Oracle Responsys Overview

Oracle Responsys enables marketers to seamlessly manage and personalize interactions across all critical channels, creating consistent experiences and evaluating campaign performance. Individualized Email Marketing and Cross-Channel Consistency features help build exceptional consumer experiences.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Responsys.

Other use cases:

  • Segmentation And Targeting
  • Channel Marketing
  • Digital Marketing
  • Loyalty Management
  • Helpdesk Management
  • Content Management
  • Lead Engagement
See all use cases See less use cases

Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Oracle Responsys.

Other priorities:

  • Improve ROI
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Grow Market Share
  • Scale Best Practices
  • Improve Visibility
  • Increase Customer Life Time Value
  • Improve Stakeholder Relations
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Oracle Responsys Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Responsys works with different mediums / channels such as E-Mail.

Oracle Responsys's features include Personalization, Alerts: Popups & Notifications, Dashboard, etc. and Oracle Responsys support capabilities include AI Powered, Email Support, Phone Support, etc. also Oracle Responsys analytics capabilities include Analytics, and Custom Reports.

Reviews

"...This tool is being used by our Direct To Consumer department to manage the email communication (promotional and informative) from various brand ecommerce sites...." Peer review by Deirdre Daily, Online Sales & Marketing Manager, Woodstream Corporation

Peer review evidence (same sources as the product rating summary)

"...Encouraging users to be more active on our platform and engage...." Peer review by Cheyenne D, Email Marketing Specialist
"...Overall Oracle Responsys is a good product for email and digital marketing to run campaigns and leads but the user interface and automation can be improved to make it more user-friendly...." Peer review by Engineer in Engineering
"...Responsys allows us to send batch emails that have large audiences, automate emails, and analyze data on our sends...." Peer review by Strategist in Marketing

Oracle Responsys, Yespo Оmnichannel CDP, ExpertSender, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Responsys

Top Industries

  • Marketing and Advertising
  • Retail
  • Computer Software

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Responsys is popular in Marketing And Advertising, Retail, and Computer Software and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Responsys Customer wins, Customer success stories, Case studies

How can Oracle Responsys optimize your Engagement Management Workflow?

What solutions does Oracle Responsys provide for Campaign Management?

What solutions does Oracle Responsys provide for Communication Management?

Why is Oracle Responsys the best choice for Segmentation And Targeting?

How does Oracle Responsys facilitate Channel Marketing?

8 buyers and buying teams have used Cuspera to assess how well Oracle Responsys solved their Marketing Automation needs. Cuspera uses 1348 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

 

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Oracle (ORCL) Lands $395.8 Million Federal HR Deal And Expands In ...

Washington D.C., USA

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Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90% of orders, saving 20,000 hours a year. Integration with tr...ansportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

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Lincolnshire, USA

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Read more →

Oracle Responsys - Exploring the Responsys APIs

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Oracle Responsys

What is Oracle Responsys?

Oracle Responsys enables marketing organizations to seamlessly manage, personalize, and orchestrate all interactions, across all critical channels of engagement.

Oracle Responsys empowers the marketer to create advanced support experiences and adaptive personalized journeys in minutes and easily construct and help manage highly advanced marketing programs by dropping and connecting campaign building blocks into the program designer.

Oracle Responsys's Individualized Email Marketing feature helps to understand consumers through their data signals and build exceptional consumer experiences, Oracle Responsys's Cross-Channel Consistency feature enables marketers to create consistent experiences for consumers engaging with their brand via mobile, display, email, and social channels. The software enables marketers to get the capabilities and data needed to directly evaluate the performance of each campaign, and the tools they need to respond to critical customer signals and data

What is Oracle Responsys used for?

Oracle Responsys is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Campaign Management and Communication Management .

What are the top features of Oracle Responsys?

Personalization, Alerts: popups & Notifications and Dashboard are some of the top features of Oracle Responsys.

Who uses Oracle Responsys?

Oracle Responsys is used by Marketing And Advertising, Retail and Computer Software among other industries.

What are Oracle Responsys alternatives?

Yespo Оmnichannel CDP, ExpertSender, Lead Liaison and Omnisend are popular alternatives for Oracle Responsys.

Where is Oracle Responsys located?

Oracle Responsys is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Responsys for engagement management and campaign management

Oracle Responsys Competitors

Oracle Responsys Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.55/5 ★

Read Reviews (6)
Analytics

4.42/5 ★

Read Reviews (76)
Custom Reports

3.81/5 ★

Read Reviews (173)

Oracle Responsys Integrations

Oracle Responsys integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.80/5 ★

Read Reviews (120)
Data Export

3.57/5 ★

Read Reviews (24)

idev CMS

4.07 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tonkean

4.25 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Datadog

4.36 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Oracle Responsys

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Responsys

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Oracle Corporation Profile

Company Name

Oracle Corporation

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

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Financials

IPO