Pubmatic Cloud vs. Google AdSense: Comparing Best Publisher Ad Management Solutions 2026

PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted to stand out in a crowded market and reach new audiences. Using Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.

Carousell used Google Cloud's Gemini and Vertex AI to improve its marketplace. The new AI-driven 'List with AI' feature cut median listing time to under two minutes. This led to a 20% increase in items listed per seller. Migrating to C3D Compute Engine instances removed on-call workload for compute clusters. Integrating BigQuery and Vertex AI sped up data model iteration from weeks to days. Carousell automated 90% of translation needs and cut subscription costs with a custom Gemini API workflow.

PubMatic’s Access Membership program helped zMaticoo boost daily revenue by 270%. zMaticoo faced challenges monetizing its global supply and needed more premium demand and better support. PubMatic provided consultative account support, expanded capacity, and strong buyer relationships. zMaticoo saw a 122% increase in daily QPS and a 220% rise in daily revenue per impression. The partnership also included joint marketing and customized workshops.

Shieldbase AI uses Vertex AI and Model Garden on Vertex AI from Google Cloud to deploy and fine-tune AI models in minutes. The platform helps customers connect data sources and use AI for reporting, search, and workflow automation. Google Cloud reduces model deployment and fine-tuning from days or weeks to minutes, and AI inferences run in seconds. Internal search and report generation now take milliseconds, boosting business speed and performance. Shieldbase AI empowers a lean team to deliver customer AI projects quickly while controlling costs.

PubMatic SSP helped NewsBreak boost programmatic revenue. NewsBreak wanted to grow awareness and attract more premium advertisers. PubMatic connected NewsBreak with top buyers and supported private marketplace deals. NewsBreak saw a 107% year-over-year increase in PMP revenue. Overall revenue grew 71% year-over-year. Open market revenue rose 14% year-over-year.

Globo used Google Cloud to modernize its media production. The company migrated content production and distribution to the cloud, using services like Compute Engine and Cloud Interconnect. This shift enabled Globo to host over 50 live events in 2021 with lower costs and decentralized operations. Cloud solutions improved scalability, agility, and reduced production time. Globo aims to host 1,200 cloud-based events per year by 2027, increasing efficiency and innovation in media workflows.

PubMatic SSP helped Local Now achieve a 282% year-over-year revenue increase. Local Now needed unique demand and better control over inventory access. PubMatic provided enterprise-level support, ad server integration, and advanced technology tools. This partnership enabled Local Now to maximize revenue and stand out in the crowded ad-supported streaming market. Local Now praised PubMatic for its tools, demand, and customer service.

Vidio uses Google Cloud to deliver a seamless OTT experience for over 45 million users in Indonesia. The platform leverages Google Kubernetes Engine, Pub/Sub, and Dataflow for effortless scaling during high-traffic events. Google Cloud's AI and machine learning improve content localization, enabling AI-generated subtitles for regional languages. Automated deployments boost developer productivity, while advanced fraud detection protects users. Vidio's data-driven approach enhances ad effectiveness and operational efficiency.

Activate helped a prominent luxury retailer run a CTV sequential messaging campaign for the holiday season. The brand faced challenges reaching its target audience and needed a managed service to optimize campaigns. Activate enabled efficient media buying and precise audience targeting across premium inventory. The campaign achieved 100% of the CTV CPC benchmark, exceeded the online video VCR benchmark by 17%, and surpassed the display landing page visit rate benchmark by 40%.

Gemini 2.5 Flash on Vertex AI helped CN2U.AI cut AI search query times by over 50%. Response accuracy improved by more than 10%. Click-through rate went up by 15%. Backend service setup times dropped by 20% with Compute Engine. Service uptime improved by 5% using Google Cloud. CN2U.AI now supports over two million products and serves customers worldwide with fast, AI-powered recommendations.