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Compare Pega Platform vs Adobe Campaign

Comparison Summary

This comparison report of Pega Platform vs. Adobe Campaign is based on a specific set of business needs and context. The comparison uses 5079 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pega Platform and Adobe Campaign

Pega Platform, Adobe Campaign, Acquia Marketing Cloud, Medallia Experience Orchestration, etc., belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pega Platform covers Engagement Management, Workflow Management, Customer Case Management, Helpdesk Management with Phone Calls, etc.

Adobe Campaign focuses on Campaign Management with E-Mail, Communication Management with E-Mail, Workflow Management with Social Media, Engagement Management with E-Mail, etc.

"Pega's customer engagement engine has been a huge step forward for us. It orchestrates across all of our channels. " - Angus Sullivan

"We had to change our plans because of the COVID-19 pandemic and we knew we wanted to create something that took advantage of our existing investment in Adobe Experience Cloud. We wanted to create an experience that was largely experience based, just... like our university. " - Jordan Capp

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pega Platform

Focus area

Pega Platform is better than Adobe Campaign for

Software Failure Risk

  • medium

logo Adobe Campaign

Focus area

Adobe Campaign is better than Pega Platform for

Software Failure Risk

  • low

About

Pega: Customer Engagement and Digital Process Automation ...

Personalize and deliver campaigns across all - online and offline channels.

Age

2017

1982

Financials

IPO

SERIES A

Business Need

Total Processes
(we found evidences for)

70

86

Total Goals
(we found evidences for)

14

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



customer case management


training & onboarding


helpdesk management


sales document management

proposal & quote management

contract management




business development


relationship management


social media management

social media analytics

engaging on social media


communication management

tracking & monitoring communications

sending & publishing communications


content management


competitive intelligence


customer feedback management

measuring customer satisfaction

measuring net promoter score


knowledge management


campaign management


rating and review management


contact list management



lifetime value management


products & pricelist management



loyalty management

customise loyalty program

identify target customers


sales call management


lead qualification






community building





trade show marketing


account management


conversion management


channel management


generation of new leads


social media marketing



touchpoint management



international marketing



segmentation and targeting



personalized marketing



subscription management



database marketing




relationship marketing


outbound marketing





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Manage risk

  • Increase sales & revenue

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Increase customer life time value

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more
  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • omnichannel

  • channel partners

  • phone calls

  • mobile app

  • offline

  • promotions

  • on premises

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • display advertisement

  • chat

  • Whatsapp

  • Facebook page

  • newsletter

  • LinkedIn

  • mass media

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting