Oracle Responsys Overview
This is a summary of the comprehensive capabilities and benefits of Oracle Responsys based on over 1348 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Oracle Responsys, Sailthru, Acoustic Campaign, MessageGears, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Oracle Responsys is right for your needs? Our Cuspera AI engine can evaluate how Oracle Responsys fits your specific business needs, industry, and context. Get your personalized assessment report today.
Oracle Responsys supports business activities such as:
- Engagement Management
- Campaign Management
- Communication Management
- Segmentation And Targeting
- Channel Marketing
Oracle Responsys can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Enter New Markets Internationally Or Locally, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Oracle Responsys's capabilities include Personalization, Alerts: Popups & Notifications, Dashboard, etc.
Oracle Responsys was founded in 1977. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc...." Peer review by Michelle A Hiland, Email and In-App Marketing Specialist, TrainingPeaks
Cuspera Reviews
8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Oracle Responsys.
Use Cases
Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Oracle Responsys.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with E-Mail |
4.98/5 ★ |
"...The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc...." Peer review by Michelle A Hiland, Email and In-App Marketing Specialist, TrainingPeaks |
engaging and following up |
4.97/5 ★ |
"...We can target messages based on our users interests to keep them engaged and we can target based on actions to help guide on how to use our product...." Peer review by Administrator |
Campaign Management with E-Mail |
4.85/5 ★ |
"...Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns...." Peer review by Juston Brommel, CMO, Thrive Market |
campaign analytics |
4.82/5 ★ |
"...Email campaign dashboard is nice to look at, not sure if it's exactly easy to use (I'm not building the campaigns)...." Peer review by User |
Communication Management with E-Mail |
4.65/5 ★ |
"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...." Peer review by Strategist in Marketing |
sending & publishing communications |
4.68/5 ★ |
"...Great way to set up email sends but push and SMS aren't as easy to deploy...." Peer review by Administrator |
tracking & monitoring communications |
3.42/5 ★ |
"...There are plenty of automation options to make email tracks and testing -- even complicated ones -- simple for the user to set up...." Peer review by User |
PEER EXPERIENCES | |
---|---|
Engagement Management with E-Mail |
4.98/5 ★ |
"...The program functionality is also robust and you can create very detailed email programs for things like on boarding, engagement, retention, etc...." Peer review by Michelle A Hiland, Email and In-App Marketing Specialist, TrainingPeaks |
|
engaging and following up |
4.98/5 ★ |
Campaign Management with E-Mail |
4.85/5 ★ |
"...Oracle Marketing Cloud (Responsys) enables automated lifecycle marketing and automated dynamic 1:1 marketing campaigns...." Peer review by Juston Brommel, CMO, Thrive Market |
|
campaign analytics |
4.85/5 ★ |
Communication Management with E-Mail |
4.65/5 ★ |
"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...." Peer review by Strategist in Marketing |
|
sending & publishing communications |
4.65/5 ★ |
tracking & monitoring communications |
4.65/5 ★ |
33+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1348 insights from peers and experts to help you assess how these Oracle Responsys use cases fit your Marketing Automation needs.
Frequently Asked Questions(FAQ)
for Oracle Responsys
What is Oracle Responsys?
What is Oracle Responsys used for?
What are the top features of Oracle Responsys?
Who uses Oracle Responsys?
What are Oracle Responsys alternatives?
Where is Oracle Responsys located?
Popular Business Setting
for Oracle Responsys
Top Industries
- Marketing and Advertising
- Retail
- Computer Software
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Oracle Responsys Alternatives
Peer and Expert Opinion on Features
for Oracle Responsys
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (89) |
Alerts: popups & Notifications | Read Reviews (12) |
Dashboard | Read Reviews (11) |
Ticketing | Read Reviews (7) |
Templates | Read Reviews (7) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Personalization | Read Reviews (89) |
Alerts: popups & Notifications | Read Reviews (12) |
Dashboard | Read Reviews (11) |
Ticketing | Read Reviews (7) |
Templates | Read Reviews (7) |
IT and Other Capabilities
for Oracle Responsys
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (120) |
Data Export | Read Reviews (24) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Import | Read Reviews (120) |
Data Export | Read Reviews (24) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (38) |
Phone Support | Read Reviews (23) |
Chat Support | Read Reviews (26) |
24/7 Support | Read Reviews (148) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (38) |
Phone Support | Read Reviews (23) |
Chat Support | Read Reviews (26) |
24/7 Support | Read Reviews (148) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (6) |
Analytics | Read Reviews (76) |
Custom Reports | Read Reviews (173) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (6) |
Analytics | Read Reviews (76) |
Custom Reports | Read Reviews (173) |
Software Failure Risk Guidance
?for Oracle Responsys
Overall Risk Meter
Top Failure Risks for Oracle Responsys
Vendor Profile Details
HQ Location
500 Oracle Parkway Redwood Shores, CA 94065
Employees
10001+
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Financials
IPO