Comparison Summary
This comparison report of Salesforce Marketing Cloud vs. Brand24 is based on a specific set of business needs and context. The comparison uses 4629 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Marketing Cloud and Brand24
Salesforce Marketing Cloud, Brand24, Hubspot Marketing Hub, SentiOne, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Marketing Cloud covers Engagement Management with E-Mail, Communication Management with E-Mail, Advertisement with Social Media, Content Management with Social Media, etc.
Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Marketing Cloud
Focus area
Salesforce Marketing Cloud is better than Brand24 for
Software Failure Risk
About
The #1 Digital Marketing Software for Consumer Engagement at Scale
Brand24 - Social Media Monitoring Tool
Age
1999
2011
Financials
IPO
SEED
Business Need
Total Processes
(we found evidences for)
90
63
Total Goals
(we found evidences for)
14
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Grow market share
-
Acquire customers
-
Improve ROI
-
Scale best practices
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve digital and social presence
-
Build brand awareness
-
Improve stakeholder relations
-
Improve efficiency
-
Increase customer life time value
-
Improve brand engagement
-
Establish thought leadership
- See 11 more
-
Acquire customers
-
Build brand awareness
-
Improve brand engagement
-
Improve digital and social presence
-
Increase sales & revenue
-
Enhance customer relationships
-
Improve ROI
-
Grow market share
-
Enter new markets internationally or locally
-
Improve internal communications
-
Launch new products
-
Scale best practices
-
Establish thought leadership
- See 10 more
Top Channels
Channels Used
-
social media
-
user generated content
-
blogs
-
chat
-
website
-
e-mail
-
Slack
-
Facebook
-
Instagram
-
promotions
-
Twitter
-
LinkedIn
-
games
-
mobile
-
offline
-
point of sale
-
phone calls
-
mobile app
-
Facebook page
-
video
-
review sites
-
print media
-
magazine
-
Yelp
-
Tripadvisor
- See 22 more
-
social media
-
user generated content
-
blogs
-
chat
-
website
-
e-mail
-
Slack
-
Facebook
-
Instagram
-
promotions
-
Twitter
-
LinkedIn
-
games
-
mobile
-
offline
-
point of sale
-
phone calls
-
mobile app
-
Facebook page
-
video
-
review sites
-
print media
-
magazine
-
Yelp
-
Tripadvisor
- See 22 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
