Food & Beverages Case Studies and Customer Success Stories with Acast
Oatly
- Food & Beverages
- Large
Malmö, Sweden
Oatly used Acast to create a branded podcast episode with Somna Med Henrik. The goal was to boost brand awareness... and keep listeners entertained. The episode aired in the regular podcast feed, blending Oatly's story into a goodnight tale. It reached nearly 30,000 listens in four weeks. The engagement rate hit 95%, matching the podcast's usual performance.
Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign... used immersive audio ads, host-read sponsorships, and branded podcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks saw improved brand perception and strong engagement from millennial audiences.
Martell used Acast to reach new audiences through audio. They partnered with creators Guys Next Door to produce a four-part... branded podcast series. The campaign targeted Black-identified listeners and included sponsorships across Acast's Creator Network. After the campaign, Martell saw a 130% lift in purchase among listeners. Purchase consideration among Black-identified listeners rose by 258%. The average listen-through rate was 80.75%.
Naked Wines used Acast’s Sponsorship+ to target podcast listeners in Washington, DC and Denver. The campaign aimed to boost brand... favorability and sales among wine buyers aged 35–64. Ads ran on popular podcasts, leveraging geo-targeting and credible hosts. The campaign achieved 66% total reach in Washington, DC and drove nearly 60% of total conversions. Naked Wines measured strong returns and efficient budget allocation in key markets.
Glenfiddich used Acast podcast advertising to boost brand awareness in the Philippines. The campaign included audio ads voiced by their... Southeast Asia brand ambassador and sponsorships with PumaPodcast. Ads targeted young, educated, and affluent listeners. The campaign achieved a 2.3X increase in brand awareness and a 139% lift in brand favorability. Glenfiddich met its goal of making the brand more distinctive in the market.
Brewdog partnered with Acast and The Peter Crouch Podcast to launch Laout, a new beer. The campaign used branded podcast... segments, sponsorships, and social media to reach premium lager drinkers. Purchase consideration for Brewdog rose by 29%, reaching 76%. Prompted brand awareness increased by 14%. The first batch of Laout sold out in under two hours, with 55% of orders from new customers. Instagram and Twitter saw high engagement rates and millions of impressions.
Gabb used the Acast Ad platform to boost brand awareness and sales for its kid-safe phones. The campaign targeted U.S.... parents through podcast ads and sponsorships. Gabb saw a 72% increase in consideration and a 59% rise in awareness compared to a control group. Over 20,000 visitors came to their site, and about 450 purchases were made. The campaign outperformed telecom benchmarks and helped more families access safe tech for kids.
AT&T wanted to boost their partnership with Oracle Red Bull Racing at the US Grand Prix. They aimed to bring... race excitement to fans and drive visitors to the AT&T Garage in Austin. Acast partnered with P1 with Matt & Tommy to host a live show, Q&A, and interviews, creating an omnichannel fan experience. The campaign reached 2.9 million views on Instagram, 2.2 million on TikTok, and 116,000 on YouTube. AT&T connected with F1 fans and made a big impact online and at the event.
Virgin Media and O2 (VMO2)
- Telecommunications
- Very Large
London, UK
Acast helped Virgin Media and O2 reach Gen Z with a climate-focused podcast campaign. The campaign used branded podcast content... and social media to share VMO2’s net zero goals. Hosts acted as brand ambassadors during COP26, with hero content recorded in a solar-powered studio. The campaign achieved a 38% average dwell time and delivered 18 social posts. The approach outperformed Acast’s branded content benchmarks.
Retail Case Studies and Customer Success Stories with Acast
Ulta Beauty
- Retail
- Large
Bolingbrook, USA
Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five... popular beauty podcasts. Each show focused on a key pillar of Ulta Beauty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. The creative outperformed industry benchmarks for relevance and energy.
Acast partnered with Appliances Online to launch The Mitch Churi Chat Show. Appliances Online became the official sponsor, integrating their... brand into podcast episodes, YouTube, and social media. The campaign drove 6.3 million social views, 60,000 audio sponsorship impressions, and 84,000 YouTube views. Giveaways and a high-profile launch event boosted engagement and national press coverage. Appliances Online increased brand awareness and showcased its service to new audiences.
Banking Case Studies and Customer Success Stories with Acast
Starling Bank
- Banking
- Large
London, UK
Starling Bank used Acast Creative to promote their Starling Kite debit card and app for kids. They launched the Starling... Kids Takeover, creating three branded podcast episodes with popular family-focused shows. The campaign encouraged parents to let kids manage the family budget using the Starling Kite. It reached 21,800 episode listens in four weeks. The campaign also included social media and integrated content, driving high engagement and listen-through rates.
HSBC UK used Acast's podcast advertising to boost awareness of its partnership with Shelter. The campaign featured 102 dynamic host... reads on top UK podcasts, using geo-targeted and personalized messaging. This approach led to an 18% increase in brand and organization recall. Listeners exposed to the dynamic ads were more likely to trust HSBC UK and see it as a bank for people like them. The campaign reinforced HSBC UK's message of building a better UK.
Klarna used Acast's podcast platform to promote positive money conversations. They launched the Money Talks card game and partnered with... popular podcast hosts. The campaign reached 3.1 million listeners, far above the 1.8 million planned. Average dwell time on branded episodes was 36 minutes, with some shows reaching 50 minutes. Over 17,000 people joined the waiting list for the card game, leading Klarna to create a digital version.
Publishing Case Studies and Customer Success Stories with Acast
The Week
- Publishing
- Medium
London, UK
Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on... political podcasts. The Week saw a 96% drop in cost per acquisition compared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.
Entertainment Case Studies and Customer Success Stories with Acast
National Lottery operator, Allwyn
- Entertainment
- Large
London, UK
Acast partnered with Allwyn to launch the "Rich Beyond Our Wildest Dreams" podcast for EuroMillions. The campaign targeted young, diverse... audiences and used a social-first, multi-platform approach. EuroMillions saw its highest event-week sales since 2013, with a 10% year-on-year sales increase. Brand consideration rose by 11%, and ad awareness among lapsed players grew by 5%. The podcast reached number two in branded charts and drove 6.2 million minutes of listening.
Acast ran a podcast ad campaign for Tiptapp to boost brand awareness and app downloads in Germany. The campaign used... sponsorships and pre-recorded ads on popular shows targeting urban listeners. 76% of listeners who remembered the ads had a positive opinion of Tiptapp, a 21% lift over those who did not recall. 37% of ad recallers said they would consider using Tiptapp, a 28% increase. The campaign positioned Tiptapp as a modern solution for moving and recycling needs.
Restaurants Case Studies and Customer Success Stories with Acast
KFC Australia
- Restaurants
- Very Large
Sydney, Australia
Acast helped KFC Australia boost love for its Hot & Spicy chicken using podcast ads. The campaign used popular Aussie... podcast hosts to deliver authentic, fun messages. KFC saw a 65.6% increase in brand favorability and a 16.1% rise in brand awareness. Over 3.4 million impressions were delivered, with strong social engagement. The campaign made KFC stand out in a crowded media space.
Other Industry Case Studies and Success Stories with Acast
Love Holidays
- Travel
- Medium
London, UK
Acast helped Love Holidays reach holiday pre-planners and value hunters with a targeted audio campaign. The campaign used branded podcast... segments, social media, and sponsorships to boost brand awareness. Over 500 people entered the competition, and social assets saw triple the usual click-through rate. Branded podcast segments achieved an 84% listen-through rate and over 200,000 social views. Love Holidays partnered with podcasters to create engaging content and drive bookings.
