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Compare Pathmatics vs Voluum

Failure Risk Guidance Security Report ?

Failure Risk for Pathmatics medium Failure Risk for Voluum low
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Comparison Summary

This comparison report of Pathmatics vs. Voluum is based on a specific set of business needs and context. The comparison uses 2722 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pathmatics and Voluum

Pathmatics, Voluum, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Voluum focuses on Advertisement, Campaign Management, Communication Management, Media Buying with Display Advertisement, etc.

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

"Voluum gave us the opportunity to skip endless, routine reporting jobs and optimize our campaigns easily with real-time reporting and API integration. " - Sergey Marinets

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pathmatics

Focus area

Pathmatics is better than Voluum for

Software Failure Risk

  • medium

logo Voluum

Focus area

Voluum is better than Pathmatics for

Software Failure Risk

  • low

About

Advertiser Database & Digital Marketing Intelligence

Voluum Affiliate Tracker

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

51

44

Total Goals
(we found evidences for)

9

8

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (194)

Read Reviews (122)

competitive intelligence

Read Reviews (61)

Read Reviews (1)

digital marketing

Read Reviews (31)

Read Reviews (8)

communication management

Read Reviews (29)

Read Reviews (17)

sending & publishing communications

Read Reviews (26)

Read Reviews (16)

tracking & monitoring communications

Read Reviews (3)

Read Reviews (1)

social media management

Read Reviews (21)

Read Reviews (9)

social media analytics

Read Reviews (15)

Read Reviews (5)

monitoring social media

Read Reviews (3)

Read Reviews (0)

engaging on social media

Read Reviews (1)

Read Reviews (2)

scheduling post to social media

Read Reviews (1)

Read Reviews (2)

media buying

Read Reviews (12)

Read Reviews (13)

engagement management

Read Reviews (8)

Read Reviews (9)

engaging and following up

Read Reviews (8)

Read Reviews (9)

generation of new leads

Read Reviews (6)

Read Reviews (4)

sales document management

Read Reviews (5)

Read Reviews (3)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

contract management

Read Reviews (2)

Read Reviews (3)

conversion management

Read Reviews (3)

Read Reviews (0)

database marketing

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (1)

content management

Read Reviews (2)

Read Reviews (1)

lead qualification

Read Reviews (2)

Read Reviews (0)

lead qualification: technographic

Read Reviews (2)

Read Reviews (0)

training & onboarding

Read Reviews (1)

Read Reviews (8)

campaign management

Read Reviews (1)

Read Reviews (75)

campaign monitoring

Read Reviews (1)

Read Reviews (40)

referral management

Read Reviews (0)

Read Reviews (8)

performance management

Read Reviews (0)

Read Reviews (3)

knowledge management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting