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Compare Salesforce Marketing Cloud vs Sprinklr Core

Comparison Summary

For Salesforce Marketing Cloud vs Sprinklr Core comparison, Our AI algorithm looked at 6152 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Marketing Cloud and Sprinklr Core to solve their respective business needs.

Pros and cons of Salesforce Marketing Cloud and Sprinklr Core

Salesforce Marketing Cloud is more suited to businesses that require Engagement Management with E-Mail and Communication Management with E-Mail where as Sprinklr Core is focused towards Social Media Management with Social Media and Engagement Management with Social Media .

Both Salesforce Marketing Cloud and Sprinklr Core are Social Media Marketing software, peers recommend Salesforce Marketing Cloud for sending & publishing communications and communication management where as Sprinklr Core is more known for engaging on social media and helpdesk management .

logo Salesforce Marketing Cloud

Focus area

Salesforce Marketing Cloud is better than Sprinklr Core for

Software Failure Risk

  • low

logo Sprinklr Core

Focus area

Sprinklr Core is better than Salesforce Marketing Cloud for

Software Failure Risk

  • low

About

The #1 Digital Marketing Software for Consumer Engagement at Scale

SMMS: Social Media Marketing & Management Software | Sprinklr

Age

1999

2009

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

90

90

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications



content publishing

searching for content


campaign management

campaign analytics

campaign monitoring


social media management

social media analytics

engaging on social media

scheduling post to social media

managing social media account

monitoring social media



sales document management

proposal & quote management

contract management


social media marketing


contact list management




workflow management



personalized marketing


generation of new leads


touchpoint management


channel management


account management


products & pricelist management


conversion management


relationship management


competitive intelligence



helpdesk management



training & onboarding


segmentation and targeting


lifetime value management


customer feedback management

measuring customer satisfaction


trade show marketing




sales call management


relationship marketing






knowledge management


customer case management



lead qualification

lead qualification: technographic



advocacy management




calendar management




rating and review management



influencer marketing


compliance & governance



conference call management




international marketing


reputation management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Grow market share

  • Acquire customers

  • Improve ROI

  • Scale best practices

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve efficiency

  • Increase customer life time value

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Improve ROI

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve digital and social presence

  • Manage risk

  • Improve internal communications

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Launch new products

  • See 12 more

Top Channels

Channels Used

  • social media

  • mobile

  • Facebook

  • mobile app

  • website

  • e-mail

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • LinkedIn

  • offline

  • Instagram

  • omnichannel

  • promotions

  • text SMS

  • on premises

  • chat

  • point of sale

  • Pinterest

  • Netflix

  • games

  • trade shows

  • display advertisement

  • events

  • mass media

  • television

  • coupons

  • review sites

  • Amazon

  • causes and charity

  • Whatsapp

  • Snapchat

  • See 31 more
  • social media

  • mobile

  • Facebook

  • mobile app

  • website

  • e-mail

  • Twitter

  • user generated content

  • blogs

  • phone calls

  • video

  • LinkedIn

  • offline

  • Instagram

  • omnichannel

  • promotions

  • text SMS

  • on premises

  • chat

  • point of sale

  • Pinterest

  • Netflix

  • games

  • trade shows

  • display advertisement

  • events

  • mass media

  • television

  • coupons

  • review sites

  • Amazon

  • causes and charity

  • Whatsapp

  • Snapchat

  • See 31 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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Business Setting