goTom Overview

goTom streamlines digital advertising sales by integrating all facets of ad campaign management into a single platform. It caters to publishers seeking to enhance their ad sales processes. The software offers a unified approach, simplifying the complexities of managing digital advertising campaigns. This integration aids in reducing operational silos, allowing for a more cohesive workflow. A notable feature is its ability to accelerate productivity, as highlighted by customer success stories. By consolidating order management and CRM functionalities, goTom provides a comprehensive toolset for ad sales teams, enhancing their ability to manage and execute campaigns efficiently. The platform's focus on unifying processes is a key differentiator in the publisher ad management space.

Use Cases

Customers recommend Advertisement, Order Management, Workflow Management, as the business use cases that they have been most satisfied with while using goTom.

Other use cases:

  • Campaign Management
  • Sending & Publishing Communications
  • Lead Analytics
  • Proposal & Quote Management
  • Helpdesk Management
  • Forecasting
  • Promotion Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using goTom.

Other priorities:

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goTom Use-Cases and Business Priorities: Customer Satisfaction Data

goTom works with different mediums / channels such as Display Advertisement. and Phone Calls.

goTom's features include Dashboard. and goTom support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also goTom analytics capabilities include Custom Reports, and Analytics.

Reviews

"The intuitive interface and the smooth integration with other systems convinced us to choose goTom." - Reinhard I

goTom, Broadstreet, AdButler, Epom Apps, Kevel, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

goTom streamlines CRM and order management for digital advertising. Publishers and marketers can automate workflows to sell ads efficiently.

Comprehensive Insights on goTom Use Cases

How does goTom address your Order Management Challenges?

What solutions does goTom provide for Workflow Management?

What benefits does goTom offer for Campaign Management?

How does goTom facilitate Sending & Publishing Communications?

20+ more Business Use Cases

8 buyers and buying teams have used Cuspera to assess how well goTom solved their Publisher Ad Management needs. Cuspera uses 277 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H
CUSTOMERS TESTIMONIALS
goTom testimonial

Reinhard I

Head of Sales

Krone Multimedia GmbH
The intuitive interface and the smooth integration with other systems convinced us to choose goTom. Testimonial By Reinhard I
goTom testimonial

Johannes P

Campaign Management Lead

willhaben.at
goTom makes it so much easier for our team. It gives us more time to sell, plam and optimize campaigns. Testimonial By Johannes P
goTom testimonial

Alexander H

Managing Director

Goldbach neXT AG
With goTom as our technology partner, we were able to fully automate small, often tedious sub-disciplines of our work. Testimonial By Alexander H

Case Studies

Media Production

CASE STUDY Redaktionsnetzwerk Deutschland (RND)

goTom helped Redaktionsnetzwerk Deutschland (RND) improve digital marketing. RND used goTom as middleware to make workflows more efficient and transparent. The system increased automation and sped up... campaign processes. RND saw easier ad server booking and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after using goTom.

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Media Production

CASE STUDY Krone.at

goTom helped Krone.at, Austria's top daily newspaper, improve its digital marketing. Krone.at replaced its old order management software with goTom. The switch was fast and smooth. goTom connects wit...h Google Ad Manager and SAP for better workflow. The sales team now works faster and serves customers better.

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Marketing and Advertising

CASE STUDY austria.com/plus

goTom helped austria.com/plus improve their order management and CRM for digital advertising. The company needed a system to handle large data volumes and automate workflows. goTom's SaaS solution of...fered easy integration, user-friendly features, and strong support. The switch led to a big increase in efficiency, with some tasks taking half the time. Team collaboration and customer service also improved. austria.com/plus now has a more transparent and future-proof system.

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Marketing and Advertising

CASE STUDY Goldbach Group AG

goTom's marketing solution helped Goldbach Group AG manage complex digital advertising operations. The challenge was to unify and automate processes after a merger, replacing legacy systems and integ...rating external ad servers. goTom delivered a tailored order management platform in ten months. The solution automated campaign management, billing, and reconciliations. Teams now save time, work more efficiently, and focus on strategic goals instead of manual tasks.

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lightning

Peers used goTom for advertisement and order management

goTom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.67/5 ★

Read Reviews (4)
Custom Reports

4.39/5 ★

Read Reviews (52)
Analytics

3.79/5 ★

Read Reviews (9)

Software Failure Risk Guidance

?

for goTom

Overall Risk Meter

Low Medium High

Top Failure Risks for goTom

goTom AG News

Partnership

Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation - ExchangeWire

Schibsted Marketplaces partners with goTom to improve media sales and workflow automation.

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Executive

Ren Plug Appointed as Chief Revenue Officer at goTom - ExchangeWire

Ren Plug has been appointed as the Chief Revenue Officer at goTom.io.

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goTom AG Profile

Company Name

goTom AG

Company Website

https://www.gotom.io

HQ Location

Letzigraben 165, Zürich, Zurich 8047, CH

Employees

1-10

Social

Linkedin

Financials

PRIVATE