy, Kraft sold out 7,000 meal kits in 28 minutes. Pre-testing with Ace Metrix could have predicted risks and improved campaign results.
Apparel & Fashion Case Studies and Customer Success Stories with Ace Metrix
Levis
- Apparel & Fashion
- Large
Ace Metrix analyzed a Levis ad campaign targeting younger consumers. The original ad, with a gritty style and scratchy voiceover,... scored over 200 points below industry norms. Viewers found the voiceover hard to understand and disturbing. After Levis changed the soundtrack, the ad scored 60 points higher. The simple change improved results, though scores remained below average.
Levis used Ace Metrix to test a new ad campaign targeting younger buyers. The first ad version scored over 200... points below the norm due to a hard-to-understand voiceover. After changing the soundtrack, the new version scored 60 points higher. The simple fix improved ad performance, though results stayed below industry average. Ace Metrix helped Levis measure and improve their ad effectiveness.
Computer Software Case Studies and Customer Success Stories with Ace Metrix
A Fortune 100 tech company
- Computer Software
- Very Large
Ace Metrix helped a Fortune 100 tech company measure the effectiveness of co-op ads. Ace Scores showed one ad performed... much better than others. The company used this data to adjust their media schedule and increase the top ad's rotation. Demographic and persuasion scores helped target the most receptive audience. The new strategy matched ads to high-performing demo groups and cut wasted media spend.
Mini and BuzzFeed
- Marketing And Advertising
- Large
Mini and BuzzFeed used Ace Metrix to test a new co-branded video series. They wanted to make sure the campaign... met its goals. Ace Metrix measured the creative effectiveness of the ads. The testing helped Mini adjust their campaign for better results. This partnership shows how real-time ad testing can improve marketing outcomes.
Consumer Goods Case Studies and Customer Success Stories with Ace Metrix
Kraft
- Consumer Goods
- Very Large
Ace Metrix helped Kraft save its Jell-O Temptations campaign after a social media backlash. Nearly 180,000 Facebook users protested the... ads, but Ace Metrix data showed the core audience, especially moms, liked them. The Change score was 6% above the snack category norm. Kraft used this data to continue the campaign, saving millions in media and production costs. The next ad, The Choco Beast, became the highest-scoring Kraft ad ever.
A Fortune 100 tech company
- Information Technology And Services
- Very Large
Ace Metrix helped a Fortune 100 tech company measure co-op ad effectiveness. Ace Scores showed one ad outperformed others. The... company used these insights to adjust their media schedule. They increased rotation of the top ad. Demographic and watchability data helped target the best audience. This reduced wasted media spend and improved campaign results.
