Oracle Responsys Overview

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.

Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data

Cuspera Reviews

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Oracle Responsys.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.98/5

Read Reviews (98)

"...The post LINK Mobility Group Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys appeared first on LINK Mobility...." LINK Mobility Group Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys
engaging and following up

4.97/5

Read Reviews (66)

"...Oracle Responsys enables marketers to create consistent experiences for consumers engaging with your brand via mobile, display, email, and social...."
Campaign Management with E-Mail

4.85/5

Read Reviews (65)

"...The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources...."
campaign analytics

4.82/5

Read Reviews (13)

"...Email campaign dashboard is nice to look at, not sure if it's exactly easy to use (I'm not building the campaigns)...."
Communication Management with E-Mail

4.65/5

Read Reviews (45)

"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...."
sending & publishing communications

4.68/5

Read Reviews (35)

"...Email integration and sending in lots is very good...."
tracking & monitoring communications

3.42/5

Read Reviews (1)

"...There are plenty of automation options to make email tracks and testing -- even complicated ones -- simple for the user to set up...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.98/5

Read Reviews (98)

"...The post LINK Mobility Group Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys appeared first on LINK Mobility...." LINK Mobility Group Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys
engaging and following up

4.98/5

Read Reviews (66)

Campaign Management with E-Mail

4.85/5

Read Reviews (65)

"...The Interact platform allows me to control my email marketing program without having to rely on my Engineering resources...." Peer review by George D, Head of Email Strategy, Publishing
campaign analytics

4.85/5

Read Reviews (13)

Communication Management with E-Mail

4.65/5

Read Reviews (45)

"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...." Peer review by Strategist in Marketing
sending & publishing communications

4.65/5

Read Reviews (35)

tracking & monitoring communications

4.65/5

Read Reviews (1)

33+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1348 insights from peers and experts to help you assess how these Oracle Responsys use cases fit your Marketing Automation needs.

Frequently Asked Questions(FAQ)

for Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Sailthru, Acoustic Campaign, MessageGears and ActiveTrail are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Oracle Responsys to Acquire customers and Enhance customer relationships

Peer and Expert Opinion on Features

for Oracle Responsys

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.85/5

Read Reviews (89)
Alerts: popups & Notifications

2.96/5

Read Reviews (12)
Dashboard

4.11/5

Read Reviews (11)
Ticketing

0.38/5

Read Reviews (7)
Templates

2.68/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.85/5

Read Reviews (89)
Alerts: popups & Notifications

2.96/5

Read Reviews (12)
Dashboard

4.11/5

Read Reviews (11)
Ticketing

0.38/5

Read Reviews (7)
Templates

2.68/5

Read Reviews (7)

IT and Other Capabilities

for Oracle Responsys

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5

Read Reviews (120)
Data Export

3.57/5

Read Reviews (24)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.80/5

Read Reviews (120)
Data Export

3.57/5

Read Reviews (24)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.47/5

Read Reviews (38)
Phone Support

4.08/5

Read Reviews (23)
Chat Support

3.65/5

Read Reviews (26)
24/7 Support

3.47/5

Read Reviews (148)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.47/5

Read Reviews (38)
Phone Support

4.08/5

Read Reviews (23)
Chat Support

3.65/5

Read Reviews (26)
24/7 Support

3.47/5

Read Reviews (148)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (6)
Analytics

4.42/5

Read Reviews (76)
Custom Reports

3.81/5

Read Reviews (173)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.55/5

Read Reviews (6)
Analytics

4.42/5

Read Reviews (76)
Custom Reports

3.81/5

Read Reviews (173)

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO