Virtuous CRM vs. Unanet CRM by Cosential: Comparing Best CRM Solutions 2026
Overview: Virtuous CRM and Unanet CRM by Cosential as CRM Category solutions.
Virtuous CRM:
Virtuous-CRM empowers nonprofits with a responsive donor management platform. Personalized CRM maximizes donor engagement and impact.
Unanet CRM by Cosential:
Unanet-CRM-by-Cosential allows project-based businesses to manage the entire customer lifecycle. Pursuit through final invoicing is streamlined effectively.
Virtuous CRM and Unanet CRM by Cosential: Best activities based on customer satisfaction
Applying your context and needs changes the comparison
Virtuous CRM in Action: Unique Use Cases
How does Virtuous CRM address your Relationship Management Challenges?
Virtuous is a cloud-based CRM solution that assists nonprofit organizations in managing donor relationships, driving marketing activities, and tracking gifts. It enables fundraisers to build relationships across multiple channels and manage donor data effectively. Virtuous lacks built-in support for managing memorial donations and relationships with next-of-kin.
"...Virtuous is a cloud-based customer relationship management (CRM), email marketing, and donor management solution for nonprofit organizations, which aims to help build lasting relationships with donors and increase giving...."
Peer review
How can Virtuous CRM optimize your Communication Management Workflow?
The system facilitates personalized communication by tracking email opens and clicks, integrating task management, and automating email sending. It also provides tools for one-on-one communication, including meeting links and email templates. The system lacks advanced segmentation capabilities.
"...The email send function keeps everything integrated and organized so anyone can pick-up someone else's work and provide each donor with a personalized experience. ...."
Peer review by Maddie J., Marketing
Unanet CRM by Cosential in Action: Unique Use Cases
What benefits does Unanet CRM by Cosential offer for Business Development?
Cosential Business Development streamlines business development processes for Architecture, Engineering, and Construction (AEC) firms by providing a centralized platform for managing customer relationships, tracking project lifecycles, and automating proposal development. The solution is tailored to AEC best practices, enabling cross-functional teams to improve efficiency and productivity. The mobile app, however, has limitations that may hinder its use by some users.
What Are the key features of Unanet CRM by Cosential for Workflow Management?
The system streamlines processes by automating workflows into a central information system. The system facilitates the creation of custom workflows and calculations, and can synchronize financial projects with project records. The system's report generation capabilities are limited.
How does Unanet CRM by Cosential facilitate Contact List Management?
Unanet CRM, formerly known as Cosential, provides comprehensive contact management. nIt consolidates client, contact, marketing opportunity, personnel, and project information.nThis centralized system facilitates a comprehensive understanding of client relationships and history.
What solutions does Unanet CRM by Cosential provide for Training & Onboarding?
Cosential provides training and onboarding support for users to effectively implement and utilize the software. The platform offers online scheduling capabilities, allowing users to quickly access training sessions based on their availability. The training program focuses on business development and marketing functions, with a limited scope for commercial real estate specific modules.
"...One of the main goals of my coming onboard to my current company was to implement Cosential as our marketing database software, and see what other tools are available that we can utilize in other parts of the company...."
Peer review by Keeley Clements, Real Estate
Integrations
Ecosystem partners each product commonly connects with.
Virtuous Earns Inc. 5000 for Fifth Consecutive Year and Sets the Standard for AI in Nonprofits
Virtuous has been named to the 2026 Inc. 5000 list, marking its fifth consecutive year as one of America's fastest-growing private companies. The company is recognized for its innovative approach to AI in nonprofit fundraising, enhancing donor relationships and operational efficiency.
Unanet Named to Inc. 5000 for Ninth Consecutive Year
Unanet has been named to the Inc. 5000 list for the ninth consecutive year, recognizing its significant growth and innovation in AI-first ERP and CRM solutions for government contractors and AEC firms. This achievement highlights Unanet's focus on delivering modern solutions that drive measurable value and customer satisfaction.