Acast Overview

Acast enables podcasters to increase their earnings by connecting them with high-value advertisers. As a top podcast monetization platform, Acast facilitates reliable revenue streams for creators. With a professional podcasting suite, Acast provides tools and resources that simplify the process of getting paid for podcasting. Trusted by leading creators, Acast has facilitated significant financial transactions, with a notable $470 million in earnings. This platform empowers podcasters to effectively engage with premium advertisers, ensuring a steady income through strategic ad placements.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Helpdesk Management, as the business use cases that they have been most satisfied with while using Acast.

Other use cases:

  • Personalized Marketing
  • Playbook Creation
  • Engaging And Following Up
  • Content Publishing
  • Product Marketing
See all use cases See less use cases

Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Acast.

Acast Use-Cases and Business Priorities: Customer Satisfaction Data

Acast works with different mediums / channels such as User Generated Content. and Blogs.

Peer review evidence (same sources as the product rating summary)

"...Advertiser stories...." Advertiser stories
"...Yes, you can bring your show over from another host and continue publishing immediately using our easy import tool. ..." How to Start Podcasting - Podcast Hosting, Tools & Services
"...Our dedicated team offers personalized marketing and growth support to help you and your podcast reach new heights. ..." Podcasting with Acast - How to Make Money Podcasting

Acast, Taptica, Nexxen, Epom Ad Server, Kintegra Platform, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Acast is the world’s leading independent podcast company, enhancing podcast creators and advertisers for an optimal listening experience. Podcasts are elevated by Acast for creators and advertisers.

Acast Customer wins, Customer success stories, Case studies

How efficiently Does Acast manage your Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Acast solved their Authoring and Publishing needs. Cuspera uses 120 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

 

The Comment Section - Entertainment - Small

The Comment Section podcast expands to Acast

The Comment Section podcast, hosted by Drew Afualo, has transitioned to Acast, expanding its reach to YouTube. This move aims to enhance audience engagement and offer valuable advertising opportuniti...es. Acast's Director of Development, Yishai Seidman, highlighted the show's narrative influence and its alignment with Acast's platform.

Read on →
 

Felix Mobile - Telecommunications - Medium

Acast grows standout results for Felix Mobile

Australia

Acast collaborated with Felix Mobile to enhance brand awareness through podcast advertising. Felix Mobile used Acast's platform to deliver its value-driven message via popular Australian comedy podca...sts, achieving 2.9 million audio ad impressions and a 180% increase in brand awareness.

Read on →
 

State Farm, T-Mobile - Insurance, Telecommunications - Very Large

Acast Launches First Video Advertising Campaigns on Apple Podcasts with State Farm® and T-Mobile

Bloomington, Bellevue, USA

Acast has launched the first integrated video advertising campaigns on Apple Podcasts, partnering with State Farm and T-Mobile. These brands are using Acast's ad-tech to reach audiences with combined... audio and video content. This initiative marks a significant shift in podcast consumption, enhancing reach by 39% and attracting new listeners. Acast's CEO highlights this as a major commercial evolution in podcast advertising.

Read on →
 

Ulta Beauty - Retail - Large

Bolingbrook, USA

Ulta Beauty wanted to boost brand awareness among shoppers at competitor stores. Acast built a branded podcast series using popular beauty podcasts from their network. Each show focused on a differen...t pillar of Ulta Beauty’s skin platform. The campaign led to a 95% increase in brand awareness and a 45% rise in purchase consideration. Scores for ad relevance and energy exceeded industry benchmarks.

 

The Week - Publishing - Medium

London, UK

Acast helped The Week, a popular UK magazine, boost subscriptions with a podcast ad campaign. The campaign used host-read sponsorships on political podcasts and unique landing pages for easy redempti...on. The Week saw a 96% reduction in cost per acquisition compared to previous campaigns. Website traffic and paid search activity also increased. The trial take-through rate rose by 10 percentage points above the target.

 

KP Snacks - Food & Beverages - Large

Slough, UK

Acast helped KP Snacks boost awareness and consideration for Popchips with a creative podcast campaign. The Pops of Positivity campaign used immersive audio ads, host-read sponsorships, and branded p...odcast segments. Listen-through rates reached up to 100% across all shows. Half of listeners said they were more likely to buy Popchips after hearing the campaign. KP Snacks saw improved brand perception and strong engagement from millennial audiences.

How To Get Paid In Podcasting | Acast

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Peers used Acast for advertisement and sending & publishing communications

Acast Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.79/5

Read Reviews (13)
Analytics

3.72/5

Read Reviews (10)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.79/5

Read Reviews (13)
Analytics

3.72/5

Read Reviews (10)

Software Failure Risk Guidance

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for Acast

Top Failure Risks for Acast

Acast AB News

M&A

Acast acquires Backyard Ventures

Acast has acquired Backyard Ventures, a US-based podcast network, for $20 million. This acquisition will integrate Backyard Ventures into Acast, retiring the former's brand. Backyard Ventures hosts popular podcasts like Piers Morgan’s Uncensored and Ryan Holiday’s The Daily Stoic, reaching audiences of over 230 million.

M&A

Acast Acquires Backyard Ventures Accelerating Omnichannel Monetization ...

Acast has acquired Backyard Ventures, a US network with over 200 creators, to enhance its omnichannel monetization capabilities for podcasters. The acquisition, valued at $20 million, strengthens Acast's presence in Austin and expands its premium US creator market reach. Backyard Ventures' expertise in video sponsorships complements Acast's ad technology and global scale, driving strategic value in the growing podcasting market.

M&A

Acast Buys Backyard Ventures to Boost Omnichannel Podcast Monetization

Acast has acquired Backyard Ventures, a U.S. creator network, for $20 million in cash and shares. This acquisition expands Acast's access to premium U.S. podcast and creator inventory, enhancing its omnichannel monetization capabilities. Backyard Ventures' team will be integrated into Acast, with its Austin operation becoming a local hub, strengthening Acast's position in podcast monetization across formats.

Product

Acast Opens Apple Podcasts Video To All Creators After Beta Shows 25% ...

Acast has expanded video publishing on Apple Podcasts to all creators, following a successful beta test that showed a 25% increase in weekly sessions. The new feature allows creators to publish video versions of their podcasts and offers monetization opportunities through Acast's marketplace. This move aligns with the growing trend of integrating video into podcasting.

Acast AB Profile

Company Name

Acast AB

Company Website

https://acast.com/

HQ Location

Stockholm, SE

Employees

101-250

Social

Financials

PRIVATE