Oracle Responsys Overview

This is a summary of the comprehensive capabilities and benefits of Oracle Responsys based on over 1348 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Oracle Responsys, Marigold Engage, Acoustic Campaign, MessageGears, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Oracle Responsys is right for your needs? Our Cuspera AI engine can evaluate how Oracle Responsys fits your specific business needs, industry, and context. Get your personalized assessment report today.

Oracle Responsys supports business activities such as:

  • Engagement Management
  • Campaign Management
  • Communication Management
  • Segmentation And Targeting
  • Channel Marketing

Oracle Responsys can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Oracle Responsys's capabilities include Personalization, Alerts: Popups & Notifications, Dashboard, etc.

Oracle Responsys was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...These capabilities can help to broaden your target audience and engage additional cross-marketing channels. ..." Oracle Responsys Direct Mail: How Responsys Integrates with Inkit for Cross-Channel Marketing

Oracle Responsys Reviews

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Oracle Responsys.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.98/5

Read Reviews (98)

"...These capabilities can help to broaden your target audience and engage additional cross-marketing channels. ..." Oracle Responsys Direct Mail: How Responsys Integrates with Inkit for Cross-Channel Marketing
engaging and following up

4.97/5

Read Reviews (66)

"...Primarily email acquisition and customer engagement...."
Campaign Management with E-Mail

4.85/5

Read Reviews (65)

"...We are working with clients who use Oracle Responsys to manage their email marketing campaigns, and we help those clients with their email performance reporting...."
campaign analytics

4.82/5

Read Reviews (13)

"...It is easy to create different testing scenarios, automated programs, dynamic content, reusable segments and more and also have real-time reporting around campaigns...."
Communication Management with E-Mail

4.65/5

Read Reviews (45)

"...Email integration and sending in lots is very good...."
sending & publishing communications

4.68/5

Read Reviews (35)

"...Great way to set up email sends but push and SMS aren't as easy to deploy...."
tracking & monitoring communications

3.42/5

Read Reviews (1)

"...There are plenty of automation options to make email tracks and testing -- even complicated ones -- simple for the user to set up...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.98/5

Read Reviews (98)

"...These capabilities can help to broaden your target audience and engage additional cross-marketing channels. ..." Oracle Responsys Direct Mail: How Responsys Integrates with Inkit for Cross-Channel Marketing
engaging and following up

4.98/5

Read Reviews (66)

Campaign Management with E-Mail

4.85/5

Read Reviews (65)

"...We are working with clients who use Oracle Responsys to manage their email marketing campaigns, and we help those clients with their email performance reporting...." Peer review by Zack S, Senior Marketing Insights Analyst, Restaurants
campaign analytics

4.85/5

Read Reviews (13)

Communication Management with E-Mail

4.65/5

Read Reviews (45)

"...Email integration and sending in lots is very good...." Peer review by User
sending & publishing communications

4.65/5

Read Reviews (35)

tracking & monitoring communications

4.65/5

Read Reviews (1)

33+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1348 insights from peers and experts to help you assess how these Oracle Responsys use cases fit your Marketing Automation needs.

Video

Oracle Responsys - Exploring the Responsys APIs

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Frequently Asked Questions(FAQ)

for Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Marigold Engage, Acoustic Campaign, MessageGears and ActiveTrail are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise
lightning

Peers used Oracle Responsys to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Oracle Responsys

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.85/5

Read Reviews (89)
Alerts: popups & Notifications

2.96/5

Read Reviews (12)
Dashboard

4.11/5

Read Reviews (11)
Ticketing

0.38/5

Read Reviews (7)
Templates

2.68/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.85/5

Read Reviews (89)
Alerts: popups & Notifications

2.96/5

Read Reviews (12)
Dashboard

4.11/5

Read Reviews (11)
Ticketing

0.38/5

Read Reviews (7)
Templates

2.68/5

Read Reviews (7)

IT and Other Capabilities

for Oracle Responsys

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5

Read Reviews (120)
Data Export

3.57/5

Read Reviews (24)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5

Read Reviews (120)
Data Export

3.57/5

Read Reviews (24)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.47/5

Read Reviews (38)
Phone Support

4.08/5

Read Reviews (23)
Chat Support

3.65/5

Read Reviews (26)
24/7 Support

3.47/5

Read Reviews (148)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.47/5

Read Reviews (38)
Phone Support

4.08/5

Read Reviews (23)
Chat Support

3.65/5

Read Reviews (26)
24/7 Support

3.47/5

Read Reviews (148)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (6)
Analytics

4.42/5

Read Reviews (76)
Custom Reports

3.81/5

Read Reviews (173)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (6)
Analytics

4.42/5

Read Reviews (76)
Custom Reports

3.81/5

Read Reviews (173)

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO