Oracle Responsys Overview

Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Responsys.

Other use cases:

  • Segmentation And Targeting
  • Channel Marketing
  • Digital Marketing
  • Loyalty Management
  • Helpdesk Management
  • Content Management
  • Lead Engagement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
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Oracle Responsys Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Responsys works with different mediums / channels such as E-Mail,

Oracle Responsys's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc.

Reviews

"...Oracle Responsys is good for our email marketing campaigns and provides us with a service that can help us improve our content and get the most out of lead engagement...." Peer review by Professional in Marketing

Oracle Responsys, Marigold Engage, Acoustic Campaign, MessageGears, ActiveTrail, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Responsys is popular in Marketing And Advertising, Retail, and Computer Software and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Responsys Use Cases

What Are the key features of Oracle Responsys for Engagement Management?

Oracle Responsys helps companies manage customer interactions across various platforms. It provides tools to orchestrate personalized interactions, adapt to customer behavior, and enhance customer engagement. The solution can be used to activate, engage, and retain customers by encouraging them to be more active.
"...Encouraging users to be more active on our platform and engage...." Peer review by Cheyenne D, Email Marketing Specialist

What solutions does Oracle Responsys provide for Campaign Management?

Oracle Responsys offers comprehensive campaign management capabilities, allowing users to plan, execute, optimize, and manage marketing campaigns across multiple channels, including email, mobile, social, and the web. The platform provides robust reporting features and enables the creation of intricate customer journeys through lifecycle campaigns. However, a limitation exists in tracking older campaign data.
"...It is being used in our email marketing department, and it runs our entire email marketing program...." Peer review by Professional in Marketing

Why is Oracle Responsys the best choice for Communication Management?

Why is Oracle Responsys the best choice for Segmentation And Targeting?

What solutions does Oracle Responsys provide for Channel Marketing?

33+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

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Oracle Responsys - Exploring the Responsys APIs

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Frequently Asked Questions(FAQ)

for Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.

Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Marigold Engage, Acoustic Campaign, MessageGears and ActiveTrail are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Responsys for engagement management and campaign management

Oracle Responsys Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)

Oracle Responsys Integrations

Oracle Responsys integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.80/5 ★

Read Reviews (120)
Data Export

3.57/5 ★

Read Reviews (24)

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

Oracle News

OpenAI-Oracle-Microsoft Partnership Redefines Innovation and the AI Ecosystem

OpenAI taps Oracle to provide additional capacity within Microsoft Azure AI in another stunning example of the evolving AI ecosystem.

18 Jun 2024 - source

IDeaS & Oracle achieve milestone with OHIP integration - ChannelLife Australia

IDeaS and Oracle celebrate integrating nearly 2000 properties onto OHIP, enhancing revenue management and operational efficiency for hoteliers ...

18 Jun 2024 - source

IFFCO Selects Oracle Cloud Infrastructure to Modernize Agriculture in India

Indian Farmers Fertiliser Cooperative Limited (IFFCO), one of the world's largest fertilizer manufacturers, selected Oracle Cloud Infrastructure (OCI) ...

18 Jun 2024 - source

Oracle Profile

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO