Overview: SAP Customer Experience and Lasso CRM as CRM Category solutions.

SAP Customer Experience offers comprehensive CRM functions ideal for diverse industries, focusing on customer interaction, sales growth, and business efficiency. It benefits midsize to large enterprises across sectors like IT and consumer goods. In contrast, Lasso CRM targets real estate and related industries, helping businesses expand markets and enhance customer engagement. Lasso CRM suits businesses prioritizing customer relationship management and entry into new markets, especially within large enterprises.

SAP Customer Experience: SAP Customer Experience integrates solutions for marketing, sales, and customer relationship management, enhancing the customer journey from initial contact to purchase. Leveraging SAP C/4HANA®, it provides tools for data control, demand generation, personalized e-commerce, sales enhancement, and service optimization.

Lasso CRM: Lasso CRM simplifies lead management and boosts conversions for home builders, real estate developers, new home agencies, and manufactured homes. Lead tracking and sales processes are streamlined efficiently.

SAP Customer Experience and Lasso CRM: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

SAP Customer Experience excels in engagement management, robust sales document handling, and helpdesk management for comprehensive customer service and sales strategies. read more →

Lasso CRM specializes in engagement management and lead management, focusing on converting potential leads into successful sales while supporting sales teams. read more →

Business Goals

SAP Customer Experience focuses on enhancing customer relationships and scaling best practices to increase sales revenue, supporting strategic sales growth initiatives. read more →

Lasso CRM facilitates entering new markets, enhancing customer relationships, and improving ROI, which helps businesses expand geographically or within new demographics. read more →

Core Features

SAP Customer Experience offers advanced analytics, AI capabilities, and smooth integration features across platforms, supporting diverse data-driven strategies in sales and marketing. read more →

Lasso CRM provides analytics with custom reporting, focusing on security and data import options, suited for detailed tracking of potential leads in specific sectors. read more →

Vendor Support

SAP Customer Experience provides extensive 24/7 support via phone, email, and chat, offering reliability for businesses needing comprehensive support for operations. read more →

Lasso CRM extends phone and 24/7 support, catering to those who may rely less on email or instant messaging but still need persistent availability. read more →

Segments and Industries

SAP Customer Experience is utilized by mid to large enterprises in industries like software and consumer goods, indicating versatility for tech-driven or product-oriented businesses. read more →

Lasso CRM finds its primary users in large real estate enterprises, along with IT and services sectors, pointing to its specialization for property-centric and service-based industries. read more →

Operational Alignment

SAP Customer Experience integrates smoothly into varied operational scales, from mid-market to large enterprises, aligning well with sophisticated operational needs. read more →

Lasso CRM fits well within large enterprise environments, integrated into workflows, especially for businesses oriented toward detailed client management and expansion. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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SAP Customer Experience in Action: Unique Use Cases

Why is SAP Customer Experience the best choice for Engagement Management?

How does SAP Customer Experience address your Sales Document Management Challenges?

How efficiently Does SAP Customer Experience manage your Helpdesk Management?

How can SAP Customer Experience enhance your Relationship Management process?


Lasso CRM in Action: Unique Use Cases

How does Lasso CRM address your Lead Management Challenges?

How efficiently Does Lasso CRM manage your Contact List Management?

What Are the key features of Lasso CRM for Conversion Management?

What solutions does Lasso CRM provide for Lead Engagement?

News

Latest SAP Customer Experience News

SAP and Alibaba Group Partner to Accelerate Cloud Transformation

Alibaba Group has entered a strategic partnership with SAP to accelerate its cloud transformation. Alibaba will adopt SAP Cloud ERP Private, SAP Business Suite, and multiple SAP solutions, including SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The collaboration includes a joint go-to-market strategy to deliver enhanced value for global customers.

26/05/2025 - source

Latest Lasso CRM News

ECI Software Solutions acquires Serent Capital - backed software firm Davisware

ECI Software Solutions has acquired Davisware, a software firm backed by Serent Capital.

16/04/2025 - source

Business Setting

SAP Customer Experience

Lasso CRM