Oracle Responsys Overview

Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Responsys.

Other use cases:

  • Segmentation And Targeting
  • Channel Marketing
  • Digital Marketing
  • Loyalty Management
  • Helpdesk Management
  • Content Management
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Responsys Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Responsys works with different mediums / channels such as E-Mail,

Oracle Responsys's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc.

Reviews

"...We've been using Responsys before they were acquired by Oracle and it has allowed this marketing channel to strive...." Peer review by Kelly Saux, Director Direct Response Marketing, Pimsleur Language Programs / Simon & Schuster Audio

Oracle Responsys, Marigold Engage, Acoustic Campaign, MessageGears, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Responsys is popular in Marketing And Advertising, Retail, and Computer Software and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Responsys Use Cases

How can Oracle Responsys optimize your Engagement Management Workflow?

What solutions does Oracle Responsys provide for Campaign Management?

What solutions does Oracle Responsys provide for Communication Management?

How can Oracle Responsys enhance your Segmentation And Targeting process?

What Are the key features of Oracle Responsys for Channel Marketing?

33+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Video

Oracle Responsys - Exploring the Responsys APIs

Video Thumbnail

Frequently Asked Questions(FAQ)

for Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.

Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Marigold Engage, Acoustic Campaign, MessageGears and ActiveTrail are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Responsys for engagement management and campaign management

Oracle Responsys Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)

Oracle Responsys Integrations

Oracle Responsys integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.80/5 ★

Read Reviews (120)
Data Export

3.57/5 ★

Read Reviews (24)

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

Oracle News

Oracle Again Recognized as a Leader in the 2024 Gartner Magic Quadrant reports for Strategic Cloud Platform Services and Distributed Hybrid Infrastructure

Oracle Corporation is recognized as a leader in the 2024 Gartner Magic Quadrant for Strategic Cloud Platform Services and Distributed Hybrid Infrastructure.

23/10/2024 - source

Oracle Again Recognized as a Leader in the 2024 Gartner® Magic Quadrant™ Reports for Strategic Cloud Platform Services and Distributed Hybrid Infrastructure

Oracle Corporation is recognized as a leader in the 2024 Gartner Magic Quadrant Reports for cloud and infrastructure services.

22/10/2024 - source

Newswire & Press Release / Oracle Announces New AI Features in Argus - Automate Translations to Speed Safety Case Processing - Engineering / Artificial Intelligence - Oracle Corporation

Oracle introduces AI features in Argus to automate translations, enhancing safety case processing for pharmacovigilance teams across 30 languages.

01/10/2024 - source

Oracle Profile

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO