CRM, Order Mangement, Ad Serving, Programmatic - gotom.io
Latest Product Updates and Feature Enhancements on goTom
goTom enables direct activation of Private Deals
goTom has integrated the new Private Auction API, enabling centralized management of Private Auction Deals directly from its platform. This allows for efficient creation, management, and synchronizat...ion with SSPs, enhancing control and scalability for publishers. The integration supports new Google features, reducing implementation times and streamlining processes, positioning goTom as a key player in modern media strategies.
GoTom has integrated ZUGFeRD format into its CRM and order management software, enabling automatic inclusion of XML files in PDF invoices. This ensures compliance with Germany's e-invoicing regulatio...ns, which require structured e-invoices from 2025 and mandate ZUGFeRD or XRechnung formats by 2027.
