Comparison Summary
This comparison report of Oracle Eloqua vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 8025 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Oracle Eloqua and Mapp Cloud
Oracle Eloqua, Mapp Cloud, Salesforce Account Engagement (Formerly Pardot), Act-On, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Oracle Eloqua covers Campaign Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with E-Mail, etc.
Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.
"Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘ha...rd-to-reach’ audience of key influencers. " - Kim Rabbitts
"The onboarding with Mapp went smoothly and their Customer Success team was always supportive, both technically and commercially, when we were impacted by COVID. The warm-up went perfectly thanks to Mapp’s technical teams and today it allows us to ha...ve excellent email deliverability " - Francois Bertier
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Oracle | Integrated Cloud Applications and Platform Services
Insight-led Customer Experience Platform with Real-time Insights
Age
1977
1998
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
113
49
Total Goals
(we found evidences for)
18
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Improve ROI
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Grow market share
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Enter new markets internationally or locally
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
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Build brand awareness
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Improve stakeholder relations
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Manage risk
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Shorten ramp up time
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Improve digital and social presence
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Improve efficiency
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Improve visibility
- See 15 more
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Enter new markets internationally or locally
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Improve brand engagement
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Scale best practices
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Improve ROI
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Grow market share
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Increase average basket value
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Improve consistency
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Improve internal communications
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Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
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point of sale
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mass media
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television
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trade shows
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promotions
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review sites
- See 12 more
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e-mail
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mobile
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website
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social media
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mobile app
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text SMS
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offline
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omnichannel
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newsletter
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point of sale
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mass media
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television
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trade shows
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promotions
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review sites
- See 12 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
