Real-World Case Studies and Customer Success Stories with Ace Metrix

Ace Metrix helped Kraft save its Jell-O Temptations campaign after a social media backlash. Nearly 180,000 Facebook users protested the... ads, but Ace Metrix data showed the core audience, especially moms, liked them. The Change score was 6% above the snack category norm. Kraft used this data to continue the campaign, saving millions in media and production costs. The next ad, The Choco Beast, became the highest-scoring Kraft ad ever.
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Ace Metrix analyzed Kraft Mac & Cheese's "#SendNoods" campaign. The ad targeted younger adults with edgy humor but sparked backlash... among older viewers. Negative emotions and purchase intent were highest in the 50+ age group. Despite controversy, Kraft sold out 7,000 meal kits in 28 minutes. Pre-testing with Ace Metrix could have predicted risks and improved campaign results.
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Apple used Ace Metrix to measure the impact of its 2-minute "It Already Does That" ad for the Apple Watch Series 6. The ad achieved... the highest Ace Score (674) among Wearables ads in two years and ranked in the top 5 all-time. It outperformed long-form ad norms by 15% for Attention and Likeability. The ad also beat its 30-second version on Attention (+9%), Information (+9%), and Likeability (+8%). Apple kept viewers engaged with creative, cinematic storytelling and humor.
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Ford used Ace Metrix to test ad effectiveness in a tough auto market. Most car ads in Q1 2010 used... multi-message 30-second spots. Ford chose single-message 15-second ads focused on one feature. These ads scored above norm on Ace Scores. Ford saw strong sales gains and positive consumer feedback for their clear, tech-focused messaging.
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Samsung used Ace Metrix to measure the impact of its 3D LED TV ad. The 30-second version, showing a dad... bringing home the TV, scored among the highest across all industries. Middle-aged men, especially dads, found the ad more persuasive and relevant. The family-focused story drove higher desire and engagement. Competing ads without a personal touch scored lower.
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Ace Metrix analyzed a Toyota Tundra ad that first aired in 2009 and was re-launched in 2010. The ad originally... scored below average because consumers cared more about value than the truck's cooling system. In 2010, after the recession eased, the same ad tested above norm. The shift showed how consumer priorities changed over time. Ace Metrix provided insights to help Toyota understand ad performance and market trends.
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Levis used Ace Metrix to test a new ad campaign targeting younger buyers. The first ad version scored over 200... points below the norm due to a hard-to-understand voiceover. After changing the soundtrack, the new version scored 60 points higher. The simple fix improved ad performance, though results stayed below industry average. Ace Metrix helped Levis measure and improve their ad effectiveness.
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Ace Metrix helped an automaker analyze 18 months of sales event ads. The study compared :30 second launch ads with... :15 second versions. Both ad lengths had the same impact, but the :15 second ads cost less to produce and air. The automaker gained higher reach and frequency with lower costs. Ace Metrix data guided smarter advertising decisions for automotive marketing.
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Ace Metrix helped a Fortune 100 tech company measure the effectiveness of co-op ads. Ace Scores showed one ad performed... much better than others. The company used this data to adjust their media schedule and increase the top ad's rotation. Demographic and persuasion scores helped target the most receptive audience. The new strategy matched ads to high-performing demo groups and cut wasted media spend.
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