Food & Beverages Case Studies and Customer Success Stories with Acast
KP Snacks
- Food & Beverages
- Large
Slough, UK
Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign... used immersive audio ads, host-read sponsorships, and branded podcast segments. A media-first execution featured podcast hosts setting each other positivity challenges. Listen-through rates hit up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign.
Naked Wines used Acast's Sponsorship+ to target podcast listeners in Washington, DC and Denver. The campaign aimed to boost brand... favorability and sales among wine buyers aged 35-64. Ads ran on comedy, documentary, and history podcasts, voiced by well-known hosts. Washington, DC reached 66% of users and drove nearly 60% of conversions. The Curious Thinkers collection delivered 40% of reach and 46% of conversions.
Oatly worked with Acast to create a branded podcast episode for brand awareness. The episode aired on "Sleep with Henrik"... and featured a unique story about oats. It was designed to entertain listeners and blend naturally into the podcast. The campaign generated nearly 30,000 listens in four weeks. Engagement rate reached 95%, matching the podcast's regular episodes.
Martell used Acast to launch a branded podcast series with Guys Next Door. The goal was to boost purchase consideration... among their target audience in the US. The campaign included sponsorships across Black Voices shows for wider reach. After the campaign, Martell saw a 130% lift in listeners choosing their brand over competitors. Black-identified listeners showed a 258% increase in choosing Martell. The series had an 80.75% average listen-through rate.
Glenfiddich used Acast podcast advertising to boost brand awareness in the Philippines. The campaign included audio ads voiced by their... Southeast Asia brand ambassador and sponsorships with PumaPodcast. Ads targeted young, educated, and affluent listeners. The campaign achieved a 2.3x increase in brand awareness and a 139% lift in brand favorability. Glenfiddich met its goal of making the brand more distinctive in the market.
Acast helped Brewdog boost brand awareness among premium lager drinkers. Brewdog partnered with The Peter Crouch Podcast to launch Laout,... using branded podcast segments and social media. The campaign led to a 76% increase in purchase consideration and a 14% rise in brand awareness. 55% of Laout buyers were new Brewdog eCommerce customers. Instagram and Twitter saw high engagement rates and millions of impressions.
Acast helped Sodaly break out from the kombucha category and stand out in the soft drink market. Sodaly used humour-led... podcast ads and TikTok to reach new audiences. The campaign delivered 1.6 million impressions and reached nearly 1 million unique listeners. TikTok content got 48,000 views. Sodaly gained visibility and built a fun brand image with creator-led content.
Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign... used immersive audio ads, host-read sponsorships, and branded podcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks praised the integrated approach for deeper engagement with millennial audiences.
Oatly worked with Acast to boost brand awareness in Sweden. They created a branded podcast episode with "Sleep with Henrik"... to entertain listeners. The episode blended a story about oats into the show, keeping the content authentic. It generated nearly 30,000 listens in four weeks. The engagement rate reached 95%, matching the podcast's regular episodes.
Naked Wines used Acast's Sponsorship+ to target podcast listeners in Washington, DC and Denver. The campaign focused on adults aged... 35-64 who buy wines in the $10-30 range. Acast's geo-targeting and podcast ad placements helped Naked Wines reach 66% of users in DC and drive nearly 60% of total conversions. The Curious Thinkers podcast collection delivered 40% of campaign reach and 46% of conversions. Naked Wines measured strong returns and improved customer connections through podcast advertising.
Martell used Acast to reach new audiences with a branded podcast series. The campaign featured creators Guys Next Door and... targeted Black History Month. After the series, Martell saw a 130% lift in listeners choosing their brand over competitors. Among Black-identified listeners, purchase consideration rose by 258%. The average listen-through rate was 80.75% per episode, showing strong engagement.
Glenfiddich used Acast podcast advertising to boost brand awareness in the Philippines. The campaign included audio ads voiced by their... Southeast Asia brand ambassador and sponsorships with PumaPodcast. Ads targeted young, educated, and affluent listeners. The campaign drove a 2.3x increase in brand awareness and a 139% lift in brand favorability. Glenfiddich achieved its goal of making the brand more distinctive in the market.
Acast helped Brewdog launch Laout, a new beer, through a 12-week podcast partnership with The Peter Crouch Podcast. The campaign used... branded segments, sponsorship, and social media to reach premium lager drinkers. Purchase consideration for Brewdog rose by 29%, with 76% of exposed listeners more likely to consider the brand. Prompted brand awareness increased by 14%. The campaign drove strong social engagement and made Laout Brewdog’s fastest selling beer.
Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign... used immersive audio ads, host-read sponsorships, and branded podcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks saw improved brand perception and strong engagement from millennial audiences.
Oatly used Acast to create a branded podcast episode with Somna Med Henrik. The goal was to boost brand awareness... and keep listeners entertained. The episode aired in the regular podcast feed, blending Oatly's story into a goodnight tale. It reached nearly 30,000 listens in four weeks. The engagement rate hit 95%, matching the podcast's usual performance.
Martell used Acast to reach new audiences through audio. They partnered with creators Guys Next Door to produce a four-part... branded podcast series. The campaign targeted Black-identified listeners and included sponsorships across Acast's Creator Network. After the campaign, Martell saw a 130% lift in purchase among listeners. Purchase consideration among Black-identified listeners rose by 258%. The average listen-through rate was 80.75%.
Naked Wines used Acast’s Sponsorship+ to target podcast listeners in Washington, DC and Denver. The campaign aimed to boost brand... favorability and sales among wine buyers aged 35–64. Ads ran on popular podcasts, leveraging geo-targeting and credible hosts. The campaign achieved 66% total reach in Washington, DC and drove nearly 60% of total conversions. Naked Wines measured strong returns and efficient budget allocation in key markets.
Brewdog partnered with Acast and The Peter Crouch Podcast to launch Laout, a new beer. The campaign used branded podcast... segments, sponsorships, and social media to reach premium lager drinkers. Purchase consideration for Brewdog rose by 29%, reaching 76%. Prompted brand awareness increased by 14%. The first batch of Laout sold out in under two hours, with 55% of orders from new customers. Instagram and Twitter saw high engagement rates and millions of impressions.
Glenfiddich used Acast podcast advertising to boost brand awareness in the Philippines. The campaign included audio ads voiced by their... Southeast Asia brand ambassador and sponsorships with PumaPodcast. Ads targeted young, educated, and affluent listeners. The campaign achieved a 2.3X increase in brand awareness and a 139% lift in brand favorability. Glenfiddich met its goal of making the brand more distinctive in the market.
Gabb used the Acast Ad platform to boost brand awareness and sales for its kid-safe phones. The campaign targeted U.S.... parents through podcast ads and sponsorships. Over 20,000 visitors came to Gabb’s site, with a 0.28% visitor rate, beating telecom benchmarks. Awareness rose by 59% and consideration by 72% compared to a control group. The campaign led to about 450 purchases of Gabb’s products.
AT&T wanted to boost their partnership with Oracle Red Bull Racing at the US Grand Prix. They aimed to bring... race excitement to fans and increase visits to the AT&T Garage in Austin. Acast partnered with P1 with Matt & Tommy to host a live show, Q&A, and interviews, creating a multi-channel fan experience. The campaign reached 2.9 million views on Instagram, 2.2 million on TikTok, and 116,000 on YouTube. AT&T connected with F1 fans and drove strong engagement online and offline.
Virgin Media and O2 (VMO2)
- Telecommunications
- Very Large
London, UK
Acast worked with Virgin Media and O2 to reach Gen Z with a climate crisis podcast campaign. The campaign used... branded podcast content, social media, and brand ambassadors during COP26. Hero podcast episodes achieved an average dwell time of 38 minutes, beating benchmarks. The campaign included 18 social posts and talent-led promotion across multiple channels. The approach helped VMO2 engage young audiences on climate action.
Acast helped Felix Mobile boost brand awareness with podcast advertising. Felix partnered with top Australian comedy podcasts to share their... value and sustainability message. The campaign used sponsorships, audio ads, YouTube host reads, and Instagram content. Felix reached 2.9 million audio ad impressions, 37.4k YouTube views, and 133.6k Instagram views. Brand awareness increased by 180%.
Gabb used the Acast Ad Platform to boost brand awareness and drive conversions for its kid-safe phones. The campaign targeted... U.S. parents through podcast ads and sponsorships, focusing on trusted hosts who are also parents. Over 20,000 visitors came to Gabb’s site, with a 0.28% visitor rate, beating telecom benchmarks. Awareness rose by 59% and consideration by 72% compared to control groups. The campaign led to about 450 purchases of Gabb’s products.
AT&T used Acast to boost their partnership with Oracle Red Bull Racing at the US Grand Prix. They worked with... P1 with Matt & Tommy to host a live show and Q&A, creating a fan-focused event in Austin. The campaign included branded episodes, social media, and video content. It reached 2.9 million views on Instagram, 2.2 million on TikTok, and 116,000 on YouTube. AT&T connected with F1 fans and drove strong engagement online and offline.
Virgin Media and O2 (VMO2)
- Telecommunications
- Very Large
London, UK
Acast worked with Virgin Media and O2 to reach Gen Z with a climate-focused podcast campaign. The campaign used branded... podcast content, social media, and brand ambassadors during COP26. Hero content achieved an average dwell time of 38 minutes, beating benchmarks. The campaign included 18 social posts and featured climate activist Francisca Rockey. The effort increased engagement and helped VMO2 communicate its net zero commitment to young listeners.
Acast helped Felix Mobile boost brand awareness by 180% using podcast advertising. Felix partnered with top Australian comedy podcasts to... share their value-driven message. The campaign used sponsorships, audio ads, YouTube host reads, and Instagram content. This approach delivered 2.9 million audio ad impressions, 37,400 YouTube views, and 133,600 Instagram views. Felix’s simple, planet-friendly offering reached new audiences quickly and effectively.
Gabb used the Acast Ad platform to boost brand awareness and sales for its kid-safe phones. The campaign targeted U.S.... parents through podcast ads and sponsorships. Gabb saw a 72% increase in consideration and a 59% rise in awareness compared to a control group. Over 20,000 visitors came to their site, and about 450 purchases were made. The campaign outperformed telecom benchmarks and helped more families access safe tech for kids.
AT&T wanted to boost their partnership with Oracle Red Bull Racing at the US Grand Prix. They aimed to bring... race excitement to fans and drive visitors to the AT&T Garage in Austin. Acast partnered with P1 with Matt & Tommy to host a live show, Q&A, and interviews, creating an omnichannel fan experience. The campaign reached 2.9 million views on Instagram, 2.2 million on TikTok, and 116,000 on YouTube. AT&T connected with F1 fans and made a big impact online and at the event.
Virgin Media and O2 (VMO2)
- Telecommunications
- Very Large
London, UK
Acast helped Virgin Media and O2 reach Gen Z with a climate-focused podcast campaign. The campaign used branded podcast content... and social media to share VMO2’s net zero goals. Hosts acted as brand ambassadors during COP26, with hero content recorded in a solar-powered studio. The campaign achieved a 38% average dwell time and delivered 18 social posts. The approach outperformed Acast’s branded content benchmarks.
Retail Case Studies and Customer Success Stories with Acast
Ulta Beauty
- Retail
- Large
Bolingbrook, USA
Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five... beauty podcasts from their network. Each podcast focused on a different pillar of Ulta Beauty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. Scores for ad relevance and energy exceeded industry benchmarks.
Acast partnered with Appliances Online to launch The Mitch Churi Chat Show. Appliances Online became the official sponsor, integrating their... brand into video, audio, social, and live events. The campaign aimed to boost brand awareness and highlight their service and product range. Results included 6.3 million social views, 60,000 audio impressions, and 38,000 unique listeners. The partnership drove strong engagement and national press coverage.
Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five... popular beauty podcasts. Each show focused on a different pillar of Ulta Beauty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. Ulta Beauty's creative outperformed industry benchmarks for relevance and energy.
Acast partnered with Appliances Online to launch The Mitch Churi Chat Show. Appliances Online became the official sponsor, integrating their... brand into video, audio, social, and live events. The campaign aimed to boost brand awareness and highlight their service and product range. Results included 6.3 million social views, 60,000 audio impressions, and 84,000 YouTube views. The partnership drove strong engagement and national press coverage.
Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five... popular beauty podcasts. Each show focused on a key pillar of Ulta Beauty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. The creative outperformed industry benchmarks for relevance and energy.
Acast partnered with Appliances Online to launch The Mitch Churi Chat Show. Appliances Online became the official sponsor, integrating their... brand into podcast episodes, YouTube, and social media. The campaign drove 6.3 million social views, 60,000 audio sponsorship impressions, and 84,000 YouTube views. Giveaways and a high-profile launch event boosted engagement and national press coverage. Appliances Online increased brand awareness and showcased its service to new audiences.
Banking Case Studies and Customer Success Stories with Acast
Starling Bank
- Banking
- Large
London, UK
Starling Bank used Acast Creative to promote their Starling Kite debit card and app for kids. They launched the Starling... Kids Takeover, creating three branded podcast episodes with popular family podcasters. The campaign encouraged parents to let kids manage the family budget using Starling Kite. It reached 21,800 episode listens in four weeks. The campaign also included social media and integrated content, driving high engagement and listen-through rates.
HSBC UK used Acast's podcast advertising to boost awareness of its partnership with Shelter. The campaign featured 102 dynamic host... reads on top UK podcasts, using geo-targeted and personalised messaging. This approach led to an 18% increase in brand and organisation recall. Listeners exposed to the dynamic ads were more likely to trust HSBC UK and see it as a bank for people like them. The campaign reinforced HSBC UK's message of building a better UK.
Acast Creative worked with Starling Bank to promote the Starling Kite debit card and app for kids. The campaign challenged... podcast hosts to let their children manage the family budget, creating three branded episodes. The campaign reached 21,800 listens in four weeks. Social media and audio ads amplified the message. Parents engaged with the content and shared positive feedback online.
HSBC UK used Acast's podcast advertising to boost awareness of its partnership with Shelter. The campaign featured 102 dynamic host... reads on top UK podcasts, using geo-targeted and personalised messaging. This approach led to an 18% increase in brand and organisation recall. Listeners exposed to the dynamic ads were more likely to trust HSBC UK and see it as a bank for people like them. The campaign reinforced HSBC UK's message of building a better UK.
Starling Bank used Acast Creative to promote their Starling Kite debit card and app for kids. They launched the Starling... Kids Takeover, creating three branded podcast episodes with popular family-focused shows. The campaign encouraged parents to let kids manage the family budget using the Starling Kite. It reached 21,800 episode listens in four weeks. The campaign also included social media and integrated content, driving high engagement and listen-through rates.
HSBC UK used Acast's podcast advertising to boost awareness of its partnership with Shelter. The campaign featured 102 dynamic host... reads on top UK podcasts, using geo-targeted and personalized messaging. This approach led to an 18% increase in brand and organization recall. Listeners exposed to the dynamic ads were more likely to trust HSBC UK and see it as a bank for people like them. The campaign reinforced HSBC UK's message of building a better UK.
Klarna wanted to help people talk more openly about money. They worked with Acast to create the Money Talks card... game and partnered with popular podcasts. The campaign reached over 3.1 million podcast listeners, far above the 1.8 million planned. Average dwell time on branded episodes was 36 minutes, with some shows reaching 50 minutes. Over 17,000 people joined the waiting list for the game, leading Klarna to launch a digital version in their app.
Klarna used Acast's podcast platform and the Money Talks card game to encourage positive conversations about money. The campaign reached... over 3.1 million podcast listeners, far exceeding the 1.8 million planned. Average dwell time on branded episodes was 36 minutes, with some shows reaching up to 50 minutes. Klarna saw a 29% increase in brand association with positive money conversations. Over 17,000 people joined the waiting list for the Money Talks game, leading Klarna to launch a digital version in their app.
Klarna used Acast's podcast platform to promote positive money conversations. They launched the Money Talks card game and partnered with... popular podcast hosts. The campaign reached 3.1 million listeners, far above the 1.8 million planned. Average dwell time on branded episodes was 36 minutes, with some shows reaching 50 minutes. Over 17,000 people joined the waiting list for the card game, leading Klarna to create a digital version.
Publishing Case Studies and Customer Success Stories with Acast
The Week
- Publishing
- Medium
London, UK
Acast helped The Week, a popular UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships... on political podcasts and unique landing pages for easy redemption. The Week saw a 96% drop in cost per acquisition compared to previous campaigns. Trial take-through rates rose by 10 percentage points above target. Website and paid search traffic also increased during the campaign.
Acast helped The Week, a leading UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships... on top political podcasts. The Week saw a 96% drop in cost per acquisition compared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.
Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on... political podcasts. The Week saw a 96% drop in cost per acquisition compared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.
Entertainment Case Studies and Customer Success Stories with Acast
Allwyn
- Entertainment
- Large
London, UK
Acast partnered with Allwyn to launch the "Rich Beyond My Wildest Dreams" podcast for EuroMillions. The campaign targeted young, diverse... audiences and used a social-first, multi-platform approach. EuroMillions saw its highest event-week sales since 2013, with a 10% year-on-year sales increase. Brand consideration rose by 11%, and ad awareness among lapsed players grew by 5%. The podcast reached number two in branded charts and achieved 6.2 million minutes of listening.
Acast helped EuroMillions launch the 'Rich Beyond My Wildest Dreams' podcast. The campaign targeted young, diverse players and used a... viral meme to spark engagement. EuroMillions saw its highest event-week sales since 2013, with a 10% year-on-year sales increase. Brand consideration rose by 11%, and ad awareness among lapsed players grew by 5%. The podcast reached number two in branded charts and kept listeners engaged for over 20 minutes per episode.
National Lottery operator, Allwyn
- Entertainment
- Large
London, UK
Acast partnered with Allwyn to launch the "Rich Beyond Our Wildest Dreams" podcast for EuroMillions. The campaign targeted young, diverse... audiences and used a social-first, multi-platform approach. EuroMillions saw its highest event-week sales since 2013, with a 10% year-on-year sales increase. Brand consideration rose by 11%, and ad awareness among lapsed players grew by 5%. The podcast reached number two in branded charts and drove 6.2 million minutes of listening.
Restaurants Case Studies and Customer Success Stories with Acast
KFC Australia
- Restaurants
- Very Large
Sydney, Australia
Acast helped KFC Australia boost love for its Hot & Spicy chicken using podcast ads. The campaign used popular creators... to deliver authentic, fun audio and social content. KFC saw a 65.6% rise in brand favorability and a 16.1% increase in brand awareness. The campaign reached over 1.1 million unique listeners and delivered 3.4 million impressions. Social engagement rates hit up to 6.2%.
Acast helped KFC Australia boost brand favorability by 65. 6% with a podcast campaign. The campaign used popular creators to...deliver authentic, personality-driven audio ads. KFC’s Hot & Spicy range was promoted through host reads and social reels. The campaign reached over 1.1 million unique listeners and delivered 3.4 million impressions. Social engagement rates hit 6.2%, driving strong recall and brand consideration.
Acast helped KFC Australia boost love for its Hot & Spicy chicken using podcast ads. The campaign used popular Aussie... podcast hosts to deliver authentic, fun messages. KFC saw a 65.6% increase in brand favorability and a 16.1% rise in brand awareness. Over 3.4 million impressions were delivered, with strong social engagement. The campaign made KFC stand out in a crowded media space.
Acast ran a podcast ad campaign for Tiptapp, a moving and recycling app. The campaign used audio ads and sponsorships... on German and English podcasts. Listeners got a 10 Euro discount code to try the app. 76% of listeners who remembered the ads had a positive view of Tiptapp. 37% said they would consider using the app for moving or mobility. The campaign boosted brand recall and favorability for Tiptapp in Berlin.
Acast ran a podcast ad campaign for Tiptapp to boost brand awareness and app downloads in Germany. The campaign used... sponsorships and pre-recorded ads on popular shows targeting urban listeners. 76% of listeners who remembered the ads had a positive opinion of Tiptapp, a 21% lift over those who did not recall. 37% of ad recallers said they would consider using Tiptapp, a 28% increase. The campaign positioned Tiptapp as a modern solution for moving and recycling needs.
Internet Case Studies and Customer Success Stories with Acast
Tiptapp
- Internet
- Small
Stockholm, Sweden
Acast ran a podcast ad campaign for Tiptapp to boost brand awareness and app downloads. The campaign used audio ads... and sponsorships on German and English podcasts targeting urban Berlin listeners. Ads included a 10 Euro discount code for first-time users. 76% of listeners who recalled the ads had a positive opinion of Tiptapp, a 21% increase over those who did not recall. 37% of ad recallers said they would consider using Tiptapp, a 28% lift.
Other Industry Case Studies and Success Stories with Acast
Love Holidays
- Travel
- Medium
London, UK
Acast helped Love Holidays reach holiday pre-planners and value hunters with a targeted audio campaign. The campaign used branded podcast... segments, social media, and sponsorships to boost brand awareness. Over 500 people entered the competition, and social content received nearly 200,000 views. Branded segments achieved an 84% listen-through rate. The campaign's social assets tripled the usual click-through rate benchmark.
Love Holidays worked with Acast to reach holiday pre-planners and value seekers. The campaign used branded podcast segments, social media,... and sponsorships. Over 500 people entered the competition. Social assets earned nearly 200,000 views. Branded segment listen-through rate hit 84%. Click-through rates on social tripled the benchmark.
Acast helped Love Holidays reach holiday pre-planners and value hunters with a targeted audio campaign. The campaign used branded podcast... segments, social media, and sponsorships to boost brand awareness. Over 500 people entered the competition, and social assets saw triple the usual click-through rate. Branded podcast segments achieved an 84% listen-through rate and over 200,000 social views. Love Holidays partnered with podcasters to create engaging content and drive bookings.
The Comment Section podcast, hosted by Drew Afualo, has transitioned to Acast, expanding its reach to YouTube. This move aims... to enhance audience engagement and offer valuable advertising opportunities. Acast's Director of Development, Yishai Seidman, highlighted the show's narrative influence and its alignment with Acast's platform.
Acast collaborated with Felix Mobile to enhance brand awareness through podcast advertising. Felix Mobile used Acast's platform to deliver its... value-driven message via popular Australian comedy podcasts, achieving 2.9 million audio ad impressions and a 180% increase in brand awareness.
State Farm, T-Mobile
- Insurance, Telecommunications
- Very Large
Acast Launches First Video Advertising Campaigns on Apple Podcasts with State Farm® and T-Mobile
Bloomington, Bellevue, USA
Acast has launched the first integrated video advertising campaigns on Apple Podcasts, partnering with State Farm and T-Mobile. These brands are... using Acast's ad-tech to reach audiences with combined audio and video content. This initiative marks a significant shift in podcast consumption, enhancing reach by 39% and attracting new listeners. Acast's CEO highlights this as a major commercial evolution in podcast advertising.
