Ace Metrix Overview

Ace Metrix specializes in evaluating the effectiveness of video advertising through its advanced measurement technology. It offers advertisers, agencies, and publishers crucial insights to enhance their creative strategies. By analyzing video content, Ace Metrix identifies key performance drivers, helping businesses refine their advertising approaches to boost sales. The platform's unique capability lies in its detailed feedback, which guides users in crafting impactful video ads that resonate with audiences. This data-driven approach ensures that creative decisions are backed by measurable results, optimizing the return on advertising investments.

Use Cases

Customers recommend Advertisement, Creative Agency, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using Ace Metrix.

Other use cases:

  • Engaging And Following Up
  • Segmentation And Targeting
  • Courses & Assessment
  • Campaign Analytics
  • Media Planning
  • Competitive Intelligence
  • Identify Target Customers
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Business Priorities

Improve Efficiency and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Ace Metrix.

Other priorities:

  • Launch New Products
  • Improve ROI
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
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Ace Metrix Use-Cases and Business Priorities: Customer Satisfaction Data

Ace Metrix works with different mediums / channels such as Video. Mass Media. and Television.

Reviews

"...They also regularly follow-up to ensure that you're getting the most out of the service Strongly recommend them..." Peer review by G2 Crowd User in Internet, Internet

Ace Metrix, belong to a category of solutions that help Video Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ace Metrix evaluates video advertising impact and offers tools and insights for improved creativity. The company specializes in technology-driven measurement.

Popular Business Setting

for Ace Metrix

Top Industries

  • Internet

Popular in

Ace Metrix is popular in Internet, and is widely used by

Ace Metrix Customer wins, Customer success stories, Case studies

How does Ace Metrix address your Creative Agency Challenges?

What Are the key features of Ace Metrix for Sending & Publishing Communications?

How can Ace Metrix enhance your Engaging And Following Up process?

Why is Ace Metrix the best choice for Segmentation And Targeting?

16 buyers and buying teams have used Cuspera to assess how well Ace Metrix solved their Video Advertising needs. Cuspera uses 125 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Video Advertising needs.

Kraft Mac & Cheese - Food & Beverages - Large

Kraft Mac & Cheese launched the "#SendNoods" campaign for National Noodle Day. The ad targeted younger adults with edgy humor but received backlash from older viewers, leading to negative emotional r...esponses and higher negative purchase intent among those 50+. Despite controversy, the campaign sold out 7,000 meal kits in 28 minutes. Pre-testing and data insights could have helped Kraft avoid risks and improve messaging effectiveness.

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Kraft - Consumer Goods - Very Large

Ace Metrix helped Kraft save its Jell-O Temptations campaign after a social media backlash. Nearly 180,000 Facebook users protested the ads, but Ace Metrix data showed the core audience, especially m...oms, liked them. The Change score was 6% above the snack category norm. Kraft used this data to continue the campaign, saving millions in media and production costs. The next ad, The Choco Beast, became the highest-scoring Kraft ad ever.

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Samsung - Consumer Electronics - Very Large

Samsung used Ace Metrix to measure the impact of its 3D LED TV ad. The 30-second version, showing a dad bringing home the TV, scored among the highest across all industries. Middle-aged men, especial...ly dads, found the ad more persuasive and relevant. The family-focused story drove higher desire and engagement. Competing ads without a personal touch scored lower.

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Toyota - Automotive - Very Large

Ace Metrix analyzed a Toyota Tundra ad that first aired in 2009 and was re-launched in 2010. The ad originally scored below average because consumers cared more about value than the truck's cooling s...ystem. In 2010, after the recession eased, the same ad tested above norm. The shift showed how consumer priorities changed over time. Ace Metrix provided insights to help Toyota understand ad performance and market trends.

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A Fortune 100 tech company - Information Technology And Services - Very Large

Ace Metrix helped a Fortune 100 tech company measure co-op ad effectiveness. Ace Scores showed one ad outperformed others. The company used these insights to adjust their media schedule. They increas...ed rotation of the top ad. Demographic and watchability data helped target the best audience. This reduced wasted media spend and improved campaign results.

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Levis - Apparel & Fashion - Large

Ace Metrix analyzed a Levis ad campaign targeting younger consumers. The original ad, with a gritty style and scratchy voiceover, scored over 200 points below industry norms. Viewers found the voiceo...ver hard to understand and disturbing. After Levis changed the soundtrack, the ad scored 60 points higher. The simple change improved results, though scores remained below average.

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lightning

Peers used Ace Metrix for advertisement and creative agency

Ace Metrix Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.33/5 ★

Read Reviews (1)
Custom Reports

4.47/5 ★

Read Reviews (18)
Analytics

4.41/5 ★

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.33/5 ★

Read Reviews (1)
Custom Reports

4.47/5 ★

Read Reviews (18)
Analytics

4.41/5 ★

Read Reviews (23)

Software Failure Risk Guidance

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for Ace Metrix

Top Failure Risks for Ace Metrix

Ace Metrix, Inc. News

Product

Purpose and Products Fuel Q2's Top Ads | Ace Metrix

Ace Metrix released its Q2 top-performing ads list, highlighting ads from Frito-Lay, Mercedes-Benz, and Tide. The ads were evaluated using Ace Metrix's emotion measurement platform, Ace EMO, which uses natural language processing and machine learning to assess emotional and cultural connections. The metrics "Empower" and "Prodtastic" were used to measure purpose-driven and product-focused ads, respectively.

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Product

Releases: AceMetrix/npm-license

Releases: AceMetrix/npm-license

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Ace Metrix, Inc. Profile

Company Name

Ace Metrix, Inc.

Company Website

https://www.acemetrix.com/

HQ Location

1960 E Grand Avenue #510 El Segundo, CA 90245

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES C