CRM, Order Mangement, Ad Serving, Programmatic - gotom.io
Latest Product Updates and Feature Enhancements on goTom
Campaign reporting insights: Visualize your campaign performance – goTom
goTom has introduced a new "Insights" feature in its CRM and order management software, enabling users to visualize campaign performance through graphical dashboards. This update allows for real-time... tracking of campaign metrics, offering a percentage-based delivery indicator and precision filtering. The feature is optimized for mobile, enhancing flexibility for professionals on the go.
Ad sales automation: Multi-deal push and automated reporting templates – goTom
goTom has enhanced its CRM and order management software with new features focused on ad sales automation. The update includes a multi-deal push for managing programmatic deals in bulk, automated rep...orting template matching, and a pipeline view for flight management. These enhancements aim to streamline operations, reduce manual errors, and improve efficiency in ad sales processes.
goTom has integrated the new Private Auction API, enabling centralized management of Private Auction Deals directly from its platform. This allows for efficient creation, management, and synchronizat...ion with SSPs, enhancing control and scalability for publishers. The integration supports new Google features, reducing implementation times and streamlining processes, positioning goTom as a key player in modern media strategies.
goTom Strengthens Team With Key Hires in Commercial Development & Product Management - exchangewire.com
goTom has made strategic hires to bolster its commercial development and product management teams. Yasin Korkmaz joins as a senior account executive, Laurent Meuzard as the country director for Franc...e, and Megan Balschun as a product manager. These appointments aim to enhance goTom's ad tech expertise, expand its European market presence, and improve its CRM and order management platform for digital ad sales.
Welcome to goTom: Yasin, Laurent & Megan join the team
goTom has expanded its team with three new senior hires: Yasin Korkmaz as Senior Account Executive, Laurent Meuzard as Country Director France, and Megan Balschun as Product Manager. These appointmen...ts aim to enhance goTom's customer engagement, drive growth in France, and improve product usability.
Awards, Recognitions, and Industry Achievements of goTom
goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France - ExchangeWire.com
goTom, a Swiss SaaS company specializing in ad sales management, won the Ratecard Stars Award as the "New Ad Tech Player" in France for 2025. This accolade highlights goTom's innovative solutions and... market impact, particularly in the French ad tech landscape. The award was supported by a case study with the Nordic client Vend, showcasing significant efficiency improvements.
