Pipeline CRM: Pipeline CRM is a fast, easy-to-set-up sales CRM software and pipeline management system with awesome features. A free trial is available.
ActiveCampaign: ActiveCampaign automates personalized email marketing, sales engagement, and more. Over 900 integrations enable seamless automation across any business's marketing stack.
This comparison report of Pipeline CRM vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 24262 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Pipeline CRM and ActiveCampaign
Pipeline CRM, Freshsales, Copper, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pipeline CRM covers Engagement Management, Lead Tracking with E-Mail, Communication Management with E-Mail, Contact List Management, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"Last year, we welcomed around 200 new customers each month. Pipeline CRM has been essential to managing this rapid growth efficiently and keeping the customers we get. We've experienced a 25-30% increase in productivity since we started using the pl...atform. " - Blake Stoudt
"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Pipeline CRM and ActiveCampaign: Best activities based on customer satisfaction
Pipeline CRM in Action: Unique Activities
How does Pipeline CRM facilitate Engagement Management?
"...The fact that it helps me stay up to date with quotes and follow up's, in it self is priceless...." Peer review by Verified Reviewer, Wholesale
How can Pipeline CRM enhance your Lead Tracking process?
"...As a marketer, it made my job very easy to track lead to deal conversion etc...." Peer review by Lakshmi H, Senior Marketing Manager, Internet
How efficiently Does Pipeline CRM manage your Contact List Management?
"...Looking at past activities per customer helps to focus sales. ...." Peer review by matthew p., sales rep
How efficiently Does Pipeline CRM manage your Deal Management?
"...PipelineDeals has reduced the time and effort to manage and review deal flow...." Peer review by Jacob G, President & Founder, Internet
ActiveCampaign in Action: Unique Activities
How efficiently Does ActiveCampaign manage your Communication Management?
"...I haven't had any problems with sending out emails, an automation or the functionality of a form...." Peer review by Daniela D, Daniela Dägele
How does ActiveCampaign facilitate Campaign Management?
"...What makes ActiveCampaign so attractive is the automation, I love being able to program my campaigns that are automatically sent to my customers by email, another plus point of this system are its options where I can customize labels, lists, create flow charts and track, All these options mentioned above facilitate my work and allow me to expand my vision in the area of Marketing, another important function is the ability to create email lists where I can spread my campaigns this makes this program is a daily use for me, is a tool I like..." Peer review by Jesse B, Marketing Team, Consumer Goods
What solutions does ActiveCampaign provide for Training & Onboarding?
"...The process of onboarding new clients has become much more efficient and things don't slip through the cracks...." Peer review by Debbie C, Owner & Founder
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Acquire customers
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Enhance customer relationships
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Improve internal communications
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Improve ROI
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Grow market share
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Improve stakeholder relations
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Scale best practices
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Enter new markets internationally or locally
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Launch new products
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Improve navigation
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Improve visibility
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Shorten ramp up time
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Establish thought leadership
- See 11 more
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Enter new markets internationally or locally
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Improve ROI
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Launch new products
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Scale best practices
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Build brand awareness
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Improve internal communications
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Grow market share
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Increase customer life time value
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Improve brand engagement
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Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Pipeline CRM | ActiveCampaign | |
|---|---|---|
| Peer score | 4.4 | 4.5 |
| Peer insights | 6848 | 17414 |
| Top industries |
Transportation/Trucking/Railroad 17.0%
Construction 16.0%
Management Consulting 11.0%
|
Marketing And Advertising 25.0%
Consumer Services 9.0%
Information Technology And Services 6.0%
|
| SMB and Mid-Market | 92.0% | 96.0% |
| Enterprise | 8.0% | 4.0% |
| Pricing | Pipeline CRM | ActiveCampaign |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Pipeline CRM news
Pipeline CRM’s Rebuilt Zapier Integration Triples What You Can Automate
Pipeline CRM has enhanced its Zapier integration, significantly expanding automation capabilities. The update introduces around 20 new triggers, including updates for deals, people, and companies, and supports two-way calendar synchronization. Custom fields are now fully integrated, allowing for more precise automation. Existing Zaps remain unaffected, and the integration now matches or surpasses competitors like HubSpot and Pipedrive in functionality.
Latest ActiveCampaign news
ActiveCampaign Launches Google Ads Connector for Active Intelligence ...
ActiveCampaign has launched a Google Ads connector for its AI engine, Active Intelligence. This integration allows users to manage Google Ads campaigns directly within ActiveCampaign, enhancing campaign creation and reporting. The connector supports AI-guided campaign execution, enabling marketers to focus on strategy while AI handles execution. The connector is available to ActiveCampaign customers on Plus plans and above.