SurveyMonkey vs. Toluna Start: Customer Feedback Management Solution Comparison 2025

Overview: SurveyMonkey and Toluna Start as Customer Feedback Management Category solutions.

SurveyMonkey excels in offering a comprehensive range of feedback collection and market research capabilities, catering to a broad spectrum of customer segments, from small businesses to large enterprises. It supports a wide array of operational scales with strong integration and data management features. Toluna Start, on the other hand, focuses on engaging conversational surveys and brand growth, serving niche enterprise needs with a targeted set of features. Both products offer extensive support options, but SurveyMonkey's robust analytics and compliance features make it a preferred choice for industries like education and marketing.

SurveyMonkey: SurveyMonkey is the world’s most popular free online survey tool. It helps businesses capture important voices and opinions to drive growth.

Toluna Start: Toluna-start offers real-time market research and consumer insights through automated solutions. Study design, integrated survey respondents, and reporting dashboards are included.

SurveyMonkey and Toluna Start: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SurveyMonkey supports collecting feedback, engaging conversational surveys, engaging and following up, and market research. read more →

Toluna Start focuses on engaging conversational surveys, engaging and following up, supplemented by collecting feedback and social media management. read more →

Business Goals

SurveyMonkey aids in improving customer satisfaction, acquiring customers, and boosting sales and revenue, alongside enhancing the employee experience. read more →

Toluna Start helps build brand awareness, improve customer satisfaction, and grow market share, with a focus on entering new markets and acquiring customers. read more →

Core Features

SurveyMonkey offers robust analytics, custom reports, seamless data import/export, and strong integration capabilities. read more →

Toluna Start provides analytics, custom reports, data import/export, along with integration capabilities, catering to specific enterprise needs. read more →

Vendor Support

SurveyMonkey delivers extensive 24/7 support, including phone and chat support services to its customers. read more →

Toluna Start offers basic vendor support options like 24/7 support and minimal phone and chat support. read more →

Segments and Industries

SurveyMonkey primarily serves large enterprises, educational sectors, and marketing industries, catering to varied business needs. read more →

Toluna Start serves enterprises and the marketing and advertising sector, targeting specific industry requirements. read more →

Operational Alignment

SurveyMonkey aligns with diverse operational scales, from small businesses to large enterprises, ensuring robust data management and compliance. read more →

Toluna Start fits well within enterprise environments, focusing on brand and market growth in targeted industries. read more →