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Compare Oracle Responsys vs Selligent Marketing Cloud

Comparison Summary

For Oracle Responsys vs Selligent Marketing Cloud comparison, Our AI algorithm looked at 2734 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Oracle Responsys and Selligent Marketing Cloud to solve their respective business needs.

Pros and cons of Oracle Responsys and Selligent Marketing Cloud

Oracle Responsys is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as Selligent Marketing Cloud is focused towards Digital Marketing with Mobile and Engagement Management with E-Mail .

logo Oracle Responsys

Focus area

Oracle Responsys is better than Selligent Marketing Cloud for

Software Failure Risk

  • low

logo Selligent Marketing Cloud

Focus area

Software Failure Risk

  • low

About

Oracle | Integrated Cloud Applications and Platform Services

Marketing Automation to engage customers across all critical channels.

Age

1977

1988

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

56

58

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign management

campaign analytics


communication management

sending & publishing communications


segmentation and targeting




loyalty management

identify target customers

customise loyalty program

create engagement based loyalty


helpdesk management


content management



training & onboarding


channel management


account management


promotion management



lifetime value management


contact list management



competitive intelligence



personalized marketing


relationship management


touchpoint management



social media marketing



international marketing


workflow management


generation of new leads


social media management

social media analytics


lead qualification


customer feedback management


conversion management



relationship marketing



knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Grow market share

  • Scale best practices

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • omnichannel

  • mobile

  • mobile app

  • social media

  • website

  • text SMS

  • print media

  • newspaper

  • display advertisement

  • out of home

  • brochure

  • offline

  • user generated content

  • blogs

  • promotions

  • coupons

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 19 more
  • e-mail

  • omnichannel

  • mobile

  • mobile app

  • social media

  • website

  • text SMS

  • print media

  • newspaper

  • display advertisement

  • out of home

  • brochure

  • offline

  • user generated content

  • blogs

  • promotions

  • coupons

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting