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Compare OpenX vs Google Ad Manager

Comparison Summary

For OpenX vs Google Ad Manager comparison, Our AI algorithm looked at 3996 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using OpenX and Google Ad Manager to solve their respective business needs.

Pros and cons of OpenX and Google Ad Manager

OpenX is more suited to businesses that require Advertisement and Communication Management where as Google Ad Manager is focused towards Advertisement with Display Advertisement and Communication Management with Display Advertisement .

Both OpenX and Google Ad Manager are Publisher Ad Management software, peers recommend OpenX for advertisement and lead qualification where as Google Ad Manager is more known for communication management and sending & publishing communications .

logo OpenX

Focus area

OpenX is better than Google Ad Manager for

Software Failure Risk

  • low

logo Google Ad Manager

Focus area

Google Ad Manager is better than OpenX for

Software Failure Risk

  • medium

About

OpenX: Programmatic Advertising | Ad Exchange Network

Integrated Advertising Management Platform - Google Ad Manager

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

46

75

Total Goals
(we found evidences for)

14

12

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


lead qualification

lead qualification: technographic



engagement management

engaging and following up



campaign management

campaign monitoring


merger and acquisition


competitive intelligence




helpdesk management


international marketing


training & onboarding


category management


revenue cycle management



knowledge management


social media management

social media analytics


generation of new leads



content management


sales document management



products & pricelist management


sales call management




segmentation and targeting


workflow management




follower management


account management


Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Improve internal communications

  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Establish thought leadership

  • Improve efficiency

  • See 11 more
  • Increase sales & revenue

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Launch new products

  • Enhance customer relationships

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve visibility

  • Improve efficiency

  • Improve stakeholder relations

  • See 9 more

Top Channels

Channels Used

  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more
  • display advertisement

  • Doubleclick

  • website

  • video

  • mobile

  • social media

  • phone calls

  • user generated content

  • blogs

  • mobile app

  • games

  • Facebook

  • promotions

  • mobile ads

  • mass media

  • e-mail

  • print media

  • television

  • newspaper

  • chat

  • offline

  • point of sale

  • review sites

  • Amazon

  • magazine

  • Twitter

  • LinkedIn

  • Facebook page

  • on premises

  • omnichannel

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting