CRM, Order Mangement, Ad Serving, Programmatic - gotom.io
Latest Product Updates and Feature Enhancements on goTom
goTom enables direct activation of Private Deals
goTom has integrated the new Private Auction API, enabling centralized management of Private Auction Deals directly from its platform. This allows for efficient creation, management, and synchronizat...ion with SSPs, enhancing control and scalability for publishers. The integration supports new Google features, reducing implementation times and streamlining processes, positioning goTom as a key player in modern media strategies.
GoTom has integrated ZUGFeRD format into its CRM and order management software, enabling automatic inclusion of XML files in PDF invoices. This ensures compliance with Germany's e-invoicing regulatio...ns, which require structured e-invoices from 2025 and mandate ZUGFeRD or XRechnung formats by 2027.
goTom Strengthens Team With Key Hires in Commercial Development & Product Management - exchangewire.com
goTom has made strategic hires to bolster its commercial development and product management teams. Yasin Korkmaz joins as a senior account executive, Laurent Meuzard as the country director for Franc...e, and Megan Balschun as a product manager. These appointments aim to enhance goTom's ad tech expertise, expand its European market presence, and improve its CRM and order management platform for digital ad sales.
Welcome to goTom: Yasin, Laurent & Megan join the team
goTom has expanded its team with three new senior hires: Yasin Korkmaz as Senior Account Executive, Laurent Meuzard as Country Director France, and Megan Balschun as Product Manager. These appointmen...ts aim to enhance goTom's customer engagement, drive growth in France, and improve product usability.
Awards, Recognitions, and Industry Achievements of goTom
goTom Wins Ratecard Stars Award as "New Ad Tech Player" 2025 in France - ExchangeWire.com
goTom, a Swiss SaaS company specializing in ad sales management, won the Ratecard Stars Award as the "New Ad Tech Player" in France for 2025. This accolade highlights goTom's innovative solutions and... market impact, particularly in the French ad tech landscape. The award was supported by a case study with the Nordic client Vend, showcasing significant efficiency improvements.
