cuspera logo CUSPERA

TrustRadius vs Audiense Insights: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of TrustRadius vs. Audiense Insights is based on a specific set of business needs and context. The comparison uses 2059 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TrustRadius and Audiense Insights

TrustRadius, Audiense Insights, Capterra, PeerSpot (formerly IT Central Station), etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TrustRadius covers Rating And Review Management, Collaboration with Video, Customer Feedback Management with Social Media, Competitive Intelligence, etc.

Audiense Insights focuses on Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Social Media Marketing with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo TrustRadius

Focus area

TrustRadius is better than Audiense Insights for

Software Failure Risk

  • low

logo Audiense Insights

Focus area

Audiense Insights is better than TrustRadius for

Software Failure Risk

  • medium

About

TrustRadius | Software Reviews You Can Trust

Audiense Insights | Marketing decisions, adapt your targeting, improve relevancy and drive high

Age

2012

2011

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

85

38

Total Goals
(we found evidences for)

16

10

Top Processes

Evidences indicate better relative satisfaction


rating and review management



customer feedback management

measuring customer satisfaction


competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


workflow management


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media



lead qualification

lead qualification: technographic


sales document management

proposal & quote management


content management


products & pricelist management


account management


generation of new leads




sales call management

call transcription


campaign management


lifetime value management


training & onboarding



helpdesk management


customer case management





performance management


loyalty management

identify target customers




social media marketing



sales review & feedback


conversion management




advocacy management


contact list management

enriching contact list



follower management


community marketing


segmentation and targeting


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Build brand awareness

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve brand engagement

  • Manage risk

  • Launch new products

  • See 13 more
  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • See 7 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • offline

  • chat

  • promotions

  • Snapchat

  • website

  • display advertisement

  • mobile

  • video

  • See 13 more
  • social media

  • Twitter

  • Instagram

  • e-mail

  • user generated content

  • blogs

  • phone calls

  • Facebook

  • offline

  • chat

  • promotions

  • Snapchat

  • website

  • display advertisement

  • mobile

  • video

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting