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Compare Salesforce Account Engagement (Formerly Pardot) vs Sharpspring

Comparison Summary

This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Sharpspring is based on a specific set of business needs and context. The comparison uses 36933 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Account Engagement (Formerly Pardot) and Sharpspring

Salesforce Account Engagement (Formerly Pardot), Sharpspring, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

Sharpspring focuses on Engagement Management with E-Mail, Workflow Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

"Data is foundational, but it is only the beginning of the journey. We’re moving advanced analytics right to the forefront of our engagement strategy. " - Rob Birse

"SharpSpring comes in at a price point that is extremely affordable, and it also comes in with a feature set that makes it as valuable as any other marketing automation platform out there. " - Lou Covey

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Sharpspring for

Software Failure Risk

  • medium

logo Sharpspring

Focus area

Sharpspring is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • medium

About

Marketing Cloud Account Engagement with marketing and sales alignment

Sales & Marketing Automation Platform to boost conversions and deliver results.

Age

1999

2011

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

130

123

Total Goals
(we found evidences for)

19

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence




communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



searching for content


contact list management

creating contact list


knowledge management


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management




personalized marketing



segmentation and targeting


business development


identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score

measuring customer satisfaction







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


touchpoint management


channel management


revenue cycle management


opportunity management


conference call management





reputation management


usage based segmentation


sales review & feedback


license management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Improve stakeholder relations

  • Launch new products

  • Improve digital and social presence

  • Build brand awareness

  • Improve consistency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • Shorten ramp up time

  • Improve visibility

  • Improve efficiency

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more
  • e-mail

  • website

  • social media

  • phone calls

  • user generated content

  • blogs

  • offline

  • newsletter

  • mobile

  • promotions

  • LinkedIn

  • Facebook

  • mobile app

  • point of sale

  • Instagram

  • video

  • on premises

  • trade shows

  • chat

  • text SMS

  • Twitter

  • events

  • out of home

  • brochure

  • support groups

  • mass media

  • television

  • games

  • coupons

  • display advertisement

  • omnichannel

  • print media

  • magazine

  • movies

  • radio

  • Pinterest

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting