Acast - Cross Channel Advertising: Use Cases, Capabilities & Competitors

Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using five popular beauty podcasts. Each show focused on a key pillar of Ulta Bea...uty's skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. The creative outperformed industry benchmarks for relevance and energy.
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Starling Bank used Acast Creative to promote their Starling Kite debit card and app for kids. They launched the Starling Kids Takeover, creating three branded podcast episodes with popular family-foc...used shows. The campaign encouraged parents to let kids manage the family budget using the Starling Kite. It reached 21,800 episode listens in four weeks. The campaign also included social media and integrated content, driving high engagement and listen-through rates.
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Acast helped The Week, a UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on political podcasts. The Week saw a 96% drop in cost per acquisition c...ompared to earlier efforts. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above target.
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Acast ran a podcast ad campaign for Tiptapp to boost brand awareness and app downloads in Germany. The campaign used sponsorships and pre-recorded ads on popular shows targeting urban listeners. 76% ...of listeners who remembered the ads had a positive opinion of Tiptapp, a 21% lift over those who did not recall. 37% of ad recallers said they would consider using Tiptapp, a 28% increase. The campaign positioned Tiptapp as a modern solution for moving and recycling needs.
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Oatly used Acast to create a branded podcast episode with Somna Med Henrik. The goal was to boost brand awareness and keep listeners entertained. The episode aired in the regular podcast feed, blendi...ng Oatly's story into a goodnight tale. It reached nearly 30,000 listens in four weeks. The engagement rate hit 95%, matching the podcast's usual performance.
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Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign used immersive audio ads, host-read sponsorships, and branded p...odcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks saw improved brand perception and strong engagement from millennial audiences.
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