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Compare Salesforce Account Engagement (Formerly Pardot) vs Act-On

Comparison Summary

For Salesforce Account Engagement (Formerly Pardot) vs Act-On comparison, Our AI algorithm looked at 39285 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Account Engagement (Formerly Pardot) and Act-On to solve their respective business needs.

Pros and cons of Salesforce Account Engagement (Formerly Pardot) and Act-On

Salesforce Account Engagement (Formerly Pardot) is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Act-On is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Salesforce Account Engagement (Formerly Pardot) and Act-On are Marketing Automation software, peers recommend Salesforce Account Engagement (Formerly Pardot) for helpdesk management and trade show marketing where as Act-On is more known for engagement management and engaging and following up .

logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Act-On for

Software Failure Risk

  • medium

logo Act-On

Focus area

Act-On is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • low

About

Marketing Cloud Account Engagement with marketing and sales alignment

Act-On | An automated Growth Marketing Platform

Age

1999

2005

Financials

IPO

Private

Business Need

Total Processes
(we found evidences for)

130

112

Total Goals
(we found evidences for)

19

21

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence




communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



searching for content


contact list management

creating contact list


knowledge management


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management




personalized marketing



segmentation and targeting


business development


identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score

measuring customer satisfaction







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


revenue cycle management


courses & assessment

create learning path


conference call management



Scheduling & dispatching


sales review & feedback


advocacy management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve visibility

  • Reduce bounce

  • Improve efficiency

  • Increase customer life time value

  • Improve consistency

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve navigation

  • See 18 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more
  • e-mail

  • website

  • social media

  • offline

  • phone calls

  • newsletter

  • user generated content

  • blogs

  • trade shows

  • promotions

  • LinkedIn

  • on premises

  • events

  • Facebook

  • point of sale

  • video

  • omnichannel

  • mobile

  • Facebook page

  • games

  • text SMS

  • channel partners

  • support groups

  • Twitter

  • chat

  • out of home

  • brochure

  • mobile app

  • Instagram

  • Slack

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting