Oracle Responsys Overview

Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Responsys.

Other use cases:

  • Segmentation And Targeting
  • Channel Marketing
  • Digital Marketing
  • Loyalty Management
  • Helpdesk Management
  • Content Management
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Responsys Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Responsys works with different mediums / channels such as E-Mail.

Oracle Responsys's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Oracle Responsys support capabilities include AI Powered, Email Support, Phone Support, etc. also Oracle Responsys analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc...." Peer review by Michelle A Hiland, Email and In-App Marketing Specialist, TrainingPeaks

Peer review evidence (same sources as the product rating summary)

"...Based on Relative Customer Value RFM personas group recipients by their relative customer value in terms of engagement and purchase behavior...." Turbocharge Your Segmentation with RFM Scoring
"...Their platform provides a powerful, easy-to-use selection of integrated applications to create, design and manage cross-channel marketing campaigns...." Peer review by Aaron W, Principal Owner, Internet
"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...." Peer review by Strategist in Marketing

Oracle Responsys, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Responsys is popular in Marketing And Advertising, Retail, and Computer Software and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Responsys Customer wins, Customer success stories, Case studies

How can Oracle Responsys optimize your Engagement Management Workflow?

How efficiently Does Oracle Responsys manage your Campaign Management?

How can Oracle Responsys optimize your Communication Management Workflow?

How efficiently Does Oracle Responsys manage your Segmentation And Targeting?

What Are the key features of Oracle Responsys for Channel Marketing?

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

Department of Veterans Affairs - Government - Very Large

House committee subpoenas Oracle’s Ellison about costly veterans health records project

Washington, USA

The House Veterans’ Affairs Committee has subpoenaed Oracle's Larry Ellison regarding the costly and delayed electronic health records project for the Department of Veterans Affairs. Initially esti...mated at $10 billion, the project is now projected to cost $27 billion and is behind schedule. Oracle's software is central to the project, which has faced bipartisan criticism for its management and execution.

Read on →
 

U.S. Department of Defense - Defense - Very Large

Oracle Secures $7 Billion Pentagon IT Modernization Agreement

Washington, D.C., USA

Oracle has secured a $7 billion, 10-year enterprise software agreement with the U.S. Department of Defense to modernize its IT infrastructure. The contract consolidates Oracle's software licenses and... support across the Pentagon, aiming to enhance interoperability, reduce cybersecurity risks, and streamline software procurement. The deal includes Oracle's cloud-based SaaS applications and AI technology, supporting mission-critical scenarios.

Read on →
 

U.S. Department of War - Defense - Very Large

Pentagon Consolidates Oracle Software Into One $6.99B, 10-Year Contract

Arlington, USA

The U.S. Department of War awarded Oracle a $6.99 billion, 10-year contract to consolidate its on-premises software across all military branches and intelligence agencies. This sole-source contract i...s expected to save $441 million and locks out competitors for a decade, providing Oracle with a stable revenue base amid its financial challenges.

Read on →
 

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours yearly. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

 

Twelve Labs - Information Technology And Services - Small

San Francisco, USA

Twelve Labs used Oracle Cloud Infrastructure to train advanced AI video models. The company needed powerful computing to process hours of video data. OCI provided high-performance GPU nodes and fast ...networking. This led to 5X to 10X training efficiency gains. Twelve Labs went to market faster than planned. Their models help users search large video datasets for specific moments.

 

Nomura Research Institute (NRI) - Professional Services - Large

Tokyo, Japan

Oracle Alloy helped Nomura Research Institute (NRI) expand its cloud business and sovereign AI offerings. NRI used Oracle Alloy to meet strict financial governance and data sovereignty needs for its ...customers. The solution enabled NRI to offer over 100 Oracle Cloud Infrastructure services and financial applications. NRI improved customer satisfaction by deploying NVIDIA Hopper GPUs in a dedicated cloud. The platform supports AI initiatives and regulatory compliance for Japan’s financial sector.

Oracle Responsys - Exploring the Responsys APIs

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.

Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and Omnisend are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Responsys for engagement management and campaign management

Oracle Responsys Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)

Oracle Responsys Integrations

Oracle Responsys integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

Oracle Corporation News

Partnership

Oracle Has Committed Hundreds of Billions to AI Data Centers. These 2 Industrial Stocks Will Power Them.

Oracle is investing billions in AI-focused data centers, boosting demand for infrastructure from Vertiv and Caterpillar. Vertiv provides power management and cooling systems, while Caterpillar supplies on-site power solutions. Their collaboration aims to accelerate data center deployment and power availability, supporting Oracle's cloud infrastructure expansion.

Product

Oracle Exec Tells Workers That Its Own AI Rollout Didnt Go so Smoothly

Oracle's internal AI rollout, involving OpenAI's ChatGPT and Codex, improved code writing speed but created new bottlenecks. The company achieved 80% adoption within three months by establishing standards and controls. Oracle also used Anthropic's Mythos model to enhance code security, despite high false positives.

Product

Death of the SaaS UI: How AI Agents Are Reshaping Salesforce, Oracle and Enterprise Software

Oracle is transforming its applications into agentic systems with Fusion Agentic Applications, allowing AI agents to execute business processes by accessing enterprise data and workflows. This shift aligns with industry trends where AI agents are reshaping enterprise software, reducing reliance on traditional SaaS UIs, and enhancing intelligent workflow automation.

Product

Google Cloud launches M4N instances for Oracle workloads

Google Cloud has launched M4N instances in Google Compute Engine, targeting Oracle workloads with high memory and I/O needs. The new instances aim to optimize Oracle database deployments by reducing licensing costs through better compute-to-memory matching. The M4N series, featuring Intel Xeon processors, offers enhanced memory and storage performance, addressing enterprise needs for scalability and efficiency.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO