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Compare VWO vs Hotjar

Comparison Summary

For VWO vs Hotjar comparison, Our AI algorithm looked at 12955 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using VWO and Hotjar to solve their respective business needs.

Pros and cons of VWO and Hotjar

VWO is more suited to businesses that require Engagement Management with Website and Helpdesk Management with Website where as Hotjar is focused towards Engagement Management with Website and Customer Feedback Management with Website .

Both VWO and Hotjar are Conversion Rate Optimization software, peers recommend VWO for sending & publishing communications and communication management where as Hotjar is more known for funnel analysis and helpdesk management .

logo VWO

Focus area

VWO is better than Hotjar for

Software Failure Risk

  • medium

logo Hotjar

Focus area

Hotjar is better than VWO for

Software Failure Risk

  • medium

About

All-in-One A/B Testing and Conversion Optimization Platform

Hotjar - Heatmaps, Visitor Recordings, Conversion Funnels, Form ...

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

90

86

Total Goals
(we found evidences for)

19

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


helpdesk management


generation of new leads


social media management

social media analytics

scheduling post to social media


training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications


sales document management

proposal & quote management

contract management


conversion management


Scheduling & dispatching



campaign management


rating and review management




customer feedback management

measuring customer satisfaction



segmentation and targeting



content publishing


products & pricelist management




workflow management


lifetime value management


loyalty management

identify target customers

customise loyalty program


promotion management


discount management


social media marketing




business development




conference call management


knowledge management



courses & assessment




lead qualification

lead qualification: technographic




sales review & feedback





competitive intelligence


contact list management



sales call management




referral management



Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • Reduce bounce

  • Launch new products

  • Improve digital and social presence

  • Increase customer life time value

  • Improve consistency

  • Build brand awareness

  • Enter new markets internationally or locally

  • Increase average basket value

  • Grow market share

  • Improve brand engagement

  • Improve navigation

  • Improve stakeholder relations

  • Establish thought leadership

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve consistency

  • Improve stakeholder relations

  • Build brand awareness

  • Reduce bounce

  • Improve visibility

  • See 14 more

Top Channels

Channels Used

  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more
  • website

  • phone calls

  • promotions

  • video

  • social media

  • user generated content

  • e-mail

  • blogs

  • mobile

  • chat

  • offline

  • Facebook

  • on premises

  • display advertisement

  • point of sale

  • LinkedIn

  • Instagram

  • Skype

  • coupons

  • print media

  • magazine

  • Twitter

  • mobile app

  • review sites

  • Amazon

  • Whatsapp

  • Doubleclick

  • Pinterest

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting